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About Plum

"Skin care should be a joyful, nice treat for your skin to restore and maintain your skin at its natural best. Not a 'treatment' with a 'mission' to make you 3x perfect in 2 weeks, shade card included - did God refer shade cards while making us? "
- SP, Founder & director of goodness at Plum

Plum is a fresh line of 100% vegan beauty products that’s all about “being good” - to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients, in sync with “good science”. We're also

However, one thing we aren't and will never be, are manufacturers of fairness creams. Why? Because respecting diversity and protecting natural skin... that's what goodness is about!

Plum values

“It's not hard to make decisions when you know what your values are.” ― Roy Disney

Values help us set direction and give a sense of purpose to what we do. They inspire us and give us the power - and the responsibility - to question, and to decide. Values are put to the test when choices are to be made. Here are the four core values that shape Plum:

About our founder

The brain behind Plum and currently its Director of Goodness. Double gold-medalist IIT chemical engineer & MBA, award-winning product formulator, former management consultant & venture investor. Lover of things simple and natural, hater of junk food. Thinks yoga is India's best invention ever. Lives in Mumbai with family. His wife and two young daughters love inviting themselves onto Plum’s consumer panel.