juicy, bursting with natural goodness.

fresh, bright, much loved. 

true, child-like, perhaps even naughty.

take me as i am… no airs, no pretensions.

that's me. i am plum

Plum 100% Vegan & Cruelty-Free

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Plum Story

Plum is created & so is our iconic logo and "Plu" 

Plum Story

The first Plum finds a home in New Delhi on 14th Jul 2014 - our first online customer! Yay!

Plum story

Plum's first ever media feature got us doing the happy dance!

Plum Story

We go brick & mortar, starting with Pune! First ever retail store stocks Plum.

Plum Story

Plum Green Tea Clear Face Mask wins Best Face Mask at the Nykaa-Femina Beauty Awards. The first of many to come!

Plum Story

Fighting wild-life crime one sniffer dog at a time! Plum contributes 1% of annual sales to WWF India's Super-Sniffer Program

Plum Story

Warehouse grows to manage warehouse woes. To accommodate all the increased demand, we shift to a WH 3x the old one!

Plum blogs

Keratin & Keratin treatments: what it is & why you (don’t) need it!

Plum keratin & keratin treatment

Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a distant dream. And that’s how you are introduced to a little magic called; Keratin Treatment. But before you consider sitting in a salon-seat to have this miracle performed on you, find out what it really is, what it does, and if you really should go ahead with it.

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