juicy, bursting with natural goodness.

fresh, bright, much loved. 

true, child-like, perhaps even naughty.

take me as i am… no airs, no pretensions.

that's me. i am plum

Plum 100% Vegan & Cruelty-Free

Pick By Skin Type

Plum Story

Plum is created & so is our iconic logo and "Plu" 

Plum Story

The first Plum finds a home in New Delhi on 14th Jul 2014 - our first online customer! Yay!

Plum story

Plum's first ever media feature got us doing the happy dance!

Plum Story

We go brick & mortar, starting with Pune! First ever retail store stocks Plum.

Plum Story

Plum Green Tea Clear Face Mask wins Best Face Mask at the Nykaa-Femina Beauty Awards. The first of many to come!

Plum Story

Fighting wild-life crime one sniffer dog at a time! Plum contributes 1% of annual sales to WWF India's Super-Sniffer Program

Plum Story

Warehouse grows to manage warehouse woes. To accommodate all the increased demand, we shift to a WH 3x the old one!

Plum blogs

Keratin & Keratin treatments: what it is & why you (don’t) need it!

Plum keratin & keratin treatment

Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a distant dream. And that’s how you are introduced to a little magic called; Keratin Treatment. But before you consider sitting in a salon-seat to have this miracle performed on you, find out what it really is, what it does, and if you really should go ahead with it.

Read more


Plum On Instagram