Why avocado? ?
With ~4g of protein per fruit, avocados are the top when it comes to fruits with protein content!
Avocados are also rich in Vit A, D and E that protect hair from dryness and frizz.
Why me?
- I am a gentle, sulphate-free & silicone-free avocado shampoo
- I am very high on protein content that helps you nourish your hair
- I have the goodness of shea butter and avocado oil, which prevent hair breakage, dryness and split-ends
- I am 100% vegan – good for the planet & for you
- Hey, don't throw me away! I'm recyclable!

Say hello to smooth hair!
Frizz is the result of cuticles on the hair strands being open, allowing for moisture to flow freely in and out of the hair. And most frizz is the result of dry or damaged hair. Your shampoo has a big role to play if you want frizz-free hair. Here is a sulphate-free, silicone-free, gentle shampoo with avocado, shea and aloe. Gently cleanses hair without over-drying. Use with a conditioner or hair mask for best results.
Reasons to ♥
- Frizz-Free Hair
- Deep conditioning
- Reduces hair breakage
- Prevents split ends
Real hair. Honest solutions. Plum haircare is 7-FREE always!
- NO Sulphates - so the cleansing is gentle
- NO Silicones - to allow hair to breathe & shine at its natural best
- NO Alcohol - so there is no drying
- NO Parabens - we all know why! Carcinogens are a no-no!'
- NO Phthalates - potential reproductive toxins
- NO Zinc - prolonged use of ZPT can irritate the scalp
- NO Propylene Glycol - can be harsh to the skin over the long term
Avocado Oil
Controls frizz & prevents hair from excessive dryness
Shea Butter
Penetrates hair shaft easily, preventing hair breakage and appearance of split ends
D-panthenol (vitamin B5)
Conditions hair strands, maintains moisture levels, works on split ends
Aqua, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Coco Glucoside, Glycerine, Acrylates Copolymer, Aloe Barbadensis Leaf Juice, Polyquaternium-22, D-panthenol, Polyquaternium-10, Persea Gratissima (Avocado) Oil, Shea Butter Ethyl Esters, Ethylene Glycol Distearate, Sodium Gluconate, Fragrance, Phenoxyethanol, Ethylhexylglycerin, CI 19140, CI 42090
What's in
And it’s always a good idea to oil your hair pre-shampoo.
Important: If you are used to sulphates & silicones in your hair product, it could take a few washes with sulphate-free & silicone-free formulas for your hair to settle down to the new (friendlier) regime.
And it’s always a good idea to oil your hair pre-shampoo.
Important: If you are used to sulphates & silicones in your hair product, it could take a few washes with sulphate-free & silicone-free formulas for your hair to settle down to the new (friendlier) regime.