{"product_id":"2-niacinamide-rice-water-face-wash-for-clear-bright-skin-copy","title":"2% Niacinamide \u0026 Rice Water Face Wash For Clear \u0026 Bright Skin","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*removes 99% pore-clogging impurities\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*90% users felt clean, fresh skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*brightens skin tone\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*softens \u0026amp; smoothens skin texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gently cleanses off dirt \u0026amp; excess oil\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*gentle on skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*non-drying formula\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"color: rgb(111, 44, 151);\"\u003e*sulphate-free\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eWhy niacinamide and rice water?\u003c\/h2\u003e\n\u003cp\u003eMost face washes clean skin and stop there. This one goes further. Niacinamide — also known as vitamin B3 — is one of the most extensively researched skincare actives in dermatology. At 2%, it works at the cellular level to reduce the transfer of melanin to the skin's surface, visibly fading dark spots and post-acne marks with consistent use. It also regulates sebum production, which means oily skin stays balanced rather than stripped and compensating with even more oil.\u003c\/p\u003e\n\n\u003cp\u003eRice water has been used in Asian skincare for centuries, and modern research backs what tradition already knew. It contains inositol, a carbohydrate that helps repair damaged hair and skin, along with amino acids and vitamins B and E that smooth texture and strengthen the skin barrier. Together, niacinamide and rice water don't just cleanse — they actively improve the quality of your skin with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the clinical study found\u003c\/h2\u003e\n\u003cp\u003eThis face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in December 2024. The results: 99% removal of pore-clogging impurities and 90% of users reported clean, fresh-feeling skin after every use. The study also confirmed the formula is non-irritant, making it suitable for daily use across all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eThe full ingredient story\u003c\/h2\u003e\n\u003cp\u003eBeyond niacinamide and rice water, two more actives do important work in this formula. Hyaluronic acid — a molecule capable of holding up to 1,000 times its weight in water — helps the skin retain moisture during and after cleansing, so skin never feels tight or dry post-wash. Provitamin B5 (panthenol) acts as a humectant and skin-soother, reducing redness and supporting the skin barrier. The cleansing base itself is sulphate-free, relying on gentler surfactants like Cocamidopropyl Betaine and Coco Glucoside that lift dirt and oil without disrupting the skin's natural pH.\u003c\/p\u003e\n\n\u003ch2\u003eWho this face wash is for\u003c\/h2\u003e\n\u003cp\u003eThis face wash was formulated for anyone dealing with dullness, uneven skin tone, post-acne marks, or dry and tight-feeling skin after cleansing. It works particularly well for normal, dry, and combination skin types. If your primary concern is brightening and texture improvement rather than active acne or severe oil control, this is the right cleanser. It is also a strong choice for anyone who has experienced irritation or dryness from other face washes, since the sulphate-free, non-drying formula is gentle enough for twice-daily use even on sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eHow to fit this into your skincare routine\u003c\/h2\u003e\n\u003cp\u003eUse this face wash as the first step in both your morning and evening skincare routines. In the morning, follow it with a toner, a niacinamide or vitamin C serum, moisturiser, and SPF. In the evening, if you are using active ingredients like retinol or an AHA serum, this face wash is gentle enough to precede them without compromising your skin barrier. For best results, use consistently twice daily — brightening and dark spot reduction from niacinamide typically become noticeable within 4 to 6 weeks of regular use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45687355899964,"sku":"PLMU0SMTVRT359","price":508.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/Combo-SKUs-Nia-FW-Pack-of-2-1st-Tile-1001x1001-px.webp?v=1777960883","url":"https:\/\/plumgoodness.com\/products\/2-niacinamide-rice-water-face-wash-for-clear-bright-skin-copy","provider":"Plum Goodness","version":"1.0","type":"link"}