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frequently asked questions

How often should I use face moisturizer?

It's generally recommended to use face moisturizer twice a day, in the morning and evening, after cleansing and toning your skin.

Can face moisturizer be used on all skin types?

Most face moisturizers are designed to be suitable for all skin types, but some may be more beneficial for certain skin types or concerns. It's important to choose a moisturizer that is specifically formulated for your skin type.

Can I use face moisturizer under makeup?

Yes, face moisturizer can be used as a base under makeup to help hydrate and smooth your skin. Choose a moisturizer with a lightweight texture that won't interfere with your makeup application.

Is moisturizer cream for face necessary?

A moisturizer helps hydrate skin, strengthen/repair skin barrier, restore firmness, and even out skin texture.

Healthy, glowing skin begins with a good skincare routine, and a crucial component of that routine is a high-quality face moisturizer. The right one can provide hydration, prevent dryness and irritation, and even help to prevent premature ageing. However, with so many different types of facial moisturizers available, it can be challenging to know which one is best for your skin type. That's why we're here to help.

What is a face moisturizer?

It is a lightweight, non-greasy formulation designed to hydrate and nourish the skin on your face. Moisturizers can come in many different forms, including creams, gels, lotions, and serums. They can be applied to the face once or twice a day to help restore the skin's natural moisture balance, which can be disrupted by environmental factors like sun exposure, wind, and pollution.

Benefits of using a moisturizer for face

There are many benefits of including the best moisturizer for face as part of your daily skincare routine. These include:

  1. Hydration: The best face moisturizer can provide your skin with the essential hydration it needs to look and feel healthy.

  2. Prevent dryness: When your skin is dry, it can become irritated, itchy, and even painful. Moisturiser can help to prevent dryness and keep your skin feeling soft and smooth.

  3. Soothe irritation: If you have sensitive skin, you may experience redness, itchiness, or flaking. A moisturizer for face can help to soothe these symptoms and make your skin more comfortable.

  4. Prevent premature aging: The sun's harmful UV rays can cause damage to your skin, leading to wrinkles and age spots. An SPF moisturizer can help to protect your skin and prevent premature aging.

  5. Improve skin texture: Over time, a good moisturizer can help to improve the texture of your skin, making it smoother and more even.

Explore top moisturizers at Plum

There are many different types of moisturisers in the market, each designed to meet the specific needs of different skin types. Here are some of the common & best moisturizer types:

  1. Creams: Moisturizing creams are thicker and more emollient. They are ideal for dry skin or for use during cold weather when your skin needs more protection.

  2. Lotions: Moisturizing lotions are lighter and more fluid than creams, making them ideal for use during the warmer months or for oily or combination skin types.

  3. Gels: Moisturizing gels are lightweight and absorb quickly into the skin, making them ideal for use under makeup products or for those with oily skin.

  4. Serums: Moisturizing serums are lightweight liquids that contain a high concentration of active ingredients, making them ideal for use as a targeted treatment for specific skin concerns.

With these options, you can find top face moisturizers to keep your skin healthy and radiant all year round.

How to choose the right face moisturizer

When it comes to choosing the correct moisturizer, it's important to consider your skin type, concerns, and lifestyle. Here are some tips to help you choose the right product:

  1. Consider your skin type: Your skin type will determine the type of product that will work best for you. If you have oily skin, for example, a lightweight gel or lotion may be the best option, while those with dry skin may prefer a more emollient cream.

  2. Look for added benefits: Some products come with added benefits, such as SPF, anti-aging ingredients, or colour-correcting capabilities. Consider your specific skin concerns when choosing one.

  3. Read the ingredients: Make sure to read the label of your product and choose one that contains high-quality, nourishing ingredients like hyaluronic acid, ceramides, and antioxidants.

  4. Test it out: Before committing to a new product, it's a good idea to test it out on a small area of your skin to make sure it suits your skin.

  5. Consider your lifestyle: If you're someone who spends a lot of time in the sun or exercises outdoors, you may want to choose a moisturizer with SPF protection. If you wear makeup regularly, look for a product that won't interfere with your makeup application.

In conclusion, a good moisturizer for face is a must-have in any skincare routine. It provides essential hydration, protects the skin from environmental stressors, locks nourishment and improves the overall appearance of the skin. By choosing the right facial moisturizer for your skin type and incorporating it into your daily routine, you can achieve radiant, healthy-looking skin.

Our facial moisturizers collection

At plum, we offer a carefully curated collection of face moisturizers that are designed to meet the needs of all skin accordingly. Here are some of our top picks:


Skin Type


Green Tea Oil-Free Moisturizer

Oily, acne-prone, combination skin

Fights pimples, controls excess oil & provides long lasting hydration
3% Vitamin C Moisturizer with Mandarin   All skin types Enhances glow, fights dark spots and pigmentation  
Saffron & Kumkumadi Oil Glow Bright Moisturizer All skin types Brightens skin & enhances glow
Hemp & Ceramides Moisturizer 

Sll skin types

Strengthens skin barrier, reduces breakouts & soothes inflammation
E-Luminence Deep Moisturizing Creme  

Dry, very dry, flaky skin

Deeply moisturizes and nourishes, makes skin soft & supple
Green Tea Mattifying Moisturizer

Oily, acne-prone, combination skin

Fights pimples, mattifies skin & hydrates skin
Hello Aloe Just Gel 

All skin types

Soothes, calms, and moisturizes skin & hair
Chamomile & White Tea Sheer Matte Day Cream SPF 50 PA+++ 

Normal skin

Fights sun damage and soothes sun exposed skin
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