juicy, bursting with natural goodness.

fresh, bright, much loved. 

true, child-like, perhaps even naughty.

take me as i am… no airs, no pretensions.

that's me. i am plum

Plum 100% Vegan & Cruelty-Free

Plum Story

Plum is created & so is our iconic logo and "Plu" 

Plum Story

The first Plum finds a home in New Delhi on 14th Jul 2014 - our first online customer! Yay!

Plum story

Plum's first ever media feature got us doing the happy dance!

Plum Story

We go brick & mortar, starting with Pune! First ever retail store stocks Plum.

Plum Story

Plum Green Tea Clear Face Mask wins Best Face Mask at the Nykaa-Femina Beauty Awards. The first of many to come!

Plum Story

Fighting wild-life crime one sniffer dog at a time! Plum contributes 1% of annual sales to WWF India's Super-Sniffer Program

Plum Story

Warehouse grows to manage warehouse woes. To accommodate all the increased demand, we shift to a WH 3x the old one!

Plum blogs

Face mist or toner? What's the difference?

Toner Vs Facemist

So this summer brought with it the launch of our brand new face mist range. But that also brought in a lot of questions on toners and mists. We hate when you lovelies aren't sure which product to pick, so we thought we'd break it down for you- what are toners and face mists, how to use them, and why you need both. Click here to read on..

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What's the big deal with microbeads?

Plum Blog

Those colourful beads in the exfoliating scrub you use for your face, or the ones that are supposed to leave your teeth squeaky clean, are probably microbeads. They’re not as innocent as they seem. Read on to find out why.

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Plum is now PETA-approved cruelty-free & vegan!

Plum is now PETA-approved vegan and cruelty-free

Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on turning PETA-approved vegan. So what's this all about? Wasn't Plum already vegan? And what exactly does PETA-approved mean for you? Read on, bunnies!

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Plum On Instagram