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100% VEGAN

Our cruelty-free skincare, makeup, haircare, and bodycare products are made with formulations that are all about 'good science' that pairs natural ingredients with science-backed actives for goodness that truly does deliver.

Plum Goodness
We're 100% vegan which means we don't use any animal ingredients
We only use well-researched natural and active ingredients
We believe in sustainability and have our own recycling program here
We don't test any of our products on animals and are PETA certified for being animal test-free

Advancing a million lives by educating the girl child.

Plum GoodnessPlum Goodness

meet us offline


Plum unveils ad film with
Brand Ambassador
Rashmika Mandanna.

In today's fast-moving world, innovation is everywhere, from transportation to technology, resulting in faster and better solutions to people's problems. But when it comes to skincare, consumers are still stuck in the past.
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Ananya Panday as
its brand ambassador

The actor will promote the brand’s body mists, perfumes, and deodorants in campaigns across media platforms, the company said
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