Hi all! Hope you're doing great! Plum's #SmokeyEyeChallenge has been the talk of the town, with the who's-who of the makeup lover world taking it up in style.
The challenge was to create smokey eyes using just 2 kajal pencils-the NaturStudio 100% smudgeproof kajal-cum-gel liner and the Angel Eyes Kohl Kajal, now with an easy-blend smudger. And the results are simply mind-blowing. Take a look here...View full article →
Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles making bold, lasting statements. And the best part? We help you recreate these looks using Plum’s NaturStudio All-Day Wear Kohl Kajal! Time to get your kohl game on! Get the looks...View full article →
Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are some alcohols that help keep skin moisturized? Sounds strange? Here's how to tell which alcohols help, and which one harm. Read more...View full article →
What is ‘pH balance’ with respect to my skin? How does pH help my skin? Can a disturbance in this balance contribute to premature ageing? Can external factors (e.g., pollution, water quality) disturb this balance? And what role does the humble soap play in all of this? Here's all your skin pH questions answered in plain English! Read on...View full article →
Who doesn't love makeup? If there are 2 wishes every woman wants fulfilled, it's to eat without worrying about her weight & to wear makeup without worrying about her skin! Some of us are in professions where wearing makeup everyday is a necessity. And as for the rest of us, let's just admit it, makeup makes us happy!
A common concern that we've come across however is, does wearing makeup regularly cause acne? Today we answer this much asked question along with 3 other questions related to everyday makeup. Read more...View full article →
As summer continues to bear down on most parts of the Northern Hemisphere, we're bringing some calm to all you Plumsters this week. Today's blog is an ode to one of our cutest, prettiest Plum ingredients: CHAMOMILE. Read on to discover the goodness of this beauty (and win lucky prizes)!
With the rising mercury, sunscreen has become mandatory before stepping out. However, a lot of us find it annoying to use sunscreen on our faces. One main reason we women give for not applying sunscreen, is that our skin becomes oily & sweaty after applying it. Unfortunately, sunscreen usage is un-avoidable in summer and whether you like it or not, you HAVE to use one. So why do we sweat after applying sunscreen, and how can we avoid it? Read on, we've got answers!
I care for my skin. I cleanse & moisturize regularly. I even wear sunscreen. So what if I skip using a toner? Is it really that important? After hearing so many of our loyal Plumsters ask these questions, we decided we should put down the reason why ‘toning’ is a part of C-T-M. Here are 5 FAQs that you should read if you are giving the toner a miss. Read more...View full article →
Our beauty expert gives you her scientific take on pores. Stuff like: what are open pores, can they be shrunk or closed, does age have anything to do with it, and last but not the least, what you can do if you find enlarged pores on your face. Ready to get smart on pores? Hop on! Read more...View full article →
Hello again! This short post is dedicated to all you vegans and "I'm-thinking-if-I-should-be-vegan"s out there. Cosmetics use a stunningly wide array of ingredients from every conceivable source (plant-based, mineral-based, petroleum-based, ocean-based, animal-based and so on). If you're a vegan, it's easy to spot obvious non-vegan ones like beeswax or milk protein, that sound animal-derived. What's tougher to spot are animal-derived ingredients that don't give away their origins. Here's a "Top 5" list of ingredients that sound ok, but are very much non-vegan. Read more...View full article →