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Your Guide to a Perfect Skin Care Routine for All Skin Types
IN THIS ARTICLE Daytime Skin Care Routine Step 1: Cleanse Step 2: Tone Step 3: Treat Step 4: Moisturize Step 5: Protect Nighttime Skin Care... -
How to Find the Right Sunscreen Based on Your Skin Type
IN THIS ARTICLE Why is sunscreen so important? What is SPF? What is the difference between SPF and PA levels? How to find the right... -
7 Hair Care Tips to Maintain a Healthy Mane This Summer
While we are familiar with how important it is to protect our skin from the harsh effects of the sun, we tend to overlook protection... -
CTMP: A Basic Skincare Routine for Beginners
IN THIS ARTICLE What is CTMP Cleanse Tone Moisturize Protect How to find your skin type FAQs If you’re new to skincare and looking to... -
Acne and Pimples: Your Go-To Guide
IN THIS ARTICLE What is acne? What are the types of acne? What causes acne? What is maskne? Dos and don’ts for acne-prone skin Skincare... -
5 Frizzy Hair Solutions for a Smoother Summer
IN THIS ARTICLE The cause of frizzy hair Why does frizzing get worse in the summer? Can you have naturally frizzy hair? 5 frizzy hair... -
How To Remove Dandruff from Hair: A complete Guide
IN THIS ARTICLE What is Dandruff? Why does Dandruff Occur? Causes of Dandruff Home Remedies for Dandruff Potential Benefits of Home Remedies for Dandruff The... -
Four Reasons to Add Vitamin C Serum to Your Skin Care Routine
IN THIS ARTICLE What is Vitamin C? Benefits of a Vitamin C Serum What’s in our Vitamin C Serum? FAQs If there’s one ingredient enjoying... -
What Are Skin Toners & Do I Really Need One?
IN THIS ARTICLE A Brief Background on Skin Toners Benefits of a Toner Should You Use a Toner? How to Use a Toner How to... -
Hyaluronic Acid: Everything You Need to Know About the Hero of Hydration
IN THIS ARTICLE What is Hyaluronic Acid? Benefits of Hyaluronic Acid Is Hyaluronic Acid Suitable for Me? How to Use Hyaluronic Acid Our Favorite HA-enriched... -
5 Summer Skin Care Tips to Treat Dehydrated Skin
IN THIS ARTICLE Why Does Our Skin Experience Dehydration in the Summer? Telltale Signs of Dehydrated Skin Skin Care Tips to Deal with Dehydrated Skin... -
Dandruff vs. Dry Scalp - How Do I Tell Which One I Have?
If you experience flaking and itching on your scalp, you might have put it down to dandruff. But did you know that flaking and itching... -
How Tea Tree Oil Can Help Treat Dandruff
If you’re wondering whether tea tree oil can help treat dandruff because you’ve heard people speak about it, but you’re still not sure if it’s... -
Active Acids & Why Should You Use Them In Skincare?
Hearing the word ‘acid’ might conjure up spooky images of a mad scientist doing experiments in your head. But when it comes to skincare routines,... -
Vegan Waxes & Butters to Prevent Chapped Lips in the Winter
There are many ways to treat chapped lips. One of the most common and useful ways is to use natural products like wax and different... -
Vitamin E: The Secret for Healthy & Glowing Skin
Out of the hundreds of different ingredients and nutrients present in skincare products, vitamin E is one of the most common due to its several... -
Skincare Acids 101: AHAs, BHAs, & PHAs
AHAs, BHAs, and PHAs are chemical exfoliants and are all different types of acids that are used in skincare products. All 3 of these types... -
Active Acids or Natural Actives? What Should You Use?
Which is better? Active acids or natural acids? There’s a lot of buzzing around these questions. The short answer is that both are good and... -
The Magic of Grape Seed Oil for Your Skin
If you love wine, we’re going to give you another reason to love it even more! Did you know that oil is a by-product during... -
A Complete Guide to Using Face Oils - The Perfect Winter Moisturizer
While many people suffer from oily skin on their faces, there are others who have to deal with extremely dry skin. If you are one... -
5 Night Time Skincare Tips: After Party Edition
Wish the party had lasted longer, didn’t you? But like all good things and parties have come to an end. While it’s all fun and... -
Benefits of Rice Water for Spotless Skin & Healthy Hair
Rice water is the magic potion that helps you get gorgeous-looking hair and improves the overall health of your skin. Chinese and Japanese rice farmers... -
Tips to Take Care of Your Lips: Winter Care For Chapped Lips
DRY CHAPPED LIPS! No one likes them and this condition only gets worse during the winter season. Cold air coming in contact with your lips... -
8 Winter Skincare Mistakes That Are Damaging Your Skin
The season of holidays! The season of gajar ka halwa! The season of gifts! The season of wearing warm socks along with cozy winter... -
How to Get Rid of Pimples: Signs, Causes, & Treatment
Acne can be a very tough condition to go through. Most commonly faced by teenagers and young adults, this situation not only affects the... -
A Comprehensive Winter Skincare Guide
With all the good things that winter brings, it also brings along a few unwanted things. Chapped lips, dry skin, acne, and other skin conditions.... -
The Winter Face Wash You’ve Been Looking For
The simple answer to the question “Do I need a face wash in the winter?” is yes! But now you must be wondering, “Doesn’t... -
Citrus To The Rescue: 7 Ways Vitamin C Serum Benefits Oily Skin
Citrus fruits have earned a spot on most people’s breakfast menus because of their tangy-sweet taste. You must be aware that these fruits are chock-full... -
How Green Tea For Skin Prevents Premature Aging
Hello, cuties! Many of you may start your day with one of the most talked-about healthy beverages for centuries now. Yes, we’re talking about green... -
How Avocado Can Rescue Damaged Hair And More
All you cuties may love having avocado as a staple part of your brunch. Why not! It surely goes well with some hot toast or... -
Retinol Serum For Acne Scars And Beyond
Hey, cuties! You must be aware of the evolution in the skincare industry over the past few years. Right from cleansers and moisturizers to tons... -
The Shift Towards Cruelty-Free Vegan Makeup & Why You Should Know About It
In recent years, there has been an emphasis on cruelty-free and vegan products in the beauty and skincare industry. You may have seen a lot... -
5 Face Oil Mistakes You Could Be Making
Whether it’s because of their glowing or moisturizing effects, using face oils can give you skin that love-n-care by pampering it with tons of benefits.... -
10 Skincare Battles Vitamin C Serum Wins Every Day
Most of you may be including Vitamin C in your diet every day. It’s a known fact that Vitamin C can have tons of benefits... -
4 Fantastic Benefits Of An Avocado Hair Mask
If you’ve been admiring the silky-smooth locks of your favorite celebrities, you’re probably wondering about their secret weapon. And why wouldn’t you? Everyone wants... -
Why Night Cream Is A Skincare Essential
Your skin is in its superhero avatar in the daytime, fighting off several different villains at once. Be it dirt, pollution, UV rays, or your... -
Retinol Serum And Its 5 Magic Spells
Retinol...you probably know the hype around it in today’s time. Whether you’ve read it in a magazine, seen it on the television, or heard about... -
Top 4 Acne #GameChangers
Solutions to keep acne in control are closer to home than you think. No, this is not a blog about what you need to buy... -
Our oil-free formula for happy skin : Green tea oil-free moisturizer
If you are one of those who believe that oily skin needs to be left alone and moisturisers are acne’s enemies, we are here to... -
Super easy aloe vera gel beauty hacks
We know by now you are a ‘skintellectual’ and hence bombarding you with benefits for this evergreen perennial (cue: aloe) may seem trite at the... -
Essential oils for hair care
Whether you have recently ditched all your chemical treatments for hair or switched to vegan shampoos, we are sure you are already aware of the... -
Best nighttime skincare routine
After retiring from a chaotic life we all steal a little ‘me time’ before bedtime. That ‘me time’ is best put to use with a... -
Frizz during monsoon? here’s what you can do :
When it rains it's almost as if it drains the nourishment out of your hair. We have got expert ways to tame that frizz... -
Avocados : The frizz fighters for hair
While there are bountiful ingredients for your hair, we are here to talk about the nicest of the hair treats for you and your strands.... -
ABC’s of Vitamins in the world of skincare
One goal that crawls up all on top for most individuals during their ‘lets draw up some life goals’ is ‘Staying fit and looking healthy’.... -
Here's how you can soothe out your stressed skin
“It's all written on your face?” Say what? Dorning multiple colors and forms, mental and physical stress can easily show up on your face and... -
Quick DIY ways to upscale your empty jar
We know how much you all love stocking up the plums but what do you craft-y folks do with those empties later? Keeping empty jars... -
Complete guide to Vitamin C
One ingredient that has taken the front row seat in the skincare game to ‘C’ the spotlight is Vitamin C aka L-ascorbic acid. While this... -
Protect your lips from sun damage
We all are vigilantly looking out to guard our skin against skincare’s more famed villain : the sun! But more often than not we... -
Salon at home: Chamomile & White Tea
There was a time when our route to de-tanned skin was very simple. We used to go to salons, get ourselves some luxurious facials, and... -
Understanding 'skin food for every mood'
The multi-face masking trend, the 6 step skincare routines, and the AM/PM regimes, restate that skincare has expanded beyond basics. Picking up a product according... -
The Magical Concoctions called Serums
A potent promise of healthier and supple skin, serums are the (not so) secret weapons that have revolutionized skin care. Serums are a brew... -
The Bulgarian Valley Rose Water Toner isn’t your ‘ordinary’ toner!
It’s time to rise (read: rose) and shine! <3 While rose water is a new discovery in the west, it has been a part... -
In the spotlight: Green Tea
Gone are those days, when green tea was supposed to be an ingredient good for the inner body and its functioning. This new era of... -
6 skincare tips to keep you glowing
1. Protect yourself from the sun No matter what the season is it is always important to protect your skin from the sun. Exposure to... -
5 summer skin essentials
Summer is a difficult and trying time for your skin. Increase in temperatures throughout the mid-year months, along with humidity and heat, can build the... -
Tips for luscious hair
While genetics play an important role in determining your hair type, diet, environment and the products you use are essential in maintaining those tresses on... -
5 tips to get shiny hair this summer
Keeping your hair shining and healthy during the harsh summer sun can be difficult for all of us. The heat and humidity can make the... -
5 reasons to befriend sunscreen this summer
As we step into the pre-summer and summer months, it’s more important than ever to remember your sunscreen. However, while most of us know the... -
How to prevent face mask acne?
To control the spread of the COVID-19 virus, people have been advised to use face masks when they move about in public spaces. If you’ve been... -
The benefits of using sea buckthorn in skincare products
Sea buckthorn, contrary to the name actually wasn’t found in the sea, but rather a miracle fruit that was discovered in the Himalayan mountain ranges.... -
Does wearing makeup everyday cause acne? And 3 other questions on everyday makeup.
Hey there, Who doesn't love makeup? If there is one wish every makeup-lover wants fulfilled, it's to wear makeup without worrying about her skin! Some of... -
Why you need to do a double cleanse!
One is a must, two is better! Heard about double cleansing & wondering why you need to use 2 cleansers? We’ve got answers for you!... -
The key ingredient to happy, healthy and shiny hair
Keeping your hair healthy and shiny can be a tough ask after all that it goes through on a regular basis. The heat, styling, pollution,... -
We saved the snow leopards together!
The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because... -
Lip Balm - The Ultimate Saviour
What followed us in the first week of 2021 has been chilly winds, low temperature and chapped lips. While we somehow enjoy and cherish the... -
Myth Busters: Haircare Edition
Ever spent hours researching about what shampoos and oils you need and still ended up with bad hair days? Jumped tabs and searched for everything... -
A step closer to sustainability with Plum
Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the... -
Vitamin E: Say goodbye to dry skin!
To get your facts clear, Vitamin E doesn’t comprise of a single vitamin but rather is a composition of multiple fat-soluble vitamins that have antioxidant... -
Benefits of aloe vera in the world of beauty
Meet the lily of The desert Whether you're a traditional magazine reader, or a millennial Instagram scroller, you’ve atleast come across one article on... -
5 Ways to Achieve the Perfect Winter Glow
Ah yes, winter. The season of joy, love, coziness, and… dry skin? While the cold can feel wonderful in many ways, it can also wreak... -
Take 5 & Revive!
Very often, we tend to shy away from going through a proper, step-by-step skincare regime because we tend to assume that it is supposed to... -
7 Things That Don’t Belong in Your Haircare Products
Most of us have very busy, and very active lifestyles, and the results of that don’t just reflect on our skin, but on our hair... -
Everything you need to know about exfoliation
To this day, exfoliation is one of the most discussed, debated, and in some ways, even controversial skincare activity in the world of beauty. Every... -
5 skincare mistakes your sensitive skin is paying for
Having sensitive skin can really make you feel like you have received the short end of the stick. From a sunnier-than-usual day to a comforting,... -
Niacinamide: A Beginner's Guide
As adults, there are a few things that we come across on a regular basis that are pretty nerve-wracking to read – “we need... -
Ladies, it’s raining skin care!
Everyone loves and welcomes the droplets of rainfall after a hot and humid summer. But as we welcome the monsoon we also welcome many skin... -
Treat your acne-scars with kindness!
Acne and pimples are like unwelcome guests in the lives of us women. Agree? The scars and spots left behind by them are even more... -
What makes our age-specialists ‘special’ ?
“And the beauty of a woman, with passing years only grows!”― Audrey HepburnAnd we are just here to support you along the way by giving... -
Skin care for your skin type!
Let’s hit two of the most asked questions in the beauty world. 1. What is my skin type? 2. What are the right products for... -
Glycolic Acid vs Salicylic Acid : Decoded
Acids have always been used as a very intimidating term with regards to skincare. It is actually not that difficult to understand or explain. Make... -
The trusted trio of skincare
"Beautiful skin requires commitment, not a miracle" - Erno Laszlo What's the trusted trio? Any guesses? They make your skin feel clean, clear, refreshed and purified.... -
Face oils: The skincare wonderland!
We’ve always had day creams, night creams, SPFs and serums. But guess who decided to steal the show when it comes to skincare? Yep, face... -
Acne-fighters club: the lesser-known stars
Green tea. Tea tree. Neem. These are the usual superstars in many an acne product's ingredient line-up. However, there are other equally amazing, lesser-known botanical acne-fighters... -
When to oil your hair: overnight or just before you shampoo?
Hello there, lovelies! We all love an at-home hair spa, don’t we? It’s a great way to show your tresses some love and care,... -
Fragrance-free is not really what you think it is!
Hello lovely plumsters! Today we’re taking a closer look at the use of fragrance in beauty products. Are fragrances in skincare & beauty products always... -
Clay mask or sheet mask - which one is for you?
A weekly masking routine is a truly fun, rewarding way to care for your skin. But choosing the right face mask for your needs... -
Pigmentation: here's what you can do
Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read... -
Which is the right toner for you?
OK. Let's be honest. When was the last time you diligently followed the C-T-M-P regimen on yourself? Chances are, you've been missing out on the... -
Exfoliation - easy & rewarding
Exfoliation is so easy and so good for your skin if done right, you ought to include it in your routine if you haven't, already.... -
Get green tea in your CTMP
Hello folks! Hope you liked our posts on eye pencils and antioxidants. As promised, here's our exclusive on green tea. No antioxidant comes close to... -
SPF: sunscreen or sun block?
Hello folks, this is the second article in our series on sun protection. The first one covered the basics of sun protection - click here... -
Caring for combination skin
If you feel dry after a wash but oily afterward, or in general feel dry and oily in parts, then you have combination skin. It's... -
10 commandments for sensitive skin
This time we’ve got you a rule book you can blindly follow if you have sensitive skin. But before we get into the rules, how... -
We’ve got answers: “can i use a face scrub daily?” and 5 other questions
If there's one thing we really enjoy doing, it's answering your questions on skin care! And one question that's been asked a lot in the... -
Can I skip using toner? And other toner FAQs
I care for my skin. I cleanse & moisturize regularly. I even wear sunscreen. So what if I skip using a toner? Is it really that... -
Make the most of your salon visit this season! 5 things to look out for...
Hi ladies! The festive season is almost here, and who doesn’t like going to the salon/ beauty parlour? The one place on earth where you... -
Dry patches on face but breakouts won't stop? Problem solved!
Monika has oily skin for most parts of the year but her skin gets dry & patchy in winter- Here’s what Monika did to turn... -
Love your skin - 5 easy, everyday ways
Happy Valentine's Day, everyone! Today is a chance to say "I love you" to people one takes for granted - parents, siblings, friends - and... -
What’s the Difference Between Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS)
SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be... -
Simply speaking: humectants
In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the... -
What's the deal about DEA?
Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready... -
Get me the goodies - sea buckthorn
Hi there! GET ME THE GOODIES - is a new series of easy-to-browse slideshows on some of the star ingredients we love to use in... -
Antioxidants: must-have goodies
We all have heard about antioxidants, and know they are present in certain foods and skin care products. But what exactly are they, and how... -
Know thy ingredients: 1-minute version
Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for... -
Herbal, natural, ayurvedic, organic - know what they mean!
Herbal is green & safe. Natural is chemical-free. Ayurvedic: medicinal goodness. Organic: intensely natural, free of chemicals and GMO. Great perceptions. But are all these... -
Get me the goodies - grape seed oil
Our first post in this series, sea buckthorn, was liked by a lot of you on our Facebook page. Another must-have skin care goody is... -
Are you making these 5 winter skincare mistakes?
Hello there, The much awaited season of the year is officially here. Coats, jackets, colourful cardigans & stylish scarves! And the season of parties! Makeup... -
DIY: Glowing skin in 4 easy steps
Hello there! Festivities are round the corner, but not all of us may find time to visit the parlour for elaborate beauty treatments. Is there a... -
Propylene glycol - doesn't pass the test!
Propylene Glycol – a dirty chemical that is also used in automobile anti-freeze, or a safe compound that’s safe enough to be used in medicines?... -
All you need to know about cleansing balms
Hey there! We got lots of questions about cleansing balms - those rich, luxurious cleansers that just made their way into the plum line-up.... -
5 things you must do after sun exposure
The after-game matters, when it comes to sun exposure. And sun exposure tops the list of environmental factors affecting skin health. Using sunscreen will help... -
20, 30, 50, 70… Sun protection is NOT just about the SPF number!
You probably heard this before, but here it goes: while choosing a sunscreen, you should go beyond just looking at the SPF number. And look... -
Gel, cream and lotion - what's the difference, and which one to choose
Hello, smart one! It's incredibly interesting to answer your questions on skin care and this one question got us especially excited - what's the difference... -
Hair conditioner vs. hair mask: understand the differences
Heya! We all understand what hair conditioners are for. But hair masks are a relatively new addition to our hair care regime. What exactly is a hair mask? Is it just a thicker... -
Night gel & mattifying moisturizer: know these green tea stars better!
Got oily skin? To find a moisturizer that actually works, is difficult. But what if you have TWO SUPERSTAR HG moisturizers for oily skin? Choose... -
Stem cells in skin care: explained!
Hey there! Several of you have gotten your hands on our latest "age specialist" skin care range: Bright Years. One of the key active ingredients... -
Under-eye care simplified and explained
Rimmed eyeglasses are great, but rimmed eyes? Well, none of us likes those stubborn, threateningly widening circles under our eyes - but almost all of... -
Pro-skin, or anti-ageing? The basics of caring for ageing skin
Hello lovelies! Time flies, and with that we change, too - and mostly for the better. Ageing does, however, bring some skin care challenges with... -
Do you need a moisturizer if you have oily skin?
I'm too scared to use a moisturizer. My skin's already too oily. I'm afraid I'll break out. But my skin feels very dry after washing... -
Keratin & Keratin treatments: what it is & why you (don’t) need it!
Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a... -
Hair mask: what it is & why you need it!
In an endeavor to make haircare fuss-free today we focus on hair masks; what they are and why we need them. Read on to clear... -
4 face oil hacks you never knew about!
A face oil is a versatile product that can be used for much more than deep hydration. Its uses while applying makeup are also many.... -
Face mist or toner? What's the difference?
So this summer brought with it the launch of our brand new face mist range. But that also brought in a lot of questions on toners... -
What's the big deal with microbeads?
Those colourful beads in the exfoliating scrub you use for your face, or the ones that are supposed to leave your teeth squeaky clean, are... -
Plum is now PETA-approved cruelty-free & vegan!
Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on... -
5 things you didn't know a face mist could do!
Face mists have been around for a while, and for those of us who like to travel a lot, they are a must-have in the... -
OK I got this bottle of serum. What should I do now?
You have two extremes when it comes to skin care. At one end there are those whose skin care begins and ends with a face... -
The face oil debate is settled! Before or after moisturizer?
Read our founder, Shankar's scientific, easy-to-understand take on a vexing skin care debate: should face oils be used before or after using moisturizers? -
6 "essential" differences between face oils & essential oils
Alright. You have a bottle of oil in front of you. What do you do with it? The answer: it depends. On whether it... -
Can I use face scrub in winter? And 4 other winter FAQ's answered
For your skin, winter has to be one of the toughest seasons to get through. Lower moisture levels, continued UV exposure, higher pollution levels, and... -
Serum - Moisturizer - Face Oil: which one should you use?
Serum - Moisturizer - Face Oil: Which one should you use? If you’re updated on the basics of the ideal skincare routine, you will know that... -
5 ways to pick earth-friendly packaging
Packaging is necessary. Packaging helps us choose. Packaging keeps product safe. But packaging also consumes plastic. And paper. And glass, metal and a host of... -
The Colour Takeover
NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can... -
7 monsoon beauty bag essentials
The first rainfall of the monsoon season is nothing short of pure bliss. While we partake of the monsoon delight, it might be worthwhile to... -
9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram
Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super... -
4 easy early morning habits of people with glowing skin
Great skin starts with a good morning, quite literally! If you observe the morning routines of people with naturally healthy and glowing skin, there are... -
5 common acne myths and truths
By now, we know how acne formation occurs. But can we do something about acne, or not? Are alcohol-based products really great for acne and... -
Getting your face scrub game right
Is it essential to use a face scrub? How often should you exfoliate your face and what kind of face scrub should you use? Let's... -
5 pro tips for finding the right sunscreen
You deserve a sunscreen that rocks. One that is perfect for you. Here's how to find it.....! Am I using the right sunscreen for my... -
SPF, PA and More: sunscreens explained in simple terms
Picking a sunscreen just got a whole lot easier with this really short blog post. Here’s how… -
Can I remove sun tan at home? Yes you can!
Can't wait to have fun in the sun but worried about excessive tanning? Don't worry, you can enjoy the sunshine and reverse those nasty tans... -
5 cool, practical summer skin care tips
Hey, there! The summers are here - and PlumBlogs is here to pack you up with some cool, practical tips that go beyond the usual "wear SPF"... -
The role of silicones in skincare and haircare
What are silicones and how do they help? Are they safe to use? Should you consider going silicone-free in your products?Or is it okay to... -
Which is better - tea tree or green tea?
If there was one tough question in skin care (and we get asked lots of them), this had to be it. Two super ingredients. They... -
7 secrets to prettier-looking feet
From fresh dew drops on grass, to the tickle of grains of sand on a beach, the touch of our environment on our feet is... -
5 Early morning beauty hacks
Need some quick relief from dark circles? Or a morning skincare routine for great skin? Find these (and more!) here. Read on.. -
Top 6 Celebrity Eyeliner Looks in 2016
Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going... -
Awesome skin is in! 5 easy winter hacks
Hello everyone! Hoping to keep dryness away with some moisturizer and somehow getting through the winter? No way. At Plum, we say, ask for more!... -
3 Trending Bollywood-Inspired Eyeliner Looks for the Season
Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles... -
Do all alcohols damage skin?
Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are... -
Top non-vegan cosmetic ingredients to avoid if you're vegan
Hello again! This short post is dedicated to all you vegans and "I'm-thinking-if-I-should-be-vegan"s out there. Cosmetics use a stunningly wide array of ingredients from every conceivable source... -
7 FAQs on a skincare superstar: vitamin E
Hello there, how’s 2016 treating you? We hope you haven’t broken your beauty resolutions yet! In continuation with our "simple English" series on rock-star ingredients, today... -
Part 2: One kajal pencil can be your on-the-go makeup kit!
[This is Part 2 of a 2-part series]. Click here if you missed Part 1. Hey there! We’re back to show you two more fab ways your... -
One kajal pencil can be your on-the-go makeup kit! A makeup artist shows how...
[This is Part 1 of a 2-part series]. Hello peoples! A kajal/kohl pencil is every girl's everyday makeup goodie. But if you want to really make an... -
How to look office-ready in 7 minutes flat!
Hey there! We love it when you ask us some interesting questions. Last week, one of you lovely Plumsters went through our blog on caring for... -
Thank you for making it one to remember!
Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this... -
Glycolic acid: skincare super-ingredient demystified
Hello Plumsters! Today we've got you answers to all the questions you've ever had about this super-ingredient. It's often seen in your skin care products -... -
2-minute tutorials: Home facial with a clay mask
Sun, pollution and dust are a terrible trio when they come together & play havoc on our skin. At least once a week, our skin needs deep... -
16 travel beauty tips to look your best this season
Holidays: time to pack bags, travel, and let yourself loose. But with all our additional responsibilities, holidaying for women is a little more complicated than... -
2-minute tutorials: Getting your face wash right
Washing your face twice every day is no beauty secret. It’s something we all do. But there are some secrets in doing it the right... -
Preventing blackheads: It's easier than you think!
Everyone gets them, everyone dreads them. Some of us are lucky enough to have them disappear on their own, and some of us have to... -
2-Minute tutorials: how to get a perfect cleanse
Hello peeps! If I asked you what you think is the MOST important part of your skin care regime, what would you say? I bet most... -
UV radiation from computers & other sources - should you worry?
Hey Plumsters, the other day we had one of you asking our advisors on live chat: "I spend a lot of time in front of a computer... -
Introducing plum rewards - get automatic cash-back on your purchases
Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you... -
5 at-home skincare tricks for the weekend
So, it's a weekend. If you're like most of us, your mind is buzzing with a set of "to-do"s: from buying grocery to paying bills... -
What? Pure aloe gel is NOT a complete moisturizer?
Hello people! This week, one of Plum's fans asked a very interesting question on Plum's Facebook page: "I tried applying aloe vera gel directly... but... -
Are you on the plum list?
A Rs. 300 gift voucher with no strings attached? First chance to buy new Plum paraben-free products before they are opened for public sale? How about free samples of Plum... -
One more reason to pick plums on plumgoodness.com!
Hi there, folks! People who've shopped here on Plumgoodness.com give 6 good reasons why they prefer to pick Plum direct from Plumgoodness.com. And now there's... -
5 reasons why Plum says no to fairness creams
Hi there! You must be thinking we're crazy. Which skin care brand that's serious about the Indian market says no to fairness creams? After all, fairness... -
Acne: here's why green tea works!
Hello everyone! If there is one skin problem that causes near-panic in everyone's minds, it's acne. We've covered topics related to acne in our earlier... -
Simply speaking: comedogenic
"Keep things simple" has been one of our guiding principles. In keeping with our pursuit of demystifying (sorry, explaining) complex-sounding terms in simple terms, we...