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What's new
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Your Guide to a Perfect Skin Care Routine for All Skin Types
IN THIS ARTICLE Daytime Skin Care Routine Step 1: Cleanse Step 2: Tone Step 3: Treat Step 4: Moisturize Step 5: Protect Nighttime Skin Care... -
How to Find the Right Sunscreen Based on Your Skin Type
IN THIS ARTICLE Why is sunscreen so important? What is SPF? What is the difference between SPF and PA levels? How to find the right... -
7 Hair Care Tips to Maintain a Healthy Mane This Summer
While we are familiar with how important it is to protect our skin from the harsh effects of the sun, we tend to overlook protection... -
CTMP: A Basic Skincare Routine for Beginners
IN THIS ARTICLE What is CTMP Cleanse Tone Moisturize Protect How to find your skin type FAQs If you’re new to skincare and looking to... -
Acne and Pimples: Your Go-To Guide
IN THIS ARTICLE What is acne? What are the types of acne? What causes acne? What is maskne? Dos and don’ts for acne-prone skin Skincare... -
5 Frizzy Hair Solutions for a Smoother Summer
IN THIS ARTICLE The cause of frizzy hair Why does frizzing get worse in the summer? Can you have naturally frizzy hair? 5 frizzy hair...
Skincare
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Your Guide to a Perfect Skin Care Routine for All Skin Types
IN THIS ARTICLE Daytime Skin Care Routine Step 1: Cleanse Step 2: Tone Step 3: Treat Step 4: Moisturize Step 5: Protect Nighttime Skin Care... -
How to Find the Right Sunscreen Based on Your Skin Type
IN THIS ARTICLE Why is sunscreen so important? What is SPF? What is the difference between SPF and PA levels? How to find the right... -
Acne and Pimples: Your Go-To Guide
IN THIS ARTICLE What is acne? What are the types of acne? What causes acne? What is maskne? Dos and don’ts for acne-prone skin Skincare... -
Four Reasons to Add Vitamin C Serum to Your Skin Care Routine
IN THIS ARTICLE What is Vitamin C? Benefits of a Vitamin C Serum What’s in our Vitamin C Serum? FAQs If there’s one ingredient enjoying... -
Hyaluronic Acid: Everything You Need to Know About the Hero of Hydration
IN THIS ARTICLE What is Hyaluronic Acid? Benefits of Hyaluronic Acid Is Hyaluronic Acid Suitable for Me? How to Use Hyaluronic Acid Our Favorite HA-enriched... -
Skincare Acids 101: AHAs, BHAs, & PHAs
AHAs, BHAs, and PHAs are chemical exfoliants and are all different types of acids that are used in skincare products. All 3 of these types...
Haircare
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7 Hair Care Tips to Maintain a Healthy Mane This Summer
While we are familiar with how important it is to protect our skin from the harsh effects of the sun, we tend to overlook protection... -
How To Remove Dandruff from Hair: A complete Guide
IN THIS ARTICLE What is Dandruff? Why does Dandruff Occur? Causes of Dandruff Home Remedies for Dandruff Potential Benefits of Home Remedies for Dandruff The... -
Dandruff vs. Dry Scalp - How Do I Tell Which One I Have?
If you experience flaking and itching on your scalp, you might have put it down to dandruff. But did you know that flaking and itching... -
Tips for luscious hair
While genetics play an important role in determining your hair type, diet, environment and the products you use are essential in maintaining those tresses on... -
5 tips to get shiny hair this summer
Keeping your hair shining and healthy during the harsh summer sun can be difficult for all of us. The heat and humidity can make the... -
Myth Busters: Haircare Edition
Ever spent hours researching about what shampoos and oils you need and still ended up with bad hair days? Jumped tabs and searched for everything...
Bodycare
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Tips To Get Rid Of Strawberry Legs
STRAWBERRY LEGS! Didn’t get the memo that fruits can be used to describe body parts too? Well, ready to know all about it? “Legs” go!... -
What’s The Difference Between Deodorants And Antiperspirants?
Most of you must be using deodorants and antiperspirants to smell and feel fresh 24x7. Y’all also may have felt confused when trying to understand... -
Common Exfoliation Mistakes You Need To Avoid
We’re hopin’ you peeps include exfoliation in your body care regime, and not just when summer comes around with its shorts and dresses. After all,... -
Hand care 101: Easy tips to get smooth hands
Hand care? Is that a thing? Do you REALLY need a regime for your hands?Take a minute or two to think about how many times... -
How to smell amazing all day: Hacks to make your fragrance last longer
Servin’ somethin’ that’ll finally make “scents”! ;) Of course we all have our ride-or-die signature fragrances that we refuse to start our days without...but isn’t... -
Body Odor & Sweat: Decoded
Let’s talk about smelly underarms, babe?Sweat? Cool. Body odor? Not cool. Know that nasty whiff of stinky armpits that makes your nose scrunch up? (you...
Tips, tricks & hacks
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Top 4 Acne #GameChangers
Solutions to keep acne in control are closer to home than you think. No, this is not a blog about what you need to buy... -
Super easy aloe vera gel beauty hacks
We know by now you are a ‘skintellectual’ and hence bombarding you with benefits for this evergreen perennial (cue: aloe) may seem trite at the... -
Quick DIY ways to upscale your empty jar
We know how much you all love stocking up the plums but what do you craft-y folks do with those empties later? Keeping empty jars... -
Protect your lips from sun damage
We all are vigilantly looking out to guard our skin against skincare’s more famed villain : the sun! But more often than not we... -
Salon at home: Chamomile & White Tea
There was a time when our route to de-tanned skin was very simple. We used to go to salons, get ourselves some luxurious facials, and... -
6 skincare tips to keep you glowing
1. Protect yourself from the sun No matter what the season is it is always important to protect your skin from the sun. Exposure to...
Concerns
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Frizz during monsoon? here’s what you can do :
When it rains it's almost as if it drains the nourishment out of your hair. We have got expert ways to tame that frizz... -
Treat your acne-scars with kindness!
Acne and pimples are like unwelcome guests in the lives of us women. Agree? The scars and spots left behind by them are even more... -
Pigmentation: here's what you can do
Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read... -
Pro-skin, or anti-ageing? The basics of caring for ageing skin
Hello lovelies! Time flies, and with that we change, too - and mostly for the better. Ageing does, however, bring some skin care challenges with... -
5 common acne myths and truths
By now, we know how acne formation occurs. But can we do something about acne, or not? Are alcohol-based products really great for acne and... -
UV radiation from computers & other sources - should you worry?
Hey Plumsters, the other day we had one of you asking our advisors on live chat: "I spend a lot of time in front of a computer...
Ingredients
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How Tea Tree Oil Can Help Treat Dandruff
If you’re wondering whether tea tree oil can help treat dandruff because you’ve heard people speak about it, but you’re still not sure if it’s... -
Active Acids & Why Should You Use Them In Skincare?
Hearing the word ‘acid’ might conjure up spooky images of a mad scientist doing experiments in your head. But when it comes to skincare routines,... -
Vegan Waxes & Butters to Prevent Chapped Lips in the Winter
There are many ways to treat chapped lips. One of the most common and useful ways is to use natural products like wax and different... -
Vitamin E: The Secret for Healthy & Glowing Skin
Out of the hundreds of different ingredients and nutrients present in skincare products, vitamin E is one of the most common due to its several... -
Active Acids or Natural Actives? What Should You Use?
Which is better? Active acids or natural acids? There’s a lot of buzzing around these questions. The short answer is that both are good and... -
Essential oils for hair care
Whether you have recently ditched all your chemical treatments for hair or switched to vegan shampoos, we are sure you are already aware of the...
Lifestyle
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Does wearing makeup everyday cause acne? And 3 other questions on everyday makeup.
Hey there, Who doesn't love makeup? If there is one wish every makeup-lover wants fulfilled, it's to wear makeup without worrying about her skin! Some of... -
The Colour Takeover
NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can... -
9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram
Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super... -
Top 6 Celebrity Eyeliner Looks in 2016
Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going... -
3 Trending Bollywood-Inspired Eyeliner Looks for the Season
Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles... -
Part 2: One kajal pencil can be your on-the-go makeup kit!
[This is Part 2 of a 2-part series]. Click here if you missed Part 1. Hey there! We’re back to show you two more fab ways your...
World of Goodness
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We saved the snow leopards together!
The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because... -
A step closer to sustainability with Plum
Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the... -
Plum is now PETA-approved cruelty-free & vegan!
Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on... -
Thank you for making it one to remember!
Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this... -
Introducing plum rewards - get automatic cash-back on your purchases
Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you...
