{"title":"For DRY SKIN","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDry skin is a skin type that when unmanaged can cause discomfort and skin issues like flakiness, irritation, itchiness, and a dull complexion. However, the right skin products for dry skin can significantly help hydrate and rejuvenate your skin effectively. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDry skincare products are designed to address dryness, helping restore moisture balance and nourish your skin back to health. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eKey features of using skincare products for dry skin\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe best skin care products for dry skin go beyond surface hydration, offering long-lasting hydration and nourishment. Features of beauty products for dry skin are : \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDeep hydration\u003c\/strong\u003e\u003cspan\u003e: Beauty products for dry skin like a moisturizer for dry skin penetrate the skin deeply, replenishing moisture and keeping skin soft and supple.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eRestores moisture balance\u003c\/strong\u003e\u003cspan\u003e: They help the skin retain moisture, preventing it from drying out throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eSoothes Irritation and rednes\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003es\u003c\/strong\u003e: Dry skin often leads to irritation. Dry skin care products soothe redness and discomfort, making your skin feel calm and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eReduces flakiness and rough texture\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e By providing essential moisture, these products smooth out rough, flaky skin, restoring a smooth texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eStrengthens the skin barrier\u003c\/strong\u003e\u003cspan\u003e: A healthy skin barrier prevents moisture loss. Dry skin treatment products strengthen the barrier, ensuring your skin stays hydrated longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eBest ingredients for  dry skin products\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhen choosing products for dry skin, it’s crucial to get hydrating ingredients like: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e: \u003c\/span\u003e\u003cspan\u003eA powerful humectant that draws moisture into the skin, making it an excellent addition to any hydrating dry skin products.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eCeramides\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e These lipids help restore the skin's natural barrier and prevent moisture loss.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003e: \u003c\/span\u003e\u003cspan\u003eA humectant that pulls water into the skin’s outer layer, keeping it hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eShea butter\u003c\/strong\u003e\u003cspan\u003e: Known for its moisturizing and soothing properties, it’s a common ingredient in the best skin care products for dry skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eAloe vera\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e Soothes irritated, dry skin while adding a dose of hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eSkincare tips to manage dry skin\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlong with using the right dry skin products, here are some tips to manage dry skin effectively:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eUse lukewarm water instead of hot water while using a face wash for dry skin to prevent stripping your skin of natural oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eApply a toner on dry skin and immediately apply moisturizer to lock in moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eIncorporate dehydrated skin care products like hydrating serums for dry skin and sunscreen for dry skin for an extra boost of moisture and sun protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eFor more details on dry skin, read the detailed blog on \u003ca href=\"https:\/\/plumgoodness.com\/blogs\/skincare\/skin-care-routine-for-dry-skin\"\u003eskincare routine for dry skin\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eBest products for dry skin from Plum \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlum products are clean, cruelty-free, and 100% vegan. Our best skincare products for dry skin are thoughtfully formulated to deliver long-lasting hydration and nourishment. They are enriched with science-backed ingredients that cater to the unique needs of dry skin, ensuring that your skin feels soft, smooth, and hydrated. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-dry-skin\" data-mce-href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-dry-skin\"\u003e\u003cspan\u003eFace wash for dry skin\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/moisturizers-for-dry-skin\" data-mce-href=\"https:\/\/plumgoodness.com\/collections\/moisturizers-for-dry-skin\"\u003e\u003cspan\u003eMoisturizer for dry skin\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-serum-for-dry-skin\" data-mce-href=\"https:\/\/plumgoodness.com\/collections\/face-serum-for-dry-skin\"\u003e\u003cspan\u003eSerums for dry skin\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/toners-for-dry-skin\" data-mce-href=\"https:\/\/plumgoodness.com\/collections\/toners-for-dry-skin\"\u003e\u003cspan\u003eToners for dry skin\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"e-luminence-deep-moisturizing-creme","title":"E-Luminence Deep Moisturizing Cream For Dry Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003emoisturizer cream for face benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*combats dryness \u003cbr\u003e\n *provides deep moisturization \u003cbr\u003e\n*hydrates \u0026amp; nourishes skin\u003cbr\u003e\n *soft, supple after feel\u003c\/p\u003e\n\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of moisturizer cream for face:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*rich \u0026amp; creamy formula\u003cbr\u003e\u003c\/p\u003e","brand":"plumgoodness","offers":[{"title":"Default Title","offer_id":31666056134716,"sku":"PLEL0050DMT0355","price":488.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_E-Lum_Creme_1001x1001_px.webp?v=1777969914"},{"product_id":"bright-years-restorative-overnight-creme","title":"Bright Years Restorative Overnight Crème For Mature Skin","description":"\u003cp\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\"\u003eSleep right so you can sleep tight\u003c\/strong\u003e\u003c\/p\u003e\nOur skin repairs well overnight, that's a well-known fact. With issues like dryness, dullness, age spots and wrinkles that show up as our skin ages, that overnight repair becomes all the more important. Here's an overnight \u003cspan data-mce-fragment=\"1\"\u003ecrème \u003c\/span\u003ewith plant stem cell extracts, and a whole lot of goodness that will provide your skin intense hydration and cell renewal. Go ahead, embrace your bright years with the best overnight cr̬eme!\u003cbr\u003e \u003cbr\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #5e0d8b;\"\u003eReasons to ♥\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"description-point\"\u003e\n\u003cli\u003eCreamy-textured night \u003cspan data-mce-fragment=\"1\"\u003ecrème\u003c\/span\u003e that provides deep hydration\u003c\/li\u003e\n\u003cli\u003eOlive, argan, shea butter, hyaluronic acid, plant betaine and vitamin E give multi-action moisturization\u003c\/li\u003e\n\u003cli\u003ePlant-derived AHAs promote skin cell renewal\u003c\/li\u003e\n\u003cli\u003eLicorice extracts aids in fighting pigmentation\u003c\/li\u003e\n\u003cli\u003e100% vegan, paraben-free and cruelty-free, as always\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"plumgoodness","offers":[{"title":"Default Title","offer_id":31666077204540,"sku":"BY-RNC-1161","price":956.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_BY_Overnight_Creme_1001x1001_px.webp?v=1776773604"},{"product_id":"e-luminence-simply-supple-cleansing-balm","title":"E-Luminence Simply Supple Cleansing Balm For Dry Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003eE-Luminence makeup remover balm benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*melts \u0026amp; removes waterproof makeup \u003cbr\u003e*moisturizes while cleansing \u003cbr\u003e*leaves skin soft \u0026amp; supple\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of E-Luminence makeup remover balm:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*melts on the skin upon application \u003cbr\u003e*gentle cleansing \u003cbr\u003e*non-drying formula \u003cbr\u003e*sulphate-free\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":31684450418748,"sku":"PLEL1090CLN0347","price":488.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_E-Lum_Balm_1001x1001_px.webp?v=1776934344"},{"product_id":"vitamin-c-face-serum","title":"15% Vitamin C \u0026 Mandarin Glow Boost Serum","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003evitamin C serum benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*boosts glow \u003cbr\u003e *reduces dark spots \u003cbr\u003e*fights hyperpigmentation \u0026amp; sun damage \u003cbr\u003e *protects skin from free radical damage and oxidative stress\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of vitamin C serum:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*lightweight \u0026amp; quick absorbing \u003cbr\u003e*fragrance-free \u003cbr\u003e*stability-tested\u003cbr\u003e *beginner-friendly\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"30 ml","offer_id":42449068982332,"sku":"PLMV0030FSE2310","price":583.0,"currency_code":"INR","in_stock":true},{"title":"20 ml","offer_id":39449880592444,"sku":"PLMV0020FSE2600","price":438.0,"currency_code":"INR","in_stock":true},{"title":"20 ml X 2","offer_id":43520444497980,"sku":"PLMU0000VRT0530","price":891.0,"currency_code":"INR","in_stock":true},{"title":"30 ml X 2","offer_id":43520444530748,"sku":"PLMU0000VRT0436","price":1279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Vit_C_15_Serum_30ml_1001x1001_px.webp?v=1776943410"},{"product_id":"saffron-kumkumadi-oil-moisturizer","title":"Saffron \u0026 Kumkumadi Oil Glow Bright Moisturizer with SPF 35","description":"\u003cp\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-style=\"color: #5e0d8b; font-size: 18px;\"\u003eThe brightest glow your skin deserves!\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePacked with the goodness of Saffron \u0026amp; Kumkumadi Oil, this moisturizer enhances glow \u0026amp; brightens skin by working on dark spots \u0026amp; pigmentation. It is also fortified with SPF 35 to protect your skin from sun damage and tanning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-style=\"color: #5e0d8b; font-size: 18px;\"\u003eReasons to \u003cb data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #5e0d8b;\" data-mce-fragment=\"1\" data-mce-style=\"color: #5e0d8b;\"\u003e♥\u003c\/span\u003e\u003c\/strong\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with the finest Kashmiri Saffron, it is known to improve skin cell turnover and enhance glow by working on pigmentation \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eKumkumadi Oil contains a polyherbal blend of 15 ingredients, making it an antioxidant powerhouse that works on dark spots while increasing skin lustre\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt also has SPF 35 that blocks sun's harmful UVA \u0026amp; UVB rays to prevent sun damage and tanning\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIt contains Niacinamide and Papaya extracts that helps fade blemish marks and prevent uneven skin tone\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIts silky, cushiony texture keeps skin smooth, soft \u0026amp; supple \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMADE WITH LOVE: FDA Approved | Stability Tested | Sulphate-Free | Paraben Free | Cruelty-Free | 100% Vegan | For All Skin Types | For Men \u0026amp; Women\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"description-point\"\u003e\u003c\/ul\u003e","brand":"Plum Goodness","offers":[{"title":"50 g","offer_id":43522373058620,"sku":"PLSK2050GBM6646","price":352.0,"currency_code":"INR","in_stock":true},{"title":"50 g x 2","offer_id":43522373091388,"sku":"PLMU0SMTVRT475","price":672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Saffron_Gel_1001x1001_px.webp?v=1775811368"},{"product_id":"10-niacinamide-face-serum-with-rice-water-for-clear-blemish-free-bright-skin-suits-all-skin-types-fragrance-free","title":"10% Niacinamide \u0026 Rice Water Brightening Face Serum For Clear \u0026 Bright Skin","description":"\u003cp\u003ePlum's 10% Niacinamide \u0026amp; Rice Water Serum is a fragrance-free, vegan serum formulated for oily, acne-prone, and combination skin. It contains pharmaceutical-grade 10% niacinamide — the concentration shown in clinical studies to visibly reduce sebum production and fade post-inflammatory hyperpigmentation. The formula adds Matmarine, a marine extract that further regulates oil without drying the skin, acetyl glucosamine for gentle brightening, and dual zinc to control shine throughout the day. The serum is stability-tested, pH-balanced for daily use, and safe for sensitive skin and beginners. Results: reduced oiliness in 2–3 weeks, faded blemishes and clearer skin tone in 6–8 weeks. Apply 3–4 drops morning and evening after cleansing, before moisturiser. 100% vegan and PETA-certified cruelty-free.\u003c\/p\u003e\n\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003e10% niacinamide face serum benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*brightens skin \u003cbr\u003e*clears blemishes \u003cbr\u003e*smoothens skin texture \u003cbr\u003e*improves skin tone\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of 10% niacinamide face serum:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*lightweight \u0026amp; quick absorbing \u003cbr\u003e*fragrance-free \u003cbr\u003e*stability-tested \u003cbr\u003e*beginner-friendly\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"50 ml","offer_id":42267108180028,"sku":"PLRW0050FSE5207","price":704.0,"currency_code":"INR","in_stock":true},{"title":"30 ml","offer_id":42267108147260,"sku":"PLRW1030FSE3072","price":546.0,"currency_code":"INR","in_stock":true},{"title":"15 ml","offer_id":42449063379004,"sku":"PLRW0015FSE1995","price":296.0,"currency_code":"INR","in_stock":true},{"title":"10 ml","offer_id":45555180765244,"sku":"PLRW0010FSE2831","price":211.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Nia_Serum_50ml_1001x1001_px_5.webp?v=1778132412"},{"product_id":"thinkderma-1-resveratrol-vitamin-c-youthful-glow-moisturizer-fights-signs-of-aging-enhances-collagen-production-boosts-glow-lightweight-quick-absorbing-100-vegan","title":"1% Resveratrol \u0026 Vitamin C Youthful Glow Moisturizer","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003eResveratrol \u0026amp; Vitamin C Moisturizer benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* fights signs of aging such as fine lines\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* reduces dark spots for a youthful glow\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* helps make skin firmer \u0026amp; plumper\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* moisturizes skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003efeatures of Resveratrol \u0026amp; Vitamin C Moisturizer:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* soft, creamy texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* non-greasy \u0026amp; non-sticky\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* lightweight \u0026amp; quick-absorbing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* enriched with hydrating shea \u0026amp; cocoa butter\u003c\/span\u003e\u003c\/div\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":40627739951164,"sku":"PLRC1050GBM1131","price":509.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Reservarol_Gel_1001x1001_px_e3042b2e-a8b9-4553-b2d4-b94f9bf9b640.webp?v=1775811675"},{"product_id":"thinkderma-2-niacinamide-rice-water-clear-moisture-gel-cream-all-day-non-greasy-moisturizer-fades-blemishes-brightens-skin-3-matmarine-for-oil-control-lightweight-non-sticky-100-vegan","title":"2% Niacinamide \u0026 Rice Water Brightening Gel Moisturizer For Clear \u0026 Bright Skin","description":"\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003eNiacinamide Gel Cream benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* moisturizes all day without greasiness \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* brightens skin \u0026amp; clears blemishes \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* regulates sebum overproduction \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* reduces the appearance of extra shiny skin for a smooth, matte finish \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* improves skin texture \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* hydrates \u0026amp; soothes skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003efeatures of Niacinamide Gel Cream:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* oil-free superlight gel cream \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* non-greasy \u0026amp; non-sticky \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* quick-absorbing \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003e* fragrance-free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"50 g","offer_id":43315067912252,"sku":"PLRW0050DMT1957","price":446.0,"currency_code":"INR","in_stock":true},{"title":"50 g x 2","offer_id":43529611935804,"sku":"PLMU0SMTVRT375","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01.1_588fe0bf-e6ac-4662-a07d-b78a2fbe2545.jpg?v=1777897466"},{"product_id":"saffron-glow-bright-cleanse-moisturize-combo-face-wash-moisturizer-with-saffron-kumkumadi-oil-enhances-natural-glow-hydrates-skin-for-all-skin-types-100-vegan","title":"Saffron Glow Bright Cleanse \u0026 Moisturize Combo | Face Wash \u0026 Moisturizer | With Saffron \u0026 Kumkumadi Oil | Enhances Natural Glow \u0026 Hydrates Skin | For All Skin Types | 100% Vegan","description":"\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eEnhances glow \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eBoosts skin brightness \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eHydrates skin \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eSPF 35 protection skin against UVA\/UVB rays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #6f2c97;\"\u003e\u003cstrong\u003eFeatures: \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eGel-based face wash \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eLightweight gel cream \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eSoothing saffron fragrance \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #6f2c97;\"\u003eParabens \u0026amp; phthalates free\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":40645606113340,"sku":"PLMU0SMTVRT590","price":558.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-Saffron-FW-Gel-1st-Tile-1001x1001-px_dc0d3d03-ff5c-445c-8b9e-bb36780b27f2.webp?v=1779956581"},{"product_id":"bulgarian-valley-rose-water-toner-150-ml","title":"Bulgarian Valley Rose Water Toner For Dry Skin","description":"\u003cp class=\"description-para\"\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-style=\"color: #5e0d8b; font-size: 18px;\"\u003eGet your daily dose of rose! \u003cspan style=\"color: #cc1c4c;\" mce-data-marked=\"1\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"description-para\"\u003eStraight from the Rose Valley in Bulgaria, this toner contains the best of a timeless skincare ingredient, rose extracts, along with other classics like hyaluronic acid, calendula extracts and glycerin. Together they make the perfect blend that we call the Bulgarian Valley Rose Water Toner.\u003c\/p\u003e\n\u003cspan style=\"font-size: 18px;\" data-mce-style=\"font-size: 18px;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #5e0d8b;\" data-mce-style=\"color: #5e0d8b;\"\u003e\u003cspan style=\"color: #5e0d8b;\" data-mce-style=\"color: #5e0d8b;\"\u003eReasons to ♥\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003cul class=\"description-point\"\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect blend to delight every skin type\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere is something for all - Hyaluronic acid for dry skin, rose extracts and witch hazel for oily skin, calendula extracts for sensitive skin\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e7 benefits, 1 toner - hydrate, nourish, moisturize, plump, soothe, tighten pores, balance pH\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFree of synthetic colours and artificial fragrances. Just a gentle natural smell of roses!\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #000000;\" data-mce-style=\"color: #000000;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% vegan, paraben-free, phthalate-free, cruelty-free – as always\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43547737882684,"sku":"PLBV1150FTN3654","price":306.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43547737915452,"sku":"PLBV1100FTN2648","price":224.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_HA_Toner_150ml_1001x1001_px.webp?v=1776939428"},{"product_id":"copy-of-2-hyaluronic-acid-face-serum-with-bulgarian-rose","title":"Bulgarian Rose \u0026 2% Hyaluronic Acid Serum For Dry Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003ebenefits of 2% hyaluronic acid serum:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*instantly hydrates \u003cbr\u003e*plump \u0026amp; bouncy skin \u003cbr\u003e*soft \u0026amp; supple skin\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of 2% hyaluronic acid serum:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*lightweights \u0026amp; quick absorbing \u003cbr\u003e*fragrance-free \u003cbr\u003e*stability-tested \u003cbr\u003e*beginner-friendly\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eDisclaimer: Updated Packaging\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003ePlease note that we have recently updated our product packaging. During this transition period, you may receive either the old or new packaging. Rest assured, the product inside remains the same high quality for both the packaging. \u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":41449345876028,"sku":"PLBV0030FSE2040","price":497.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_HA_Serum_1001x1001_px_5dceb604-4ce4-4130-9aa8-b313abaf1846.webp?v=1776934475"},{"product_id":"oat-1-ceramide-barrier-love-face-cream","title":"Oat \u0026 1% Ceramide Face Cream For Dry Skin","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003ebenefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* clinically proven to strengthen skin barrier by 30%* \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* provides 3x hydration that lasts all-day!* \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* softens \u0026amp; nourishes \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* hydrates \u0026amp; protects\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003efeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* whipped, creamy texture \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* ceramide complex mimics the skin's natural ratio of 2:1:1 \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* non-sticky \u0026amp; non-greasy \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* gentle \u0026amp; non-irritating formula \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\" data-mce-style=\"color: rgb(111, 44, 151);\"\u003e* clinically tested to suit sensitive skin\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"50 g","offer_id":43522362736700,"sku":"PLLF0050FAC5047","price":339.0,"currency_code":"INR","in_stock":true},{"title":"50 g x 2","offer_id":43522362769468,"sku":"PLMU0SMTVRT360","price":646.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Oat_Face_Cream_1001x1001_px.webp?v=1776937678"},{"product_id":"cica-hya-betaine-vegan-mucin-face-essence-with-azuki-bean-extracts-atp","title":"Cica \u0026 Hya-Betaine Vegan Mucin Face Essence","description":"\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003ecica \u0026amp; hya-betaine vegan mucin essence benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*clinically proven to deliver 5-layer deep, 72 hour long-lasting, intense hydration \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*reduces Trans Epidermal Water Loss (TEWL) by 32% by stabilizing the skin’s moisture balance \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*calms, cools, and revitalizes skin, for a refreshed and nurtured feeling \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*restores and strengthens the skin’s natural barrier\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003efeatures of cica \u0026amp; hya-betaine vegan mucin face essence:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* lightweight \u0026amp; quick-absorbing \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* non-sticky \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e* fragrance-free\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":42322245976124,"sku":"PLVM0100ESS5474","price":679.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Vegan_Mucin_1001x1001_px_668905a7-22eb-482c-b6cb-fd0cd4007998.webp?v=1776937353"},{"product_id":"plum-oat-ceramide-complex-100-mineral-sunscreen","title":"Plum Oat \u0026 Ceramide Complex 100% Mineral Sunscreen 50 PA+++","description":"\u003cp\u003eBenefits:\n\u003cbr\u003e*Protection against UVA\/B rays \n\u003cbr\u003e*Repairs skin barrier \n\u003cbr\u003e*Reduces redness and inflammation \n\u003cbr\u003e*Hydrates and nourishes \n\u003cbr\u003e*No white cast \n\u003cbr\u003e*Lightweight, non-sticky formula\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":42486456025148,"sku":"PLLF1050SUS5740","price":594.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Oat_SPF_50g_1001x1001_px.webp?v=1777978334"},{"product_id":"bulgarian-rose-and-1-hyaluronic-acid-dew-it-light-gel-cream","title":"Bulgarian Rose and 1% Hyaluronic Acid Cream For Dry Skin","description":"\u003cp\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*Provides deep multi-layer and long-lasting hydration \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*Leaves skin plump and dewy \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*Locks in moisture \u0026amp; 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This smart blend has Ceramides that rebuild, Peptides that repair, Acai that defends against daily stressors, Prebiotics that balance the microbiome \u0026amp; 1% NMF that floods skin with hydration and gives dry skin exactly what it craves, without the heaviness.\u003c\/p\u003e\n\u003cp\u003eCeraSense™ Repair \u0026amp; Restore Combo features CeraSense™ Milky toner \u0026amp; Moisturizing Crème carefully formulated for smarter winter-care. The milky toner delivers quick-absorbing, fragrance-free hydration in every spray while the feather-light moisturizer provides 72-hr, multi-layer hydration without the heavy, greasy feel, unlike traditional winter creams. 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Tranexamic Acid (3%) targets stubborn pigmentation and post-acne marks through a separate pathway. Together they tackle pigmentation from two angles for faster results.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is ActiveHold™ Jelly Formula?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"ActiveHold™ is Plum's proprietary jelly texture that forms a breathable, long-contact layer on skin overnight, helping active ingredients absorb deeper while skin is in repair mode.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use this serum every night?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. This is a night-only serum designed for daily use. Apply after cleansing and before moisturiser. Always use SPF the next morning.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long to see results from niacinamide TXA serum?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Most users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cp\u003ePlum's Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to reduce dark spots, post-acne marks, and pigmentation overnight. The ActiveHold™ Jelly Formula creates a breathable, long-contact layer that maximises ingredient absorption while skin repairs itself at night. Powered by 20% Black Rice Extract from Northeast India, rich in antioxidants. Suitable for all skin types.\u003c\/p\u003e\n\n\u003cp\u003ePigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind. Plum's Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity. Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFades dark spots \u0026amp; pigmentation\u003c\/strong\u003e — 7% Niacinamide + 3% TXA work on two separate melanin pathways\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActiveHold™ Jelly Formula\u003c\/strong\u003e — long-contact breathable layer for deeper overnight absorption\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Black Rice Extract\u003c\/strong\u003e — antioxidant-rich, sourced from Northeast India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces post-acne marks\u003c\/strong\u003e — visibly clearer skin in 4–8 weeks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — gentle enough for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse face thoroughly\u003c\/li\u003e\n\u003cli\u003eApply toner if part of your routine\u003c\/li\u003e\n\u003cli\u003eTake 2–3 drops of the jelly serum and gently press onto face and neck\u003c\/li\u003e\n\u003cli\u003eFollow with your night moisturiser\u003c\/li\u003e\n\u003cli\u003eUse every night for best results\u003c\/li\u003e\n\u003cli\u003eApply SPF the next morning\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003eWhat does niacinamide and TXA serum do?\u003c\/h3\u003e\n\u003cp\u003eNiacinamide (7%) controls oil and fades dark spots by blocking melanin transfer. 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Always use SPF the next morning.\u003c\/p\u003e\n\n\u003ch3\u003eHow long to see results from niacinamide TXA serum?\u003c\/h3\u003e\n\u003cp\u003eMost users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":44211972014140,"sku":"PLTX0025NMT8796","price":551.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01-TXA-Jelly-Serum-Moodshot_Text.webp?v=1778875879"}],"url":"https:\/\/plumgoodness.com\/collections\/dry-skin\/face-wash.oembed","provider":"Plum Goodness","version":"1.0","type":"link"}