we are India’s
science-first, vegan,
premium beauty brand.

In our strong portfolio of skincare and haircare products, we smartly combine research-backed actives with the chemistry of botanical ingredients, to create formulas that truly resonate.

Plum Goodness
We're 100% vegan which means we don't use any animal ingredients
We only use well-researched natural and active ingredients
We believe in sustainability and have our own recycling program here
We don't test any of our products on animals and are PETA certified for being animal test-free