Pigmentation or discoloration of the skin is the occurrence of dark patches or spots caused by sun damage, acne, and sometimes hormonal imbalance.

While hyperpigmentation isn’t a skin condition, it is a concern that can be addressed by a moisturizer infused with pigmentation-fading ingredients like Vitamin C or Niacinamide. An intensely hydrating moisturizer for hyperpigmentation is always a bonus.

With Plum’s moisturizers, treating hyperpigmentation is an easy battle. Its formulations are infused with active ingredients that target and fade hyperpigmentation and dark spots, evening out your skin tone and improving its overall appearance.

Causes of Pigmentation on the skin

Hyperpigmentation is of three types:

Sunspots: caused by sun damage
Post-inflammatory spots: caused by acne and breakouts
Melasma: caused by hormonal imbalance & side effects of certain medicines.

Hyperpigmentation can make your skin appear dull and uneven. With a minimal yet consistent skincare routine, consisting of a hyperpigmentation fading moisturizer, you can effectively fade hyperpigmentation, achieving an even-toned, glowing skin.

Moisturizers: an effective treatment to fight pigmentation

Hydration is crucial for your skin’s maintenance and repair, making it an important aspect of pigmentation-fading moisturizer. Hydrated skin is resilient to external aggressors and boosts cell regeneration, fades dark spots, uneven patches, to deliver evenly, toned, healthy skin.

Hyperpigmentation moisturizers should contain ingredients with anti-inflammatory and antioxidant properties that are especially effective in treating discoloration on your skin.

Here’s a list of actives you can look for in your moisturizing formula:

Vitamin C: Reduces free radicals in your skin while fighting hyperpigmentation and sun damage.
Kukumadi oil: Fights dark spots and pigmentation
Saffron: Promotes your skin’s natural glow and reduces dullness.
Niacinamide: prevents the accumulation of melanin on the skin surface, resulting in the formation of dark patches.
Hyaluronic acid: A humectant that attracts water from the environment to the skin cells. The added boost of hydration to your skin quickens its natural process of repair, giving it a glow and a healthy complexion.

The role of moisturizers in achieving glowing skin:

Moisturizers are the best way to infuse one or more active ingredients in their regulated concentration.

Additionally, a moisturizer can lock in all the benefits of a serum while giving your skin a boost of hydration that only increases the efficacy of the serum.

Finally, adequate hydration is required for healthy skin, no matter what your skin concern is, making moisturizers essential in every skincare routine to help achieve healthy skin.

Here’s why moisturizing is an unskippable step in your skincare routine:

It locks in all the benefits of the serum, ensuring long-lasting benefits from the serum.
It replenishes the moisture in your skin cells to fight dehydration.
It strengthens your skin’s natural barrier.

Best moisturizers for pigmentation by Plum skincare:

Infused with skin-loving ingredients like niacinamide, vitamin C, Plum’s formulas are curated to suit all skin types and are the best moisturizers for hyperpigmentation. These formulas reduce dark spots and patches, effectively while targeting issues like sun damage, skin dullness, and uneven skin texture. Each moisturizer is vegan, cruelty-free, and paraben-free so that you can care for your skin, carefree!

Plum’s 3% Vitamin C Moisturizer with Mandarin
Plum’s 2% Niacinamide & Rice Water Gel Cream
Plum’s Saffron & Kumkumadi Oil Glow Bright Moisturizer With SPF 35
Plum’s 1% Resveratrol & Vitamin C Youthful Glow Moisturizer