Hover/click image to zoom



Hello Aloe Caring Day Moisturizer
Free Gift

You'll earn Plum Reward Points on this product

34 reviews

Enter your 6-digit pin code (without space) to check delivery options.

Shipping FREE for order value above Rs. 299.
Flat rate of Rs. 99 for orders below Rs. 299.


Purest natural ingredients. Soft, glowing skin everyday! Our #1 Bestselling Day Cream.

The perfect day cream for dry and sensitive skin that keeps your face nourished, hydrated and most importantly, GLOWING! Completely free of silicones, petroleum products and colorants. Filled with the goodness of organic aloe juice, vitamin E and relaxing natural oils. The perfect pick if you're looking for a pure, everyday moisturizer for naturally radiant skin. Now with a fresh new fragrance!


Tap on the '+' or '-' signs to expand/collapse sections

REASONS TO ♥

♥ Intense hydration for normal, dry and sensitive skin. No more dull, irritated or lifeless skin
♥ Silky texture blends effortlessly into skin, leaving it looking healthy & glowing
♥ Organically sourced aloe juice soothes and heals the skin
♥ Added Vitamin E gives antioxidant protection in addition to hydration
♥ No synthetic colors, petroleum products or harsh chemicals
♥ Light texture for daily use in Indian climate
♥ Relaxing fresh fragrance (phthalate-free)
♥ You only need a little amount for each use - thanks to the pure formula
♥ Convenient, travel-friendly packaging
♥ Paraben-free, SLS-free, phthalate-free, as always

IS THIS FOR ME?

Great for: Very dry, dry, normal and sensitive skin types

Not recommended for: Acne-prone, oily or near-oily combination skin. Check out our oily skin collection instead!

Not sure about your skin type? Find out in 10 seconds by taking this simple quiz here.

GOODNESS INSIDE

Pure Organic Aloe Vera Juice
Organic aloe vera juice is sourced from aloe vera that has been cultivated organically, without the use of synthetic fertilizers, pesticides or genetically modified strains. As pure as it gets!

Caprylic/Capric Triglycerides
A smart invention (fractionated coconut oil) that is so “goodness labs”. What’s in: nourishment of coconut oil. What’s out: the stickiness. Clever!

Vitamin E
A must-have antioxidant & nourishing vitamin for dry skin.

Everything that's inside
Aqua, Aloe Barbadensis Leaf Juice*, Benzyl Alcohol, Caprylic Capric Triglyceride, Cetearyl Alcohol, Dehydro Acetic Acid, Embelica officinalis* extract, Fragrance, Glyceryl Monostearate, Glyceryl Stearate Citrate, Potassium Sorbate, Propanediol, Glycerin, Xanthan gum

* - ingredients from organic farming

HOW TO USE

Use a hydrating cream once or twice a day, after washing your face. Can be used safely alongside other face care/makeup products.

KNOWLEDGE CENTRE

The real McCoy
Know what herbal, ayurvedic, natural and organic really mean, in our easy-to-understand infographic


10 commandments for sensitive skin
Easy to follow tips if you have sensitive skin. Read them here


Why aloe is a great skin nourisher - when used in combination with humectants
Read our top-rated post on why pure aloe gel alone is not a standalone moisturizer for you.


Got more questions?
Shoot an email to us and our goodness chemists will get back to you with their scientific responses. We love finding answers!


Be Good
Plum is always free of parabens, phthalates, propylene glycol, SLS, DEA and PABA. Click here to find out what's in and what's out of Plum.

Got questions? Want to place a home-delivery order over phone?
You can also WhatsApp us at 75064-96604 or SMS PLUM to 56161