juicy, bursting with natural goodness.

fresh, bright, much loved. 

true, child-like, perhaps even naughty.

take me as i am… no airs, no pretensions.

that's me. i am plum

Plum 100% Vegan & Cruelty-Free

Plum Story

Plum is created & so is our iconic logo and "Plu" 

Plum Story

The first Plum finds a home in New Delhi on 14th Jul 2014 - our first online customer! Yay!

Plum story

Plum's first ever media feature got us doing the happy dance!

Plum Story

We go brick & mortar, starting with Pune! First ever retail store stocks Plum.

Plum Story

Plum Green Tea Clear Face Mask wins Best Face Mask at the Nykaa-Femina Beauty Awards. The first of many to come!

Plum Story

Fighting wild-life crime one sniffer dog at a time! Plum contributes 1% of annual sales to WWF India's Super-Sniffer Program

Plum Story

Warehouse grows to manage warehouse woes. To accommodate all the increased demand, we shift to a WH 3x the old one!

Plum blogs

Night Gel & Mattifying Moisturizer: Know these Green Tea stars better!

Plum blogs

Got oily skin? To find a moisturizer that actually works, is difficult. But what if you have TWO SUPERSTAR HG moisturizers for oily skin? Choose one? Or both? We're talking about our two Green Tea superstars - Green Tea Mattifying Moisturizer & Green Tea Renewed Clarity Night Gel. Who should choose which one? And when? Read on!

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Stem cells in skin care: explained!

Plum blogs

 Hey there! Several of you have gotten your hands on our latest "age specialist" skin care range: Bright Years. One of the key active ingredients in this potent line of products is "plant stem cell extracts". What are stem cells, what are they useful for, and are there any side effects of using them? We love simplifying science for you, and this post is just that - the simple science of plant stem cells!

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Under-eye care simplified and explained

Plum Blogs

Rimmed eyeglasses are great, but rimmed eyes? Well, none of us likes those stubborn, threateningly widening circles under our eyes - but almost all of us have some degree of dark circles. Are they unavoidable? Can dark circles be treated? Read on to find out!

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