What's Out

Plum avoids using certain ingredients in its products, including those that may be under investigation - just to be on the safer side. We avoid unnecessary fear-mongering, and like to take a pragmatic, transparent approach to giving you safe, effective products that do you good.


If you'd like to talk to us regarding any ingredient - good or bad - get in touch!

 

INCI Name
Common Name
Why we DON'T use it
Propyl paraben, butyl paraben, methyl paraben and all other parabens Parabens Reproductive toxicity, endocrine disruption, banned for use by children in Denmark. Read more here.
Propylene Glycol PG This was a tough one, but we went against it. There is evidence to prove PG is safe, but equally a lot of concerns about skin sensitization and irritation. We decided to play safe, and have to admit - this call was not an easy one. And our accountants hated us for it! Here's why we said no propylene glycol!
Diethyl Phthalate, Dibutyl Phthalate DEP, DBP, Phthalates

DBP has been established to cause birth defects and is widely banned. DEP is thought to be safer, but then, not conclusively. Using the "better safe than sorry" principle, we chose to keep phthalates out. Unlikely you will find "Phthalates" listed separately in any ingredient list anywhere, because these compounds are often part of the "Fragrance" used in the product.

 

Read our definitive post on phthalates here.

Sodium Lauryl Sulphate SLS Known skin sensitizer, dries up skin and makes it susceptible to dermatitis and irritation. Read our post on SLS vs. SLES here.
Diethanolamine DEA Used as a pH adjuster. Is now proven to be a skin irritant and toxic to mucosal tissues, particularly due to some of the impurities in it. Read our views on DEA here.
Para-amino benzoic acid PABA Once a commonly used sunscreen, but research has established its potential to cause dermatitis and possibly even cancer
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