Infographic - find out what herbal, natural, ayurvedic & organic really mean

Herbal, Natural, Ayurvedic, Organic - what they really mean

Hi there! We're pretty sure at least some of these questions have occurred to you in the past:

  • If something is labelled herbal, it must be really mild? As in, it's all-natural?
  • And oh, that cream says ayurvedic - so it must be really safe, using only natural ingredients. Really?
  • Do organic and natural mean the same thing?

Here's our simple infographic with everything that you need to know about these labels and claims. You will never be confused, again. Tell us what you think.


PS: A text version of this article appeared earlier, it's here. But we love the infographic format better. It's better, no?


Herbal, Natural, Ayurvedic, Organic - what they really mean

About Plum

Plum GoodnessInspired by global best practices in safe natural cosmetics and beauty solutions, Plum is an exclusive, online-only beauty brand. At Plum, we bring together science and product expertise in a harmonious blend. And we give back to nature as much as we take. Designed in London and in the EU, all Plum products are 100% vegan and free of Parabens, DEP, DBP, Propylene Glycol, SLS, PABA, DEA and other harmful chemicals. Plum is available directly from Click here to explore our product range.


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