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Four Reasons to Add Vitamin C Serum to Your Skin Care Routine

Plum 15% Vitamin C Serum


If there’s one ingredient enjoying a long reign in the spotlight, it’s got to be Vitamin C. A recommended solution for a slew of skin concerns, this multitasker has made its way into countless ‘holy grail’ and ‘favorites’ lists. If you haven't treated your skin to this powerful antioxidant yet, here are 4 reasons that might convince you...

But first, what is Vitamin C?

What is Vitamin C?

While Vitamin C might be a common name, the star ingredient is called ethyl ascorbic acid. Ethyl ascorbic acid is one of the most potent and stable forms of Vitamin C which allows it to penetrate the skin without getting oxidized (Vitamin C is very vulnerable to degradation by light and oxygen).

The benefits of a Vitamin C Serum

Benefits of a Vitamin C Serum

Vitamin C above a 10% strength—like our 15% Vitamin C Serum, is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles. Besides this, it is also effective in enhancing the skin’s natural glow. Let’s delve into each of these benefits at length...

#1 Vitamin C protects the skin from oxidative damage

Free radicals are unstable molecules that are generated by UV exposure and environmental pollutants. When these unstable molecules come in contact with the skin, they damage the skin cells to cause fine lines, wrinkles, and dark spots. Being a potent antioxidant, Vitamin C helps fight these free radicals, thereby protecting the skin from oxidative damage.

#2 Vitamin C boosts collagen production

Vitamin C Boosts Collagen Production

Collagen is a protein that is responsible for keeping the skin firm and plump. Over time, a combination of aging and UV exposure leads to the breakdown of collagen components in our skin, resulting in fine lines and wrinkles. Vitamin C is known to help stimulate collagen production through the process known as collagen synthesis.

#3 Vitamin C fades hyperpigmentation and dark spots

Vitamin C helps fight pigmentation

Hyperpigmentation is a condition in which patches of the skin become darker due to an excess production of melanin (the pigment that gives skin its color). Vitamin C has properties that inhibit the excess production of melanin in the skin which makes it effective at tackling hyperpigmentation and dark spots.

#4 Vitamin C boosts skin radiance

Vitamin C boosts skin radiance

Because of its ability to inhibit melanin production, Vitamin C also helps even out skin tone, brighten dull skin and boost skin radiance. In fact, 83% of users from a consumer panel that tested our 15% Vitamin C Serum reported that they saw enhanced skin glow* in just two weeks.

*Self-assessment study conducted on 41 subjects with varying skin types

What’s in our 15% Vitamin C Serum?

Plum 15% Vitamin C Serum

To ensure the benefits of our 15% Vitamin C Serum are maximized, we went ahead and packed it with 17% Ethyl Ascorbic Acid (which contains 86% active Vitamin C), Japanese Mandarin to enhance the efficacy of Vitamin C and bring an instant glow to the skin, Kakadu Plum to promote skin rejuvenation and Rosa Damascena to soothe the skin.

If you’re a beginner and want to incorporate a Vitamin C serum into your routine, you could try out the mini version of our 15% Vitamin C Serum. It comes in a 3 ml bottle and gives you 10+ uses so you can test it out before investing in the full-sized version.

Plum Vitamin C Range

If you want to start even smaller, you could incorporate Vitamin C in lower concentrations. For example, you could try our Vitamin C Foaming Face Wash, the 1.5% Vitamin C Toner, or the 3% Vitamin C Moisturizer. We made sure there were plenty of ways for you to get your daily dose of Vitamin C!


Q1. Which skin type is Vitamin C best suited for?

Plum 15% Vitamin C Serum is suitable for all skin types.

Q2. How often can I use a Vitamin C serum?

You can use a Vitamin C serum twice a day. Make sure to follow up with SPF in the day, and moisturizer at night.

Q3. Is there a specific way I should store my Vitamin C serum?

Vitamin C loses efficacy when exposed to sunlight. Make sure to store the bottle in a cool, dry place away from direct light.

Q3. Can I use other serums with Vitamin C?

You can use Vitamin C with hyaluronic acid. However, it is best not to use Vitamin C with retinol, exfoliating acids or niacinamide in the same routine.

Q3. How beneficial is Vitamin C serum for oily skin?

A Vitamin C serum can be very beneficial for oily skin. You can read all about it here.



Shop The Post

10% off
15% Vitamin C Face Serum with Mandarin | For Glowing Skin | For Hyperpigmentation & Dull Skin | Fragrance-Free 2 sizes
Rs. 550.00 Rs. 495.00
Select options
10% off
Vitamin C Foaming Face Wash with Mandarin | For Glowing Skin | For Gentle Cleansing | For Hyperpigmentation & Dull Skin | Sulphate-Free | 100% Vegan
Rs. 375.00 Rs. 337.50
10% off
3% Vitamin C Moisturizer with Mandarin | For Glowing Skin | For Hyperpigmentation & Dull Skin | Improves Uneven Skin Tone & Elasticity | Fragrance-Free | 100% Vegan
Rs. 550.00 Rs. 495.00
10% off
1.5% Vitamin C Toner with Mandarin | For Glowing Skin | Improves Uneven Skin Tone | Tightens Pores | Fragrance-Free | 100% Vegan
Rs. 425.00 Rs. 382.50