
3 min
Ingredients
What’s the Difference Between Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS)
SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be able tell one from the other, and choose the right prod...

4 min
DEA
What's the deal about DEA?
Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready any time soon. Thank you for all your love and support, and patience. T...

2 min
ayurvedic cosmetics
Know thy ingredients: 1-minute version
Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for a shorter version of the post, so here we go!...

4 min
alcohol
Do all alcohols damage skin?
Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are some alcohols that help keep skin moisturized? Sounds strange?...

4 min
exfoliation
Glycolic acid: skincare super-ingredient demystified
Hello Plumsters! Today we've got you answers to all the questions you've ever had about this super-ingredient. It's often seen in your skin care products - at home, and also at your beauty parlour...