{"title":"Face Wash for Women","description":"\u003cp\u003eA face wash is the step every skincare routine is built on. Get it right and every serum, moisturiser and sunscreen that follows works better. Get it wrong and you will be fighting dryness, breakouts or dullness all day. Plum's face washes for women are gentle, non-drying and powered by targeted actives such as \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003egreen tea\u003c\/a\u003e, salicylic acid, \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide\u003c\/a\u003e, \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003evitamin C\u003c\/a\u003e and saffron, so there is a face cleanser for oily, dry, combination and \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003esensitive skin\u003c\/a\u003e, and for every concern from pimples to glow. All are 100% vegan and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eBest Face Wash for Women by Skin Type and Concern\u003c\/h2\u003e\n\u003cp\u003eStart with your skin type, then pick the concern you most want to address. Here is how to match the best face wash for women to your skin.\u003c\/p\u003e\n\u003ch3\u003eBest Face Wash for Women with Oily Skin\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-wash-for-oily-acne-prone-skin\"\u003eOily skin\u003c\/a\u003e needs a face wash that removes excess sebum and unclogs pores without stripping, which can trigger even more oil. Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003eGreen Tea Pore Cleansing Face Wash\u003c\/a\u003e pairs green tea with glycolic acid in a non-drying gel that controls oil and fights pimple-causing bacteria. If you also get blackheads, the \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003e2% Niacinamide \u0026amp; Rice Water Face Wash\u003c\/a\u003e helps regulate oil and refine pores while keeping skin bright.\u003c\/p\u003e\n\u003ch3\u003eFace Wash for Dry Skin Women\u003c\/h3\u003e\n\u003cp\u003eDry skin feels tight, rough or flaky after cleansing with the wrong product. Choose a \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-dry-skin\"\u003ecreamy or barrier-care face wash\u003c\/a\u003e that cleans without removing natural oils. Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eCeraSense Barrier Care Face Wash with Acai \u0026amp; 1% NMF\u003c\/a\u003e is clinically proven to improve skin barrier function from the first wash. The \u003ca href=\"https:\/\/plumgoodness.com\/products\/saffron-papaya-glow-bright-face-wash\"\u003eSaffron \u0026amp; Papaya Glow Bright Face Wash\u003c\/a\u003e adds vitamin B5 and glycerin for softness with glow.\u003c\/p\u003e\n\u003ch3\u003eBest Face Wash for Women with Combination Skin\u003c\/h3\u003e\n\u003cp\u003eCombination skin is oily on the T-zone and normal to dry on the cheeks. A \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-combination-skin\"\u003ebalanced, sulphate-free face wash\u003c\/a\u003e that controls shine without over-drying is ideal. The \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003e2% Niacinamide \u0026amp; Rice Water Face Wash\u003c\/a\u003e removes pore-clogging impurities while softening and smoothing skin, making it a reliable everyday choice for combination skin.\u003c\/p\u003e\n\u003ch3\u003eBest Face Wash for Women, All Skin Types\u003c\/h3\u003e\n\u003cp\u003eIf you share a face wash with family or have normal skin that changes with the season, choose a gentle, sulphate-free \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-all-skin-types\"\u003eface wash for all skin types\u003c\/a\u003e. The \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003eMandarin \u0026amp; Vitamin C Foaming Face Wash\u003c\/a\u003e and the \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003e2% Niacinamide \u0026amp; Rice Water Face Wash\u003c\/a\u003e both suit most skin types.\u003c\/p\u003e\n\u003ch3\u003eBest Face Wash for Women for Glowing Skin\u003c\/h3\u003e\n\u003cp\u003eFor a natural glow, use a \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-glowing-skin\"\u003eface wash with vitamin C or saffron\u003c\/a\u003e. The \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003eMandarin \u0026amp; Vitamin C Foaming Face Wash\u003c\/a\u003e enhances glow, reduces dark spots and evens skin tone in a rich, sulphate-free foam. The \u003ca href=\"https:\/\/plumgoodness.com\/products\/saffron-papaya-glow-bright-face-wash\"\u003eSaffron \u0026amp; Papaya Glow Bright Face Wash\u003c\/a\u003e uses saffron oil and papaya enzyme to boost cell turnover and fight dullness.\u003c\/p\u003e\n\u003ch3\u003ePimple Face Wash for Women\u003c\/h3\u003e\n\u003cp\u003eFor pimples, blackheads and whiteheads, \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-acne-prone-skin\"\u003esalicylic acid\u003c\/a\u003e is the gold-standard face wash ingredient. Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003e1% Encapsulated Salicylic Acid Foaming Face Wash\u003c\/a\u003e exfoliates inside pores, while the \u003ca href=\"https:\/\/plumgoodness.com\/products\/1-salicylic-acid-clearly-gentle-gel-face-wash-for-acne-prone-skin\"\u003e1% Salicylic Acid Clearly Gentle Gel Face Wash\u003c\/a\u003e targets active acne with a skin-friendly pH that supports a healthy skin microbiome.\u003c\/p\u003e\n\u003ch3\u003eCharcoal Face Wash for Women\u003c\/h3\u003e\n\u003cp\u003eCharcoal face washes are popular for drawing out oil and impurities. If you want the same deep-cleansing, oil-absorbing effect, Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003eGreen Tea Pore Cleansing Face Wash\u003c\/a\u003e and \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003e1% Salicylic Acid Foaming Face Wash\u003c\/a\u003e cleanse pores deeply and remove excess oil, while staying gentle enough for daily use.\u003c\/p\u003e\n\u003ch2\u003eWhy Choosing the Right Face Wash Matters for Women\u003c\/h2\u003e\n\u003cp\u003eYour face wash touches your skin twice a day, every day. The wrong one quietly undermines the rest of your routine.\u003c\/p\u003e\n\u003ch3\u003eWhat a Good Face Wash Does for Your Skin\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eA good face wash\u003c\/a\u003e removes dirt, sweat, excess oil, sunscreen and pollution; unclogs pores; preps skin to absorb serums and moisturisers; and leaves the skin barrier intact. Skin should feel fresh and comfortable after rinsing, never tight.\u003c\/p\u003e\n\u003ch3\u003eFace Wash vs Face Cleanser vs Face Soap\u003c\/h3\u003e\n\u003cp\u003eFace wash usually means a foaming gel or cream that rinses off. Face cleanser is a broader term that includes low-foam milks, oils and \u003ca href=\"https:\/\/plumgoodness.com\/products\/e-luminence-simply-supple-cleansing-balm\"\u003ebalms\u003c\/a\u003e, which are gentler and better for dry or sensitive skin. Face soap is a bar formula that is often higher in pH and can dry skin out. For daily use, a pH-friendly face wash or cleanser is kinder than soap.\u003c\/p\u003e\n\u003ch3\u003eSigns You’re Using the Wrong Face Wash\u003c\/h3\u003e\n\u003cp\u003eWatch for tightness or stretching after washing, flaky patches, sudden redness or stinging, more oil than before, new breakouts, or a dull, rough texture. Any of these suggests your face wash is too harsh or not right for your skin type.\u003c\/p\u003e\n\u003ch2\u003eBest Face Cleanser for Women: What to Look For\u003c\/h2\u003e\n\u003cp\u003eRead the label before you buy. Ingredients, format and pH matter more than marketing claims.\u003c\/p\u003e\n\u003ch3\u003eIngredients to Look For by Concern\u003c\/h3\u003e\n\u003cp\u003eOily skin: \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003egreen tea\u003c\/a\u003e, niacinamide. Acne: \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003esalicylic acid\u003c\/a\u003e, glycolic acid. Dryness: \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eNMF\u003c\/a\u003e, glycerin, vitamin B5. Dullness and dark spots: \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003evitamin C\u003c\/a\u003e, saffron, papaya enzyme. Sensitivity: barrier-supporting actives in a sulphate-free base.\u003c\/p\u003e\n\u003ch3\u003eIngredients to Avoid\u003c\/h3\u003e\n\u003cp\u003eAvoid harsh sulphates, high levels of drying alcohol, heavy synthetic fragrance if your skin is reactive, and abrasive physical scrub particles for daily use.\u003c\/p\u003e\n\u003ch3\u003eGel, Foam, Cream or Soap: Which Format Suits You?\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003eGel\u003c\/a\u003e suits oily and acne-prone skin. \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eFoam\u003c\/a\u003e suits normal and combination skin. \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eCream\u003c\/a\u003e or \u003ca href=\"https:\/\/plumgoodness.com\/products\/e-luminence-simply-supple-cleansing-balm\"\u003ebalm\u003c\/a\u003e suits dry and sensitive skin, and also removes makeup. Soap is best avoided on the face because of its higher pH.\u003c\/p\u003e\n\u003ch2\u003eFace Wash for Oily and Acne-Prone Skin\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-wash-for-oily-acne-prone-skin\"\u003eOily\u003c\/a\u003e, \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-acne-prone-skin\"\u003eacne-prone skin\u003c\/a\u003e needs regular, gentle oil control rather than aggressive scrubbing.\u003c\/p\u003e\n\u003ch3\u003eControlling Oil Without Over-Drying\u003c\/h3\u003e\n\u003cp\u003eOver-cleansing tells skin to produce more oil. Wash twice a day with a \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003enon-drying gel\u003c\/a\u003e, then always follow with a light, oil-free moisturiser to keep oil production balanced.\u003c\/p\u003e\n\u003ch3\u003eSalicylic Acid, Niacinamide and Charcoal\u003c\/h3\u003e\n\u003cp\u003eSalicylic acid clears inside pores and reduces breakouts. Niacinamide regulates oil and helps fade post-acne marks. Charcoal absorbs surface oil. Plum's \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003esalicylic acid\u003c\/a\u003e and \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide\u003c\/a\u003e face washes deliver deep pore cleansing in gentle, sulphate-free formulas.\u003c\/p\u003e\n\u003ch3\u003eHow Often to Wash Oily Skin\u003c\/h3\u003e\n\u003cp\u003eTwice daily is right for most oily skin, plus a quick rinse after workouts. More than that strips the skin barrier and can worsen oiliness and breakouts.\u003c\/p\u003e\n\u003ch2\u003eFace Wash for Dry and Sensitive Skin\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-dry-skin\"\u003eDry\u003c\/a\u003e and \u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-sensitive-skin\"\u003esensitive skin\u003c\/a\u003e needs a face wash that protects the barrier while it cleans.\u003c\/p\u003e\n\u003ch3\u003eHydrating Ingredients to Look For\u003c\/h3\u003e\n\u003cp\u003eLook for \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eNMF (natural moisturising factors)\u003c\/a\u003e, glycerin, \u003ca href=\"https:\/\/plumgoodness.com\/products\/saffron-papaya-glow-bright-face-wash\"\u003evitamin B5\u003c\/a\u003e and plant butters. These help skin hold on to moisture during and after cleansing.\u003c\/p\u003e\n\u003ch3\u003eGentle, Low-Foaming Formulas\u003c\/h3\u003e\n\u003cp\u003eHigh-lather face washes often rely on stronger surfactants. A \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003elow-foaming, sulphate-free cream or gel\u003c\/a\u003e cleans just as well and leaves dry skin far more comfortable.\u003c\/p\u003e\n\u003ch3\u003eWhy Hot Water and Harsh Cleansers Make Dryness Worse\u003c\/h3\u003e\n\u003cp\u003eHot water dissolves the skin's natural oils, and harsh cleansers strip what is left. Together they weaken the barrier, causing tightness, flaking and sensitivity. Wash with lukewarm water and a gentle face wash instead.\u003c\/p\u003e\n\u003ch2\u003eFace Wash for Glowing Skin\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/collections\/face-washes-for-glowing-skin\"\u003eGlow\u003c\/a\u003e starts with clean, smooth skin that reflects light evenly.\u003c\/p\u003e\n\u003ch3\u003eBrightening Ingredients in a Face Wash\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003eVitamin C\u003c\/a\u003e boosts glow and fades dark spots, \u003ca href=\"https:\/\/plumgoodness.com\/products\/saffron-papaya-glow-bright-face-wash\"\u003esaffron\u003c\/a\u003e is rich in antioxidants, papaya enzyme gently removes dull surface cells and \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide\u003c\/a\u003e helps even out tone.\u003c\/p\u003e\n\u003ch3\u003ePairing Your Face Wash with Serum and Sunscreen\u003c\/h3\u003e\n\u003cp\u003eA brightening face wash works best as the first step of a routine. Follow it with a \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-face-serum\"\u003evitamin C serum\u003c\/a\u003e in the morning, then moisturiser and \u003ca href=\"https:\/\/plumgoodness.com\/products\/cica-hyaluronic-acid-spf-50-pa-sunscreen\"\u003eSPF 50\u003c\/a\u003e. Sunscreen protects the glow you are building.\u003c\/p\u003e\n\u003ch2\u003eIs Your Face Wash Safe During Pregnancy?\u003c\/h2\u003e\n\u003cp\u003eMany women review their skincare during pregnancy. Most gentle face washes are fine, but a few ingredients are worth discussing with your doctor.\u003c\/p\u003e\n\u003ch3\u003eIngredients to Check with Your Doctor\u003c\/h3\u003e\n\u003cp\u003eAsk your doctor before using face washes with salicylic acid, retinoids or strong exfoliating acids during pregnancy. Every pregnancy is different, so medical advice should guide your choice.\u003c\/p\u003e\n\u003ch3\u003eGentle Cleansing Habits During Pregnancy\u003c\/h3\u003e\n\u003cp\u003eHormonal changes can make skin oilier or more sensitive. Wash twice daily with lukewarm water and a \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003emild, sulphate-free face wash\u003c\/a\u003e, pat dry and moisturise. Avoid harsh scrubs and always wear sunscreen, as pregnancy can increase pigmentation.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Plum Face Wash for Women?\u003c\/h2\u003e\n\u003cp\u003ePlum face washes combine gentle bases with proven actives, so you get visible results without irritation.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients and Strengths\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003eGreen tea and glycolic acid\u003c\/a\u003e for oil control; \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003e1% salicylic acid\u003c\/a\u003e for acne; \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003e2% niacinamide and rice water\u003c\/a\u003e for clear, bright skin; \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003emandarin and vitamin C\u003c\/a\u003e for glow; \u003ca href=\"https:\/\/plumgoodness.com\/products\/saffron-papaya-glow-bright-face-wash\"\u003esaffron and papaya enzyme\u003c\/a\u003e for radiance; and \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eacai with 1% NMF\u003c\/a\u003e for barrier care.\u003c\/p\u003e\n\u003ch3\u003eTexture, Fragrance and Suitability for Indian Weather\u003c\/h3\u003e\n\u003cp\u003eRefreshing gels and creamy foams rinse clean in heat and humidity without residue, while barrier-care formulas keep skin comfortable through dry winters.\u003c\/p\u003e\n\u003ch3\u003e100% Vegan and Cruelty-Free\u003c\/h3\u003e\n\u003cp\u003eEvery Plum face wash is 100% vegan and cruelty-free, and many are sulphate-free, so you can cleanse well and feel good about what you use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Face Wash\u003c\/h2\u003e\n\u003cp\u003eWet your face, massage a small amount for 30 to 60 seconds and rinse with lukewarm water. Simple, but technique matters.\u003c\/p\u003e\n\u003ch3\u003eMorning or Night?\u003c\/h3\u003e\n\u003cp\u003eUse face wash both morning and night. Morning cleansing removes overnight oil and preps skin for sunscreen; night cleansing removes makeup, sunscreen, sweat and pollution.\u003c\/p\u003e\n\u003ch3\u003eHow Much to Use and for How Long\u003c\/h3\u003e\n\u003cp\u003eA coin-sized amount is enough. Massage gently in circles for 30 to 60 seconds, paying attention to the nose, chin and hairline, then rinse and pat dry with a clean towel.\u003c\/p\u003e\n\u003ch3\u003eFace Wash After Makeup or Sunscreen: Do You Need to Double Cleanse?\u003c\/h3\u003e\n\u003cp\u003eIf you wear long-wear makeup or water-resistant sunscreen, double cleansing helps. First melt makeup with a cleansing balm such as the \u003ca href=\"https:\/\/plumgoodness.com\/products\/e-luminence-simply-supple-cleansing-balm\"\u003eE-Luminence Simply Supple Cleansing Balm\u003c\/a\u003e, then follow with your regular face wash.\u003c\/p\u003e\n\u003ch3\u003eWhat to Apply After Face Wash\u003c\/h3\u003e\n\u003cp\u003eApply toner if you use one, then \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-face-serum\"\u003eserum\u003c\/a\u003e, moisturiser and, in the morning, \u003ca href=\"https:\/\/plumgoodness.com\/products\/cica-hyaluronic-acid-spf-50-pa-sunscreen\"\u003esunscreen\u003c\/a\u003e. Apply moisturiser while skin is still slightly damp to lock in hydration.\u003c\/p\u003e\n\u003ch2\u003eHow to Choose the Best Face Wash for Women\u003c\/h2\u003e\n\u003cp\u003eUse these four filters to narrow down the right face wash.\u003c\/p\u003e\n\u003ch3\u003eSkin Type\u003c\/h3\u003e\n\u003cp\u003eOily: \u003ca href=\"https:\/\/plumgoodness.com\/products\/green-tea-pore-cleansing-face-wash\"\u003egel with green tea\u003c\/a\u003e. Dry: \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003ebarrier-care cream\u003c\/a\u003e. Combination: \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide\u003c\/a\u003e. Sensitive: sulphate-free, low-foam. Normal: any gentle face wash for all skin types.\u003c\/p\u003e\n\u003ch3\u003eSkin Concern\u003c\/h3\u003e\n\u003cp\u003ePimples: \u003ca href=\"https:\/\/plumgoodness.com\/products\/salicylic-acid-foaming-facewash\"\u003esalicylic acid\u003c\/a\u003e. Dullness: \u003ca href=\"https:\/\/plumgoodness.com\/products\/vitamin-c-foaming-face-wash\"\u003evitamin C\u003c\/a\u003e or saffron. Uneven tone: \u003ca href=\"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash\"\u003eniacinamide\u003c\/a\u003e. Dryness: \u003ca href=\"https:\/\/plumgoodness.com\/products\/cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml\"\u003eNMF\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003ePick one active that matches your main concern rather than a formula that promises everything. Check for sulphate-free if your skin dries out easily.\u003c\/p\u003e\n\u003ch3\u003eFormula and Texture\u003c\/h3\u003e\n\u003cp\u003eChoose the texture you will enjoy using twice a day: gel for oily, foam for normal or combination, cream or balm for dry and sensitive skin.\u003c\/p\u003e","products":[{"product_id":"green-tea-pore-cleansing-face-wash","title":"Green Tea Pore Cleansing Face Wash For Oily \u0026 Acne-Prone Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of green tea pore cleansing face wash:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*gentle cleansing\u003cbr\u003e*non-drying gel-based formula\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003egreen tea pore cleansing face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*fights pimples \u0026amp; pimple-causing bacteria\u003cbr\u003e*cleanses pores deeply\u003cbr\u003e*removes excess oil \u0026amp; impurities\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy green tea and glycolic acid?\u003c\/h2\u003e\n\u003cp\u003eAcne-prone and oily skin needs a cleanser that does two things simultaneously: remove the excess oil and bacteria that cause breakouts, and do so without stripping the skin barrier in the process. Most face washes do one or the other. This one does both, because the two key actives work on entirely different mechanisms.\u003c\/p\u003e\n\u003cp\u003eGreen tea extract — derived from Camellia Sinensis leaves — is one of the most studied botanical ingredients in dermatology. Its active compound, EGCG (epigallocatechin gallate), is a powerful antioxidant that directly inhibits the growth of Cutibacterium acnes, the bacteria responsible for inflammatory acne. It also suppresses sebum production at the sebaceous gland level, which means oil control is happening at the source rather than just on the skin surface. On top of this, EGCG reduces inflammation, which is why skin looks calmer and less red after washing.\u003c\/p\u003e\n\u003cp\u003eGlycolic acid, an alpha hydroxy acid derived from sugarcane, works on the surface. At low concentrations in a rinse-off formula, it gently breaks the bonds between dead skin cells, encouraging them to shed evenly. This prevents the buildup of dead skin that clogs pores and leads to blackheads and whiteheads. The result over time is smoother, more even-textured skin — not from scrubbing, but from chemistry.\u003c\/p\u003e\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in October 2024. The findings were clear: 99.9% removal of pore-clogging impurities per wash, and 88% of users observed a measurable reduction in acne within just 7 days of use. Oil control was clinically confirmed to last up to 2 hours post-wash — a meaningful result for anyone who typically experiences shine and congestion within an hour of cleansing.\u003c\/p\u003e\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond green tea and glycolic acid, this formula includes natural cellulose beads that provide gentle mechanical cleansing — dislodging surface debris and helping unclog pores without the micro-tears caused by harsh physical scrubs. The gel base is built on a mild surfactant system that produces a soft lather sufficient to lift dirt and excess oil without disrupting the skin's natural moisture barrier. Glycerin acts as a humectant throughout, drawing water to the skin so it feels hydrated rather than dry after rinsing. The formula is free from parabens and contains no ingredients that would compromise the skin microbiome with regular use.\u003c\/p\u003e\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was specifically developed for oily, combination, and acne-prone skin — including teenage skin dealing with hormonal breakouts and adult skin prone to congestion and shine. It is the right choice if your primary concerns are active pimples, blackheads, clogged pores, and excess oil that returns quickly after cleansing. It also suits anyone who has tried harsh acne face washes and found them too drying or irritating — the non-stripping gel formula makes it gentle enough for twice-daily use without compromising the skin barrier. If your primary concern is brightening or dry skin, the Plum 2% Niacinamide \u0026amp; Rice Water Face Wash may be a better fit.\u003c\/p\u003e\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash twice daily — morning and evening — as the first step in your routine. In the morning, follow with an alcohol-free toner to balance skin pH, then a lightweight moisturiser and SPF. In the evening, this face wash is compatible with most active serums including niacinamide, azelaic acid, and low-concentration retinol. Because this formula already contains glycolic acid, avoid using a separate high-strength AHA toner or peel on the same evening to prevent over-exfoliation. For best results with acne reduction, use consistently for a minimum of 4 weeks — clinical improvement in acne is typically visible from week one, but full skin texture benefits from glycolic acid develop over 6 to 8 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43770031079484,"sku":"PLGT1150FWA4842","price":324.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43770031112252,"sku":"PLGT1100FWA8121","price":269.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45919553749052,"sku":"PLMU0SMTVRT618","price":501.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_GT_FW_150ml_1001x1001_px.webp?v=1779351297"},{"product_id":"vitamin-c-foaming-face-wash","title":"Mandarin \u0026 Vitamin C Foaming Face Wash For Glowing Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003evitamin C face wash benefits\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*enhances glow \u003cbr\u003e* reduces dark spots \u003cbr\u003e*fights pigmentation \u003cbr\u003e*evens out skin tone\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003e features of vitamin C face wash \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*rich creamy foam \u003cbr\u003e*gentle \u0026amp; non-drying \u003cbr\u003e*sulphate-free\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":39778999042108,"sku":"PLMV0110FWA4383","price":338.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_Vit_C_Foam_FW_1001x1001_px_473040b0-cb12-4cf3-8d30-a7b0ea01d21e.webp?v=1776937958"},{"product_id":"salicylic-acid-foaming-facewash","title":"1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003esalicylic acid face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*fight acne, blackheads \u0026amp; whiteheads \u003cbr\u003e*provides gentle exfoliation \u003cbr\u003e*deeply cleanses pores \u003cbr\u003e*removes excess oil \u0026amp; impurities\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e features of salicylic acid face wash: \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*creamy rich foam \u003cbr\u003e*gentle \u0026amp; non-drying \u003cbr\u003e*sulphate-free\u003cspan\u003e\u003cb id=\"docs-internal-guid-ff645ac4-7fff-6cd7-549c-94220a0bdc12\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"110 ml","offer_id":43531258495036,"sku":"PLSA1110FWA5731","price":276.0,"currency_code":"INR","in_stock":true},{"title":"110 ml x 2","offer_id":45904299687996,"sku":"PLMU0SMTVRT499","price":572.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_SA_Foam_FW_1001x1001_px_b779f439-9c2f-4534-9738-4a668c86ab88.webp?v=1776934129"},{"product_id":"saffron-papaya-glow-bright-face-wash","title":"Saffron \u0026 Papaya Glow Bright Face Wash","description":"\u003cp\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eGLOW BRIGHT!\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eMeet the dream team of Saffron, Papaya Enzyme, Vitamin B5 \u0026amp; Glycerin that enhance overall skin health \u0026amp; youthfulness by improving cell turnover. This gentle, non-drying sulphate-free face wash helps boost glow, fight dullness \u0026amp; dark spots to make you glow like never before!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #5e0d8b; font-size: 18px;\"\u003e \u003cstrong\u003eReasons to \u003cspan style=\"color: #5e0d8b;\" data-mce-fragment=\"1\"\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-fragment=\"1\"\u003e♥\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eSaffron Oil is rich in antioxidants that help fight skin-damaging free radicals and boost your skin's natural glow\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePapaya Enzyme is a natural gentle exfoliator that helps make skin brighter \u0026amp; smoother\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eVitamin B5 \u0026amp; Glycerin help hydrate, nourish \u0026amp; moisturize your skin post-cleansing\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdditionally, this face wash is sulphate-free, gentle, soothing \u0026amp; non-drying\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eMADE WITH LOVE: FDA Approved | Stability Tested | Sulphate-Free | Paraben Free | Cruelty-Free | 100% Vegan | For All Skin Types | For Men \u0026amp; Women\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"description-point\"\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Plum Goodness","offers":[{"title":"100 ml","offer_id":45919874646076,"sku":"PLSP2100FWA6370","price":269.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45919874678844,"sku":"PLMU0SMTVRT981","price":526.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Saffron-FW-100ml-01_05ba9026-9ee3-4b0c-81e2-4d09b0636dba.webp?v=1784890405"},{"product_id":"2-niacinamide-rice-water-face-wash","title":"2% Niacinamide \u0026 Rice Water Face Wash For Clear \u0026 Bright Skin","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*removes 99% pore-clogging impurities\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*90% users felt clean, fresh skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*brightens skin tone\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*softens \u0026amp; smoothens skin texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently cleanses off dirt \u0026amp; excess oil\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gentle on skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying formula\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhy niacinamide and rice water?\u003c\/h2\u003e\n\u003cp\u003eMost face washes clean skin and stop there. This one goes further. Niacinamide — also known as vitamin B3 — is one of the most extensively researched skincare actives in dermatology. At 2%, it works at the cellular level to reduce the transfer of melanin to the skin's surface, visibly fading dark spots and post-acne marks with consistent use. It also regulates sebum production, which means oily skin stays balanced rather than stripped and compensating with even more oil.\u003c\/p\u003e\n\n\u003cp\u003eRice water has been used in Asian skincare for centuries, and modern research backs what tradition already knew. It contains inositol, a carbohydrate that helps repair damaged hair and skin, along with amino acids and vitamins B and E that smooth texture and strengthen the skin barrier. Together, niacinamide and rice water don't just cleanse — they actively improve the quality of your skin with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in December 2024. The results: 99% removal of pore-clogging impurities and 90% of users reported clean, fresh-feeling skin after every use. The study also confirmed the formula is non-irritant, making it suitable for daily use across all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond niacinamide and rice water, two more actives do important work in this formula. Hyaluronic acid — a molecule capable of holding up to 1,000 times its weight in water — helps the skin retain moisture during and after cleansing, so skin never feels tight or dry post-wash. Provitamin B5 (panthenol) acts as a humectant and skin-soother, reducing redness and supporting the skin barrier. The cleansing base itself is sulphate-free, relying on gentler surfactants like Cocamidopropyl Betaine and Coco Glucoside that lift dirt and oil without disrupting the skin's natural pH.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was formulated for anyone dealing with dullness, uneven skin tone, post-acne marks, or dry and tight-feeling skin after cleansing. It works particularly well for normal, dry, and combination skin types. If your primary concern is brightening and texture improvement rather than active acne or severe oil control, this is the right cleanser. It is also a strong choice for anyone who has experienced irritation or dryness from other face washes, since the sulphate-free, non-drying formula is gentle enough for twice-daily use even on sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash as the first step in both your morning and evening skincare routines. In the morning, follow it with a toner, a niacinamide or vitamin C serum, moisturiser, and SPF. In the evening, if you are using active ingredients like retinol or an AHA serum, this face wash is gentle enough to precede them without compromising your skin barrier. For best results, use consistently twice daily — brightening and dark spot reduction from niacinamide typically become noticeable within 4 to 6 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"150 ml","offer_id":43758248296508,"sku":"PLRW1150FWA5948","price":355.0,"currency_code":"INR","in_stock":true},{"title":"100 ml","offer_id":43758248329276,"sku":"PLRW1100FWA4996","price":283.0,"currency_code":"INR","in_stock":true},{"title":"100 ml x 2","offer_id":45908517486652,"sku":"PLMU0SMTVRT1041","price":554.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01_Moodshot_Unit_R4_e02cd943-c789-4146-8b24-d4a75f71fc2a.jpg?v=1791875232"},{"product_id":"cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml","title":"CeraSense™ Barrier Care Face Wash with Acai \u0026 1% NMF","description":"\u003cp\u003eBuilt for the urban environment, Plum CeraSense™ barrier care face wash is clinically proven to improve skin barrier function right from the first wash, while most cleansers end up stripping it. Dermatologist-tested and proven non-irritating, it's thoughtfully formulated to be gentle enough for even sensitive skin types.\u003c\/p\u003e\n\u003cp\u003eIt effectively cleanses dirt \u0026amp; grime including PM 2.5 pollutants, without compromising your skin's natural defenses. Powered by Ceramides, Prebiotics \u0026amp; NMF, it protects your barrier while keeping you fresh, balanced and glow-ready.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage a small amount onto damp skin in circular motions, avoiding the eye area, then rinse with lukewarm water. Use morning and night as the first step of your CeraSense™ routine.\u003c\/p\u003e\n\u003cp\u003eA winter face wash for dry skin that cleanses without the tight, stripped feeling most face washes leave behind — because barrier repair starts at the very first step of your routine, not just the moisturizer.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45598845075516,"sku":"PLCS0100FWA8703","price":338.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01_CeraSenseFW_12082026_R7_16c57775-1019-4b09-b0cb-0c770f9e4de3.webp?v=1789647719"},{"product_id":"1-encapsulated-salicylic-acid-foaming-face-wash-for-acne-prone-skin-copy","title":"1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin (110 ml) - Pack of 2","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003esalicylic acid face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*fight acne, blackheads \u0026amp; whiteheads \u003cbr\u003e*provides gentle exfoliation \u003cbr\u003e*deeply cleanses pores \u003cbr\u003e*removes excess oil \u0026amp; impurities\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e features of salicylic acid face wash: \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\" data-mce-style=\"color: #6f2c97;\"\u003e*creamy rich foam \u003cbr\u003e*gentle \u0026amp; non-drying \u003cbr\u003e*sulphate-free\u003cspan\u003e\u003cb id=\"docs-internal-guid-ff645ac4-7fff-6cd7-549c-94220a0bdc12\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45687329390652,"sku":"PLMU0SMTVRT499","price":572.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-SA-Foam-FW-Pack-of-2-1st-Tile-1001x1001-px_31fa0cf1-d2f8-4b03-86a1-b17838bbce6a.webp?v=1780059321"},{"product_id":"2-niacinamide-rice-water-face-wash-for-clear-bright-skin-copy","title":"2% Niacinamide \u0026 Rice Water Face Wash For Clear \u0026 Bright Skin (100 ml) - Pack of 2","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*removes 99% pore-clogging impurities\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*90% users felt clean, fresh skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*brightens skin tone\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*softens \u0026amp; smoothens skin texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently cleanses off dirt \u0026amp; excess oil\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gentle on skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying formula\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhy niacinamide and rice water?\u003c\/h2\u003e\n\u003cp\u003eMost face washes clean skin and stop there. This one goes further. Niacinamide — also known as vitamin B3 — is one of the most extensively researched skincare actives in dermatology. At 2%, it works at the cellular level to reduce the transfer of melanin to the skin's surface, visibly fading dark spots and post-acne marks with consistent use. It also regulates sebum production, which means oily skin stays balanced rather than stripped and compensating with even more oil.\u003c\/p\u003e\n\n\u003cp\u003eRice water has been used in Asian skincare for centuries, and modern research backs what tradition already knew. It contains inositol, a carbohydrate that helps repair damaged hair and skin, along with amino acids and vitamins B and E that smooth texture and strengthen the skin barrier. Together, niacinamide and rice water don't just cleanse — they actively improve the quality of your skin with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in December 2024. The results: 99% removal of pore-clogging impurities and 90% of users reported clean, fresh-feeling skin after every use. The study also confirmed the formula is non-irritant, making it suitable for daily use across all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond niacinamide and rice water, two more actives do important work in this formula. Hyaluronic acid — a molecule capable of holding up to 1,000 times its weight in water — helps the skin retain moisture during and after cleansing, so skin never feels tight or dry post-wash. Provitamin B5 (panthenol) acts as a humectant and skin-soother, reducing redness and supporting the skin barrier. The cleansing base itself is sulphate-free, relying on gentler surfactants like Cocamidopropyl Betaine and Coco Glucoside that lift dirt and oil without disrupting the skin's natural pH.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was formulated for anyone dealing with dullness, uneven skin tone, post-acne marks, or dry and tight-feeling skin after cleansing. It works particularly well for normal, dry, and combination skin types. If your primary concern is brightening and texture improvement rather than active acne or severe oil control, this is the right cleanser. It is also a strong choice for anyone who has experienced irritation or dryness from other face washes, since the sulphate-free, non-drying formula is gentle enough for twice-daily use even on sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash as the first step in both your morning and evening skincare routines. In the morning, follow it with a toner, a niacinamide or vitamin C serum, moisturiser, and SPF. In the evening, if you are using active ingredients like retinol or an AHA serum, this face wash is gentle enough to precede them without compromising your skin barrier. For best results, use consistently twice daily — brightening and dark spot reduction from niacinamide typically become noticeable within 4 to 6 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45687355899964,"sku":"PLMU0SMTVRT1041","price":554.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-Nia-FW-Pack-of-2-1st-Tile-1001x1001-px.webp?v=1777960883"},{"product_id":"green-tea-pore-cleansing-face-wash-for-oily-acne-prone-skin-copy","title":"Green Tea Pore Cleansing Face Wash For Oily \u0026 Acne-Prone Skin (100 ml) - Pack of 2","description":"\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003efeatures of green tea pore cleansing face wash:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*gentle cleansing\u003cbr\u003e *non-drying gel-based formula\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cb style=\"color: #6f2c97;\"\u003egreen tea pore cleansing face wash benefits:\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp style=\"color: #6f2c97;\"\u003e*fights pimples \u0026amp; pimple-causing bacteria​\u003cbr\u003e*cleanses pores deeply​\u003cbr\u003e*removes excess oil \u0026amp; impurities​\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy green tea and glycolic acid?\u003c\/h2\u003e\n\u003cp\u003eAcne-prone and oily skin needs a cleanser that does two things simultaneously: remove the excess oil and bacteria that cause breakouts, and do so without stripping the skin barrier in the process. Most face washes do one or the other. This one does both, because the two key actives work on entirely different mechanisms.\u003c\/p\u003e\n\n\u003cp\u003eGreen tea extract — derived from Camellia Sinensis leaves — is one of the most studied botanical ingredients in dermatology. Its active compound, EGCG (epigallocatechin gallate), is a powerful antioxidant that directly inhibits the growth of Cutibacterium acnes, the bacteria responsible for inflammatory acne. It also suppresses sebum production at the sebaceous gland level, which means oil control is happening at the source rather than just on the skin surface. On top of this, EGCG reduces inflammation, which is why skin looks calmer and less red after washing.\u003c\/p\u003e\n\n\u003cp\u003eGlycolic acid, an alpha hydroxy acid derived from sugarcane, works on the surface. At low concentrations in a rinse-off formula, it gently breaks the bonds between dead skin cells, encouraging them to shed evenly. This prevents the buildup of dead skin that clogs pores and leads to blackheads and whiteheads. The result over time is smoother, more even-textured skin — not from scrubbing, but from chemistry.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in October 2024. The findings were clear: 99.9% removal of pore-clogging impurities per wash, and 88% of users observed a measurable reduction in acne within just 7 days of use. Oil control was clinically confirmed to last up to 2 hours post-wash — a meaningful result for anyone who typically experiences shine and congestion within an hour of cleansing.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond green tea and glycolic acid, this formula includes natural cellulose beads that provide gentle mechanical cleansing — dislodging surface debris and helping unclog pores without the micro-tears caused by harsh physical scrubs. The gel base is built on a mild surfactant system that produces a soft lather sufficient to lift dirt and excess oil without disrupting the skin's natural moisture barrier. Glycerin acts as a humectant throughout, drawing water to the skin so it feels hydrated rather than dry after rinsing. The formula is free from parabens and contains no ingredients that would compromise the skin microbiome with regular use.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was specifically developed for oily, combination, and acne-prone skin — including teenage skin dealing with hormonal breakouts and adult skin prone to congestion and shine. It is the right choice if your primary concerns are active pimples, blackheads, clogged pores, and excess oil that returns quickly after cleansing. It also suits anyone who has tried harsh acne face washes and found them too drying or irritating — the non-stripping gel formula makes it gentle enough for twice-daily use without compromising the skin barrier. If your primary concern is brightening or dry skin, the Plum 2% Niacinamide \u0026amp; Rice Water Face Wash may be a better fit.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash twice daily — morning and evening — as the first step in your routine. In the morning, follow with an alcohol-free toner to balance skin pH, then a lightweight moisturiser and SPF. In the evening, this face wash is compatible with most active serums including niacinamide, azelaic acid, and low-concentration retinol. Because this formula already contains glycolic acid, avoid using a separate high-strength AHA toner or peel on the same evening to prevent over-exfoliation. For best results with acne reduction, use consistently for a minimum of 4 weeks — clinical improvement in acne is typically visible from week one, but full skin texture benefits from glycolic acid develop over 6 to 8 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45688602886204,"sku":"PLMU0SMTVRT618","price":501.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-GT-FW-100ml-pack-of-2-1st-Tile-1001x1001-px.webp?v=1777974620"},{"product_id":"saffron-papaya-glow-bright-face-wash-1","title":"Saffron \u0026 Papaya Glow Bright Face Wash (100 ml) - Pack of 2","description":"\u003cp\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eGLOW BRIGHT!\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eMeet the dream team of Saffron, Papaya Enzyme, Vitamin B5 \u0026amp; Glycerin that enhance overall skin health \u0026amp; youthfulness by improving cell turnover. This gentle, non-drying sulphate-free face wash helps boost glow, fight dullness \u0026amp; dark spots to make you glow like never before!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #5e0d8b; font-size: 18px;\"\u003e \u003cstrong\u003eReasons to \u003cspan style=\"color: #5e0d8b;\" data-mce-fragment=\"1\"\u003e\u003cstrong style=\"color: #5e0d8b; font-size: 18px;\" data-mce-fragment=\"1\"\u003e♥\u003c\/strong\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eSaffron Oil is rich in antioxidants that help fight skin-damaging free radicals and boost your skin's natural glow\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePapaya Enzyme is a natural gentle exfoliator that helps make skin brighter \u0026amp; smoother\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eVitamin B5 \u0026amp; Glycerin help hydrate, nourish \u0026amp; moisturize your skin post-cleansing\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdditionally, this face wash is sulphate-free, gentle, soothing \u0026amp; non-drying\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eMADE WITH LOVE: FDA Approved | Stability Tested | Sulphate-Free | Paraben Free | Cruelty-Free | 100% Vegan | For All Skin Types | For Men \u0026amp; Women\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"description-point\"\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45694259396668,"sku":"PLMU0SMTVRT981","price":526.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-Saffron-FW-Pack-of-2-1st-Tile-1001x1001-px_718a15f4-d351-45fb-80e8-865048b548f8.webp?v=1780059985"},{"product_id":"1-salicylic-acid-clearly-gentle-gel-face-wash-for-acne-prone-skin","title":"1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003ebenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*helps fight active acne \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*dissolves excess oil to reveal clearer, smoother skin \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently exfoliates skin \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*skin-friendly pH base for everyday use \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*helps support \u0026amp; preserve a healthy microbiome \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003efeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying \u0026amp; sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*100% vegan\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*paraben-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*phthalates-free\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":46140563587132,"sku":"PLSA0100FWA5733","price":293.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Listing_1st_Tile_SA_Gel_FW_1001x1001_px.webp?v=1776937553"}],"url":"https:\/\/plumgoodness.com\/collections\/face-washes-for-women.oembed","provider":"Plum Goodness","version":"1.0","type":"link"}