Discover Plum – Plum Goodness
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Plum is a fresh line of 100% vegan beauty products
that's all about "being good" - to your skin, to your senses,
to others and to the environment.

About plum

Plum is a fresh line of 100% vegan beauty products that's all about "being good" - to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients, in sync with "good science".

No fairness cream

However, one thing we aren't and will never be, are manufacturers of fairness creams. Why? Because respecting diversity and protecting natural skin... that's what goodness is about!

Happier plumsters,
happier planet.

Here's how. First up, you perhaps already know that only RECYCLABLE packaging is used to package plum goodness. Not wanting to stop there, we're now making it easier (and rewarding) for you to actually recycle your Plum empties. Send your empties to us, and we'll connect it to a verified recycler (we give it away free). And for every empty you send us, we'll reward you with Rs. 50 in shopping credits on plumgoodness.com!

Join the #Empties4Good Campaign today. join now

Read more

About our founder

The more you give, the more you get. That's the beauty of goodness.

Shankar Prasad,
Founder & director

#Founded Plum in 2013, inspired by nature & 'good' science
#Double gold-medalist IIT chemical engineer & MBA, award-winning product formulator, former management consultant & venture investor
#Loves to brainstorm with the fun-loving, passionate team of Plum People to make amazing things happen
#Lives in Mumbai with family. His wife and two young daughters love inviting themselves onto Plum’s consumer panel
#Likes: Animals, yoga, puns & music. Dislikes: Junk food & noisy places

Contact us

Questions? Feedback? Don't hesitate to reach out.
we'd love to connect with you.

Get in touch

A great place to work

Plum is also a great place to work. Literally.
How about joining our team!

Join our team