we are India’s
science-first,
vegan,
premium beauty brand.
we have chemistry
with each other,
with our products &
especially with our customers.
we have chemistry
with each other,
with our products &
especially with our customers.
In our strong portfolio of skincare and haircare products, we smartly combine research-backed actives with the chemistry of botanical ingredients, to create formulas that truly resonate.
![Plum Goodness](http://plumgoodness.com/cdn/shop/files/meet-india_began_min.png?v=1673613819)
![](http://plumgoodness.com/cdn/shop/files/No-animal-ingredients.png?v=1673353578)
We're 100% vegan which means we don't use any animal ingredients
![](http://plumgoodness.com/cdn/shop/files/No-harmful-chemicals.png?v=1673353614)
We only use well-researched natural and active ingredients
![](http://plumgoodness.com/cdn/shop/files/Recycle-with-us.png?v=1673353592)
We believe in sustainability and have our own recycling program here
![](http://plumgoodness.com/cdn/shop/files/animal-test-free.png?v=1673353955)
We don't test any of our products on animals and are PETA certified for being animal test-free