{"product_id":"black-rice-10-niacinamide-txa-night-clarity-jelly-serum","title":"Black Rice \u0026 10% Niacinamide-TXA Night Clarity Jelly Serum","description":"\u003cp\u003e\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Black Rice \u0026 10% Niacinamide-TXA Night Clarity Jelly Serum\",\n  \"description\": \"7% Niacinamide + 3% Tranexamic Acid night serum with ActiveHold™ Jelly Formula and 20% Black Rice Extract. Fades dark spots and pigmentation overnight.\",\n  \"brand\": { \"@type\": \"Brand\", \"name\": \"Plum Goodness\" },\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"price\": \"571.00\",\n    \"priceCurrency\": \"INR\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/plumgoodness.com\/products\/plum-black-rice-niacinamide-txa-10-night-clarity-jelly-serum\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.6\",\n    \"reviewCount\": \"22\"\n  }\n}\n\u003c\/script\u003e \u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does niacinamide and TXA serum do?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Niacinamide (7%) controls oil and fades dark spots by blocking melanin transfer. Tranexamic Acid (3%) targets stubborn pigmentation and post-acne marks through a separate pathway. Together they tackle pigmentation from two angles for faster results.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is ActiveHold™ Jelly Formula?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"ActiveHold™ is Plum's proprietary jelly texture that forms a breathable, long-contact layer on skin overnight, helping active ingredients absorb deeper while skin is in repair mode.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use this serum every night?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. This is a night-only serum designed for daily use. Apply after cleansing and before moisturiser. Always use SPF the next morning.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long to see results from niacinamide TXA serum?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Most users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\u003c\/p\u003e\n\u003cp\u003ePlum's Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to reduce dark spots, post-acne marks, and pigmentation overnight. The ActiveHold™ Jelly Formula creates a breathable, long-contact layer that maximises ingredient absorption while skin repairs itself at night. Powered by 20% Black Rice Extract from Northeast India, rich in antioxidants. Suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003ePigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind. Plum's Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity. Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFades dark spots \u0026amp; pigmentation\u003c\/strong\u003e — 7% Niacinamide + 3% TXA work on two separate melanin pathways\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActiveHold™ Jelly Formula\u003c\/strong\u003e — long-contact breathable layer for deeper overnight absorption\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Black Rice Extract\u003c\/strong\u003e — antioxidant-rich, sourced from Northeast India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces post-acne marks\u003c\/strong\u003e — visibly clearer skin in 4–8 weeks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — gentle enough for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse face thoroughly\u003c\/li\u003e\n\u003cli\u003eApply toner if part of your routine\u003c\/li\u003e\n\u003cli\u003eTake 2–3 drops of the jelly serum and gently press onto face and neck\u003c\/li\u003e\n\u003cli\u003eFollow with your night moisturiser\u003c\/li\u003e\n\u003cli\u003eUse every night for best results\u003c\/li\u003e\n\u003cli\u003eApply SPF the next morning\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003eWhat does niacinamide and TXA serum do?\u003c\/h3\u003e\n\u003cp\u003eNiacinamide (7%) controls oil and fades dark spots by blocking melanin transfer. Tranexamic Acid (3%) targets stubborn pigmentation and post-acne marks through a separate pathway. Together they tackle pigmentation from two angles for faster results.\u003c\/p\u003e\n\u003ch3\u003eWhat is ActiveHold™ Jelly Formula?\u003c\/h3\u003e\n\u003cp\u003eActiveHold™ is Plum's proprietary jelly texture that forms a breathable, long-contact layer on skin overnight, helping active ingredients absorb deeper while skin is in repair mode.\u003c\/p\u003e\n\u003ch3\u003eCan I use this serum every night?\u003c\/h3\u003e\n\u003cp\u003eYes. This is a night-only serum designed for daily use. Apply after cleansing and before moisturiser. Always use SPF the next morning.\u003c\/p\u003e\n\u003ch3\u003eHow long to see results from niacinamide TXA serum?\u003c\/h3\u003e\n\u003cp\u003eMost users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.\u003c\/p\u003e","brand":"Plum Goodness","offers":[{"title":"Default Title","offer_id":45953186005052,"sku":"PLTX0010NMT9045","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/2985\/files\/01TXAJellySerumMoodshot_Text_V2.webp?v=1785921967","url":"https:\/\/plumgoodness.com\/products\/black-rice-10-niacinamide-txa-night-clarity-jelly-serum","provider":"Plum Goodness","version":"1.0","type":"link"}