{"title":"Face Wash for Men","description":"\u003cp\u003eMen's skin deals with more oil, sweat, shaving and sun than most daily routines account for. The right face wash for men clears all of it in under a minute without leaving skin tight or dry. Plum's face washes for men are built around proven actives such as \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003egreen tea\u003c\/a\u003e, \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003esalicylic acid\u003c\/a\u003e, \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide\u003c\/a\u003e and vitamin C, so there is a gentle, effective option whether your skin is oily, dry, sensitive or tanned. Every formula is sulphate-free or non-drying, 100% vegan and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eRecommended Face Wash for Men by Skin Type and Concern\u003c\/h2\u003e\n\u003cp\u003eThe recommended face wash for men depends on two things: your skin type and the one concern you want to fix first. Use this quick guide to find your match.\u003c\/p\u003e\n\u003ch3\u003eFace Wash for Oily Skin Men\u003c\/h3\u003e\n\u003cp\u003eIf your face looks shiny by midday, you need a \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-wash-for-oily-acne-prone-skin\"\u003eface wash for oily skin\u003c\/a\u003e that removes excess oil without stripping. Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003eGreen Tea Pore Cleansing Face Wash\u003c\/a\u003e combines green tea with glycolic acid to clear pores, control oil and fight pimple-causing bacteria in a non-drying gel. For frequent breakouts, blackheads and whiteheads, the \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003e1% Encapsulated Salicylic Acid Foaming Face Wash\u003c\/a\u003e exfoliates inside the pores. Both leave skin fresh and matte, not squeaky. If your skin is oily but also gets dull or uneven, the 2% Niacinamide \u0026amp; Rice Water Face Wash is a good everyday alternative: it removes pore-clogging impurities while helping skin look clear and bright.\u003c\/p\u003e\n\u003ch3\u003eMen Face Wash for Dry Skin\u003c\/h3\u003e\n\u003cp\u003eDry skin in men often shows up as tightness after washing, flaky patches around the nose and beard line, and irritation after shaving. Choose a \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-dry-skin\"\u003ecream-based or barrier-care face wash\u003c\/a\u003e. Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eCeraSense Barrier Care Face Wash with Acai \u0026amp; 1% NMF\u003c\/a\u003e is clinically proven to improve skin barrier function from the first wash while removing dirt, grime and PM 2.5 pollutants, so skin feels clean but comfortable.\u003c\/p\u003e\n\u003ch3\u003eMen’s Gentle Face Wash for Sensitive Skin\u003c\/h3\u003e\n\u003cp\u003eSensitive skin reacts to harsh surfactants, strong fragrance and over-scrubbing. A \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-sensitive-skin\"\u003emen’s gentle face wash\u003c\/a\u003e should be sulphate-free, low-foaming and pH-friendly. The \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eCeraSense Barrier Care Face Wash\u003c\/a\u003e is dermatologically tested and proven non-irritating, and the \u003ca href=\"https:\/\/plumgoodness.com\/products\/1-salicylic-acid-clearly-gentle-gel-face-wash-for-acne-prone-skin\"\u003e1% Salicylic Acid Clearly Gentle Gel Face Wash\u003c\/a\u003e has a skin-friendly pH base for acne-prone sensitive skin.\u003c\/p\u003e\n\u003ch3\u003eTan Removal Face Wash for Men\u003c\/h3\u003e\n\u003cp\u003eCommutes, sport and outdoor work leave many men with a stubborn face tan. A \u003ca href=\"https:\/\/plumgoodness.com\/collections\/de-tan-face-wash\"\u003etan removal face wash\u003c\/a\u003e with brightening actives such as vitamin C or niacinamide helps fade tan and dullness gradually with regular use. Try the \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003eMandarin \u0026amp; Vitamin C Foaming Face Wash\u003c\/a\u003e for glow, or the \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003e2% Niacinamide \u0026amp; Rice Water Face Wash\u003c\/a\u003e for a brighter, more even tone.\u003c\/p\u003e\n\u003ch2\u003eBest Cleansing Face Wash for Men: What to Look For\u003c\/h2\u003e\n\u003cp\u003eThe best cleansing face wash for men cleans deeply, respects the skin barrier and suits your skin type. Here is what separates a good one from a harsh one.\u003c\/p\u003e\n\u003ch3\u003eWhy Men Need a Dedicated Face Wash\u003c\/h3\u003e\n\u003cp\u003eMen's skin is typically thicker and produces more sebum, and daily shaving adds micro-irritation. A dedicated face wash is formulated for facial skin's pH and sensitivity, which means it can remove oil, sweat and pollution without the dryness, tightness and breakouts that come from using whatever is in the shower. It also preps skin for a smoother shave: a clean face with softened stubble means less drag, fewer nicks and less razor irritation. Think of it as the two-minute habit that makes everything else, from shaving to sunscreen, work better.\u003c\/p\u003e\n\u003ch3\u003eMale Face Wash vs Regular Soap or Body Wash\u003c\/h3\u003e\n\u003cp\u003eBar soap and body wash are made for thicker body skin and usually have a higher pH and stronger cleansers. On the face, they strip natural oils, which can trigger even more oil production, dryness and irritation. A male face wash is gentler and often carries targeted actives such as salicylic acid or niacinamide that body products do not.\u003c\/p\u003e\n\u003ch3\u003eWhat a Good Cleansing Face Wash Should Do\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eA good face wash\u003c\/a\u003e should remove dirt, sweat, excess oil and pollution; unclog pores; leave skin feeling clean but not tight; and suit daily use twice a day. If your face feels squeaky or stretched after washing, the formula is too harsh.\u003c\/p\u003e\n\u003ch2\u003eBest Face Wash for Men with Oily Skin\u003c\/h2\u003e\n\u003cp\u003eOily skin needs \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-wash-for-oily-acne-prone-skin\"\u003econsistent oil control\u003c\/a\u003e without over-cleansing, which only makes skin produce more oil.\u003c\/p\u003e\n\u003ch3\u003eIngredients That Control Oil and Clear Pores\u003c\/h3\u003e\n\u003cp\u003eLook for \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003egreen tea\u003c\/a\u003e to calm and control sebum, glycolic acid for gentle exfoliation, salicylic acid to clear inside pores and \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide\u003c\/a\u003e to regulate oil and refine pore appearance. Avoid heavy oils and harsh sulphates that strip and rebound.\u003c\/p\u003e\n\u003ch3\u003eSalicylic Acid Face Wash for Men\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/products\/1-salicylic-acid-clearly-gentle-gel-face-wash-for-acne-prone-skin\"\u003eSalicylic acid\u003c\/a\u003e is an oil-soluble BHA that travels into pores to dissolve the oil and dead skin behind blackheads, whiteheads and pimples. Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003e1% Encapsulated Salicylic Acid Foaming Face Wash\u003c\/a\u003e releases salicylic acid gradually for effective but gentle exfoliation in a rich, sulphate-free foam.\u003c\/p\u003e\n\u003ch3\u003eHow Often Should Oily Skin Wash Its Face?\u003c\/h3\u003e\n\u003cp\u003eTwice a day is enough: once in the morning and once at night. After the gym or heavy sweating, a third rinse with a gentle face wash is fine. Washing more often strips the skin and can increase oiliness.\u003c\/p\u003e\n\u003ch2\u003eFace Wash for Men with Dry or Sensitive Skin\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-sensitive-skin\"\u003eDry and sensitive skin\u003c\/a\u003e needs a \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eface wash that cleans without disturbing the barrier\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat to Look for in a Gentle Face Wash\u003c\/h3\u003e\n\u003cp\u003eChoose a sulphate-free, non-drying formula with barrier-support ingredients such as \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003enatural moisturising factors (NMF)\u003c\/a\u003e, glycerin or ceramide-supporting actives. A cream or low-foam texture is usually kinder than a high-lather gel.\u003c\/p\u003e\n\u003ch3\u003eIngredients to Avoid on Dry or Sensitive Skin\u003c\/h3\u003e\n\u003cp\u003eSkip harsh sulphates, high levels of alcohol, strong synthetic fragrance and gritty physical scrubs. Use exfoliating acids sparingly. Also avoid very hot water, which strips natural oils.\u003c\/p\u003e\n\u003ch2\u003eDe-Tan Face Wash for Men\u003c\/h2\u003e\n\u003ch3\u003eHow a De-Tan Face Wash Works\u003c\/h3\u003e\n\u003cp\u003eA \u003ca href=\"https:\/\/plumgoodness.com\/collections\/de-tan-face-wash\"\u003ede-tan face wash\u003c\/a\u003e removes the dull, dead surface cells that make tan look deeper and delivers brightening actives such as \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003evitamin C\u003c\/a\u003e, niacinamide or papaya enzyme. Results build gradually, so use it daily for several weeks alongside sunscreen. The \u003ca href=\"https:\/\/plumgoodness.com\/products\/saffron-papaya-glow-bright-face-wash\"\u003eSaffron \u0026amp; Papaya Glow Bright Face Wash\u003c\/a\u003e is another option: papaya enzyme gently lifts dull surface cells while saffron oil adds antioxidant protection. Avoid harsh scrubs and bleaching products, which irritate skin and can make tan and pigmentation look worse.\u003c\/p\u003e\n\u003ch3\u003eUsing a Tan Removal Face Wash with Sunscreen\u003c\/h3\u003e\n\u003cp\u003eA tan removal face wash can only fade existing tan. Sunscreen stops new tan from forming. Apply SPF 50 every morning, even on cloudy days, and reapply when outdoors. A \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-zinc-super-matte-spf-50-sunscreen-gel-for-oily-acne-prone-skin-copy\"\u003ematte gel sunscreen\u003c\/a\u003e works well for oily male skin.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Plum Face Wash for Men?\u003c\/h2\u003e\n\u003cp\u003ePlum face washes combine proven actives with gentle, non-drying bases, so men get visible results without irritation.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients and Strengths\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003eGreen tea and glycolic acid\u003c\/a\u003e for oil control and acne; \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003e1% encapsulated salicylic acid\u003c\/a\u003e for blackheads and breakouts; \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003e2% niacinamide with rice water\u003c\/a\u003e for clear, bright skin; \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003evitamin C and mandarin\u003c\/a\u003e for glow; and \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eacai with 1% NMF\u003c\/a\u003e for barrier care. Every formula is 100% vegan and cruelty-free.\u003c\/p\u003e\n\u003ch3\u003eTexture, Fragrance and Suitability for Indian Weather\u003c\/h3\u003e\n\u003cp\u003ePlum's face washes come in refreshing gels and creamy foams that rinse clean in hot, humid weather and do not leave a residue. They suit daily use through Indian summers, monsoons and winters. Gel formulas such as Green Tea feel cooling and refreshing after a sweaty commute, while creamy foams such as the Salicylic Acid and Vitamin C face washes feel richer without drying. Most are sulphate-free, so skin stays comfortable even with twice-daily use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Face Wash for Men\u003c\/h2\u003e\n\u003cp\u003eWet your face, massage a small amount for 30 to 60 seconds and rinse with lukewarm water. That is the whole routine.\u003c\/p\u003e\n\u003ch3\u003eMorning or Night?\u003c\/h3\u003e\n\u003cp\u003eBoth. In the morning, a face wash clears overnight oil and preps skin for shaving and sunscreen. At night, it removes sweat, pollution and sunscreen so pores do not clog while you sleep.\u003c\/p\u003e\n\u003ch3\u003eHow Much to Use and for How Long\u003c\/h3\u003e\n\u003cp\u003eA coin-sized amount is enough. Massage in gentle circles for 30 to 60 seconds, focusing on the nose, forehead and beard line, then rinse with lukewarm water and pat dry.\u003c\/p\u003e\n\u003ch3\u003eWhat to Apply After Face Wash\u003c\/h3\u003e\n\u003cp\u003eFollow with a lightweight moisturiser, even if your skin is oily, then \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-zinc-super-matte-spf-50-sunscreen-gel-for-oily-acne-prone-skin-copy\"\u003esunscreen\u003c\/a\u003e in the morning. Oily skin suits an oil-free gel such as the \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-mattifying-moisturizer\"\u003eGreen Tea Mattifying Moisturizer\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eHow to Choose the Right Face Wash for Men\u003c\/h2\u003e\n\u003cp\u003eUse three filters to pick the right face wash.\u003c\/p\u003e\n\u003ch3\u003eSkin Type\u003c\/h3\u003e\n\u003cp\u003eOily or acne-prone: gel face wash with \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003egreen tea or salicylic acid\u003c\/a\u003e. Dry: \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003ebarrier-care or creamy face wash\u003c\/a\u003e. Sensitive: sulphate-free, low-foam, dermatologically tested. Normal or combination: \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide face wash\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eSkin Concern\u003c\/h3\u003e\n\u003cp\u003eAcne and blackheads: \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003esalicylic acid\u003c\/a\u003e. Oil and shine: \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003egreen tea\u003c\/a\u003e. Tan and dullness: \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003evitamin C\u003c\/a\u003e or niacinamide. Dryness and irritation: \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003ebarrier care with NMF\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eCheck the ingredient list for an active that matches your concern and avoid harsh sulphates. A short, purposeful formula is usually better than a long list of extras. Green tea, salicylic acid and niacinamide suit oily skin; NMF and glycerin suit dry skin; vitamin C and papaya enzyme suit tan and dullness.\u003c\/p\u003e","products":[{"product_id":"green-tea-pore-cleansing-face-wash","title":"Green Tea Pore Cleansing Face Wash For Oily \u0026 Acne-Prone Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of green tea pore cleansing face wash:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*gentle cleansing\u003cbr\u003e*non-drying gel-based formula\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003egreen tea pore cleansing face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*fights pimples \u0026amp; pimple-causing bacteria\u003cbr\u003e*cleanses pores deeply\u003cbr\u003e*removes excess oil \u0026amp; impurities\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy green tea and glycolic acid?\u003c\/h2\u003e\n\u003cp\u003eAcne-prone and oily skin needs a cleanser that does two things simultaneously: remove the excess oil and bacteria that cause breakouts, and do so without stripping the skin barrier in the process. Most face washes do one or the other. This one does both, because the two key actives work on entirely different mechanisms.\u003c\/p\u003e\n\u003cp\u003eGreen tea extract — derived from Camellia Sinensis leaves — is one of the most studied botanical ingredients in dermatology. Its active compound, EGCG (epigallocatechin gallate), is a powerful antioxidant that directly inhibits the growth of Cutibacterium acnes, the bacteria responsible for inflammatory acne. It also suppresses sebum production at the sebaceous gland level, which means oil control is happening at the source rather than just on the skin surface. On top of this, EGCG reduces inflammation, which is why skin looks calmer and less red after washing.\u003c\/p\u003e\n\u003cp\u003eGlycolic acid, an alpha hydroxy acid derived from sugarcane, works on the surface. At low concentrations in a rinse-off formula, it gently breaks the bonds between dead skin cells, encouraging them to shed evenly. This prevents the buildup of dead skin that clogs pores and leads to blackheads and whiteheads. The result over time is smoother, more even-textured skin — not from scrubbing, but from chemistry.\u003c\/p\u003e\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in October 2024. The findings were clear: 99.9% removal of pore-clogging impurities per wash, and 88% of users observed a measurable reduction in acne within just 7 days of use. Oil control was clinically confirmed to last up to 2 hours post-wash — a meaningful result for anyone who typically experiences shine and congestion within an hour of cleansing.\u003c\/p\u003e\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond green tea and glycolic acid, this formula includes natural cellulose beads that provide gentle mechanical cleansing — dislodging surface debris and helping unclog pores without the micro-tears caused by harsh physical scrubs. The gel base is built on a mild surfactant system that produces a soft lather sufficient to lift dirt and excess oil without disrupting the skin's natural moisture barrier. Glycerin acts as a humectant throughout, drawing water to the skin so it feels hydrated rather than dry after rinsing. The formula is free from parabens and contains no ingredients that would compromise the skin microbiome with regular use.\u003c\/p\u003e\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was specifically developed for oily, combination, and acne-prone skin — including teenage skin dealing with hormonal breakouts and adult skin prone to congestion and shine. It is the right choice if your primary concerns are active pimples, blackheads, clogged pores, and excess oil that returns quickly after cleansing. It also suits anyone who has tried harsh acne face washes and found them too drying or irritating — the non-stripping gel formula makes it gentle enough for twice-daily use without compromising the skin barrier. If your primary concern is brightening or dry skin, the Plum 2% Niacinamide \u0026amp; Rice Water Face Wash may be a better fit.\u003c\/p\u003e\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash twice daily — morning and evening — as the first step in your routine. In the morning, follow with an alcohol-free toner to balance skin pH, then a lightweight moisturiser and SPF. In the evening, this face wash is compatible with most active serums including niacinamide, azelaic acid, and low-concentration retinol. Because this formula already contains glycolic acid, avoid using a separate high-strength AHA toner or peel on the same evening to prevent over-exfoliation. For best results with acne reduction, use consistently for a minimum of 4 weeks — clinical improvement in acne is typically visible from week one, but full skin texture benefits from glycolic acid develop over 6 to 8 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43770031079484,"sku":"PLGT1150FWA4842","price":288.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43770031112252,"sku":"PLGT1100FWA8121","price":239.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45919553749052,"sku":"PLMU0SMTVRT618","price":444.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_GT_FW_150ml_1001x1001_px.webp?v=1779351297"},{"product_id":"vitamin-c-foaming-face-wash","title":"Mandarin \u0026 Vitamin C Foaming Face Wash For Glowing Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003evitamin C face wash benefits\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*enhances glow \u003cbr\u003e* reduces dark spots \u003cbr\u003e*fights pigmentation \u003cbr\u003e*evens out skin tone\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003e features of vitamin C face wash \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*rich creamy foam \u003cbr\u003e*gentle \u0026amp; non-drying \u003cbr\u003e*sulphate-free\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":39778999042108,"sku":"PLMV0110FWA4383","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Vit_C_Foam_FW_1001x1001_px_473040b0-cb12-4cf3-8d30-a7b0ea01d21e.webp?v=1776937958"},{"product_id":"salicylic-acid-foaming-facewash","title":"1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003esalicylic acid face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*fight acne, blackheads \u0026amp; whiteheads \u003cbr\u003e*provides gentle exfoliation \u003cbr\u003e*deeply cleanses pores \u003cbr\u003e*removes excess oil \u0026amp; impurities\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e features of salicylic acid face wash: \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*creamy rich foam \u003cbr\u003e*gentle \u0026amp; non-drying \u003cbr\u003e*sulphate-free\u003cspan\u003e\u003cb id=\"docs-internal-guid-ff645ac4-7fff-6cd7-549c-94220a0bdc12\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"110 ml","offer_id":43531258495036,"sku":"PLSA1110FWA5731","price":260.0,"currency_code":"INR","in_stock":true},{"title":"110 ml x 2","offer_id":45904299687996,"sku":"PLMU0SMTVRT499","price":507.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_SA_Foam_FW_1001x1001_px_b779f439-9c2f-4534-9738-4a668c86ab88.webp?v=1776934129"},{"product_id":"saffron-papaya-glow-bright-face-wash","title":"Saffron \u0026 Papaya Glow Bright Face Wash","description":"\u003cp\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eGLOW BRIGHT!\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eMeet the dream team of Saffron, Papaya Enzyme, Vitamin B5 \u0026amp; Glycerin that enhance overall skin health \u0026amp; youthfulness by improving cell turnover. This gentle, non-drying sulphate-free face wash helps boost glow, fight dullness \u0026amp; dark spots to make you glow like never before!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #5e0d8b; font-size: 18px;\"\u003e \u003cstrong\u003eReasons to \u003cspan style=\"color: #5e0d8b;\" data-mce-fragment=\"1\"\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-fragment=\"1\"\u003e♥\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eSaffron Oil is rich in antioxidants that help fight skin-damaging free radicals and boost your skin's natural glow\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePapaya Enzyme is a natural gentle exfoliator that helps make skin brighter \u0026amp; smoother\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eVitamin B5 \u0026amp; Glycerin help hydrate, nourish \u0026amp; moisturize your skin post-cleansing\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdditionally, this face wash is sulphate-free, gentle, soothing \u0026amp; non-drying\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eMADE WITH LOVE: FDA Approved | Stability Tested | Sulphate-Free | Paraben Free | Cruelty-Free | 100% Vegan | For All Skin Types | For Men \u0026amp; Women\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"description-point\"\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Plum Goodness","offers":[{"title":"100 ml","offer_id":45919874646076,"sku":"PLSP2100FWA6370","price":239.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45919874678844,"sku":"PLMU0SMTVRT981","price":466.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Saffron-FW-100ml-01_05ba9026-9ee3-4b0c-81e2-4d09b0636dba.webp?v=1784890405"},{"product_id":"2-niacinamide-rice-water-face-wash","title":"2% Niacinamide \u0026 Rice Water Face Wash For Clear \u0026 Bright Skin","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*removes 99% pore-clogging impurities\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*90% users felt clean, fresh skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*brightens skin tone\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*softens \u0026amp; smoothens skin texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently cleanses off dirt \u0026amp; excess oil\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gentle on skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying formula\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhy niacinamide and rice water?\u003c\/h2\u003e\n\u003cp\u003eMost face washes clean skin and stop there. This one goes further. Niacinamide — also known as vitamin B3 — is one of the most extensively researched skincare actives in dermatology. At 2%, it works at the cellular level to reduce the transfer of melanin to the skin's surface, visibly fading dark spots and post-acne marks with consistent use. It also regulates sebum production, which means oily skin stays balanced rather than stripped and compensating with even more oil.\u003c\/p\u003e\n\n\u003cp\u003eRice water has been used in Asian skincare for centuries, and modern research backs what tradition already knew. It contains inositol, a carbohydrate that helps repair damaged hair and skin, along with amino acids and vitamins B and E that smooth texture and strengthen the skin barrier. Together, niacinamide and rice water don't just cleanse — they actively improve the quality of your skin with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in December 2024. The results: 99% removal of pore-clogging impurities and 90% of users reported clean, fresh-feeling skin after every use. The study also confirmed the formula is non-irritant, making it suitable for daily use across all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond niacinamide and rice water, two more actives do important work in this formula. Hyaluronic acid — a molecule capable of holding up to 1,000 times its weight in water — helps the skin retain moisture during and after cleansing, so skin never feels tight or dry post-wash. Provitamin B5 (panthenol) acts as a humectant and skin-soother, reducing redness and supporting the skin barrier. The cleansing base itself is sulphate-free, relying on gentler surfactants like Cocamidopropyl Betaine and Coco Glucoside that lift dirt and oil without disrupting the skin's natural pH.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was formulated for anyone dealing with dullness, uneven skin tone, post-acne marks, or dry and tight-feeling skin after cleansing. It works particularly well for normal, dry, and combination skin types. If your primary concern is brightening and texture improvement rather than active acne or severe oil control, this is the right cleanser. It is also a strong choice for anyone who has experienced irritation or dryness from other face washes, since the sulphate-free, non-drying formula is gentle enough for twice-daily use even on sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash as the first step in both your morning and evening skincare routines. In the morning, follow it with a toner, a niacinamide or vitamin C serum, moisturiser, and SPF. In the evening, if you are using active ingredients like retinol or an AHA serum, this face wash is gentle enough to precede them without compromising your skin barrier. For best results, use consistently twice daily — brightening and dark spot reduction from niacinamide typically become noticeable within 4 to 6 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43758248296508,"sku":"PLRW1150FWA5948","price":316.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43758248329276,"sku":"PLRW1100FWA4996","price":252.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45908517486652,"sku":"PLMU0SMTVRT1041","price":491.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01_Moodshot_Unit_R4_e02cd943-c789-4146-8b24-d4a75f71fc2a.jpg?v=1791875232"},{"product_id":"cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml","title":"CeraSense™ Barrier Care Face Wash with Acai \u0026 1% NMF","description":"\u003cp\u003eBuilt for the urban environment, Plum CeraSense™ barrier care face wash is clinically proven to improve skin barrier function right from the first wash, while most cleansers end up stripping it. Dermatologist-tested and proven non-irritating, it's thoughtfully formulated to be gentle enough for even sensitive skin types.\u003c\/p\u003e\n\u003cp\u003eIt effectively cleanses dirt \u0026amp; grime including PM 2.5 pollutants, without compromising your skin's natural defenses. Powered by Ceramides, Prebiotics \u0026amp; NMF, it protects your barrier while keeping you fresh, balanced and glow-ready.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage a small amount onto damp skin in circular motions, avoiding the eye area, then rinse with lukewarm water. Use morning and night as the first step of your CeraSense™ routine.\u003c\/p\u003e\n\u003cp\u003eA winter face wash for dry skin that cleanses without the tight, stripped feeling most face washes leave behind — because barrier repair starts at the very first step of your routine, not just the moisturizer.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45598845075516,"sku":"PLCS0100FWA8703","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01_CeraSenseFW_12082026_R7_16c57775-1019-4b09-b0cb-0c770f9e4de3.webp?v=1789647719"},{"product_id":"1-encapsulated-salicylic-acid-foaming-face-wash-for-acne-prone-skin-copy","title":"1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin (110 ml) - Pack of 2","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003esalicylic acid face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*fight acne, blackheads \u0026amp; whiteheads \u003cbr\u003e*provides gentle exfoliation \u003cbr\u003e*deeply cleanses pores \u003cbr\u003e*removes excess oil \u0026amp; impurities\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e features of salicylic acid face wash: \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*creamy rich foam \u003cbr\u003e*gentle \u0026amp; non-drying \u003cbr\u003e*sulphate-free\u003cspan\u003e\u003cb id=\"docs-internal-guid-ff645ac4-7fff-6cd7-549c-94220a0bdc12\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45687329390652,"sku":"PLMU0SMTVRT499","price":507.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-SA-Foam-FW-Pack-of-2-1st-Tile-1001x1001-px_31fa0cf1-d2f8-4b03-86a1-b17838bbce6a.webp?v=1780059321"},{"product_id":"2-niacinamide-rice-water-face-wash-for-clear-bright-skin-copy","title":"2% Niacinamide \u0026 Rice Water Face Wash For Clear \u0026 Bright Skin (100 ml) - Pack of 2","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*removes 99% pore-clogging impurities\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*90% users felt clean, fresh skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*brightens skin tone\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*softens \u0026amp; smoothens skin texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently cleanses off dirt \u0026amp; excess oil\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gentle on skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying formula\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhy niacinamide and rice water?\u003c\/h2\u003e\n\u003cp\u003eMost face washes clean skin and stop there. This one goes further. Niacinamide — also known as vitamin B3 — is one of the most extensively researched skincare actives in dermatology. At 2%, it works at the cellular level to reduce the transfer of melanin to the skin's surface, visibly fading dark spots and post-acne marks with consistent use. It also regulates sebum production, which means oily skin stays balanced rather than stripped and compensating with even more oil.\u003c\/p\u003e\n\n\u003cp\u003eRice water has been used in Asian skincare for centuries, and modern research backs what tradition already knew. It contains inositol, a carbohydrate that helps repair damaged hair and skin, along with amino acids and vitamins B and E that smooth texture and strengthen the skin barrier. Together, niacinamide and rice water don't just cleanse — they actively improve the quality of your skin with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in December 2024. The results: 99% removal of pore-clogging impurities and 90% of users reported clean, fresh-feeling skin after every use. The study also confirmed the formula is non-irritant, making it suitable for daily use across all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond niacinamide and rice water, two more actives do important work in this formula. Hyaluronic acid — a molecule capable of holding up to 1,000 times its weight in water — helps the skin retain moisture during and after cleansing, so skin never feels tight or dry post-wash. Provitamin B5 (panthenol) acts as a humectant and skin-soother, reducing redness and supporting the skin barrier. The cleansing base itself is sulphate-free, relying on gentler surfactants like Cocamidopropyl Betaine and Coco Glucoside that lift dirt and oil without disrupting the skin's natural pH.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was formulated for anyone dealing with dullness, uneven skin tone, post-acne marks, or dry and tight-feeling skin after cleansing. It works particularly well for normal, dry, and combination skin types. If your primary concern is brightening and texture improvement rather than active acne or severe oil control, this is the right cleanser. It is also a strong choice for anyone who has experienced irritation or dryness from other face washes, since the sulphate-free, non-drying formula is gentle enough for twice-daily use even on sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash as the first step in both your morning and evening skincare routines. In the morning, follow it with a toner, a niacinamide or vitamin C serum, moisturiser, and SPF. In the evening, if you are using active ingredients like retinol or an AHA serum, this face wash is gentle enough to precede them without compromising your skin barrier. For best results, use consistently twice daily — brightening and dark spot reduction from niacinamide typically become noticeable within 4 to 6 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45687355899964,"sku":"PLMU0SMTVRT1041","price":491.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-Nia-FW-Pack-of-2-1st-Tile-1001x1001-px.webp?v=1777960883"},{"product_id":"green-tea-pore-cleansing-face-wash-for-oily-acne-prone-skin-copy","title":"Green Tea Pore Cleansing Face Wash For Oily \u0026 Acne-Prone Skin (100 ml) - Pack of 2","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of green tea pore cleansing face wash:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*gentle cleansing\u003cbr\u003e *non-drying gel-based formula\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003egreen tea pore cleansing face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*fights pimples \u0026amp; pimple-causing bacteria​\u003cbr\u003e*cleanses pores deeply​\u003cbr\u003e*removes excess oil \u0026amp; impurities​\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy green tea and glycolic acid?\u003c\/h2\u003e\n\u003cp\u003eAcne-prone and oily skin needs a cleanser that does two things simultaneously: remove the excess oil and bacteria that cause breakouts, and do so without stripping the skin barrier in the process. Most face washes do one or the other. This one does both, because the two key actives work on entirely different mechanisms.\u003c\/p\u003e\n\n\u003cp\u003eGreen tea extract — derived from Camellia Sinensis leaves — is one of the most studied botanical ingredients in dermatology. Its active compound, EGCG (epigallocatechin gallate), is a powerful antioxidant that directly inhibits the growth of Cutibacterium acnes, the bacteria responsible for inflammatory acne. It also suppresses sebum production at the sebaceous gland level, which means oil control is happening at the source rather than just on the skin surface. On top of this, EGCG reduces inflammation, which is why skin looks calmer and less red after washing.\u003c\/p\u003e\n\n\u003cp\u003eGlycolic acid, an alpha hydroxy acid derived from sugarcane, works on the surface. At low concentrations in a rinse-off formula, it gently breaks the bonds between dead skin cells, encouraging them to shed evenly. This prevents the buildup of dead skin that clogs pores and leads to blackheads and whiteheads. The result over time is smoother, more even-textured skin — not from scrubbing, but from chemistry.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in October 2024. The findings were clear: 99.9% removal of pore-clogging impurities per wash, and 88% of users observed a measurable reduction in acne within just 7 days of use. Oil control was clinically confirmed to last up to 2 hours post-wash — a meaningful result for anyone who typically experiences shine and congestion within an hour of cleansing.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond green tea and glycolic acid, this formula includes natural cellulose beads that provide gentle mechanical cleansing — dislodging surface debris and helping unclog pores without the micro-tears caused by harsh physical scrubs. The gel base is built on a mild surfactant system that produces a soft lather sufficient to lift dirt and excess oil without disrupting the skin's natural moisture barrier. Glycerin acts as a humectant throughout, drawing water to the skin so it feels hydrated rather than dry after rinsing. The formula is free from parabens and contains no ingredients that would compromise the skin microbiome with regular use.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was specifically developed for oily, combination, and acne-prone skin — including teenage skin dealing with hormonal breakouts and adult skin prone to congestion and shine. It is the right choice if your primary concerns are active pimples, blackheads, clogged pores, and excess oil that returns quickly after cleansing. It also suits anyone who has tried harsh acne face washes and found them too drying or irritating — the non-stripping gel formula makes it gentle enough for twice-daily use without compromising the skin barrier. If your primary concern is brightening or dry skin, the Plum 2% Niacinamide \u0026amp; Rice Water Face Wash may be a better fit.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash twice daily — morning and evening — as the first step in your routine. In the morning, follow with an alcohol-free toner to balance skin pH, then a lightweight moisturiser and SPF. In the evening, this face wash is compatible with most active serums including niacinamide, azelaic acid, and low-concentration retinol. Because this formula already contains glycolic acid, avoid using a separate high-strength AHA toner or peel on the same evening to prevent over-exfoliation. For best results with acne reduction, use consistently for a minimum of 4 weeks — clinical improvement in acne is typically visible from week one, but full skin texture benefits from glycolic acid develop over 6 to 8 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45688602886204,"sku":"PLMU0SMTVRT618","price":444.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-GT-FW-100ml-pack-of-2-1st-Tile-1001x1001-px.webp?v=1777974620"},{"product_id":"saffron-papaya-glow-bright-face-wash-1","title":"Saffron \u0026 Papaya Glow Bright Face Wash (100 ml) - Pack of 2","description":"\u003cp\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eGLOW BRIGHT!\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eMeet the dream team of Saffron, Papaya Enzyme, Vitamin B5 \u0026amp; Glycerin that enhance overall skin health \u0026amp; youthfulness by improving cell turnover. This gentle, non-drying sulphate-free face wash helps boost glow, fight dullness \u0026amp; dark spots to make you glow like never before!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #5e0d8b; font-size: 18px;\"\u003e \u003cstrong\u003eReasons to \u003cspan style=\"color: #5e0d8b;\" data-mce-fragment=\"1\"\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-fragment=\"1\"\u003e♥\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eSaffron Oil is rich in antioxidants that help fight skin-damaging free radicals and boost your skin's natural glow\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePapaya Enzyme is a natural gentle exfoliator that helps make skin brighter \u0026amp; smoother\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eVitamin B5 \u0026amp; Glycerin help hydrate, nourish \u0026amp; moisturize your skin post-cleansing\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdditionally, this face wash is sulphate-free, gentle, soothing \u0026amp; non-drying\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eMADE WITH LOVE: FDA Approved | Stability Tested | Sulphate-Free | Paraben Free | Cruelty-Free | 100% Vegan | For All Skin Types | For Men \u0026amp; Women\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"description-point\"\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45694259396668,"sku":"PLMU0SMTVRT981","price":466.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-Saffron-FW-Pack-of-2-1st-Tile-1001x1001-px_718a15f4-d351-45fb-80e8-865048b548f8.webp?v=1780059985"},{"product_id":"1-salicylic-acid-clearly-gentle-gel-face-wash-for-acne-prone-skin","title":"1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003ebenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*helps fight active acne \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*dissolves excess oil to reveal clearer, smoother skin \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently exfoliates skin \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*skin-friendly pH base for everyday use \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*helps support \u0026amp; preserve a healthy microbiome \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003efeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying \u0026amp; sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*100% vegan\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*paraben-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*phthalates-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":46140563587132,"sku":"PLSA0100FWA5733","price":260.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_SA_Gel_FW_1001x1001_px.webp?v=1776937553"}],"url":"https:\/\/plumgoodness.com\/collections\/face-wash-for-men.oembed","provider":"Plum Goodness","version":"1.0","type":"link"}