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Blog
- Ingredients
- Tips, tricks, easy hacks and more!
- Haircare
- Skincare
- Bodycare
- World of goodness
- Lifestyle
- Concerns
Ingredients
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Acne-fighters club: the lesser-known stars
Green tea. Tea tree. Neem. These are the usual superstars in many an acne product's ingredient line-up. However, there are other equally amazing, lesser-known botanical acne-fighters... -
5-min fundas: SLS vs SLES
SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be... -
Parabens - cause for worry: part 2
Yo! We are back to complete our quick, pragmatic, science-based look at parabens, something we started in Part 1 of this post. Story so far: there's... -
Parabens - cause for worry: part 1
Hello again! The word PARABENS invokes feelings of fear, confusion and general cluelessness in most consumers. Many of us have heard that parabens are unsafe, paraben-free cosmetics are a... -
Lesser known facts about aloe
Hello again! I'm sure you've come across pop-science articles, websites and grandmother stories on the benefits of aloe, how safe and effective it is when... -
Simply speaking: humectants
In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the...
Tips, tricks, easy hacks and more!
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Make the most of your salon visit this season! 5 things to look out for...
Hi ladies! The festive season is almost here, and who doesn’t like going to the salon/ beauty parlour? The one place on earth where you... -
Dry patches on face but breakouts won't stop? Problem solved!
Monika has oily skin for most parts of the year but her skin gets dry & patchy in winter- Here’s what Monika did to turn... -
Love your skin - 5 easy, everyday ways
Happy Valentine's Day, everyone! Today is a chance to say "I love you" to people one takes for granted - parents, siblings, friends - and... -
DIY: Glowing skin in 4 easy steps
Hello there! Festivities are round the corner, but not all of us may find time to visit the parlour for elaborate beauty treatments. Is there a... -
5 things you must do after sun exposure
The after-game matters, when it comes to sun exposure. And sun exposure tops the list of environmental factors affecting skin health. Using sunscreen will help... -
4 face oil hacks you never knew about!
A face oil is a versatile product that can be used for much more than deep hydration. Its uses while applying makeup are also many....
Haircare
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Hair conditioner vs. hair mask: understand the differences
Heya! We all understand what hair conditioners are for. But hair masks are a relatively new addition to our hair care regime. What exactly is a hair mask? Is it just a thicker... -
Keratin & Keratin treatments: what it is & why you (don’t) need it!
Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a... -
Hair mask: what it is & why you need it!
In an endeavor to make haircare fuss-free today we focus on hair masks; what they are and why we need them. Read on to clear...
Skincare
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Clay mask or sheet mask - which one is for you?
A weekly masking routine is a truly fun, rewarding way to care for your skin. But choosing the right face mask for your needs... -
Exfoliation - easy & rewarding
Exfoliation is so easy and so good for your skin if done right, you ought to include it in your routine if you haven't, already.... -
Which is the right toner for you?
OK. Let's be honest. When was the last time you diligently followed the C-T-M-P regimen on yourself? Chances are, you've been missing out on the... -
Can I skip using toner? And other toner FAQs
I care for my skin. I cleanse & moisturize regularly. I even wear sunscreen. So what if I skip using a toner? Is it really that... -
We’ve got answers: “can i use a face scrub daily?” and 5 other questions
If there's one thing we really enjoy doing, it's answering your questions on skin care! And one question that's been asked a lot in the... -
10 commandments for sensitive skin
This time we’ve got you a rule book you can blindly follow if you have sensitive skin. But before we get into the rules, how...
Bodycare
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Simplifying the scrub aisle, inside-out
So you’ve heard of all the benefits of a body scrub, and arrived at the conclusion that you need one! But you’re clueless about what... -
5 easy hacks for awesome-looking hands!
Our hands (besides our eyes) are an important part of our body language. But they also go through a lot. Hand soaps, detergents, changing temperatures,... -
Body butter or body lotion? 3 questions to help you choose!
You love the convenience of a body lotion, but crave the pampering of a body butter. Undecided which one to choose? Or maybe both? Here...
World of goodness
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Plum is now PETA-approved cruelty-free & vegan!
Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on... -
Plumster of the month: Shloka Nayak
At Plum, we love getting to know our customers (a.k.a. Plumsters) better. Every once in a while, we meet a truly special Plumster who amazes... -
Thank you for making it one to remember!
Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this... -
Introducing plum rewards - get automatic cash-back on your purchases
Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you... -
Are you on the plum list?
A Rs. 300 gift voucher with no strings attached? First chance to buy new Plum paraben-free products before they are opened for public sale? How about free samples of Plum... -
One more reason to pick plums on plumgoodness.com!
Hi there, folks! People who've shopped here on Plumgoodness.com give 6 good reasons why they prefer to pick Plum direct from Plumgoodness.com. And now there's...
Lifestyle
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The Colour Takeover
NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can... -
9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram
Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super... -
Top 6 Celebrity Eyeliner Looks in 2016
Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going... -
3 Trending Bollywood-Inspired Eyeliner Looks for the Season
Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles... -
Part 2: One kajal pencil can be your on-the-go makeup kit!
[This is Part 2 of a 2-part series]. Click here if you missed Part 1. Hey there! We’re back to show you two more fab ways your... -
One kajal pencil can be your on-the-go makeup kit! A makeup artist shows how...
[This is Part 1 of a 2-part series]. Hello peoples! A kajal/kohl pencil is every girl's everyday makeup goodie. But if you want to really make an...
Concerns
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Pigmentation: here's what you can do
Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read... -
20, 30, 50, 70… Sun protection is NOT just about the SPF number!
You probably heard this before, but here it goes: while choosing a sunscreen, you should go beyond just looking at the SPF number. And look... -
Pro-skin, or anti-ageing? The basics of caring for ageing skin
Hello lovelies! Time flies, and with that we change, too - and mostly for the better. Ageing does, however, bring some skin care challenges with... -
5 common acne myths and truths
By now, we know how acne formation occurs. But can we do something about acne, or not? Are alcohol-based products really great for acne and... -
Preventing blackheads: It's easier than you think!
Everyone gets them, everyone dreads them. Some of us are lucky enough to have them disappear on their own, and some of us have to... -
UV radiation from computers & other sources - should you worry?
Hey Plumsters, the other day we had one of you asking our advisors on live chat: "I spend a lot of time in front of a computer...
