icon Soft Blend Weightless Foundation | With Hyaluronic Acid | Matte Finish – Plum Goodness
- I am a lightweight, super hydrating foundation that leaves you with a soft-matte base
- I am easily buildable to give you the coverage you need
- I come infused with Hyaluronic Acid to make your skin look & feel plump
- I reduce fine lines & excess oil production thanks to all the goodness in me - Coconut Water Extract, Willow Bark Extract & Vitamin E
- I am free from talc, parabens, phthalates & other known nasties
- I am 100% vegan & cruelty-free – no animal-derived ingredients or pigments, I promise!

Get explorin' to find the shade that's just right for you!

This product is non-exchangeable and non-returnable
product shades may vary as per you screen

Soft Blend Weightless Foundation | With Hyaluronic Acid | Matte Finish | Super Hydrating | 100% Vegan & Cruelty-Free

MRP Rs. 699.00

Name & address of manufacturer

Maxima Solutions, plot No. 56, Sector Iidciie,Sidcul,Pantnagar, Rudrapur 263153

Country of origin

India

Product dimensions

Container - 33.60 x 33.60 x 99 mm

(inclusive of taxes)
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Ace your dream base! 

Lightweight, non-sticky & extremely comfortable — this hydrating foundation gives you a gorgeous, soft-matte base. It is easily buildable, you get to choose between light, medium, and full coverage. Go bold & all-out or go natural – it will make you forget that you're wearing it! 

Reasons to 

  • Ultra-light, super hydrating formula
  • Easy to blend, buildable coverage that is long lasting 
  • Non-sticky & extremely comfortable 
  • Infused with Hyaluronic Acid which makes your skin look & feel plump
  • With SPF15 to protect your skin from the sun's harmful rays
  • Suitable for all Indian skin tones
  • With a touch of Vitamin E & Jojoba Oil
  • Free from fragrance & toxins like talc, parabens, phthalates, SLS & SLES
  • 100% Vegan & Cruelty-Free as always!

Hyaluronic Acid

retains moisture, making skin look & feel plump

Coconut Water Extract

reduce wrinkles & fine lines​

Willow Bark Extract

refines pores and smoothens skin tone​

Aqua, Cyclopentasiloxane, Disteardimonium Hectorite, Propylene Carbonate, Butylene Glycol, Caprylic/Capric Triglyceride, Octyl Palmitate, Octyldodecanol, PEG-10 Dimethicone, Dimethicone, Phenyl Trimethicone, Hydrogenated Olive Oil Decyl Esters, Sodium Hyaluronate, Salix Alba (Willow) Bark Extract, Cocos Nucifera (Coconut) Water Extract, Phenoxyethanol, Ethylhexylglycerin, Fragrance, Sodium Chloride, Tocopheryl Acetate, Disodium EDTA. May contain: CI 77499, CI 77491, CI 77492, CI 77891

What's in

1. Take a few pumps of the foundation
2. Apply a few dots to face & neck
3. Blend with a beauty blender or a foundation brush
4. Layer & repeat to build coverage, if required
1. Take a few pumps of the foundation
2. Apply a few dots to face & neck
3. Blend with a beauty blender or a foundation brush
4. Layer & repeat to build coverage, if required

Customer Reviews

Based on 22 reviews
73%
(16)
5%
(1)
5%
(1)
0%
(0)
18%
(4)
W
W.C.
More shades in need

I really want to buy it but it doesn't have my shade ... It's either too orange or too yellow me..... So I really hope that plum would make some more shade ranges to not just me but many more of us can buy it

A
Avneet gandhi

Soft Blend Weightless Foundation | With Hyaluronic Acid | Matte Finish | Super Hydrating | 100% Vegan & Cruelty-Free

K
Krutthii
Matty look

super hydrating without any caky look

S
Sakshi Gohri
Fantastic

Suitable for oily skin. Good experience.

B
Bincy .
Foundation

Superb

Customer Reviews

Based on 22 reviews
73%
(16)
5%
(1)
5%
(1)
0%
(0)
18%
(4)
W
W.C.
More shades in need

I really want to buy it but it doesn't have my shade ... It's either too orange or too yellow me..... So I really hope that plum would make some more shade ranges to not just me but many more of us can buy it

A
Avneet gandhi

Soft Blend Weightless Foundation | With Hyaluronic Acid | Matte Finish | Super Hydrating | 100% Vegan & Cruelty-Free

K
Krutthii
Matty look

super hydrating without any caky look

S
Sakshi Gohri
Fantastic

Suitable for oily skin. Good experience.

B
Bincy .
Foundation

Superb