What’s the Difference Between Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS)
3 min
Ingredients

What’s the Difference Between Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS)

SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be able tell one from the other, and choose the right prod...
What's the deal about DEA?
4 min
DEA

What's the deal about DEA?

Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready any time soon. Thank you for all your love and support, and patience. T...
Know thy ingredients: 1-minute version
2 min
ayurvedic cosmetics

Know thy ingredients: 1-minute version

Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for a shorter version of the post, so here we go!...
Do all alcohols damage skin?
4 min
alcohol

Do all alcohols damage skin?

Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are some alcohols that help keep skin moisturized? Sounds strange?...
Glycolic acid: skincare super-ingredient demystified
4 min
exfoliation

Glycolic acid: skincare super-ingredient demystified

Hello Plumsters! Today we've got you answers to all the questions you've ever had about this super-ingredient. It's often seen in your skin care products - at home, and also at your beauty parlour...