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Blog
- Ingredients
- Tips, tricks, easy hacks and more!
- Haircare
- Skincare
- Bodycare
- World of goodness
- Lifestyle
- Concerns
Ingredients
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Glycolic Acid vs Salicylic Acid : Decoded
Acids have always been used as a very intimidating term with regards to skincare. It is actually not that difficult to understand or explain. Make... -
Acne-fighters club: the lesser-known stars
Green tea. Tea tree. Neem. These are the usual superstars in many an acne product's ingredient line-up. However, there are other equally amazing, lesser-known botanical acne-fighters... -
Fragrance-free is not really what you think it is!
Hello lovely plumsters! Today we’re taking a closer look at the use of fragrance in beauty products. Are fragrances in skincare & beauty products always... -
5-min fundas: SLS vs SLES
SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be... -
Parabens - cause for worry: part 2
Yo! We are back to complete our quick, pragmatic, science-based look at parabens, something we started in Part 1 of this post. Story so far: there's... -
Parabens - cause for worry: part 1
Hello again! The word PARABENS invokes feelings of fear, confusion and general cluelessness in most consumers. Many of us have heard that parabens are unsafe, paraben-free cosmetics are a...
Tips, tricks, easy hacks and more!
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Skin care for your skin type!
Let’s hit two of the most asked questions in the beauty world. 1. What is my skin type? 2. What are the right products for... -
What's your plum match?
The goodness of Green Tea? The delight of Grape Seed & Sea Buckthorn? The excitement of Chamomile & White Tea? The softness of E-Luminence? Have... -
Top 4 Acne #GameChangers
Solutions to keep acne in control are closer to home than you think. No, this is not a blog about what you need to buy... -
Make the most of your salon visit this season! 5 things to look out for...
Hi ladies! The festive season is almost here, and who doesn’t like going to the salon/ beauty parlour? The one place on earth where you... -
Dry patches on face but breakouts won't stop? Problem solved!
Monika has oily skin for most parts of the year but her skin gets dry & patchy in winter- Here’s what Monika did to turn... -
Love your skin - 5 easy, everyday ways
Happy Valentine's Day, everyone! Today is a chance to say "I love you" to people one takes for granted - parents, siblings, friends - and...
Haircare
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When to oil your hair: overnight or just before you shampoo?
Hello there, lovelies! We all love an at-home hair spa, don’t we? It’s a great way to show your tresses some love and care,... -
Hair conditioner vs. hair mask: understand the differences
Heya! We all understand what hair conditioners are for. But hair masks are a relatively new addition to our hair care regime. What exactly is a hair mask? Is it just a thicker... -
Keratin & Keratin treatments: what it is & why you (don’t) need it!
Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a... -
Hair mask: what it is & why you need it!
In an endeavor to make haircare fuss-free today we focus on hair masks; what they are and why we need them. Read on to clear...
Skincare
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The trusted trio of skincare
"Beautiful skin requires commitment, not a miracle" - Erno Laszlo What's the trusted trio? Any guesses? They make your skin feel clean, clear, refreshed and purified.... -
Face oils: The skincare wonderland!
We’ve always had day creams, night creams, SPFs and serums. But guess who decided to steal the show when it comes to skincare? Yep, face... -
Clay mask or sheet mask - which one is for you?
A weekly masking routine is a truly fun, rewarding way to care for your skin. But choosing the right face mask for your needs... -
Exfoliation - easy & rewarding
Exfoliation is so easy and so good for your skin if done right, you ought to include it in your routine if you haven't, already.... -
Which is the right toner for you?
OK. Let's be honest. When was the last time you diligently followed the C-T-M-P regimen on yourself? Chances are, you've been missing out on the... -
Can I skip using toner? And other toner FAQs
I care for my skin. I cleanse & moisturize regularly. I even wear sunscreen. So what if I skip using a toner? Is it really that...
Bodycare
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Simplifying the scrub aisle, inside-out
So you’ve heard of all the benefits of a body scrub, and arrived at the conclusion that you need one! But you’re clueless about what... -
5 easy hacks for awesome-looking hands!
Our hands (besides our eyes) are an important part of our body language. But they also go through a lot. Hand soaps, detergents, changing temperatures,... -
Body butter or body lotion? 3 questions to help you choose!
You love the convenience of a body lotion, but crave the pampering of a body butter. Undecided which one to choose? Or maybe both? Here...
World of goodness
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Plum is now PETA-approved cruelty-free & vegan!
Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on... -
Plumster of the month: Shloka Nayak
At Plum, we love getting to know our customers (a.k.a. Plumsters) better. Every once in a while, we meet a truly special Plumster who amazes... -
Thank you for making it one to remember!
Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this... -
Introducing plum rewards - get automatic cash-back on your purchases
Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you... -
Are you on the plum list?
A Rs. 300 gift voucher with no strings attached? First chance to buy new Plum paraben-free products before they are opened for public sale? How about free samples of Plum...
Lifestyle
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The Colour Takeover
NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can... -
9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram
Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super... -
Top 6 Celebrity Eyeliner Looks in 2016
Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going... -
3 Trending Bollywood-Inspired Eyeliner Looks for the Season
Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles... -
Part 2: One kajal pencil can be your on-the-go makeup kit!
[This is Part 2 of a 2-part series]. Click here if you missed Part 1. Hey there! We’re back to show you two more fab ways your... -
One kajal pencil can be your on-the-go makeup kit! A makeup artist shows how...
[This is Part 1 of a 2-part series]. Hello peoples! A kajal/kohl pencil is every girl's everyday makeup goodie. But if you want to really make an...
Concerns
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Pigmentation: here's what you can do
Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read... -
20, 30, 50, 70… Sun protection is NOT just about the SPF number!
You probably heard this before, but here it goes: while choosing a sunscreen, you should go beyond just looking at the SPF number. And look... -
Pro-skin, or anti-ageing? The basics of caring for ageing skin
Hello lovelies! Time flies, and with that we change, too - and mostly for the better. Ageing does, however, bring some skin care challenges with... -
5 common acne myths and truths
By now, we know how acne formation occurs. But can we do something about acne, or not? Are alcohol-based products really great for acne and... -
Preventing blackheads: It's easier than you think!
Everyone gets them, everyone dreads them. Some of us are lucky enough to have them disappear on their own, and some of us have to... -
UV radiation from computers & other sources - should you worry?
Hey Plumsters, the other day we had one of you asking our advisors on live chat: "I spend a lot of time in front of a computer...
