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The "bright" recipe to take away dullness and dryness from your skin. This "gone in a flash" absorbing serum contains carefully selected natural extracts that work within the skin through multiple mechanisms, helping it regain its natural glow!
Vitamin E moisturizes and helps the skin fight oxidation. Vitamin B3 helps achieve an even skin tone. Smartly extracted sesame protein helps firm up skin, making it look plumper. Licorice and white willow bark attack pigmentation and exfoliate gently, respectively.
This multi-dimensional approach to glowing skin is a "bright" idea whose time has come!
Net Contents: 30ml
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Great for: Normal, dry, very dry skin as well as sensitive skin
Not recommended for: oily, acne-prone skin
Not sure about your skin type? Find out in 10 seconds by taking this simple quiz here.
Vitamin E:This serum is a concentrated source of this ultimate antioxidant and hydrator for skin. Works synergistically even better with the other ingredients in this mix.
Vitamin B3: Helps brighten up skin by improving protein synthesis, fighting pigmentation, reducing irritation and inflammation. Helps skin retain moisture (i.e., look fuller and healthier).
White willow bark: It contains salicylic acid - a beta hydroxy acid (BHA) that helps clear pores and exfoliate dead cells off the skin. You can't have bright without clear - and that's where white willow bark comes in.
Licorice: Glycosides, saponins & flavonoids. In English, and on your skin, that translates to a very soothing ingredient that's effective at attacking pigmentation, giving the skin an even tone.
Everything that's inside: Aloe Barbadensis Leaf Juice, Acrylates copolymer & PVP/polycarbamyl polyglycol ester, Ammonium Acryloyldimethyltaurate/VP Copolymer, Aqua, Betain, Calendula Officinalis (Calendula) Flower Extract, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Fragrance, Glycerine, Glycyrrhiza Glabra (Licorice) Root Extract, Hydrolyzed Sesame Protein PG - propyl methylsilanediol, Isodecyl Neopentanoate, Matricaria Recutita (Chamomile) Flower Extract, Niacinamide, Phenoxyethanol, Propanediol, Rosa (Rose) Flower Extract, Salix Alba (White Willow) Bark Extract, Sambucus Nigra (Elder) Flower Extract, Tocopheryl Acetate, Trifolium Pretense (Red Clover) Flower Extract
Start with slightly moist skin, right after cleansing & toning. Apply tiny dots all over your face - a little is enough. With short, quick strokes, apply the serum with your fingertips. While your face is still wet with the serum, tap lightly with fingertips to allow the serum to sink in better. Wait 3 minutes or more for your skin to absorb the goodness. Always follow with a moisturizer. Can be used day & night.
7 interesting facts on Vit E
Learn why Vitamin E is indeed a superstar skincare ingredient. Click here to read!
Read the 10 commandments for sensitive skin to help protect your skin!
Licorice - An All-round Wonder Herb
Read on to find out about its many skincare benefits.
What's in a list?
Confused about ingredient lists? Our quick tutorial on reading ingredient lists will tell you everything you need to know.
Watch Aishwarya Kaushal talk about her night time skin care routine
Serum is very light. Gets readily absorbed. I have dry skin and it did not break me out. But I did not notice any visible brightness which the product claims.
I hadn't received my order yet
It's a good product but the second bottle broke me out in a face rash
Plum E- luminance bright mix serum is one of the best i have got till date.. It's very light non sticky and doesn't break me out... Perfect one to use in morning and night, juz before applying makeup and whenever i feel my skin needs hydration.. Perfect one for me