Bundles of goodness

Thoughtfully assembled assortments that help you get a more complete Plum experience. At prices you will looove...






Plum Blogs

3 Trending Bollywood-Inspired Eyeliner Looks for the Season

October 26, 2016

3 Bollywood Inspired Kohl & Eyeliner Looks for You

Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles making bold, lasting statements. And the best part? We help you recreate these looks using Plum’s NaturStudio All-Day Wear Kohl Kajal! Time to get your kohl game on! Get the looks...

Do all alcohols damage skin?

September 26, 2016

Alcohols in skin care products

Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are some alcohols that help keep skin moisturized? Sounds strange? Here's how to tell which alcohols help, and which one harm. Read more...

What is pH balance of skin? And how do I maintain it?

August 26, 2016

How to maintain pH balance of skin

What is ‘pH balance’ with respect to my skin? How does pH help my skin? Can a disturbance in this balance contribute to premature ageing? Can external factors (e.g., pollution, water quality) disturb this balance? And what role does the humble soap play in all of this? Here's all your skin pH questions answered in plain English! Read on...

Does wearing makeup everyday cause acne? And 3 other questions on everyday makeup. (WINNERS DECLARED!)

June 29, 2016

Does wearing makeup daily cause acne?

Hey there,

Who doesn't love makeup? If there are 2 wishes every woman wants fulfilled, it's to eat without worrying about her weight & to wear makeup without worrying about her skin! Some of us are in professions where wearing makeup everyday is a necessity. And as for the rest of us, let's just admit it, makeup makes us happy!

 A common concern that we've come across however is, does wearing makeup regularly cause acne? Today we answer this much asked question along with 3 other questions related to everyday makeup. Read more...

Get me the goodies: Chamomile. PLUS GIVEAWAY INSIDE!

June 16, 2016

Skincare goodie: Chamomile

Hello there!
As summer continues to bear down on most parts of the Northern Hemisphere, we're bringing some calm to all you Plumsters this week. Today's blog is an ode to one of our cutest, prettiest Plum ingredients: CHAMOMILE. Read on to discover the goodness of this beauty (and win lucky prizes)!


Mandatory declarations as per Companies Act, 2013
Name, address of registered office: Pureplay Skin Sciences (I) Pvt Ltd, 403 Valentina, Hiranandani Estate Thane (W) 400607 INDIA CIN: U74120MH2013PTC248969 Tel No.: 730-331-6677 Name, email of person to contact in case of any queries/grievances: Mr. Prasad (hello@plumgoodness.com)