{"title":"Buy 3 at ₹999","description":null,"products":[{"product_id":"green-tea-alcohol-free-toner","title":"Green Tea Alcohol-Free Pore Tightening Face Toner For Oily \u0026 Acne-Prone Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003egreen tea alcohol-free toner benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*fights pimples\n\u003cbr\u003e*minimizes the appearance of pores\n\u003cbr\u003e*tones, refreshes, and hydrates skin\n\n\u003c\/p\u003e\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of green-tea alcohol-free toner:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*alcohol-free\n\u003cbr\u003e*non-drying\u003c\/p\u003e","brand":"plumgoodness","offers":[{"title":"200 ml","offer_id":42827371315260,"sku":"PLGT2200FTN0058","price":369.0,"currency_code":"INR","in_stock":true},{"title":"150 ml","offer_id":45553831280700,"sku":"PLGT1150FTN4750","price":347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_GT_Toner_200ml_1001x1001_px_c93eaf1e-d084-4779-bce8-6a976cadbed7.webp?v=1782212495"},{"product_id":"green-tea-revitalizing-face-mist","title":"Green Tea Revitalizing Face Mist For Oily \u0026 Acne-Prone Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003egreen tea face mist benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*instantly refreshes\n\u003cbr\u003e*nourishes \u0026amp; energizes\n\u003cbr\u003e*soothes skin\n\u003cbr\u003e*fights pimples\u003c\/p\u003e\n\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of green tea face mist:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*soft spray format\n\u003cbr\u003e*made from non-comedogenic ingredients\u003c\/p\u003e\n","brand":"plumgoodness","offers":[{"title":"Default Title","offer_id":7213417136188,"sku":"PLGT1100FMT0737","price":316.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_GT_Mist_100ml_1001x1001_px.webp?v=1777975725"},{"product_id":"plum-bodylovin-hawaiian-rumba-shower-gels","title":"Hawaiian Rumba Shower Gel by BodyLovin'","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cb\u003efeatures:\u003c\/b\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*fruity cocktail fragrance \u003cbr\u003e*sls-free \u003cbr\u003e*aloe-infused formula  \u003cbr\u003e*super lathering \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cb\u003ebenefits:\u003c\/b\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*deeply cleansing \u003cbr\u003e*super fun \u0026amp; refreshing fragrance \u003cbr\u003e*non-drying \u0026amp; hydrating formula \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":42474991353916,"sku":"BLHR1240BWA0644","price":319.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01_35ad1b99-9027-4985-8813-620951f67c20.webp?v=1783339283"},{"product_id":"plum-bodylovin-hawaiian-rumba-body","title":"Hawaiian Rumba Body Mist by BodyLovin'","description":"\u003cdiv class=\"OutlineElement Ltr SCXW81884342 BCX8\"\u003e\n\u003ch4 class=\"Paragraph SCXW81884342 BCX8\" paraid=\"1309467680\" paraeid=\"{e8b767f2-f205-4989-b7e2-e09e0854fb1b}{135}\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW81884342 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003efeatures of \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003ehawaiian\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e rumba body mist:\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW81884342 BCX8\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559739\":180,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW81884342 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW81884342 BCX8\" paraid=\"1603833400\" paraeid=\"{e8b767f2-f205-4989-b7e2-e09e0854fb1b}{145}\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW81884342 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e*\u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW81884342 BCX8\"\u003efruity\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e cocktail fragrance\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW81884342 BCX8\"\u003e\u003cspan class=\"SCXW81884342 BCX8\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW81884342 BCX8\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW81884342 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e*cute \u0026amp; convenient packaging\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW81884342 BCX8\"\u003e\u003cspan class=\"SCXW81884342 BCX8\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW81884342 BCX8\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW81884342 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e*multi-use as a body spray\/perfume\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW81884342 BCX8\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559739\":240,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW81884342 BCX8\"\u003e\n\u003ch4 class=\"Paragraph SCXW81884342 BCX8\" paraid=\"2056574995\" paraeid=\"{e8b767f2-f205-4989-b7e2-e09e0854fb1b}{159}\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW81884342 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003ehawaiian\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e rumba body mist benefits:\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW81884342 BCX8\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559739\":180,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW81884342 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW81884342 BCX8\" paraid=\"591406150\" paraeid=\"{e8b767f2-f205-4989-b7e2-e09e0854fb1b}{167}\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW81884342 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e*long-lasting scent\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW81884342 BCX8\"\u003e\u003cspan class=\"SCXW81884342 BCX8\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW81884342 BCX8\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW81884342 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e*travel-friendly \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e\u0026amp;\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW81884342 BCX8\"\u003e easy to carry\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW81884342 BCX8\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559739\":240,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efragrance notes:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e\u003cb\u003etop notes:\u003c\/b\u003e pear, mandarin, litchi.\u003c\/p\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e\u003cb\u003emiddle notes:\u003c\/b\u003e gardenia, freesia, magnolia.\u003c\/p\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e\u003cb\u003ebase notes: \u003c\/b\u003e white musk, vanilla, musk\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150ml","offer_id":40597712633916,"sku":"BLHR1150BMT0675","price":462.0,"currency_code":"INR","in_stock":true},{"title":"100ml","offer_id":40597712601148,"sku":"BLHR1100BMT7353","price":331.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/150ml_HR_mist.webp?v=1777025328"},{"product_id":"green-tea-pore-cleansing-face-wash","title":"Green Tea Pore Cleansing Face Wash For Oily \u0026 Acne-Prone Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of green tea pore cleansing face wash:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*gentle cleansing\u003cbr\u003e *non-drying gel-based formula\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003egreen tea pore cleansing face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*fights pimples \u0026amp; pimple-causing bacteria​\u003cbr\u003e*cleanses pores deeply​\u003cbr\u003e*removes excess oil \u0026amp; impurities​\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy green tea and glycolic acid?\u003c\/h2\u003e\n\u003cp\u003eAcne-prone and oily skin needs a cleanser that does two things simultaneously: remove the excess oil and bacteria that cause breakouts, and do so without stripping the skin barrier in the process. Most face washes do one or the other. This one does both, because the two key actives work on entirely different mechanisms.\u003c\/p\u003e\n\n\u003cp\u003eGreen tea extract — derived from Camellia Sinensis leaves — is one of the most studied botanical ingredients in dermatology. Its active compound, EGCG (epigallocatechin gallate), is a powerful antioxidant that directly inhibits the growth of Cutibacterium acnes, the bacteria responsible for inflammatory acne. It also suppresses sebum production at the sebaceous gland level, which means oil control is happening at the source rather than just on the skin surface. On top of this, EGCG reduces inflammation, which is why skin looks calmer and less red after washing.\u003c\/p\u003e\n\n\u003cp\u003eGlycolic acid, an alpha hydroxy acid derived from sugarcane, works on the surface. At low concentrations in a rinse-off formula, it gently breaks the bonds between dead skin cells, encouraging them to shed evenly. This prevents the buildup of dead skin that clogs pores and leads to blackheads and whiteheads. The result over time is smoother, more even-textured skin — not from scrubbing, but from chemistry.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in October 2024. The findings were clear: 99.9% removal of pore-clogging impurities per wash, and 88% of users observed a measurable reduction in acne within just 7 days of use. Oil control was clinically confirmed to last up to 2 hours post-wash — a meaningful result for anyone who typically experiences shine and congestion within an hour of cleansing.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond green tea and glycolic acid, this formula includes natural cellulose beads that provide gentle mechanical cleansing — dislodging surface debris and helping unclog pores without the micro-tears caused by harsh physical scrubs. The gel base is built on a mild surfactant system that produces a soft lather sufficient to lift dirt and excess oil without disrupting the skin's natural moisture barrier. Glycerin acts as a humectant throughout, drawing water to the skin so it feels hydrated rather than dry after rinsing. The formula is free from parabens and contains no ingredients that would compromise the skin microbiome with regular use.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was specifically developed for oily, combination, and acne-prone skin — including teenage skin dealing with hormonal breakouts and adult skin prone to congestion and shine. It is the right choice if your primary concerns are active pimples, blackheads, clogged pores, and excess oil that returns quickly after cleansing. It also suits anyone who has tried harsh acne face washes and found them too drying or irritating — the non-stripping gel formula makes it gentle enough for twice-daily use without compromising the skin barrier. If your primary concern is brightening or dry skin, the Plum 2% Niacinamide \u0026amp; Rice Water Face Wash may be a better fit.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash twice daily — morning and evening — as the first step in your routine. In the morning, follow with an alcohol-free toner to balance skin pH, then a lightweight moisturiser and SPF. In the evening, this face wash is compatible with most active serums including niacinamide, azelaic acid, and low-concentration retinol. Because this formula already contains glycolic acid, avoid using a separate high-strength AHA toner or peel on the same evening to prevent over-exfoliation. For best results with acne reduction, use consistently for a minimum of 4 weeks — clinical improvement in acne is typically visible from week one, but full skin texture benefits from glycolic acid develop over 6 to 8 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43770031079484,"sku":"PLGT1150FWA4842","price":316.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43770031112252,"sku":"PLGT1100FWA8121","price":253.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45919553749052,"sku":"PLMU0SMTVRT618","price":473.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_GT_FW_150ml_1001x1001_px.webp?v=1779351297"},{"product_id":"plum-bodylovin-orchid-you-not-shower-gel","title":"Orchid-You-Not Shower Gel by BodyLovin'","description":"\u003ch4\u003e\n\u003cspan style=\"color: #6f2c97;\"\u003efeatures: \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*fresh floral fragrance \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*sls-free \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*aloe-infused formula \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*super lathering \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003ebenefits: \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*deeply cleansing \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*super fun \u0026amp; refreshing fragrance \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*non-drying \u0026amp; hydrating formula\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h4\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":42484045185084,"sku":"BLYN1240BWA2068","price":319.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/OYN_SG240ml_102dc99e-8a06-477d-93be-87a08a177730.jpg?v=1737031734"},{"product_id":"vitamin-c-toner-with-mandarin","title":"1.5% Vitamin C \u0026 Mandarin Pore Tightening Face Toner","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003evitamin C toner benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*tightens pores\n\u003cbr\u003e*enhances glow\n\u003cbr\u003e*reduces dark spots\n\u003cbr\u003e*fights hyperpigmentation \u0026amp; sun damage \u003c\/p\u003e\n\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of vitamin C toner:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*soft spray format\n\u003cbr\u003e*fragrance-free\n\u003cbr\u003e*alcohol-free \u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":39603542655036,"sku":"PLMV0100FTN4390","price":374.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Vit_C_1.5_100ml_Toner_1001x1001_px.webp?v=1776937410"},{"product_id":"plum-niacinamide-toner-with-rice-water","title":"3% Niacinamide \u0026 Rice Water Toner for Bright Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003eplum niacinamide rice water toner benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*brightens skin\n\u003cbr\u003e*clears blemishes\n\u003cbr\u003e*refines \u0026amp; tightens pores\n\u003cbr\u003e*improves skin texture \u003c\/p\u003e\n\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of plum niacinamide rice water toner:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*alcohol-free\n\u003cbr\u003e*fragrance-free\n\u003cbr\u003e*stability-tested\n\u003cbr\u003e*beginner-friendly\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43518254252092,"sku":"PLRW1150FTN2012","price":391.0,"currency_code":"INR","in_stock":true},{"title":"150 ml x 2","offer_id":45912576262204,"sku":"PLMU0SMTVRT516","price":730.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/NiaToner80ml01_22c93dd7-c5a3-4cbf-9c7b-99132d7f273b.webp?v=1777376118"},{"product_id":"vitamin-c-foaming-face-wash","title":"Mandarin \u0026 Vitamin C Foaming Face Wash For Glowing Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003evitamin C face wash benefits\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*enhances glow \u003cbr\u003e* reduces dark spots \u003cbr\u003e*fights pigmentation \u003cbr\u003e*evens out skin tone\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003e features of vitamin C face wash \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*rich creamy foam \u003cbr\u003e*gentle \u0026amp; non-drying \u003cbr\u003e*sulphate-free\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":39778999042108,"sku":"PLMV0110FWA4383","price":330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Vit_C_Foam_FW_1001x1001_px_473040b0-cb12-4cf3-8d30-a7b0ea01d21e.webp?v=1776937958"},{"product_id":"coconut-milk-peptides-strength-shine-shampoo","title":"Coconut Milk \u0026 Peptides Shampoo For Soft \u0026 Shiny Hair","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003ebenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* softens hair from inside out\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* restores dry hair\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* strengthens the cuticle\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* boosts collagen synthesis\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* protects from free radicals\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* pH balanced\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003efeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* 100% vegan\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* cruelty-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* paraben free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* toxic-free\u003c\/span\u003e\u003c\/div\u003e","brand":"Plum Goodness","offers":[{"title":"250 ml","offer_id":42231068786748,"sku":"PLCN2250HRP0813","price":300.0,"currency_code":"INR","in_stock":true},{"title":"500 ml","offer_id":45773539901500,"sku":"PLCN1500HRP4736","price":437.0,"currency_code":"INR","in_stock":true},{"title":"750 ml","offer_id":45715828604988,"sku":"PLCN0750HRP9007","price":704.0,"currency_code":"INR","in_stock":true},{"title":"500 ml x 2","offer_id":45912657068092,"sku":"PLMU0SMTVRT808","price":877.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01-Coconut-Shampoo-750ml-Moodshot.webp?v=1785741537"},{"product_id":"plum-2-niacinamide-rice-water-spf-50-pa-sunscreen-reduces-blemishes-brightens-skin-protects-from-uva-uvb-rays-fragrance-free-all-skin-types-100-vegan","title":"2% Niacinamide \u0026 Rice Water SPF 50 PA++++ Hybrid Sunscreen","description":"\u003cp\u003eSPF 50 PA++++ sunscreen that provides broad spectrum protection against UVA \u0026amp; UVB rays along with blue light - backed by Plum’s trueSPFᵀᴹ standards. \u003c\/p\u003e\n\u003cp\u003eAt Plum, trueSPFᵀᴹ means 5 rigorous checks:\u003cbr\u003eProven UV filters \u003cbr\u003eBatch Tested. Every time\u003cbr\u003eIn-vivo (on human skin) \u0026amp; in-vitro (in lab) testing\u003cbr\u003e360º Quality Check and Audit\u003cbr\u003eTransparent reporting\u003c\/p\u003e\n\u003cp\u003eA dermat-tested non-comedogenic formula that goes the extra mile to provide 4-hr water resistance - perfect from sweat to swims! \u003c\/p\u003e\n\u003cp\u003eClinically proven to reduce tan by 3x, this sunscreen finishes off with a dewy, non-sticky finish.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"80 g","offer_id":42448989782076,"sku":"PLRW0080SUS5078","price":527.0,"currency_code":"INR","in_stock":true},{"title":"50 g","offer_id":42448989749308,"sku":"PLRW1050SUS1070","price":351.0,"currency_code":"INR","in_stock":true},{"title":"30 g","offer_id":45687389519932,"sku":"PLRW0030SUS7966","price":269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Nia_SPF_80g_1001x1001_px.webp?v=1777964426"},{"product_id":"10-niacinamide-face-serum-with-rice-water-for-clear-blemish-free-bright-skin-suits-all-skin-types-fragrance-free","title":"10% Niacinamide \u0026 Rice Water Brightening Face Serum For Clear \u0026 Bright Skin","description":"\u003cp\u003ePlum's 10% Niacinamide \u0026amp; Rice Water Serum is a fragrance-free, vegan serum formulated for oily, acne-prone, and combination skin. It contains pharmaceutical-grade 10% niacinamide — the concentration shown in clinical studies to visibly reduce sebum production and fade post-inflammatory hyperpigmentation. The formula adds Matmarine, a marine extract that further regulates oil without drying the skin, acetyl glucosamine for gentle brightening, and dual zinc to control shine throughout the day. The serum is stability-tested, pH-balanced for daily use, and safe for sensitive skin and beginners. Results: reduced oiliness in 2–3 weeks, faded blemishes and clearer skin tone in 6–8 weeks. Apply 3–4 drops morning and evening after cleansing, before moisturiser. 100% vegan and PETA-certified cruelty-free.\u003c\/p\u003e\n\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003e10% niacinamide face serum benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*brightens skin \u003cbr\u003e*clears blemishes \u003cbr\u003e*smoothens skin texture \u003cbr\u003e*improves skin tone\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of 10% niacinamide face serum:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*lightweight \u0026amp; quick absorbing \u003cbr\u003e*fragrance-free \u003cbr\u003e*stability-tested \u003cbr\u003e*beginner-friendly\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"15 ml","offer_id":42449063379004,"sku":"PLRW0015FSE1995","price":307.0,"currency_code":"INR","in_stock":true},{"title":"30 ml","offer_id":42267108147260,"sku":"PLRW1030FSE3072","price":579.0,"currency_code":"INR","in_stock":true},{"title":"50 ml","offer_id":42267108180028,"sku":"PLRW0050FSE5207","price":747.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Nia_Serum_50ml_1001x1001_px_5.webp?v=1778132412"},{"product_id":"coconut-milk-peptides-strength-shine-conditioner-strengthens-hair-enhances-hairs-shine-100-vegan-makes-hair-soft-prevents-hair-breakage","title":"Coconut Milk \u0026 Peptides Conditioner For Soft \u0026 Shiny Hair","description":"\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003ebenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* softens hair from inside out\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* restores moisture in dry hair\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* strengthens the cuticle\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* boosts collagen synthesis\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* protects from free radicals\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003efeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* 100% vegan\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* cruelty-free\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* paraben free\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* toxic-free\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":40622535344188,"sku":"PLCN0175HRC0714","price":330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Coconut_Conditioner_175ml_1001x1001_px.webp?v=1776772064"},{"product_id":"bulgarian-valley-rose-water-toner-150-ml","title":"Bulgarian Valley Rose Water Toner For Dry Skin","description":"\u003cp class=\"description-para\"\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-style=\"color: #5e0d8b; font-size: 18px;\"\u003eGet your daily dose of rose! \u003cspan style=\"color: #cc1c4c;\" mce-data-marked=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"description-para\"\u003eStraight from the Rose Valley in Bulgaria, this toner contains the best of a timeless skincare ingredient, rose extracts, along with other classics like hyaluronic acid, calendula extracts and glycerin. Together they make the perfect blend that we call the Bulgarian Valley Rose Water Toner.\u003c\/p\u003e\n\u003cspan style=\"font-size: 18px;\" data-mce-style=\"font-size: 18px;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #5e0d8b;\" data-mce-style=\"color: #5e0d8b;\"\u003e\u003cspan style=\"color: #5e0d8b;\" data-mce-style=\"color: #5e0d8b;\"\u003eReasons to ♥\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003cul class=\"description-point\"\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect blend to delight every skin type\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere is something for all - Hyaluronic acid for dry skin, rose extracts and witch hazel for oily skin, calendula extracts for sensitive skin\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e7 benefits, 1 toner - hydrate, nourish, moisturize, plump, soothe, tighten pores, balance pH\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFree of synthetic colours and artificial fragrances. Just a gentle natural smell of roses!\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% vegan, paraben-free, phthalate-free, cruelty-free – as always\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43547737882684,"sku":"PLBV1150FTN3654","price":316.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43547737915452,"sku":"PLBV1100FTN2648","price":226.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_HA_Toner_150ml_1001x1001_px.webp?v=1776939428"},{"product_id":"smokin-vanilla-eau-de-parfum-by-plum-bodylovin","title":"Smokin’ Vanilla Eau De Parfum by BodyLovin'","description":"\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003eSmokin Vanilla Eau De Parfum Benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*Long-lasting fragrance for 10+ hours\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*Smokey, vanilla fragrance that is unique\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*Cute, purse-friendly packaging\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*Free of harmful ingredients\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003eFeatures of Smokin Vanilla Eau De Parfum:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*Warm vanilla fragrance with smokey twist\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*Contains honeysuckle, balsam, amber, and musk notes\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*Easy to use by spritzing on neck and pulse points\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e*100% vegan and cruelty-free\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003eFragrance Notes:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003eTop: Honeysuckle, Woody \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003eMiddle: Vanilla, Balsam\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003eBase: Amber, Musk\u003c\/span\u003e","brand":"Plum Goodness","offers":[{"title":"50 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convenient packaging\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW242239979 BCX8\"\u003e\u003cspan class=\"SCXW242239979 BCX8\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW242239979 BCX8\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW242239979 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW242239979 BCX8\"\u003e*multi-use as a body spray\/perfume\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW242239979 BCX8\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559739\":240,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW242239979 BCX8\"\u003e\n\u003ch4 class=\"Paragraph SCXW242239979 BCX8\" paraid=\"1623796821\" paraeid=\"{e8b767f2-f205-4989-b7e2-e09e0854fb1b}{211}\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW242239979 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW242239979 BCX8\"\u003evanilla vibes\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW242239979 BCX8\"\u003e body mist benefits:\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW242239979 BCX8\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559739\":180,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW242239979 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW242239979 BCX8\" paraid=\"548839688\" paraeid=\"{e8b767f2-f205-4989-b7e2-e09e0854fb1b}{219}\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW242239979 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW242239979 BCX8\"\u003e*long-lasting scent\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW242239979 BCX8\"\u003e\u003cspan class=\"SCXW242239979 BCX8\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW242239979 BCX8\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-IN\" class=\"TextRun SCXW242239979 BCX8\" xml:lang=\"EN-IN\"\u003e\u003cspan class=\"NormalTextRun SCXW242239979 BCX8\"\u003e*travel-friendly \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW242239979 BCX8\"\u003e\u0026amp;\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW242239979 BCX8\"\u003e easy to carry\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW242239979 BCX8\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559739\":240,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efragrance notes:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003efragrance notes: Sweet, warm, irresistible notes of Vanilla!\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43255865147452,"sku":"BLVV1150BMT0682","price":462.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43255865180220,"sku":"BLVV1100BMT7322","price":331.0,"currency_code":"INR","in_stock":true},{"title":"150 ml x 2","offer_id":43531488690236,"sku":"PLMU0SMTVRT278","price":869.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Total_Internet_Sensations_vv_bm.webp?v=1779366217"},{"product_id":"vanilla-caramello-solid-perfume-stick-by-plum-bodylovin","title":"Vanilla Caramello Solid Perfume Stick by BodyLovin'","description":"\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eClickin' Caramello \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003eMeet your newest obsession! It's sleek, mess-free, long-lasting \u0026amp; fits even in your tiniest bag. 250+ uses, no sprays, no spills. All that, while smellin' YUM in every glide of the cult fave vanilla caramello.  \u003cbr\u003ePro Tip: For the first use, click a few times to activate. \u003cbr\u003eP.S. Dont' over-click, it won't roll back! \u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":43424851558460,"sku":"BLVA0002PFS7416","price":351.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Vanilla_Caramello_Perfume_Stick_1x1_01.jpg?v=1765436907"},{"product_id":"oh-so-pistachio-solid-perfume-stick-by-plum-bodylovin","title":"Oh So Pistachio Solid Perfume Stick by BodyLovin'","description":"\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eNuttin' But A Sweet Click\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003eMeet your newest obsession! It's sleek, mess-free, long-lasting \u0026amp; fits even in your tiniest bag. 250+ uses, no sprays, no spills. Every glide smells like pistachio gelato whispering \"bonjour\".\u003cbr\u003ePro Tip: For the first use, click a few times to activate. \u003cbr\u003eP.S. Dont' over-click, it won't roll back! \u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":43424856801340,"sku":"BLPS0002PFS7423","price":351.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Oh_So_Pistachio_Perfume_Stick_1x1_01.jpg?v=1765436309"},{"product_id":"hazelnut-eclair-body-mist-by-plum-bodylovin","title":"Hazelnut Eclair Body Mist by BodyLovin'","description":"","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":43661169655868,"sku":"BLHZ0100BMT7409","price":331.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/HE_BodyMist_00.jpg?v=1776780694"},{"product_id":"hazelnut-eclair-body-wash-by-plum-bodylovin","title":"Hazelnut Eclair Body Wash by BodyLovin'","description":"","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":43734854172732,"sku":"BLHZ0240BWA7393","price":319.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/HE_BodyWash_00.jpg?v=1765197823"},{"product_id":"2-niacinamide-rice-water-face-wash","title":"2% Niacinamide \u0026 Rice Water Face Wash For Clear \u0026 Bright Skin","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*removes 99% pore-clogging impurities\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*90% users felt clean, fresh skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*brightens skin tone\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*softens \u0026amp; smoothens skin texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently cleanses off dirt \u0026amp; excess oil\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gentle on skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying formula\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhy niacinamide and rice water?\u003c\/h2\u003e\n\u003cp\u003eMost face washes clean skin and stop there. This one goes further. Niacinamide — also known as vitamin B3 — is one of the most extensively researched skincare actives in dermatology. At 2%, it works at the cellular level to reduce the transfer of melanin to the skin's surface, visibly fading dark spots and post-acne marks with consistent use. It also regulates sebum production, which means oily skin stays balanced rather than stripped and compensating with even more oil.\u003c\/p\u003e\n\n\u003cp\u003eRice water has been used in Asian skincare for centuries, and modern research backs what tradition already knew. It contains inositol, a carbohydrate that helps repair damaged hair and skin, along with amino acids and vitamins B and E that smooth texture and strengthen the skin barrier. Together, niacinamide and rice water don't just cleanse — they actively improve the quality of your skin with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in December 2024. The results: 99% removal of pore-clogging impurities and 90% of users reported clean, fresh-feeling skin after every use. The study also confirmed the formula is non-irritant, making it suitable for daily use across all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond niacinamide and rice water, two more actives do important work in this formula. Hyaluronic acid — a molecule capable of holding up to 1,000 times its weight in water — helps the skin retain moisture during and after cleansing, so skin never feels tight or dry post-wash. Provitamin B5 (panthenol) acts as a humectant and skin-soother, reducing redness and supporting the skin barrier. The cleansing base itself is sulphate-free, relying on gentler surfactants like Cocamidopropyl Betaine and Coco Glucoside that lift dirt and oil without disrupting the skin's natural pH.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was formulated for anyone dealing with dullness, uneven skin tone, post-acne marks, or dry and tight-feeling skin after cleansing. It works particularly well for normal, dry, and combination skin types. If your primary concern is brightening and texture improvement rather than active acne or severe oil control, this is the right cleanser. It is also a strong choice for anyone who has experienced irritation or dryness from other face washes, since the sulphate-free, non-drying formula is gentle enough for twice-daily use even on sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash as the first step in both your morning and evening skincare routines. In the morning, follow it with a toner, a niacinamide or vitamin C serum, moisturiser, and SPF. In the evening, if you are using active ingredients like retinol or an AHA serum, this face wash is gentle enough to precede them without compromising your skin barrier. For best results, use consistently twice daily — brightening and dark spot reduction from niacinamide typically become noticeable within 4 to 6 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43758248296508,"sku":"PLRW1150FWA5948","price":347.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43758248329276,"sku":"PLRW0100FWA4996","price":266.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45908517486652,"sku":"PLMU0SMTVRT359","price":496.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Nia_FW_150ml_1001x1001_px.webp?v=1777960770"},{"product_id":"plum-bodylovin-banoffee-for-brekkie-glassic-lip-balm-10g","title":"Banoffee for Brekkie Glassic Lip Balm by BodyLovin'","description":"\u003cp\u003ebenefits:\u003c\/p\u003e\n\u003cp\u003e* provides long-lasting moisturization \u0026amp; nourishment\u003cbr\u003e* heals dry \u0026amp; 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