{"title":"Skincare New Launches","description":null,"products":[{"product_id":"plum-yuzu-alpha-arbutin-weightless-fluid-sunscreen-35-pa-helps-fade-tan-dark-spots-ultra-light-texture-50-gm","title":"Yuzu \u0026 Alpha Arbutin Weightless Fluid Sunscreen 35 PA++++","description":"\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Yuzu \u0026 Alpha Arbutin Weightless Fluid Sunscreen 35 PA+++\",\n  \"description\": \"A weightless, ultra-fluid SPF 35 PA++++ sunscreen with Alpha Arbutin and Yuzu that fades tan and dark spots while providing broad-spectrum UV protection. No white cast. trueSPF™ verified.\",\n  \"brand\": {\"@type\": \"Brand\", \"name\": \"Plum Goodness\"},\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"price\": \"527.00\",\n    \"priceCurrency\": \"INR\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/plumgoodness.com\/products\/plum-yuzu-alpha-arbutin-weightless-fluid-sunscreen-35-pa-helps-fade-tan-dark-spots-ultra-light-texture-50-gm\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.3\",\n    \"reviewCount\": \"16\"\n  }\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does this sunscreen leave a white cast?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. Plum Yuzu \u0026 Alpha Arbutin Weightless Fluid Sunscreen is formulated with hybrid UV filters that blend into skin invisibly. There is no white cast, making it suitable for all Indian skin tones.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does Alpha Arbutin do in a sunscreen?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Alpha Arbutin inhibits melanin production, helping to visibly fade existing tan, dark spots, and uneven skin tone with regular use. Combined with daily SPF protection, it both prevents new damage and corrects existing pigmentation.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is trueSPF™ verification?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"trueSPF™ is Plum's 5-point quality check for sunscreens: in-vivo \u0026 in-vitro tested, every production batch tested for SPF 35 PA++++, proven UV filters, 360-degree quality check, and transparent reporting. It guarantees the SPF you see on the pack is the SPF you get on your skin.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use this sunscreen for reapplication during the day?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. The ultra-fluid, non-sticky texture makes this sunscreen ideal for on-the-go reapplication. Reapply every 3 to 4 hours for continuous protection, especially outdoors.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does Yuzu extract do for skin?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yuzu is a citrus fruit rich in Vitamin C and antioxidants. In this sunscreen, Yuzu helps fight free radicals caused by UV exposure and pollution, supports natural radiance, and helps prevent sun-induced dullness.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is this sunscreen suitable for oily skin?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. The weightless fluid texture is non-sticky and non-greasy, making it one of the best sunscreens for oily and combination skin types. It feels breathable even in hot and humid Indian weather.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How should I apply Yuzu \u0026 Alpha Arbutin Fluid Sunscreen?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Apply as the last step of your morning skincare routine, after serums and moisturiser, at least 15 minutes before sun exposure. Use a generous amount and spread evenly across face and exposed areas. Reapply every 3 to 4 hours.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Plum Yuzu \u0026 Alpha Arbutin Sunscreen vegan and cruelty-free?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Plum is India's first 100% vegan beauty brand. This sunscreen is 100% vegan and PETA-certified cruelty-free.\"}\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cp\u003ePlum Yuzu \u0026amp; Alpha Arbutin Weightless Fluid Sunscreen gives you trueSPF™ verified SPF 35 PA++++ broad-spectrum protection in an ultra-light, non-sticky formula. Alpha Arbutin fades existing tan and dark spots by inhibiting melanin production, while Yuzu extract fights free radicals and boosts radiance. No white cast. No heaviness. Fast-absorbing and breathable all day, even in hot and humid Indian weather. Perfect for daily use and easy on-the-go reapplication.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF 35 PA++++ broad-spectrum protection\u003c\/strong\u003e — trueSPF™ verified, every batch tested\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFades tan \u0026amp; dark spots\u003c\/strong\u003e — Alpha Arbutin inhibits melanin production with daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white cast\u003c\/strong\u003e — hybrid UV filters blend invisibly into all Indian skin tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-fluid, weightless texture\u003c\/strong\u003e — non-sticky, non-greasy, absorbs in seconds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYuzu antioxidant protection\u003c\/strong\u003e — fights free radicals from UV and pollution\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy reapplication\u003c\/strong\u003e — fluid format perfect for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply as the last step of your morning skincare routine\u003c\/li\u003e\n\u003cli\u003eUse after serums and moisturiser\u003c\/li\u003e\n\u003cli\u003eApply at least 15 minutes before sun exposure\u003c\/li\u003e\n\u003cli\u003eSpread generously and evenly across face and exposed areas\u003c\/li\u003e\n\u003cli\u003eReapply every 3 to 4 hours for continuous protection\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003eDoes this sunscreen leave a white cast?\u003c\/h3\u003e\n\u003cp\u003eNo. Plum Yuzu \u0026amp; Alpha Arbutin Weightless Fluid Sunscreen is formulated with hybrid UV filters that blend into skin invisibly. There is no white cast, making it suitable for all Indian skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does Alpha Arbutin do in a sunscreen?\u003c\/h3\u003e\n\u003cp\u003eAlpha Arbutin inhibits melanin production, helping to visibly fade existing tan, dark spots, and uneven skin tone with regular use. Combined with daily SPF protection, it both prevents new damage and corrects existing pigmentation.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is trueSPF™ verification?\u003c\/h3\u003e\n\u003cp\u003etrueSPF™ is Plum's 5-point quality check for sunscreens: in-vivo \u0026amp; in-vitro tested, every production batch tested for SPF 35 PA++++, proven UV filters, 360-degree quality check, and transparent reporting. It guarantees the SPF you see on the pack is the SPF you get on your skin.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use this sunscreen for reapplication during the day?\u003c\/h3\u003e\n\u003cp\u003eYes. The ultra-fluid, non-sticky texture makes this sunscreen ideal for on-the-go reapplication. Reapply every 3 to 4 hours for continuous protection, especially outdoors.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does Yuzu extract do for skin?\u003c\/h3\u003e\n\u003cp\u003eYuzu is a citrus fruit rich in Vitamin C and antioxidants. In this sunscreen, Yuzu helps fight free radicals caused by UV exposure and pollution, supports natural radiance, and helps prevent sun-induced dullness.\u003c\/p\u003e\n\n\u003ch3\u003eIs this sunscreen suitable for oily skin?\u003c\/h3\u003e\n\u003cp\u003eYes. The weightless fluid texture is non-sticky and non-greasy, making it one of the best sunscreens for oily and combination skin types. It feels breathable even in hot and humid Indian weather.\u003c\/p\u003e\n\n\u003ch3\u003eHow should I apply Yuzu \u0026amp; Alpha Arbutin Fluid Sunscreen?\u003c\/h3\u003e\n\u003cp\u003eApply as the last step of your morning skincare routine, after serums and moisturiser, at least 15 minutes before sun exposure. Use a generous amount and spread evenly across face and exposed areas. Reapply every 3 to 4 hours.\u003c\/p\u003e\n\n\u003ch3\u003eIs Plum Yuzu \u0026amp; Alpha Arbutin Sunscreen vegan and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eYes. Plum is India's first 100% vegan beauty brand. This sunscreen is 100% vegan and PETA-certified cruelty-free.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":44076103008316,"sku":"PLYA0050SUS7911","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01_Moodshot_Unit_AA35SPF_R3_c8df04cd-efea-4dec-b70c-d58cdf4665fa.webp?v=1781767195"},{"product_id":"plum-black-rice-niacinamide-txa-10-night-clarity-jelly-serum","title":"Black Rice \u0026 10% Niacinamide-TXA Night Clarity Jelly Serum","description":"\u003cp\u003e\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Black Rice \u0026 10% Niacinamide-TXA Night Clarity Jelly Serum\",\n  \"description\": \"7% Niacinamide + 3% Tranexamic Acid night serum with ActiveHold™ Jelly Formula and 20% Black Rice Extract. Fades dark spots and pigmentation overnight.\",\n  \"brand\": { \"@type\": \"Brand\", \"name\": \"Plum Goodness\" },\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"price\": \"571.00\",\n    \"priceCurrency\": \"INR\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/plumgoodness.com\/products\/plum-black-rice-niacinamide-txa-10-night-clarity-jelly-serum\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.6\",\n    \"reviewCount\": \"22\"\n  }\n}\n\u003c\/script\u003e \u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does niacinamide and TXA serum do?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Niacinamide (7%) controls oil and fades dark spots by blocking melanin transfer. Tranexamic Acid (3%) targets stubborn pigmentation and post-acne marks through a separate pathway. Together they tackle pigmentation from two angles for faster results.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is ActiveHold™ Jelly Formula?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"ActiveHold™ is Plum's proprietary jelly texture that forms a breathable, long-contact layer on skin overnight, helping active ingredients absorb deeper while skin is in repair mode.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use this serum every night?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. This is a night-only serum designed for daily use. Apply after cleansing and before moisturiser. Always use SPF the next morning.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long to see results from niacinamide TXA serum?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Most users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\u003c\/p\u003e\n\u003cp\u003ePlum's Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to reduce dark spots, post-acne marks, and pigmentation overnight. The ActiveHold™ Jelly Formula creates a breathable, long-contact layer that maximises ingredient absorption while skin repairs itself at night. Powered by 20% Black Rice Extract from Northeast India, rich in antioxidants. Suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003ePigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind. Plum's Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity. Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFades dark spots \u0026amp; pigmentation\u003c\/strong\u003e — 7% Niacinamide + 3% TXA work on two separate melanin pathways\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActiveHold™ Jelly Formula\u003c\/strong\u003e — long-contact breathable layer for deeper overnight absorption\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Black Rice Extract\u003c\/strong\u003e — antioxidant-rich, sourced from Northeast India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces post-acne marks\u003c\/strong\u003e — visibly clearer skin in 4–8 weeks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — gentle enough for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse face thoroughly\u003c\/li\u003e\n\u003cli\u003eApply toner if part of your routine\u003c\/li\u003e\n\u003cli\u003eTake 2–3 drops of the jelly serum and gently press onto face and neck\u003c\/li\u003e\n\u003cli\u003eFollow with your night moisturiser\u003c\/li\u003e\n\u003cli\u003eUse every night for best results\u003c\/li\u003e\n\u003cli\u003eApply SPF the next morning\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003eWhat does niacinamide and TXA serum do?\u003c\/h3\u003e\n\u003cp\u003eNiacinamide (7%) controls oil and fades dark spots by blocking melanin transfer. Tranexamic Acid (3%) targets stubborn pigmentation and post-acne marks through a separate pathway. Together they tackle pigmentation from two angles for faster results.\u003c\/p\u003e\n\u003ch3\u003eWhat is ActiveHold™ Jelly Formula?\u003c\/h3\u003e\n\u003cp\u003eActiveHold™ is Plum's proprietary jelly texture that forms a breathable, long-contact layer on skin overnight, helping active ingredients absorb deeper while skin is in repair mode.\u003c\/p\u003e\n\u003ch3\u003eCan I use this serum every night?\u003c\/h3\u003e\n\u003cp\u003eYes. This is a night-only serum designed for daily use. Apply after cleansing and before moisturiser. Always use SPF the next morning.\u003c\/p\u003e\n\u003ch3\u003eHow long to see results from niacinamide TXA serum?\u003c\/h3\u003e\n\u003cp\u003eMost users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":44211972014140,"sku":"PLTX0025NMT8796","price":584.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01-TXA-Jelly-Serum-Moodshot_Text_2cea2de4-f10d-47c9-afe0-072b07694a92.webp?v=1785948847"},{"product_id":"pepticharge-rejuvenating-night-creme-with-multi-peptides-exosomes-bifida-ferment","title":"PeptiCharge Rejuvenating Night Crème with Multi-Peptides, Exosomes \u0026 Bifida Ferment","description":"\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"PeptiCharge Rejuvenating Night Crème with Multi-Peptides, Exosomes \u0026 Bifida Ferment\",\n  \"description\": \"A rich overnight night crème powered by multi-peptides, exosomes, and Bifida Ferment that rebuilds collagen, firms skin, and strengthens the barrier while you sleep. Visibly firmer skin in 28 days.\",\n  \"brand\": {\"@type\": \"Brand\", \"name\": \"Plum Goodness\"},\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"price\": \"527.00\",\n    \"priceCurrency\": \"INR\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/plumgoodness.com\/products\/pepticharge-rejuvenating-night-creme-with-multi-peptides-exosomes-bifida-ferment\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.7\",\n    \"reviewCount\": \"4\"\n  }\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are exosomes and what do they do in a night crème?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Exosomes are nano-sized vesicles that carry regenerative signals deep into the skin. In PeptiCharge Night Crème, they support deep skin regeneration beyond surface repair, helping skin recover faster overnight.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does Bifida Ferment do for skin?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Bifida Ferment is a probiotic-derived ingredient that strengthens the skin's protective barrier, boosts resilience, and helps skin recover from daily environmental stress. It improves overall skin health over time.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do multi-peptides help with anti-ageing?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Multi-peptides signal the skin to produce more collagen and elastin, which are proteins responsible for firmness and elasticity. Regular use helps visibly reduce fine lines, firm skin, and improve bounce and texture.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does PeptiCharge Night Crème take to show results?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Visibly firmer and more elastic skin is clinically shown in 28 days of consistent nightly use. Skin feels smoother and more radiant within the first week.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is PeptiCharge Night Crème suitable for all skin types?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. PeptiCharge Rejuvenating Night Crème is formulated for all skin types. The rich texture is ideal for anyone concerned with signs of ageing, loss of firmness, or skin that looks dull and fatigued.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"When should I apply PeptiCharge Night Crème in my routine?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Apply PeptiCharge Night Crème as the last step of your nighttime skincare routine, after cleansing, toning, and any serums. Use a pea-sized amount and gently press into face and neck.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use PeptiCharge Night Crème if I am in my 20s?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Peptides are safe and beneficial to start using in your mid-20s as a preventive measure. They help maintain collagen levels before visible signs of ageing appear.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is PeptiCharge Night Crème vegan and cruelty-free?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Plum is India's first 100% vegan beauty brand. PeptiCharge Rejuvenating Night Crème is 100% vegan and PETA-certified cruelty-free.\"}\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cp\u003ePlum PeptiCharge Rejuvenating Night Crème is a rich overnight formula powered by multi-peptides, exosomes, and Bifida Ferment. It works while you sleep to rebuild collagen and elastin for visibly firmer, more elastic skin. Exosomes support deep skin regeneration while Bifida Ferment strengthens the barrier and boosts resilience. Wake up to skin that feels younger, smoother, and more radiant. Clinically shown to deliver visibly firmer skin in 28 days. Suitable for all skin types.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisibly firmer skin in 28 days\u003c\/strong\u003e — multi-peptides rebuild collagen and elastin overnight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep skin regeneration\u003c\/strong\u003e — exosomes go beyond surface repair for lasting renewal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStronger skin barrier\u003c\/strong\u003e — Bifida Ferment boosts resilience and barrier function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved skin elasticity\u003c\/strong\u003e — skin bounces back and feels plumper by morning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, melt-into-skin texture\u003c\/strong\u003e — absorbs deeply without feeling heavy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — including mature, dry, and combination skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse face thoroughly\u003c\/li\u003e\n\u003cli\u003eApply toner and any serums\u003c\/li\u003e\n\u003cli\u003eTake a pea-sized amount of PeptiCharge Night Crème\u003c\/li\u003e\n\u003cli\u003eGently press and blend into face and neck\u003c\/li\u003e\n\u003cli\u003eUse every night as the last step of your routine\u003c\/li\u003e\n\u003cli\u003eWake up to firmer, smoother, more radiant skin\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003eWhat are exosomes and what do they do in a night crème?\u003c\/h3\u003e\n\u003cp\u003eExosomes are nano-sized vesicles that carry regenerative signals deep into the skin. In PeptiCharge Night Crème, they support deep skin regeneration beyond surface repair, helping skin recover faster overnight.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does Bifida Ferment do for skin?\u003c\/h3\u003e\n\u003cp\u003eBifida Ferment is a probiotic-derived ingredient that strengthens the skin's protective barrier, boosts resilience, and helps skin recover from daily environmental stress. It improves overall skin health over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow do multi-peptides help with anti-ageing?\u003c\/h3\u003e\n\u003cp\u003eMulti-peptides signal the skin to produce more collagen and elastin, which are proteins responsible for firmness and elasticity. Regular use helps visibly reduce fine lines, firm skin, and improve bounce and texture.\u003c\/p\u003e\n\n\u003ch3\u003eHow long does PeptiCharge Night Crème take to show results?\u003c\/h3\u003e\n\u003cp\u003eVisibly firmer and more elastic skin is clinically shown in 28 days of consistent nightly use. Skin feels smoother and more radiant within the first week.\u003c\/p\u003e\n\n\u003ch3\u003eIs PeptiCharge Night Crème suitable for all skin types?\u003c\/h3\u003e\n\u003cp\u003eYes. PeptiCharge Rejuvenating Night Crème is formulated for all skin types. The rich texture is ideal for anyone concerned with signs of ageing, loss of firmness, or skin that looks dull and fatigued.\u003c\/p\u003e\n\n\u003ch3\u003eWhen should I apply PeptiCharge Night Crème in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply PeptiCharge Night Crème as the last step of your nighttime skincare routine, after cleansing, toning, and any serums. Use a pea-sized amount and gently press into face and neck.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use PeptiCharge Night Crème if I am in my 20s?\u003c\/h3\u003e\n\u003cp\u003eYes. Peptides are safe and beneficial to start using in your mid-20s as a preventive measure. They help maintain collagen levels before visible signs of ageing appear.\u003c\/p\u003e\n\n\u003ch3\u003eIs PeptiCharge Night Crème vegan and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eYes. Plum is India's first 100% vegan beauty brand. PeptiCharge Rejuvenating Night Crème is 100% vegan and PETA-certified cruelty-free.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45338235895868,"sku":"PLBF0030DMT8543","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/00_MoodshotTextureText_PRC_KG1504R1_729f40e7-8bf2-4b0a-9f90-345b946e6a9b.webp?v=1778487071"},{"product_id":"sebacleartm-mattifying-gel-creme-with-matcha-sebacic-acid-50g-full-size","title":"SebaClear™ Mattifying Gel Crème with Sebacic Acid \u0026 Matcha","description":"\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"SebaClear™ Mattifying Gel Crème with Sebacic Acid \u0026 Matcha\",\n  \"description\": \"Lightweight mattifying gel moisturiser powered by Sebacic Acid and Matcha to control oil, reduce breakouts, and clear blackheads. For oily, acne-prone, and combination skin.\",\n  \"brand\": {\"@type\": \"Brand\", \"name\": \"Plum Goodness\"},\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"price\": \"483.00\",\n    \"priceCurrency\": \"INR\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/plumgoodness.com\/products\/sebacleartm-mattifying-gel-creme-with-matcha-sebacic-acid-50g-full-size\"\n  }\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is Sebacic Acid and what does it do for skin?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Sebacic Acid is a plant-derived ingredient that regulates sebum production at the source, helping to reduce excess oil and prevent clogged pores and breakouts without drying the skin.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is SebaClear™ Gel Crème suitable for oily skin?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. SebaClear™ Mattifying Gel Crème is specifically formulated for oily, acne-prone, and combination skin. It controls shine and provides balanced hydration without feeling heavy or greasy.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does this moisturiser help with blackheads?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. The formula helps clear and prevent blackheads by regulating oil at the pore level and keeping skin clean without stripping it.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does Matcha do in this gel crème?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Matcha is rich in antioxidants that help calm inflammation, reduce redness, and protect skin from environmental stressors — making it ideal for acne-prone skin that tends to get irritated.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use SebaClear™ Gel Crème as a daily moisturiser?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. It is designed for daily use, morning and night. Apply after cleansing and toning on dry or combination skin as your last step before sunscreen in the morning.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is this gel crème non-comedogenic?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. SebaClear™ Mattifying Gel Crème is non-comedogenic, meaning it will not clog pores, making it safe for acne-prone and congested skin.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does it take to see results with SebaClear™ Gel Crème?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Most users notice reduced oiliness and shine within the first week of daily use. Clearer skin and reduced breakouts are typically visible within 3 to 4 weeks of consistent use.\"}\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Plum SebaClear™ Gel Crème vegan and cruelty-free?\",\n      \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Plum is India's first 100% vegan beauty brand. SebaClear™ Mattifying Gel Crème is 100% vegan and PETA-certified cruelty-free.\"}\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cp\u003ePlum SebaClear™ Mattifying Gel Crème is a lightweight, non-greasy moisturiser for oily, acne-prone, and combination skin. Powered by Sebacic Acid, it targets oil production at the source to control shine and reduce breakouts. Matcha provides antioxidant protection and calms inflammation. The gel crème texture absorbs quickly without leaving residue. Non-comedogenic and safe for daily use, morning and night.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls oil \u0026amp; shine\u003c\/strong\u003e — Sebacic Acid regulates sebum production without drying skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces breakouts\u003c\/strong\u003e — keeps pores clear and prevents congestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClears blackheads\u003c\/strong\u003e — balances oil at the pore level for cleaner-looking skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant protection\u003c\/strong\u003e — Matcha calms inflammation and fights free radicals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; non-greasy\u003c\/strong\u003e — gel texture absorbs instantly, no residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-comedogenic\u003c\/strong\u003e — safe for acne-prone and congested skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse face with a gentle face wash\u003c\/li\u003e\n\u003cli\u003eApply toner if part of your routine\u003c\/li\u003e\n\u003cli\u003eTake a pea-sized amount of SebaClear™ Gel Crème\u003c\/li\u003e\n\u003cli\u003eApply evenly across face and neck\u003c\/li\u003e\n\u003cli\u003eFollow with sunscreen in the morning\u003c\/li\u003e\n\u003cli\u003eUse morning and night for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003eWhat is Sebacic Acid and what does it do for skin?\u003c\/h3\u003e\n\u003cp\u003eSebacic Acid is a plant-derived ingredient that regulates sebum production at the source, helping to reduce excess oil and prevent clogged pores and breakouts without drying the skin.\u003c\/p\u003e\n\n\u003ch3\u003eIs SebaClear™ Gel Crème suitable for oily skin?\u003c\/h3\u003e\n\u003cp\u003eYes. SebaClear™ Mattifying Gel Crème is specifically formulated for oily, acne-prone, and combination skin. It controls shine and provides balanced hydration without feeling heavy or greasy.\u003c\/p\u003e\n\n\u003ch3\u003eDoes this moisturiser help with blackheads?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula helps clear and prevent blackheads by regulating oil at the pore level and keeping skin clean without stripping it.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does Matcha do in this gel crème?\u003c\/h3\u003e\n\u003cp\u003eMatcha is rich in antioxidants that help calm inflammation, reduce redness, and protect skin from environmental stressors — making it ideal for acne-prone skin that tends to get irritated.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use SebaClear™ Gel Crème as a daily moisturiser?\u003c\/h3\u003e\n\u003cp\u003eYes. It is designed for daily use, morning and night. Apply after cleansing and toning on dry or combination skin as your last step before sunscreen in the morning.\u003c\/p\u003e\n\n\u003ch3\u003eIs this gel crème non-comedogenic?\u003c\/h3\u003e\n\u003cp\u003eYes. SebaClear™ Mattifying Gel Crème is non-comedogenic, meaning it will not clog pores, making it safe for acne-prone and congested skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow long does it take to see results with SebaClear™ Gel Crème?\u003c\/h3\u003e\n\u003cp\u003eMost users notice reduced oiliness and shine within the first week of daily use. Clearer skin and reduced breakouts are typically visible within 3 to 4 weeks of consistent use.\u003c\/p\u003e\n\n\u003ch3\u003eIs Plum SebaClear™ Gel Crème vegan and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eYes. Plum is India's first 100% vegan beauty brand. SebaClear™ Mattifying Gel Crème is 100% vegan and PETA-certified cruelty-free.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45417860104252,"sku":"PLSC0050DMT8727","price":494.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01_SebaClear-Gel-Nykaa-Listing.webp?v=1780813774"},{"product_id":"cerasense-barrier-care-face-wash-with-acai-1-nmf-2-100-ml","title":"CeraSense™ Barrier Care Face Wash with Acai \u0026 1% NMF","description":"\u003cp\u003eBuilt for the urban environment, Plum CeraSense™ barrier care face wash is clinically proven to improve skin barrier function right from the first wash, while most cleansers end up stripping it. 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