Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on turning PETA-approved vegan. So what's this all about? Wasn't Plum already vegan? And what exactly does PETA-approved mean for you? Read on, bunnies!
Yes. We always have been, and always will be, a proudly cruelty-free and 100% vegan brand. Besides being paraben-free and nasties-free in general. That stays!
It means that Plum follows PETA's requirements for sourcing its ingredients and finished products from its vendors. Specifically, these requirements forbid any party from conducting or commissioning animal testing for finished products or ingredients. Plum now mandates its suppliers to do so.
We at Plum are really excited to work with PETA, who we think are a bunch of committed and passionate folks that aren't afraid to speak their mind. We do hope to partner with PETA in more ways to make this world a happier place for our furry friends.
You bet! That's what gave us the idea for a lot of you spreading the message of kindness - bunny filter on! Here's a look at just some of those adorable moments... until next time, then! Keep calm, be good!
Inspired by global best practices in safe natural cosmetics and beauty solutions, Plum is an exclusive, online-only beauty brand. At Plum, we bring together science and product expertise in a harmonious blend. And we give back to nature as much as we take. Designed in London and in the EU, all Plum products are 100% vegan and free of Parabens, DEP, DBP, Propylene Glycol, SLS, PABA, DEA and other harmful chemicals. Plum is available directly from plumgoodness.com. Click here to explore our product range.