Juiced organic aloe, rosemary extracts and ylang ylang essential oil. A light-hearted, everyday moisturizer that your skin will love saying hello to. Not only is this light moisturizer FREE OF parabens, phthalates, SLS, propylene glycol, DEA & PABA (like all Plum products), it is also certified organic by Ecocert!
All this at a special introductory price. You don't have to break the bank anymore to buy organic products here in India!
All set to say hello to aloe?
Simply put, organic = no synthetic fertilizers, pesticides or GM strains, and free of toxic chemicals. An organic cosmetic has to meet stringent minimum criteria for materials from natural and organic origin (usually more than 95%), and stick to a very strict ingredient policy (most chemicals are NOT allowed). In short, this is as pure as it gets.
It's one thing for us to call something "organic", and it's quite another to get it certified organic by Ecocert, based in France. Ecocert is one of the world's foremost bodies for certifying organic products. The Ecocert Standard ensures the use of natural and organic ingredients and guarantees that the end-to-end production process respects the environment.
You can take a look at the full Ecocert standard here. It is considered one of the most stringent certifications for organic products in the world today.
There's a lot of confusion around herbal, natural, ayurvedic and organic cosmetics here in India. If you'd like a simple explanation, see our previous blog post on this topic.
Aloe is truly a wonder plant. With over 170 plant nutrients, supreme bio-compatibility, and light, non-sticky nature, aloe juice is a caring, healing, and nourishing concoction of nature. Aloe has even been proven to hasten the healing of wounds on skin, as our article here illustrates.
We believe all of our products are, and especially the Caring Day Moisturizer owing to its use of the purest and mildest ingredients, shunning most chemicals. We especially keep in mind sensitive skin types while formulating. However, it was always recommended for people with sensitive skin to patch test any new product on a small patch on their forearm before using them more widely.
Plum is at present available only on plumgoodness.com. If you see this being sold somewhere else, it's likely not genuine. Do Plum a favour and let us know if you see this happening.
Of course. Head over to our product page.
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Inspired by global best practices in safe natural cosmetics and beauty solutions, Plum is an exclusive, online-only beauty brand. At Plum, we bring together science and product expertise in a harmonious blend. And we give back to nature as much as we take. Designed in London and in the EU, all Plum products are 100% vegan and free of Parabens, DEP, DBP, Propylene Glycol, SLS, PABA, DEA and other harmful chemicals. Plum is available directly from plumgoodness.com. Click here to explore our product range.