Day or night, we've got it all right. Create the classic black brilliance look or a chic uptown brown look or mix it up with the versatile gemstone green. These must-have shades will keep the style quotient rocking round the clock! Featuring the signature ultra-pigmented, 100% smudge-proof and waterproof NaturStudio formula, this trilogy is yet again all about the glam, minus the harm. These fashion game-changers are here to stay!
Works for:Everyone, except those withverysensitive eyes. Not recommended for:Your eyes are sensitive, prone to watering, burning or itching.Check out our all-natural Angel Eyes Kohl Kajalif you are looking for a kajal that's best suited for very sensitive eyes.
At this special price, you get:
1. NaturStudio All-Day-Wear Kohl Kajal- Gemstone Green: With just a hint of glint, this vibrant green 2-in-1 kohl cum liner adds zest and oomph to your eye makeup without being too loud. Don't be surprised if you find yourself reaching out for this beauty more often than you imagined to! Click here for product details & reviews.
2. NaturStudio All-Day-Wear Kohl Kajal- Uptown Brown: Chic, subtle, suave, sophisticated. Just some of the qualities we thought of while designing this shade that will take your everyday look to the next level. Sport this 'every-do' shade to get your classy work-wear look on point. Or wear it in the casual urban chic style! Designed for an all day smudge-proof look, this brown is all set to be your next go-to colour. Click here for product details and reviews.
3. NaturStudio All-Day-Wear Kohl Kajal - Black Brilliance: Best-selling 100% smudge-proof, water-proof single-swipe brilliant black kohl-cum-liner that's also gentle on your eyes. Easy to use, studio finish & filled with goodness. Click here for product details & reviews.
4. Sharpener: Works beautifully with all eye and lip pencils. Especially recommended for ultra-soft formulas like NaturStudio All-Day-Wear Kohl Kajal. Lets you pick your choice of tip each time! Built to last.
At an exciting bundle price with free shipping and cash-on-delivery!
Plum is proud, and humbled, to be part of One Percent for the Planet. Founded in 2002, 1% for the Planet has grown into a global movement of more than 1200 member companies in 48 countries, all donating at least 1% of annual sales to sustainability initiatives. In just over 10 years 1% for the Planet companies have given more than $100 million back to Blue. Watch this video on 1% for the Planet to learn more:
Please note: it’s 1% of sales, not 1% of profits!
Can I recycle my Plum empties?
Under our #Empties4Good initiative, you can not only send your empties for recycling for free but you’ll also receive shopping credits for your act of goodness. For every empty you send us, we'll reward you with Rs. 50 in shopping credits on plumgoodness.com! Know more about #Empties4Good here.
Is your packaging biodegradable?
Most of our packaging is RECYCLABLE, and we minimize the use of packaging, in general. We avoid plastics like SAN, ABS and PVC that are not eco-friendly. At present we don’t use use any special grade that is more biodegradable than conventional plastic - we are constantly looking for ways to do that. If you have ideas we can pursue, tell us!
We use PET, PP and PE in our packaging. We encourage you to reuse and recycle – and not just packaging.
Are your products 100% natural?
We maximize the use of natural and nature-derived ingredients in our products, but we’ll be honest: our products are not 100% natural. Many brands group nature-derived chemicals, such as SLS, as “natural” because it is derived from coconut oil (just as an example). Nothing could be farther from the truth. We believe that the classification we’ve followed is transparent – in keeping with our values.
If we could make things 100% natural we make them, like our Angel Eyes Kohl Kajal, and Hello Aloe Caring Day Moisturizer. Science allows us to formulate great products that work, by combining the best of natural goodies and absolutely safe synthetic stuff, and we are practitioners of that science. We guarantee, however, that our products are 100% safe, and we stay away from even doubtful ingredients. You can read a full list of our natural, nature-derived and safe chemical ingredients, as well as the ingredients we avoid, here.
Are your products suitable for sensitive skin?
We believe all of them are, and we especially keep in mind sensitive skin types while formulating. There's also a collection of the gentlest among the gentle products suitable for sensitive skin. However, it was always recommended for people with sensitive skin to patch test any new product on a small patch on their forearm before using them more widely.
Are your products suitable for children?
Yes. We avoid harmful and even doubtful chemicals, and therefore, our products are suitable for children above 3 years. However, for children below 3 years, we would generally recommend using specialist baby products.
Are your products vegan / vegetarian?
Yes. Our products are 100% vegan and vegetarian.
Plum is PETA certified. What does this mean? A PETA certification means we are 100% vegan & cruelty-free, i.e. we don't use animal-derived ingredients & we don't test our products on animals. Guaranteed.
Product & Ingredient Safety
What is the difference between herbal, natural and organic products?
SLES is a safe surfactant and unfortunately got is name sullied due to its close resemblance to SLS, a proven harsh surfactant and skin irritant. You can read about the differences here.
You use Cocamide DEA in your products. Is it safe?
Cocamide DEA has been determined by US FDA to be safe for use in rinse-off products at concentrations less than 10%. You can read the CIR report here.
You use Triethanolamine in your products. Is it safe?
Triethanolamine (TEA), and especially the applications we use them in, is very safe. You can find more information here.
You use Phenoxyethanol in your products. Is it safe?
Absolutely. It is a safe, widely accepted preservative and a replacement for parabens, which are very iffy. Read our views on parabens here.
For how long is each Plum product safe to use?
Once opened, use each product within 6 months to ensure you extract the most amount of goodness from it, however the unopened product will expire 2 years after the manufacturing date
Are the fragrances used in Plum products safe to use?
Most of the fragrances used in our products are blends of synthetic, natural and nature-identical substances. We take care to ensure that the fragrances we use are compliant to EU & IFRA norms for ingredient safety. Additionally, our fragrances do not contain propylene glycol and phthalates, and are completely safe for regular use.
Shopping & Shipping
Do you ship outside India?
Yes! If you’d like to purchase Plum and are located outside of India, drop us a mail at firstname.lastname@example.org and we'll get back to you with the next steps.
Can I gift wrap my purchases?
Goodness is for sharing! We would be delighted to gift wrap your order for you. Just select the gift wrap option on your shopping cart and optionally, add a note with your gift. We will take care of the rest! Depending on availability, you may also be able to pick prepacked gift baskets. Click here to explore current availability.
When will I receive my order?
We ship same day or next business day of receiving your order. Shipping times in India are usually 1-4 business days. We apologize if you are facing a greater delay - let us know at email@example.com or call us at +91-750-649-6604.
What do I do if I’m having trouble making payments online?
We have one of the most sophisticated and easy-to-use payment gateways installed on this website. Call us on +91-750-649-6604 if you are experiencing problems.
I don’t like what I bought. Can I return it?
Plum offers a "no fuss" return policy for all products purchased on plumgoodness.com. Click here to know more.
Besides plumgoodness.com, where else can I buy Plum online?
In India, Plum is also available on amazon.in, flipkart.com, nykaa.com and purplle.com (list is constantly being updated). If you are from the trade and wish to sell Plum from your store, drop us an email at firstname.lastname@example.org or call us on +91-750-649-6604 and we can talk!
Are Plum products available in retail outlets?
Yes! We are now present in 100+ retail outlets across all 4 corners of India. Find an outlet near you, here.
How do I redeem my reward points?
Just follow these simple steps to redeem your reward points:
1. Log into your account and click on “Plum Rewards” at the bottom left corner of the website
2. Once you’ve clicked, click on “GET REWARDS” out of the options available
3. Select the amount you want to redeem from the available options (Rs. 50, Rs. 100 etc)
4. This will generate a discount code starting with "LL ...". Copy the entire code
5. Now make your purchase by adding to cart and then click on "Complete my Order"
6. At the checkout page, you will find a tab, under the address tab, asking for the discount code
7. Enter the copied code there and click on "Apply". Your total will reduce by the amount of the coupon
8. Enjoy all the Plum goodness :)
How do I refer a friend and getting referral rewards?
To refer a friend to Plum, simply log into to your account on plumgoodness.com, and click on Plum Rewards floating button on the bottom left of your screen. Navigate to refer-a-friend tab, where you can find instructions to invite by email, Facebook and Twitter. It's as simple as just sharing a link with your friends! They get 10% off their first purchase, you get 1000 reward points post delivery of your friend order. As a security measure, points are added to your account 14 days after payment is realized on your friend's order.
Do you have similar products for Men?
While all Plum products are good for use by men, we now have a dermatologically-tested, 100% vegan specialist grooming range for men called Phy.
Any Other Questions?
Shoot us an email at email@example.com or call Plum at +91-750-649-6604
Loved black and green kajals and cute mini purse. But brown kajal is not pigmented enough and needs to be swiped many times which causes discomfort in eyes. Deducting 2 stars due to brown kajal otherwise would have given 5 stars.