“It's not hard to make decisions when you know what your values are.” ― Roy Disney 

Values help us set direction and give a sense of purpose to what we do. They inspire us and give us the power - and the responsibility - to question, and to decide. Values are put to the test when choices are to be made. Here are the four core values that shape Plum:


Customer delight

We exist because of our customers. Their joy is our joy. Delighting them is what delights us.


Blessed as we are with the goodness of nature, we will do all we can to preserve it and contribute positively towards sustaining our fragile ecosystems.


Our culture shall be inclusive, encouraging and respectful of human capability, diversity and hard work.


We have nothing to hide. We will uphold the law of the land and protect the rights of our customers at all times. Our conduct within and  outside the corporation shall exemplify the highest levels of transparency and good corporate behavior.



Values in action

Plum values are reflected in the Laws of Goodness, our version of do's and don'ts. Goodness rules at Plum & here's why.




Next: Meet the Plum People
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