-{{item.discount}}%
Blog
- Ingredients
- Tips, tricks, easy hacks and more!
- Haircare
- Skincare
- Bodycare
- World of goodness
- Lifestyle
- Concerns
Ingredients
-
The benefits of using sea buckthorn in skincare products
Sea buckthorn, contrary to the name actually wasn’t found in the sea, but rather a miracle fruit that was discovered in the Himalayan mountain ranges.... -
The key ingredient to happy, healthy and shiny hair
Keeping your hair healthy and shiny can be a tough ask after all that it goes through on a regular basis. The heat, styling, pollution,... -
Vitamin E: Say goodbye to dry skin!
To get your facts clear, Vitamin E doesn’t comprise of a single vitamin but rather is a composition of multiple fat-soluble vitamins that have antioxidant... -
Benefits of aloe vera in the world of beauty
Meet the lily of The desert Whether you're a traditional magazine reader, or a millennial Instagram scroller, you’ve atleast come across one article on... -
7 Things That Don’t Belong in Your Haircare Products
Most of us have very busy, and very active lifestyles, and the results of that don’t just reflect on our skin, but on our hair... -
Niacinamide: A Beginner's Guide
As adults, there are a few things that we come across on a regular basis that are pretty nerve-wracking to read – “we need...
Tips, tricks, easy hacks and more!
-
Lip Balm - The Ultimate Saviour
What followed us in the first week of 2021 has been chilly winds, low temperature and chapped lips. While we somehow enjoy and cherish the... -
5 Ways to Achieve the Perfect Winter Glow
Ah yes, winter. The season of joy, love, coziness, and… dry skin? While the cold can feel wonderful in many ways, it can also wreak... -
Everything you need to know about exfoliation
To this day, exfoliation is one of the most discussed, debated, and in some ways, even controversial skincare activity in the world of beauty. Every... -
Ladies, it’s raining skin care!
Everyone loves and welcomes the droplets of rainfall after a hot and humid summer. But as we welcome the monsoon we also welcome many skin... -
Top 4 Acne #GameChangers
Solutions to keep acne in control are closer to home than you think. No, this is not a blog about what you need to buy... -
Pigmentation: here's what you can do
Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read...
Haircare
-
Myth Busters: Haircare Edition
Ever spent hours researching about what shampoos and oils you need and still ended up with bad hair days? Jumped tabs and searched for everything... -
When to oil your hair: overnight or just before you shampoo?
Hello there, lovelies! We all love an at-home hair spa, don’t we? It’s a great way to show your tresses some love and care,... -
Hair conditioner vs. hair mask: understand the differences
Heya! We all understand what hair conditioners are for. But hair masks are a relatively new addition to our hair care regime. What exactly is a hair mask? Is it just a thicker... -
Keratin & Keratin treatments: what it is & why you (don’t) need it!
Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a... -
Hair mask: what it is & why you need it!
In an endeavor to make haircare fuss-free today we focus on hair masks; what they are and why we need them. Read on to clear...
Skincare
-
How to prevent face mask acne?
To control the spread of the COVID-19 virus, people have been advised to use face masks when they move about in public spaces. If you’ve been... -
Why you need to do a double cleanse!
One is a must, two is better! Heard about double cleansing & wondering why you need to use 2 cleansers? We’ve got answers for you!... -
Take 5 & Revive!
Very often, we tend to shy away from going through a proper, step-by-step skincare regime because we tend to assume that it is supposed to... -
5 skincare mistakes your sensitive skin is paying for
Having sensitive skin can really make you feel like you have received the short end of the stick. From a sunnier-than-usual day to a comforting,... -
The trusted trio of skincare
"Beautiful skin requires commitment, not a miracle" - Erno Laszlo What's the trusted trio? Any guesses? They make your skin feel clean, clear, refreshed and purified.... -
Face oils: The skincare wonderland!
We’ve always had day creams, night creams, SPFs and serums. But guess who decided to steal the show when it comes to skincare? Yep, face...
Bodycare
World of goodness
-
We saved the snow leopards together!
The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because... -
A step closer to sustainability with Plum
Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the... -
Vegan Day 2020
It’s almost the end of 2020, one roller coaster year. While we mostly stayed home, experienced real FOMO and crossed off days on the calendar... -
Plum is now PETA-approved cruelty-free & vegan!
Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on... -
Thank you for making it one to remember!
Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this...
Lifestyle
-
Cleansers, micellar water & makeup removers - what's the difference?
If you've been following us, you'd know the golden rule no. 1 of skincare: cleanse well! But are you confused about cleansing vs. makeup removal?... -
Does wearing makeup everyday cause acne? And 3 other questions on everyday makeup.
Hey there, Who doesn't love makeup? If there is one wish every makeup-lover wants fulfilled, it's to wear makeup without worrying about her skin! Some of... -
The Colour Takeover
NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can... -
9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram
Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super... -
Top 6 Celebrity Eyeliner Looks in 2016
Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going... -
3 Trending Bollywood-Inspired Eyeliner Looks for the Season
Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles...
Concerns
-
Treat your acne-scars with kindness!
Acne and pimples are like unwelcome guests in the lives of us women. Agree? The scars and spots left behind by them are even more... -
Simply speaking: comedogenic
"Keep things simple" has been one of our guiding principles. In keeping with our pursuit of demystifying (sorry, explaining) complex-sounding terms in simple terms, we...
