How goodness came to life!

Pureplay Skin Sciences, a brainchild of our favourite do-gooder a.k.a Shankar Prasad and Plum’s parent company, came to life as a beauty & grooming company in 2013. Pureplay is driven by values that define it and its purpose of doing good. In Nov 2018, Pureplay Skin Sciences received a Series A investment from Unilever Ventures, the venture capital and private equity arm of Unilever. Among the fastest- growing new-age beauty companies in India, we are a bunch of passionate, fun-loving people, and we know we’re on to something big!

Putting “care” back in skincare & hair care!

At Pureplay, we believe in products that are good not only to you but to the environment. Our products are formulated with what we call “good science” and proven plant-derived actives. We believe in delightful, safe and effective care.

No nasties, all goodies



All our products are PETA certified vegan & cruelty-free

Free from parabens, phthalates, animal-derived ingredients, propylene glycol, SLS, PABA, DEA and other harmful chemicals

Pureplay donates 1% of its sales to environmental non-profits, as a proud member of One Percent for the Planet.

The Pureplay Family

A fresh line of 100% vegan beauty products that’s all about “being good” - to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients, in sync with “good science”.

A dermatologically-tested, 100% vegan specialist grooming range for men, driven by the beliefs that “good” products are worth the effort, that a conscience is non-negotiable, and that “one-size-fits-all” doesn’t work. Phy believes in using “good science” & proven natural actives to make effective products that perfectly complement “the phy life”.