Soft Blend Weightless Foundation | With Hyaluronic Acid | 100% Vegan & Cruelty-Free
Matte Finish | Super Hydrating | Long-lasting
Available in: 30ml

WEIGHTLESS AND HYDRATING: Plum soft blend weightless foundation has an ultra-light, super hydrating formula that feels weightless on your skin, making it perfect for everyday wear.
EASY TO BLEND: This foundation offers easy-to-blend coverage that is buildable and long-lasting, giving you a flawless finish that lasts all day.
NON-STICKY AND COMFORTABLE: With a non-sticky and extremely comfortable formula, you'll forget you're even wearing foundation!
PLUMPING EFFECT: Infused with hyaluronic acid, soft blend weightless foundation plumps up your skin, making it look and feel healthier.
SPF15 PROTECTION: This foundation also comes with spf15 protection to shield your skin from the sun's harmful rays. It is suitable for all indian skin tones and is enriched with vitamin e and jojoba oil. Moreover, it is free from fragrance and toxins like talc, parabens, phthalates, SLS and SLES, making it gentle on your skin.
soft blend weightless foundation benefits:
*ultra-light, super hydrating formula
*easy to blend, buildable coverage that is long lasting
*infused with hyaluronic acid which makes your skin look & feel plump
*with spf15 to protect your skin from the sun's harmful rays
features of soft blend weightless foundation:
*non-sticky & extremely comfortable
*suitable for all indian skin tones
*with a touch of vitamin e & jojoba oil
*free from fragrance & toxins like talc, parabens, phthalates, SLS & SLES
how to use
- take a few pumps of the foundation
- apply a few dots to face & neck
- blend with a beauty blender or a foundation brush
- layer & repeat to build coverage, if required
hyaluronic acid
instantly hydrates and plumps up skin
coconut water extract
replenishes and hydrates skin
willow bark extract
helps to reduce inflammation and redness
Aqua, Cyclopentasiloxane, Disteardimonium Hectorite, Propylene Carbonate, Butylene Glycol, Caprylic/Capric Triglyceride, Octyl Palmitate, Octyldodecanol, PEG-10 Dimethicone, Dimethicone, Phenyl Trimethicone, Hydrogenated Olive Oil Decyl Esters, Sodium Hyaluronate, Salix Alba (Willow) Bark Extract, Cocos Nucifera (Coconut) Water Extract, Phenoxyethanol, Ethylhexylglycerin, Fragrance, Sodium Chloride, Tocopheryl Acetate, Disodium EDTA. May contain: CI 77499, CI 77491, CI 77492, CI 77891
What's in
What is foundation makeup, and what is its purpose?
Foundation makeup is a cosmetic product that is used to create an even and uniform complexion by covering up imperfections and blemishes on the skin. Its purpose is to create a smooth and flawless base for other makeup products to be applied on top.
How do I choose the right shade of foundation for my skin tone?
The best way to choose the right shade of foundation is to test it on your jawline or neck, where the skin is closest in color to your face. It's important to choose a shade that matches your skin tone as closely as possible to avoid an uneven or unnatural appearance.
How do I apply foundation, and what tools should I use?
Foundation can be applied with a brush, sponge, or fingers, depending on personal preference. It's important to start with a small amount of foundation and blend it evenly over the face, paying special attention to areas that need extra coverage.
How can I make my foundation last longer throughout the day?
To make your foundation last longer, start by applying a primer before your foundation to create a smooth base. Setting your foundation with a powder can also help to absorb excess oil and prevent smudging or creasing throughout the day.
Can plum foundation be used to cover up blemishes or scars?
Yes, plum foundation can be used to cover up blemishes and scars. Choose a foundation that provides full coverage and apply it directly to the affected area, blending it evenly into the surrounding skin.
Is foundation suitable for all skin types, including sensitive skin?
While foundation is suitable for all skin types, it's important to choose a formula that is appropriate for your specific skin type. For those with sensitive skin, it's recommended to choose a foundation that is fragrance-free and made with gentle, non-irritating ingredients.
How can I remove foundation cream at the end of the day without damaging my skin?
To remove foundation cream without damaging your skin, start by using a gentle cleanser or makeup remover to dissolve the foundation. Follow up with a gentle toner to remove any leftover residue, and finish with a moisturizer to keep your skin hydrated and healthy.