juicy, bursting with natural goodness.

fresh, bright, much loved. 

true, child-like, perhaps even naughty.

take me as i am… no airs, no pretensions.

that's me. i am plum

Plum 100% Vegan & Cruelty-Free

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Plum Story

Plum is created & so is our iconic logo and "Plu" 

Plum Story

The first Plum finds a home in New Delhi on 14th Jul 2014 - our first online customer! Yay!

Plum story

Plum's first ever media feature got us doing the happy dance!

Plum Story

We go brick & mortar, starting with Pune! First ever retail store stocks Plum.

Plum Story

Plum Green Tea Clear Face Mask wins Best Face Mask at the Nykaa-Femina Beauty Awards. The first of many to come!

Plum Story

Fighting wild-life crime one sniffer dog at a time! Plum contributes 1% of annual sales to WWF India's Super-Sniffer Program

Plum Story

Warehouse grows to manage warehouse woes. To accommodate all the increased demand, we shift to a WH 3x the old one!

Plum Story

We acquired presence in stores in all 4 corners of the country

Plum Story

Plum launches a new range of hair care products.

Plum Story

Plum Green Tea Renewed Clarity Night Gel wins Best Night Cream at the Nykaa-Femina Beauty Awards. 

Plum blogs

Let's Gotu Kola? This "cool" herb has more than just a cool name...

Plum blogs

Hey there, folks! Asia is a treasure house of plants with benefits. From the mighty sea buckthorn to the beloved green tea to the potent ginkgo, one can spend a lifetime discovering these superheroes. But when you come across a name like "gotu kola", it's natural to get a bit intrigued, isn't it? Here's the lowdown on this wonder herb - it's indeed as cool as it sounds! 

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