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7% off
flat 599 MUST TRY

10% Niacinamide Face Serum with Rice Water (30 ml)

Rs. 649.00 Rs. 599.00
14% off
flat 299 MUST TRY

10% Niacinamide Face Serum with Rice Water (15 ml)

Rs. 349.00 Rs. 299.00
27% off
flat 399 MUST TRY

15% Vitamin C Serum with Mandarin For Hyperpigmentation & Dull Skin

Rs. 550.00 Rs. 399.00
33% off
flat 399 MUST TRY

5% Niacinamide Face Serum For All Skin Types

30 ml
Rs. 599.00 Rs. 399.00
24% off
flat 599 MUST TRY

15% Vitamin C Face Serum with Mandarin For Hyperpigmentation & Dull Skin

Rs. 790.00 Rs. 599.00
31% off
flat 799
27% off
flat 399
33% off
flat 399
27% off
flat 399

1% Retinol Face Serum with Bakuchiol - 20ml

20ml
Rs. 550.00 Rs. 399.00
33% off
flat 399 NEW!

thinkDERMA 2% Alpha Arbutin & Hyaluronic Acid Face Serum

30 ml
Rs. 599.00 Rs. 399.00
24% off
flat 599

1% Retinol Face Serum with Bakuchiol - 30ml

Rs. 790.00 Rs. 599.00
33% off
flat 399 NEW!

thinkDERMA 10% Azelaic Acid & Cica Face Serum for Dry, Sensitive Skin

30ml
Rs. 599.00 Rs. 399.00
25% off
flat 799
21% off
flat 799
11% off
flat 399

2% Hyaluronic Acid Serum with Bulgarian Rose

Rs. 450.00 Rs. 399.00
27% off
flat 799

15% Vitamin C Serum with Mandarin - Pack of 2 (20ml)

Rs. 1,100.00 Rs. 799.00
30% off

15% Vitamin C Face Serum - Pack of 2 (30 ml)

Rs. 1,580.00 Rs. 1,106.00

    frequently asked questions

    How often should I use a face serum in my skincare routine?

    Most face serums are safe to be applied twice daily – once in the morning and once at night before bed but remember to read the directions on your serum's label for any additional information about the serum's usage.

    Can face serum be used on all skin types?

    Plum’s face serums are suitable for all skin types except hypersensitive skin. However, it is always recommended to do a patch test first.

    Is it necessary to use a face serum if I already use other skincare products?

    Unlike other skincare products, face serums penetrate deep into the skin. So, if you are looking to target a specific concern, opt for a face serum.

    Can face serum be used to target specific skin concerns, such as acne or aging?

    Face serums are concentrated water-based formulations designed to work on specific skin concerns like pimples, dark spots, uneven skin texture, or dehydrated skin.

    Are there any side effects associated with using face serum?

    All our face serums are formulated with different active ingredients working on specific concerns and delivering different benefits. Since every skin type is different, we always recommend doing a patch test first.

    Which serum gives glow on face?

    Our glow-boosting 15% Vitamin C Serum with Mandarin works best on concerns like hyperpigmentation, dark spots, and dull skin and gives a boost to the natural glow of your skin.

    Can I use plum serum overnight

    Yes, our plum face serums can be applied overnight. We recommend reading the serum's label for any additional information about the serum's usage.

    How long should I leave the serum on my face?

    Use the serum after cleansing your face. Pat the serum in and ensure it is fully absorbed. Let it air dry. Follow with a moisturizer and sunscreen during the daytime.

    Which serum is best for dark spots?

    Our 15% Vitamin C Serum with Mandarin works best on concerns like hyperpigmentation, dark spots, and dull skin and gives a boost to the natural glow of your skin.

    importance of face serum in a skincare routine

    • Face serums are concentrated actives applied on the skin after cleansing and before moisturizing. The purpose of using a face serum is to provide targeted treatment for specific skin concerns, such as ageing, acne, and dark spots.
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    face serums as per skin type with benefits

    Face Serums   

    Skin type  

    Benefits  

    15% Vitamin C Face Serum with Mandarin   All Skin Types   Boosts glow, reduces dark spots & hyperpigmentation  

    10% Niacinamide Face Serum with Rice Water  

    All Skin Types  

    Clears blemishes, balances sebum, boosts radiance 

    1% Retinol Face Serum with Bakuchiol  

    All Skin Types  

    Prevents fine lines & wrinkles, fights early signs of aging  

    3% Zinc Complex Face Serum with Green Tea & AcnacidolTM  

    All Skin Types  

    Fights pimples, regulates sebum production & controls excess oil 

     2% Hyaluronic Acid Serum with Bulgarian Rose 

    All Skin Types  

    Instantly hydrates and plumps skin 
    5% Niacinamide Face Serum with Rice Water & Amino Acid Complex  All Skin Types   Brightens skin, improves skin texture, hydrates & plumps skin 
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