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Here's what you missed so far:
Meet the multitalented ingredient - niacinamide
17th May 2024
Hey Plumster,
You’ve probably encountered the word “niacinamide” in the ever-evolving world of skincare. This versatile ingredient has become increasingly familiar for its range of benefits that make it a true standout ingredient in any skincare routine.
But, why is niacinamide a MUST-HAVE in your routine for healthy and glowing skin?
Let me help you!
Meet the multitalented ingredient - niacinamide
17th May 2024
Hey Plumster,
You’ve probably encountered the word “niacinamide” in the ever-evolving world of skincare. This versatile ingredient has become increasingly familiar for its range of benefits that make it a true standout ingredient in any skincare routine.
But, why is niacinamide a MUST-HAVE in your routine for healthy and glowing skin?
Let me help you!
In this issue of Beauty Simplified, let’s delve into the wonders of Niacinamide.
What is Niacinamide?
Niacinamide, also known as vitamin B3, is a water-soluble vitamin naturally found in basic food items like leafy greens and cereals. However, when applied topically to the skin, it truly shines.
What does niacinamide do to your skin?
Niacinamide helps fade blemishes and brighten your skin. But there’s more! It also helps strengthen the skin barrier, locking in moisture and preventing irritants from entering.
The result: smoother, more hydrated skin – a foundation for a healthy and radiant complexion.
Apart from this niacinamide offers a myriad of other benefits:
🧪Brightens and Evens Skin Tone: Regular use of niacinamide can help fade dark spots and hyperpigmentation, leaving you with a brighter, more even-toned complexion.
🧪Regulates sebum production: Niacinamide helps control excess sebum and thus prevents the appearance of acne.
🧪Reduces Redness and Inflammation: Niacinamide has anti-inflammatory properties that help calm redness and reduce irritation in your skin.
🧪Minimizes Pores: By regulating oil production, niacinamide helps minimize the appearance of enlarged pores, resulting in a smoother texture.
🧪Protects from Environmental Damage: Niacinamide boasts antioxidant properties that help shield your skin from free radicals caused by UV rays and pollution.
Rather than just adding it to your routine, it's crucial to understand the best possible usage for maximum results.
How to seamlessly integrate niacinamide into your skincare routine
✔️Choose efficacy over quantity: Look for high-quality niacinamide products like serums, moisturizers, and toners. Niacinamide serums are typically the fastest way to get targeted results as it is formulated with high concentration and penetrate deeper into the skin. However, other products like creams, toners, and sunscreens can also deliver this powerful ingredient.
✔️Layer your products: Niacinamide plays well with others! Feel free to integrate it into your existing routine. Aim to have at least one product formulated with niacinamide as a key player. However, ensure to do a patch test before adding any new product to your routine.
✔️Consistency is Key: As with any skincare ingredient, consistent use is crucial to maximize benefits. Incorporate niacinamide into your daily routine and be patient – great things take time!
How much niacinamide can you use on your skin?
The optimal efficacy of niacinamide is typically observed within the range of 2% to 20% in a skincare routine that includes all the different products you use.
However, it significantly depends on your skin type and the concern you aim to address.
You must always start with a lower concentration and gradually increase depending on your skin’s tolerance.
Ready to embark on your niacinamide journey? Explore our power-packed niacinamide squad!
Niacinamide is a scientifically-backed ingredient with the potential to transform your skin. Embrace its power and say hello to healthier, happier skin!
Stay glowing,
With love💜
Divya Agarwal
Team Plum
Be Good!
Reading Plum newsletter for the first time? Subscribe and read previous issues here.
Tips to choose sunscreen for oily skin
10th May 2024
Hey Plumster,
Navigating the world of skincare for oily skin can feel like a never-ending quest for the holy grail, right? Oily skin is like a party where the sebaceous glands RSVP'd for way too many guests, resulting in an excess of sebum. Cue the enlarged pores, breakouts, and that ever-gleaming T-zone!
And with all of the above happening, do you really need sunscreen? Absolutely! Sunscreen is your bestie in the battle against UV rays, even for oily skin. But how do you choose the right one? Don’t worry, I’m here to help. In this edition of Beauty Simplified, let’s learn about the causes of oily skin and how to find the right sunscreen.
Tips to choose sunscreen for oily skin
10th May 2024
Hey Plumster,
Navigating the world of skincare for oily skin can feel like a never-ending quest for the holy grail, right? Oily skin is like a party where the sebaceous glands RSVP'd for way too many guests, resulting in an excess of sebum. Cue the enlarged pores, breakouts, and that ever-gleaming T-zone!
And with all of the above happening, do you really need sunscreen? Absolutely! Sunscreen is your bestie in the battle against UV rays, even for oily skin. But how do you choose the right one? Don’t worry, I’m here to help. In this edition of Beauty Simplified, let’s learn about the causes of oily skin and how to find the right sunscreen.
What is meant by oily skin?
Oily skin is caused by overactive sebaceous glands, which produce more sebum than necessary. It could be due to genetics, hormonal fluctuations, diet, and skincare habits.
And how do you know if you have oily skin? If you struggle with enlarged pores, acne breakouts, and a persistently shiny complexion, especially in the T-zone (forehead, nose, and chin), then your skin type is surely oily.
So, do you need sunscreen if your skin is oily?
Absolutely! Contrary to popular belief, oily skin is not immune to sun damage. With oily skin, you are equally vulnerable to sunburn, premature aging, and other adverse effects of UV rays. Therefore, you need to find a sunscreen that protects your skin without aggravating oily skin problems.
How to choose a sunscreen for oily skin
When selecting a sunscreen for oily skin, ensure it checks the following boxes:
- It is lightweight and easily absorbed into the skin.
- It does not leave a white cast.
- It contains skin-loving ingredients like green tea, cica, niacinamide, etc.
- It offers broad-spectrum protection and gives a matte finish.
And now that you have found the tips for choosing the right sunscreen for oily skin, don't forget to slather on that SPF goodness daily and keep the reapplications rolling every 3 hours for maximum protection. :)
For more sunscreen savvy, read the detailed blog here.
With love,
Divya Agarwal
Team Plum
Be Good!
Missed the previous newsletters? Click here to read now.
The simple yet effective hair care routine and tips for you!👇
3rd May 2024
Hey Plumster,
If there's one hair woe we've all faced, it's the battle against unmanageable hair. And when summer is at its peak, the struggle gets even more real.
With humidity and rising temperatures, it's no surprise that your hair decides to go its own way, sometimes leaving you with a rough, tangled mess.
The simple yet effective hair care routine and tips for you!👇
3rd May 2024
Hey Plumster,
If there's one hair woe we've all faced, it's the battle against unmanageable hair. And when summer is at its peak, the struggle gets even more real.
With humidity and rising temperatures, it's no surprise that your hair decides to go its own way, sometimes leaving you with a rough, tangled mess.
But let’s look at the silver lining, a good hair care routine can help tame those summer frizzies and keep your locks nourished and healthy even in this scorching heat.
So, in today’s issue of “Beauty Simplified”, I am here to discuss
A great hair care routine
💆Step- 1: Oil your hair, come rain or shine
When the summer heat dries out your strands, your favorite oil ‘champi’ can work wonders. This age-old tradition strengthens your roots, encourages hair growth, and gives a natural shine to your hair.
Opt for lighter oils like coconut, olive, or onion to combat the summer heat. And remember, a couple of hours before shampooing is all you need to give your hair the nourishment it craves. Avoid leaving it on overnight.
💆Step- 2: Gentle cleansing is the key
Gently cleanse off all the dirt and grime from your hair with a mild shampoo that cleanses without stripping away your hair's natural oils. Look for ingredients like coconut milk, peptides, and ceramides for a nourishing cleanse.
Ideal frequency to wash your hair, you ask? There’s no right answer. Ideally, washing your hair two to three times a week is sufficient. But if your scalp gets too sweaty, you can wash it more often
💆Step- 3: Condition, condition, condition
A good conditioner not only hydrates but also helps keep frizz at bay. Focus on the ends, and treat yourself to a weekly hair mask with ingredients like avocado or coconut oil for some extra TLC.
💆Step- 4: Seal in moisture and shine with a hair serum
Finish off your hair care routine with a nourishing hair serum with ingredients like hibiscus, coconut, etc. Not only does it detangle and moisturize, but it also adds that extra shine for a flawless finish.
Summer Hair Care Tips
🪮 Brush your hair in gentle strokes to avoid breakage.
🪮 Minimize heat styling to protect your locks.
🪮 Schedule regular trims to keep split ends at bay.
🪮 Rinse with cold water for added shine.
🪮 Maintain a balanced lifestyle for healthy hair from within.
🪮 Opt for loose hairstyles and satin accessories to minimize friction and frizz.
🪮 Give your hair a breather by air-drying between washes to prevent fungal infections and breakage.
Just a few tweaks in your routine can go a long way to maintain your hair health in summer too! To know more, head over to the detailed blog. Also, find some curated hair care products here.
Stay fabulous,
With love,
Divya
Team Plum
Be good!
The game-changer in your skincare routine: Face toners.
26th April, 2024
Hey Plumster,
In an ever-evolving world of skincare, finding the secret to healthy, glowing skin is definitely tricky.
Therefore, as your friend and a beauty advisor, I strive to arm you with important yet basic beauty knowledge that you need for a confident, radiant you through our weekly newsletter ‘Beauty Simplified’.
So, for today’s issue, I want to start with a question: is face toner included in your skincare routine?
The game-changer in your skincare routine: Face toners.
Hey Plumster,
In an ever-evolving world of skincare, finding the secret to healthy, glowing skin is definitely tricky.
Therefore, as your friend and a beauty advisor, I strive to arm you with important yet basic beauty knowledge that you need for a confident, radiant you through our weekly newsletter ‘Beauty Simplified’.
So, for today’s issue, I want to start with a question: is a face toner included in your skincare routine?
If not, it's time to level up. Because, trust me, this isn't just another step; it's a game-changer.
What are skin toners?
Toners play a crucial role in keeping your skin healthy, hydrated, and fresh.
They are water-based liquids that cleanse and reduce the appearance of open pores.
Moreover, they absorb quickly and help refresh your skin by removing any leftover dirt, oil, or makeup residue.
The result: Your skin feels clean and nicely prepped for the rest of your skincare routine.
But wait, there's more!
Toners aren't just about cleansing. They also pack a punch of other benefits:
Benefits of face toners
✅They minimize pores: Toners can help minimize the appearance of pores and boost hydration.
Many toners contain astringents that help regulate oil production and tighten pores, leaving your skin oil-free and non-greasy.
✅They restore pH balance: Our skin has a natural pH between 4.8 and 5.5.
External aggressors like pollution and harsh cleansers can mess with this balance, making your skin feel oily or dry.
Toners help restore that healthy balance, giving you a natural glow.
Choosing the right toner for your skin
Be it oily or mature, sensitive or normal skin, a suitable toner for your specific needs can elevate your skincare game.
🧴For oily skin, astringent, green tea and salicylic acid-containing toners are your BFFs. Niacinamide is also a great option if you’re seeking to tackle blemishes.
🧴Mature skin can significantly benefit from toners with antioxidants and hydrating ingredients.
🧴Sensitive and dry skin - Pick toners with ingredients like rose water, aloe vera, and hyaluronic acid.
🧴For normal skin, you can pick up the multitasking niacinamide toner that will help brighten the skin too!
Now that you know the ABCs of face toner, here’s how to use them.
The right way to use a face toner.
You can use a face toner in two ways:
Ready to give face toners a try?
Explore our curated selection of premium toners, meticulously chosen to cater to every skin type and concern.
With a little help from these skincare superheroes, luminous, glowing skin is within reach.
Here's to your skincare journey, Plumster! Let's unlock your skin's full potential, together.
With love,
Divya Agarwal
Team Plum
Be Good!
Reading for the first time? Subscribe and read previous issues here.
Body mist vs perfume: When to use what!
15th March, 2024
Hey Plumster,
Ever caught a whiff of something so amazing, that it instantly transported you to a different world?
Well, that’s the magic of fragrance.
A good scent can boost your mood, amp up your confidence, and can even be the perfect finishing touch to any outfit.
But with so many tempting options out there, navigating the fragrance world can feel like solving an ancient puzzle, right?
But fear not. I’ve got your back. In today’s “Beauty Simplified” issue, let’s dive into a very popular question: Body mist or perfume?
Body mist vs perfume: When to use what!
15th March, 2024
Hey Plumster,
Ever caught a whiff of something so amazing, that it instantly transported you to a different world?
Well, that’s the magic of fragrance.
A good scent can boost your mood, amp up your confidence and can even be the perfect finishing touch to any outfit.
But with so many tempting options out there, navigating the fragrance world can feel like solving an ancient puzzle, right?
But fear not. I’ve got your back. In today’s “Beauty Simplified” issue, let’s dive into a very popular question: Body mist or perfume?
The Allure of Body Mists
Picture this: a gentle breeze carrying a heavenly fragrance, or something that reminds you of your favorite floral note, or maybe even, the aroma of a cupcake baking.
That's the vibe of a body mist – a light, airy fragrance, perfect for everyday wear.
It's like the ballerina of the fragrance world: graceful and subtle adding a touch of elegance without overpowering the room.
But here’s the key - timing is everything!
When’s the best time for a body mist?
Prepping for a Big Day: A quick spritz before a presentation can instantly lift your spirits and confidence.
Beating the Blahs: Monday morning? A touch of your favorite scent can work wonders for your mood.
Post-Shower Refresh: Spritzing onto damp skin allows the fragrance to meld beautifully, creating a subtle yet long-lasting aura.
And now when you’re well-versed with body mists, let’s move to perfumes.
The Power Player: A Statement Maker in a Bottle
Packed with a higher concentration of fragrant oils, perfumes offer a bolder, more enduring scent.
Think of them as the red carpet-worthy gowns of the fragrance world – a statement piece that commands attention.
So, when should you apply perfumes?
Special Occasions: A spritz of your signature perfume can elevate your evening attire and impression.
A Long Day Out: Perfumes boast superior staying power, keeping you smelling fabulous throughout the day (or night!).
Additionally, you wanna make heads turn as soon as you enter a room? Target your pulse points (wrists, inner elbows) for a more effective and long-lasting
stay.
But going back to the question :
Which one is better? Body mist or perfume?
Honestly, there's no single "winner" in the body mist vs. perfume battle!
Both offer unique benefits and cater to different situations.
Think of them as tools in your fragrance arsenal – body mists for everyday elegance and perfumes for those show-stopping moments.
But, here’s the tricky part!
How do you choose the perfect fragrance for you?
Consider your skin type (sensitive souls, opt for gentler options; the rest, anything works!), and scent preference.
Do you like fruity or floral? What about something that makes you smell like cupcakes or beaches and more?
And of course, consider the occasion. I suggest using fruity and floral for the day and muskier notes at night.
And here’s the last word!
The world of fragrance is personal and playful.
Experiment with different scents, discover what makes you feel confident and beautiful, and let your unique fragrance story unfold!
To know more, read the detailed blog here .
P.S. The secret to enhancing the longevity of your fragrance?
Layer your fragrances!
To get a long-lasting, unforgettable fragrance appearance, layer your body mist with a perfume of the same scent on your pulse points. (you can indulge in shower gels and body lotions too!)
With love,
Divya
Team Plum
Be Good!
Celebrate YOU, all of you!
8th March, 2024
Hey Plumster a.k.a #GirlBoss,
Today, you’re probably being flooded with messages and emails which are empowering and some that are ‘changing the narrative’.😉
But amidst this flood, we want to take a moment to celebrate and resonate with not just women, but you – 50 SHADES of YOU!
Celebrate YOU, all of you!
8th March, 2024
Hey Plumster a.k.a #GirlBoss,
Today, you’re probably being flooded with messages and emails which are empowering and some that are ‘changing the narrative’.😉
But amidst this flood, we want to take a moment to celebrate and resonate with not just women, but you – 50 SHADES of YOU!
‘Girl Power’ takes countless forms, from the avid bookworm soaking up knowledge to the mesmerizing dancer captivating the stage with a sun-kissed glow.
We're the dream-weaving artists and the star-reaching scientists, each contributing a unique brushstroke to paint the world with our aspirations.
That just goes to say that ‘one size fits all’ doesn’t really exist anymore. In fact, we're rocking the "right kinda baggage" of experiences, each unique and empowering.
We're “darin' but carin'”, building each other up and showing the world what “boss mode” truly looks like. We cry and laugh and even announce “Pushpa I love tears”, unapologetically and freely.
So, especially today, dust off your "main character energy" and embrace your "me o'clock"!😉
Whether it's “pursuing your nappyness” (because self-care is essential, girl!), or “calling the shots” in the boardroom, remember: you are powerful, unique, and you are unstoppable!
With this same crazy energy, we at Plum, are celebrating the diversity of our #GirlSquad who inspire and slay, with red lips & w(h)ine sips every single day.
We’re celebrating the fact that women can be vulnerable yet powerful, delicate yet resilient, and all this at the same time. Because, let's face it, who says a “keen queen” can't also be a softie with a heart of gold?
And so, we took all the above, poured it in a bottle and called it ‘50 shades of women’! Coz this fragrance captures the fun, boldness, confidence, sassiness, strength, and 45 other magnificent details, that define each one of us.
Skillfully formulated (for 6 whole months) with notes of raspberry, bergamot, patchouli, and vanilla, this fragrance is here to celebrate your bold femininity and contrasting blends of womanhood.
Cause’ we “gotta groww with godfidence”.
What else can I say? Embrace your individuality and raise a glass (or a teacup), to EVERY aspect of being a woman!
Cheers! And I had to say it (however cliché) - Happy Women’s Day. 😊
With love,
Divya
Team Plum
Be Good!
SPF: here’s how to look beyond the number
23rd February, 2024
Hey Plumster,
Do you often find yourself squinting at sunscreen labels?
Wondering if the SPF number printed on the tube truly holds weight, or if it's just another marketing ploy?
If yes, this issue of “Beauty Simplified”(your weekly beauty bulletin🧾), will answer your questions.
SPF: here’s how to look beyond the number
23rd February, 2024
Hey Plumster,
Do you often find yourself squinting at sunscreen labels?
Wondering if the SPF number printed on the tube truly holds weight, or if it's just another marketing ploy?
If yes, this issue of “Beauty Simplified” (your weekly beauty bulletin🧾), will answer your questions.
I’m sure, for a lot of us, choosing sunscreen can be quite a challenge, especially if not well-versed with reading labels.
For instance, on a sunscreen label, there are filters, SPF, ingredients, and a list of other specifications that can make this as difficult as choosing a career option!
On the other hand, it can be much easier to pick sunscreens if you know what exactly the text on these labels mean and what exactly is their role in sun protection.
So, let’s start with UV rays.
What are UV rays?
UV or ultraviolet rays are electromagnetic radiation emitted from the sun. There are two types- UVA and UVB.
Together, they can cause sunburn, hyperpigmentation, premature aging and other forms of damage to skin. UVA rays form 95% of the UV radiation which reaches the earth and can penetrate deep into our skin.
UVB rays have a shorter wavelength and can only reach the outer layer of your skin called the epidermis.
You need a good sunscreen to protect your skin from UVA and UVB rays.
Now to clear up the confusion that most of us have, let’s understand - What is SPF?
SPF stands for Sun Protection Factor.
SPF is a number that corresponds to the ability of your sunscreen to protect your skin against UVB rays. The higher the number, the better!
However, the amount of UVB protection offered is not directly proportional - i.e., SPF 50 is not twice as strong as SPF 25. Instead, the amount of protection it offers increases gradually.
For instance, while SPF 35 blocks approximately 97% of UVB rays, SPF 50 blocks approximately 98% of UVB rays.
Generally, as a thumb rule, you must apply an SPF of 35 or more.
However, given India's intense sun exposure, there’s a preference for using sunscreen with an SPF of 50 and above.
And the story doesn’t end here!
Your sunscreen is effective only if it protects you against both UVA and UVB rays. And that's where the importance of a PA rating comes into play.
So, what is PA?
PA stands for ‘Protection Grade of UVA’. It's a scorecard of your sunscreen’s ability to protect against UVA rays (a greater number of pluses (+) equals higher protection).
Like SPF, it ranges from low to extremely high, with dermatologists suggesting a minimum PA rating of +++ or above.
Therefore, how does one choose sunscreen?
While choosing sunscreen, be sure to pick a broad-spectrum sunscreen which means it ensures comprehensive protection against both UVA and UVB rays.
Even when you are indoors, opt for a minimum SPF of 35 with a PA +++ rating, as UV rays can travel through windowpanes and clouds as well.
But for those beach vacations and street shopping under the sun, nothing lower than SPF 50 PA+++ will suffice!
And like I keep saying, sunscreen is not an option, but a necessity for your skin.
So, never skip using that sunscreen. 😊
Wanna know more? Head to the detailed blog here.
Love
Divya,
Team Plum
Be good.
New-gen filters, a must-have in your sunscreen
10th February, 2024
Hey, Plumsters!
It's Friyay and we’re just a few days away from Valentine’s Day ( Alexa: play love songs).
To celebrate the festival of love, we at Plum are celebrating the coming together of science & nature, paired with love (The evergreen example, Plum & Goodness)
For this issue of 'Beauty Simplified', I am here to talk about -
Sunscreens!
New-gen filters, a must-have in your sunscreen
Hey, Plumsters!
10th February, 2024
It's Friyay and we’re just a few days away from Valentine’s Day ( Alexa: play love songs).
To celebrate the festival of love, we at Plum are celebrating the coming together of science & nature, paired with love (The evergreen example, Plum & Goodness)
For this issue of 'Beauty Simplified', I am here to talk about -
Sunscreens!
Imagine basking on a beach, feeling the sun's warmth on your skin... until BAM! Sunburn strikes, breaking your dream of a perfect beach vacation.
Let me guess, you are probably thinking “ Me and sunburn, no way, I always use sunscreen!”
But, let me tell you. Using the RIGHT sunscreen is what truly matters! So let's simplify this for you.
To ensure maximum protection for your skin against sun damage, new-gen filters are a must.
So, what are new-gen filters?
New-gen filters, such as UvinulTM & TinosorbTM, ( the only tongue twister you’ll ever need!) are the latest and safest known sun filters that offer effective and extensive protection from UV rays.
These UV filters are photostable which means they do not degrade easily when exposed to sunlight (unlike some so-called friends ).
They also ensure longer-lasting sun protection.
Enough reasons to have them, right? NO
There’s more!
They're less likely to trigger allergies, skin irritation, or discomfort, making them your skin's true friend.
So, where can you get them?
Right here! Introducing our new launch ( drum rolls, please)
The Plum Cica & Hyaluronic Acid Aqua-Light Sunscreen.
Paired with love and in-depth research, it brings together the goodness of new-gen filters and skin-loving cica to give you the best sun protection you can ever have.
Along with encapsulated new-gen UV filters, it is enriched with cica extracts that are known to contain madecassoside to soothe inflammation.
And because we believe in extra pampering, we've infused it with 4 types of hyaluronic acid for that deep, lasting hydration your skin craves.
With broad spectrum protection & SPF 50 PA+++ rating, it shields your skin from harmful UVA & UVB rays and also offers blue light protection.
And what about the feel, you ask?
It is SUPER LIGHT, NON-OILY, AND NON-STICKY!
And so we say, You can have it all!
So, what are you waiting for?
Give your skin the Z+ category security and get your hands on Plum's new sunscreens for flawless, protected skin that's ready to glow all year round!
Explore the amazing skin-loving sunscreens, paired with love here.
Love,
Divya
Team Plum.
Are you using the right serum for your face?🤔
2nd February, 2024
Hey Plumsters,🌸
Welcome to the latest issue of "Beauty Simplified" where I answer your questions and debunk viral myths.
In today's issue, let’s learn about another mind-blogging topic -
Are you using the right serum for your face?🤔
2nd February, 2024
Hey Plumsters,🌸
Welcome to the latest issue of "Beauty Simplified" where I answer your questions and debunk viral myths.
In today's issue, let’s learn about another mind-blogging topic -
face serum,⚗️
the newbie that has taken the skincare world by storm.
I am here to simplify them for you and answer all your what, why, and which about them!
Let's get started 🚎
What are face serums?
Face serums are lightweight skincare products containing a higher concentration of active ingredients. They address specific skincare concerns and provide various benefits depending on their ingredients.
Moreover, they also hydrate and brighten your skin, clear dark spots, reduce acne, and give you an even skin tone.🧴
What are the different types of face serums? *
Surely, you now understand the various serums and their benefits.
But with so many choices, it can feel like picking a favorite ice cream flavor at an avant-garde gelato shop🍦
But nothing to worry about, I’m here to help you.
How to pick the right face serum?
Here are some factors you need to consider while looking for a face serum for your skin:
🫠Skin concern:
Different actives work on specific skin issues.
For instance,
✔️If you dream of brighter and glowing skin, you can pick brightening serums like niacinamide and Vitamin C.
✔️If your skin is dry, you need hydrating serums like a hyaluronic acid serum.
✔️For youthful skin, you can opt for anti-aging serums like retinol and resveratrol.
✔️If your pain point is acne and blackheads, use an acne-fighting serum like salicylic acid.
Identifying your concern will help zero down the ingredients you need.
🫠Age:
Your choice of serums should also be determined by your age -
⭐In your 20s, you can opt for hyaluronic acid and niacinamide for adequate hydration and nourishment.
⭐In your 30s, you might need a retinol serum to fight off signs of aging.
🫠Skin type:
You can also pick a serum by identifying your skin type.
📌Hyaluronic acid works best for dry and dehydrated skin.
📌For oily and acne-prone skin, you need acne-fighting serums like salicylic acid, and AHA and BHA.
📌For Normal skin, you can pick a hydrating or brightening serum.
Should you try them?
Definitely! Face serums can elevate your skincare by targeting your skin concerns better and acting faster.
It can effectively treat your skin concerns and help you achieve clear and glowing skin.
(Psst...Take my word for it - they are not a marketing fad but your skin’s true friend!).
Still confused? Learn more about face serums in the detailed blog here.
*Remember to always do a patch test before using any face serum.
Always follow up your routine with moisturizer and sunscreen, because, just like pizza🍕 and cheese🧀, they're better together.
Be Good!🍀
Love💜
Divya Agarwal
Team Plum
Should you really apply sunscreen every day?
20th January , 2023
Hey Plumsters,
I am back with the next issue of ‘Beauty Simplified’ where we answer your beauty questions and debate on viral topics. For this week, I am going to talk about the basic yet most-talked-about query:
Do you really need sunscreens daily?😕
Should you really apply sunscreen every day?
20th January , 2023
Hey Plumsters,
I am back with the next issue of ‘Beauty Simplified’ where we answer your beauty questions and debate on viral topics. For this week, I am going to talk about the basic yet most-talked-about query:
Do you really need sunscreens daily?😕
Honestly, dermatologists and beauty magazines have always emphasized the importance of using sunscreen every day, but like many of you, I paid little attention.
I always thought why spend on sunscreens when I am exposed to the sun for hardly a few minutes in a day? After all, our mothers and grandmothers were never so bothered about sunscreens and had great skin, right?
Well, it seems like I was so Wrong,all along!
So, after the noise around sunscreens grew loud, I decided to delve into it myself.
(well, one major reason for this deep dive was a study that said that using sunscreens daily is the easiest way to look younger, piquing my interest. After all, who doesn't want to look forever young without indulging in anti-aging routines? 🙄) right?
After reading tons of medical journals and talking to a couple of dermatologists, (my father is a doctor, bruh!😛, I have access!!)
Here are the three findings that changed me from anti-sunscreen to ultra-pro sunscreen😁
1. Sunscreen is more than a cosmetic
Sunscreen is a photoprotective skincare product that shields your skin against the harmful UV radiation of the sun.
Basically, there are two types of sunscreens:
- Physical sunscreens Physical blockers contain titanium oxide or zinc oxide grounded in fine particles. They stay on your skin’s surface and deflect the UV rays away from the skin like a mirror.
- Chemical/mineral sunscreen
These contain organic or carbon ingredients that form a layer over your skin and absorb the sun rays before they get a chance to penetrate your skin (just like a sponge🧽)
I realized that a hybrid sunscreen is the best kind as has the goodness of both types.
2. Sunscreens can significantly improve your skin’s health.
Sunscreens literally act as a dome over your skin against dangerous UV radiation that can cause SKIN CANCER. (trust me, I am not kidding)
Therefore, it effectively :
🌟 Makes you look younger (read the study here)
🌟 Prevents premature aging, keeping away wrinkles, fine lines, and sagging.
🌟 Prevents uneven skin tone, dark spots, and patchy skin.
🌟 And oh yes, saves your skin from sunburns.
1. The more SPF you use, the better the protection.
SPF or Sun Protection Factor is the numerical measure of how well a sunscreen can protect your skin from UVA rays. On the other hand, PA+++ protects your skin against UVB rays. While the minimum SPF required for sun protection is 30, dermatologists suggest using sunscreens with at least an SPF of 50 PA +++ for the Indian subcontinent for complete protection against harmful UV rays.
But should you really use it every day?
YES, YES, and YES! (without any second thoughts!)
Here are some interesting facts about sun rays that convinced me to use sunscreens daily if I want to look younger and have healthy skin:
☀️UV rays are present on cloudy days as well.
🌞UV rays travel through GLASS WINDOWS!
🌞The ozone layer that filters the harmful UV and UB sun rays is much WEAKER and thinner and thus less capable of saving you than it was years ago.
This is why you must apply sunscreen daily, wherever you are, and whatever season it is.
Final takeaway
“Do you need sunscreen daily?”
Whenever this question pops up in your mind, think about how our body needs water.
Even if you do not feel thirsty, or it's raining or cold, your body still needs enough water to function. If you do not drink water, you can get dehydrated and fall sick.
The same goes for sunscreen. Come what may, you must apply sunscreen EVERY DAY to prevent sun damage, which is not always visible until it's too late.
I found out that 2% Niacinamide & Rice Water Hybrid Sunscreen not only has SPF 50 PA+++ but also brightens your skin in the process. You can explore the other sunscreens based on your skin type here.
To know more about how to choose sunscreen for your skin, when to apply it, and more, read our detailed blog here.
Stay tuned for the next issue of Beauty Simplified where I have another exciting topic to discuss with you!
Till then,
Love ❤️
Divya,
Plum team.
Flaky scalp? Is it dandruff or dryness?
24th November, 2023
Hey Plumsters🌸,
Winter is almost at the door, and for this week of ‘Beauty Simplified’, I am here to talk about the most common hair concern that often tags along with this cold season -
dandruff!🤮
Flaky scalp? Is it dandruff or dryness?
Hey Plumsters🌸,
24th November, 2023
Winter is almost at the door, and for this week of ‘Beauty Simplified’, I am here to talk about the most common hair concern that often tags along with this cold season -
dandruff!🤮
(Or is it really dandruff?❓)
Witnessing flakiness? Hold on, it might not be dandruff!
Trust me, winters can be the worst nightmare for your hair, (or am I just unlucky?😏).
While I can smoothly flip my hair just like the models from the TV commercials for the entire year, as soon as I put on my sweaters and jackets, it takes a drastic U-turn, showing me attitude with frizz and hair fall. (Insert: your backstabbing frenemy!)
Honestly, I can still somehow manage these symptoms, but the personal snowfall❄️ that I see on my outfits every time I brush my hair is something I completely hate about this holiday season! (I am talking about flakes, bruh!)
So, after spending a couple of weeks on home remedies and “influencer-approved” hacks, this year, I finally took the trip to the dermatologist, fearing the worst. (Hi, Anxiety!)
Thankfully, my dermat saved the day. 🥰
While I was dreading dandruff, it was a relief to know that my scalp was just going through a phase of extreme dryness and not dandruff (phew!).
(Isn’t flakiness always a sign of dandruff? What the heck is a dry scalp, right?)
Wrong!
Dandruff and dry scalp, though they seem the same, are significantly different in terms of symptoms, causes, and line of treatments. But how?
Let’s start with the basics.
What is a dry scalp?
A dry scalp is just the same as dry skin. Simple!
When your scalp gets excessively dry and is inadequately moisturized, it gets irritated and flaky.
How will you identify a dry scalp?
If you have a dry scalp, you will see small white flakes falling from your hair, every time you scrub or itch your scalp.
You may or may not have itchiness, depending on the dryness level.
What do you need to do?
Nourish your scalp!
- Use gentler hair products that do not strip off the natural oils from your hair while still washing away the grime. 🧴
- You can indulge in a weekly deep oil massage that nourishes your scalp and hair. (Bonus: hair growth and silky hair)💆
Try the Olive & Macadamia Nutri-Shield Pre-Shampoo Hair Oil that deeply nourishes your hair and scalp without being sticky.
What is dandruff?
Technically speaking, dandruff is a mild skin condition caused by the overproduction of oil and fungus on your scalp.
No, this fungus doesn’t mean you’re not taking care of yourself, everyone’s scalp has them.
However, for those with naturally oily scalps, these fungi thrive a little too well on the excess sebum, which results in dead skin cells clumping together to form white or yellow flakes.
What does dandruff look like?
If you suffer from dandruff, you will witness more and bigger flakes than usual that can be oily and yellow.
If your condition is serious, you could also notice red, scaly scalp, significant itchiness, and hair fall. (Yikes!)
What do you need to do?
If you have mild dandruff, don't miss out on your hair wash day! (even on days you just want to be a messy panda🐼)
- Use a specialised dandruff shampoo and exfoliate gently to remove dead skin and oil build-up regularly.
- Avoid using too many products on your scalp to prevent further build-up.
- Try using a dandruff control treatment.
- And, if your condition doesn't improve despite making these changes, get medical aid.
I suggested the tree tea range to my sister which includes a mild shampoo, scalp scrub, scalp serum and conditioner. (It worked and I got her new dress as a reward for solving her issue 😉)
How are they different?
Let's get back to the main question. How do you differentiate between the two?
Well, the best way to differentiate between the two is to observe your flakes.
- If the flakes are small and dry, you have dryness.
- On the other hand, if the flakes feel oily to touch, you have dandruff.
Symptoms | Dandruff | Dry scalp |
---|---|---|
Itchy scalp | Yes | May or may not |
Scalp appearance | Oily, may be red or inflamed | Scaly, dry |
Types of flakes | Large and oily, either yellow or white in appearance | Smaller, dry |
Takeaway
Dry scalp and dandruff are NOT the same. It is important to know the difference because by not correctly identifying them, you might end up opting for the wrong line of treatment, resulting in more issues.
Though I wish, you never have to face either of the two, star this email and come back every time you witness fresh snowfall on your outfits, and read the detailed blog for more information. Might as well subscribe to our newsletter and share with your loved ones too. 😊
Love,
Divya
Team Plum❤️
Green Tea or Salicylic Acid? Which is the better pimple fighter?🤨
November 3, 2023
🌟Hello Plumsters, 🌟
We're back with another edition of 'Beauty Simplified,'📋 where we discuss common skincare vows and look for their sure-shot remedies.
Today, we're here to find the solution to the skin’s worst nightmare-
Green Tea or Salicylic Acid? Which is the better pimple fighter?🤨
November 3, 2023
🌟Hello Plumsters, 🌟We're back with another edition of 'Beauty Simplified,'📋 where we discuss common skincare vows and look for their sure-shot remedies.
Today, we're here to find the solution to the skin’s worst nightmare-
ACNE…
Ever had a pesky pimple play party-pooper on your face right before a big day? Ugh! We feel you! 😩
Pimples, acne, zits – they go by many names, but one thing's for sure, they are a perfect recipe for a bad mood and spoilt day!
But guess what? The war is not lost, as we are here with the two strongest pimple fighters - Green Tea 🍵 and Salicylic Acid! 🧖♀️
Let’s break them down separately!
The subtle magic of green tea!
For sure, drinking green tea not only helps get you that perfect figure💃 but also keeps many diseases at bay. (yes, just like that!)
But let us tell you that it is a superhero for your skin too 🦸:-
Green tea is packed with antioxidants that
🌟calm your skin down,
🌟reduce irritation,
🌟fight off signs of aging
🌟soothe your skin
🌟control oil production
Also, it acts like a bouncer for your pores to keep them clear and prevent acne from crashing the party. 🦠(Now that is what you need!)
Looks like a win, right?
Wait, hear me out, coz now we have another equally powerful ingredient, that can change your skin for the better.
Meet salicylic acid! 🌳
Salicylic Acid, a BHA, is the cool kid on the block – it dives deep into the pores to flush out all gunk and impurities.
It's like that magic eraser that penetrates into your skin to remove dead skin cells, excess sebum, and clogged pores to tackle acne right at the source. 🧼✨
But which one should you pick?🤜💥
This could really be a tricky question, isn’t it?
Honestly, your choice significantly depends on your skin type and concern. (yes, the same usual stuff 🙄)
but let’s break it down!
Green tea is perfect for oily acne-prone, sensitive skin that has fewer, occasional acne.
Salicylic acid is better for acne-prone skin, frequented by whiteheads, blackheads, and active acne.
In short, if you have oily skin and tend to get acne once in a while, opt for green tea in your routine. But if you have acne-prone skin and are frequently attacked by active, inflamed acne, make salicylic acid your BFF!
What do we recommend?
Get the best of both worlds and include both in your skincare routine.
While salicylic acid will take down the acne troublemakers (read clogged pores and dead skin), green tea will control sebum production, and keep your skin calm and under control;
just like the Avengers of skincare right on your face! 💥💚🌟
Want to try something out?
We have the best formulations for oily skin and pesky acne ( Drum rolls!).
Try our green tea range which includes -
Green Tea Pore Cleansing Face Wash,
Green Tea Oil-Free Moisturizer,
Green Tea Day-Light Sunscreen Gel SPF 35 PA+++
Green Tea Renewed Clarity Night Gel.
For clear, healthy skin that glows from within.
Or just dive into the targeted active acne-fighting salicylic acid which includes
1% Encapsulated Salicylic Acid Foaming Face Wash,
2% Encapsulated Salicylic Acid Face Serum,
Salicylic & Lactic Acid Skin-Smoothing Gel Moisturizer.
Remember, your journey to clear, healthy skin is unique, just like you! So, go ahead and mix and match to create your ultimate skincare dream team! 🛤️✨
To learn more about the choosing between the two, read our latest Plum blog 📢
Stay fab, stay pimple-free, and remember to keep slaying those skin goals ✌️
Love ❤️
Plum people, 😘
4 intriguing facts about skin barrier every Plumster should know
16th October, 2023
Hello Plumsters,
We're back with another edition of 'Beauty Simplified,' 📋 where we dive into skincare topics that might have piqued your curiosity and you need answers for.
Today, we're here to demystify a lesser-known yet crucial subject: THE SKIN BARRIER
4 intriguing facts about skin barrier every Plumster should know
16th October, 2023
Hello Plumsters,
We're back with another edition of 'Beauty Simplified,' 📋 where we dive into skincare topics that might have piqued your curiosity and you need answers for.
Today, we're here to demystify a lesser-known yet crucial subject: THE SKIN BARRIER
But first… What is skin barrier?
If you enjoy watching influencers and celebrities discuss their skincare routines on social media (after all, it's therapeutic, right?), you've likely encountered the buzzword "skin barrier."
Leading actors have shared the importance of skin barrier, creating a chain reaction where everyone’s been talking about it. And as a Plumster, we think you MUST know all about it, too!
In simple terms, the skin barrier is the outermost layer of your skin that fiercely shields it against external aggressors.
It's like your skin’s guardian angel 🧚 that looks after your skin 24/7 (not in a creepy way of course!) and wards off pollutants and allergens, while retaining moisture, keeping your skin plump, healthy, and hydrated.
Here are FOUR intriguing facts that might surprise you about skin barrier:
Fact 1: Strong, but Easily Damaged
While the defense of the skin barrier is strong, it's also fragile and susceptible to damage.
Skin barrier damage can result from excessive exfoliation, the use of too many skincare products, long hot showers 🛀, extreme temperatures, incorrect use of active ingredients, and even waxing.
Furthermore, illnesses, genetic conditions, eczema, smoking, and stress can disrupt your skin barrier.
But the best part is that you can easily identify a compromised barrier and work on its repair.
- Sudden acne breakouts,
- Flaky or dehydrated skin,
- Rough and uneven texture,
- Inflammation,
- Redness
—anything that makes you wonder why your skin is reacting differently is a sign of a compromised skin barrier, and you should take action promptly.
P.s.. If you think you have sensitive skin, there's a high chance you've had a compromised skin barrier for some time.
Fact 2: Repairs Itself
Surprisingly, the skin barrier can repair itself (unlike your broken heart, 💔). Isn't that interesting?
Once you stop using products that harm your skin, your skin barrier can recover in two to three weeks, depending on the extent of the damage, much like the rest of your body.
But, to aid in healing, keep away from active ingredients, fragrances, harsh chemicals, and treatments, and avoid exposing your skin to extreme temperatures and harsh sun.
Fact 3: It's Easier to Protect Your Skin Barrier Than You Think
What if your skin doesn't return to normal after a few weeks? Well, in that case, you'll need to help along - gently and sensibly!
- Opt for a simple, gentle skincare routine consisting only of a cleanser, moisturizer, and sunscreen. (Alexa, start detox mode!)
- Ensure you drink enough water to replenish lost hydration.
- Moisturize, moisturize, moisturize! It is crucial to hydrate your skin adequately for barrier repair to help the epidermis heal and retain moisture. Yes, for oily skin too - but use gel moisturizers!
- Stop using all kinds of scrubs, exfoliators, active ingredients, harsh cleansers, etc.
Incorporate barrier-building ingredients into your skincare routine.
Choose ceramide moisturizers and moisture-rich face creams that include hyaluronic acid, glycerin, and jojoba oil.
One of the best moisturizers from our range for skin barrier repair is Plum 1% Oat & Allantoin All-day Nourishing Cream.
It’s got ingredients like oats, allantoin, vitamin E, and B5. While oats strengthen your skin barrier by making it more resilient to external irritants, allantoin helps soothe dry and inflamed skin, giving you hydrated and nourished skin.
Final Takeaway!
Your skin barrier is an army of soldiers always alert on the borders, guarding you from external forces and enemies.
The more you take care of it, the easier it will be to get (closer to) that celebrity-inspired dewy look every day.
To learn more about the skin barrier, read our latest Plum blog here.