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Buy 2 Get 2 FREE Sale is LIVE 😍 Use Code : B2G2

Plum Goodness

Buy 2 Get 2 FREE Sale is LIVE

B2G2

What's new

  • Decoding the Truth behind our viral 2% Niacinamide & Rice Water Clear Moisture Gel Cream

    Decoding the Truth behind our viral 2% Niacinamide & Rice Water Clear Moisture Gel Cream
    Sweta Saraf | 21 Sep 2023

      IN THIS ARTICLE What are the ingredients of Plum’s rice water and niacinamide moisturizer? How much Niacinamide is good for your skin? Why should...
    Read more
  • How To Remove Dandruff from Hair: A complete Guide

    How To Remove Dandruff from Hair: A complete Guide
    Sweta Saraf | 14 Jun 2023

    IN THIS ARTICLE What is Dandruff? Why does Dandruff Occur? Causes of Dandruff Home Remedies for Dandruff Potential Benefits of Home Remedies for Dandruff The...
    Read more
  • Why Face Serums Should Be Your Secret Weapon for Achieving Perfect Skin

    Why Face Serums Should Be Your Secret Weapon for Achieving Perfect Skin
    Sweta Saraf | 09 May 2023

    Face serum has become an increasingly popular skincare product in recent years. With its lightweight texture and highly concentrated formula, it has been touted as...
    Read more
  • Do You Really Need Sunscreen Every Day?

    Do You Really Need Sunscreen Every Day?
    Sweta Saraf | 09 May 2023

    Are you tired of hearing people tell you to wear sunscreen every day? Do you think it's excessive and unnecessary? Well, I'm here to share...
    Read more
  • Your Guide to a Perfect Skin Care Routine for All Skin Types

    Your Guide to a Perfect Skin Care Routine for All Skin Types
    Sweta Saraf | 06 Jan 2023

    IN THIS ARTICLE Daytime Skin Care Routine Step 1: Cleanse Step 2: Tone Step 3: Treat Step 4: Moisturize Step 5: Protect Nighttime Skin Care...
    Read more
  • How to Find the Right Sunscreen Based on Your Skin Type

    How to Find the Right Sunscreen Based on Your Skin Type
    Shail Fernandes | 27 May 2022

    IN THIS ARTICLE Why is sunscreen so important? What is SPF? What is the difference between SPF and PA levels? How to find the right...
    Read more
  • 7 Hair Care Tips to Maintain a Healthy Mane This Summer

    7 Hair Care Tips to Maintain a Healthy Mane This Summer
    Shail Fernandes | 20 May 2022

    While we are familiar with how important it is to protect our skin from the harsh effects of the sun, we tend to overlook protection...
    Read more
  • CTMP: A Basic Skincare Routine for Beginners

    CTMP: A Basic Skincare Routine for Beginners
    Shail Fernandes | 13 May 2022

    IN THIS ARTICLE What is CTMP Cleanse Tone Moisturize Protect How to find your skin type FAQs If you’re new to skincare and looking to...
    Read more
  • Acne and Pimples: Your Go-To Guide

    Acne and Pimples: Your Go-To Guide
    Shail Fernandes | 06 May 2022

    IN THIS ARTICLE What is acne? What are the types of acne? What causes acne? What is maskne? Dos and don’ts for acne-prone skin Skincare...
    Read more
  • 5 Frizzy Hair Solutions for a Smoother Summer

    5 Frizzy Hair Solutions for a Smoother Summer
    Shail Fernandes | 29 Apr 2022

    IN THIS ARTICLE The cause of frizzy hair Why does frizzing get worse in the summer? Can you have naturally frizzy hair? 5 frizzy hair...
    Read more
  • What Are Skin Toners & Do I Really Need One?

    What Are Skin Toners & Do I Really Need One?
    Shail Fernandes | 08 Apr 2022

    IN THIS ARTICLE A Brief Background on Skin Toners Benefits of a Toner Should You Use a Toner? How to Use a Toner How to...
    Read more
  • Hyaluronic Acid: Everything You Need to Know About the Hero of Hydration

    Hyaluronic Acid: Everything You Need to Know About the Hero of Hydration
    Deepali Dosi | 08 Apr 2022

    IN THIS ARTICLE What is Hyaluronic Acid? Benefits of Hyaluronic Acid Is Hyaluronic Acid Suitable for Me? How to Use Hyaluronic Acid Our Favorite HA-enriched...
    Read more
  • 5 Summer Skin Care Tips to Treat Dehydrated Skin

    5 Summer Skin Care Tips to Treat Dehydrated Skin
    Shail Fernandes | 01 Apr 2022

    IN THIS ARTICLE Why Does Our Skin Experience Dehydration in the Summer? Telltale Signs of Dehydrated Skin Skin Care Tips to Deal with Dehydrated Skin...
    Read more
  • Dandruff vs. Dry Scalp - How Do I Tell Which One I Have?

    Dandruff vs. Dry Scalp - How Do I Tell Which One I Have?
    Shail fernandes | 17 Mar 2022

    If you experience flaking and itching on your scalp, you might have put it down to dandruff. But did you know that flaking and itching...
    Read more
  • How Tea Tree Oil Can Help Treat Dandruff

    How Tea Tree Oil Can Help Treat Dandruff
    Deepali Dosi | 27 Dec 2021

    If you’re wondering whether tea tree oil can help treat dandruff because you’ve heard people speak about it, but you’re still not sure if it’s...
    Read more
  • Active Acids & Why Should You Use Them In Skincare?

    Active Acids & Why Should You Use Them In Skincare?
    Arushi Thapar | 20 Dec 2021

    Hearing the word ‘acid’ might conjure up spooky images of a mad scientist doing experiments in your head. But when it comes to skincare routines,...
    Read more
  • Vegan Waxes & Butters to Prevent Chapped Lips in the Winter

    Vegan Waxes & Butters to Prevent Chapped Lips in the Winter
    manali nalawade | 26 Nov 2021

    There are many ways to treat chapped lips. One of the most common and useful ways is to use natural products like wax and different...
    Read more
  • Vitamin E: The Secret for Healthy & Glowing Skin

    Vitamin E: The Secret for Healthy & Glowing Skin
    Deepali Dosi | 16 Nov 2021

    Out of the hundreds of different ingredients and nutrients present in skincare products, vitamin E is one of the most common due to its several...
    Read more
  • Skincare Acids 101: AHAs, BHAs, & PHAs

    Skincare Acids 101: AHAs, BHAs, & PHAs
    Arushi Thapar | 16 Nov 2021

    AHAs, BHAs, and PHAs are chemical exfoliants and are all different types of acids that are used in skincare products. All 3 of these types...
    Read more
  • Active Acids or Natural Actives? What Should You Use?

    Active Acids or Natural Actives? What Should You Use?
    Neeraja Pendse | 09 Nov 2021

    Which is better? Active acids or natural acids? There’s a lot of buzzing around these questions. The short answer is that both are good and...
    Read more
  • The Magic of Grape Seed Oil for Your Skin

    The Magic of Grape Seed Oil for Your Skin
    Deepali Dosi | 08 Nov 2021

    If you love wine, we’re going to give you another reason to love it even more! Did you know that oil is a by-product during...
    Read more
  • A Complete Guide to Using Face Oils - The Perfect Winter Moisturizer

    A Complete Guide to Using Face Oils - The Perfect Winter Moisturizer
    Neeraja Pendse | 02 Nov 2021

    While many people suffer from oily skin on their faces, there are others who have to deal with extremely dry skin. If you are one...
    Read more
  • 5 Night Time Skincare Tips: After Party Edition

    5 Night Time Skincare Tips: After Party Edition
    Deepali Dosi | 01 Nov 2021

    Wish the party had lasted longer, didn’t you? But like all good things and parties have come to an end. While it’s all fun and...
    Read more
  • Benefits of Rice Water for Spotless Skin & Healthy Hair

    Benefits of Rice Water for Spotless Skin & Healthy Hair
    Arushi Thapar | 01 Nov 2021

    Rice water is the magic potion that helps you get gorgeous-looking hair and improves the overall health of your skin. Chinese and Japanese rice farmers...
    Read more
  • Tips to Take Care of Your Lips: Winter Care For Chapped Lips

    Tips to Take Care of Your Lips: Winter Care For Chapped Lips
    Deepali Dosi | 26 Oct 2021

    DRY CHAPPED LIPS! No one likes them and this condition only gets worse during the winter season. Cold air coming in contact with your lips...
    Read more
  • 8 Winter Skincare Mistakes That Are Damaging Your Skin

    8 Winter Skincare Mistakes That Are Damaging Your Skin
    Neeraja Pendse | 22 Oct 2021

      The season of holidays! The season of gajar ka halwa! The season of gifts! The season of wearing warm socks along with cozy winter...
    Read more
  • How to Get Rid of Pimples: Signs, Causes, & Treatment

    How to Get Rid of Pimples: Signs, Causes, & Treatment
    Neeraja Pendse | 21 Oct 2021

      Acne can be a very tough condition to go through. Most commonly faced by teenagers and young adults, this situation not only affects the...
    Read more
  • A Comprehensive Winter Skincare Guide

    A Comprehensive Winter Skincare Guide
    Deepali Dosi | 16 Oct 2021

    With all the good things that winter brings, it also brings along a few unwanted things. Chapped lips, dry skin, acne, and other skin conditions....
    Read more
  • The Winter Face Wash You’ve Been Looking For

    The Winter Face Wash You’ve Been Looking For
    Pooja Kharat | 12 Oct 2021

      The simple answer to the question “Do I need a face wash in the winter?” is yes! But now you must be wondering, “Doesn’t...
    Read more
  • Citrus To The Rescue: 7 Ways Vitamin C Serum Benefits Oily Skin

    Citrus To The Rescue: 7 Ways Vitamin C Serum Benefits Oily Skin
    Deepali Dosi | 08 Oct 2021

    Citrus fruits have earned a spot on most people’s breakfast menus because of their tangy-sweet taste. You must be aware that these fruits are chock-full...
    Read more
  • How Green Tea For Skin Prevents Premature Aging

    How Green Tea For Skin Prevents Premature Aging
    Arushi Thapar | 05 Oct 2021

    Hello, cuties! Many of you may start your day with one of the most talked-about healthy beverages for centuries now. Yes, we’re talking about green...
    Read more
  • How Avocado Can Rescue Damaged Hair And More

    How Avocado Can Rescue Damaged Hair And More
    Deepali Dosi | 01 Oct 2021

    All you cuties may love having avocado as a staple part of your brunch. Why not! It surely goes well with some hot toast or...
    Read more
  • Retinol Serum For Acne Scars And Beyond

    Retinol Serum For Acne Scars And Beyond
    Pooja Kharat | 29 Sep 2021

    Hey, cuties! You must be aware of the evolution in the skincare industry over the past few years. Right from cleansers and moisturizers to tons...
    Read more
  • The Shift Towards Cruelty-Free Vegan Makeup & Why You Should Know About It

    The Shift Towards Cruelty-Free Vegan Makeup & Why You Should Know About It
    Neeraja Pendse | 24 Sep 2021

    In recent years, there has been an emphasis on cruelty-free and vegan products in the beauty and skincare industry. You may have seen a lot...
    Read more
  • 5 Face Oil Mistakes You Could Be Making

    5 Face Oil Mistakes You Could Be Making
    Neeraja Pendse | 21 Sep 2021

    Whether it’s because of their glowing or moisturizing effects, using face oils can give you skin that love-n-care by pampering it with tons of benefits....
    Read more
  • 4 Fantastic Benefits Of An Avocado Hair Mask

    4 Fantastic Benefits Of An Avocado Hair Mask
    Neeraja Pendse | 14 Sep 2021

     If you’ve been admiring the silky-smooth locks of your favorite celebrities, you’re probably wondering about their secret weapon. And why wouldn’t you? Everyone wants...
    Read more
  • Why Night Cream Is A Skincare Essential

    Why Night Cream Is A Skincare Essential
    Neeraja Pendse | 10 Sep 2021

    Your skin is in its superhero avatar in the daytime, fighting off several different villains at once. Be it dirt, pollution, UV rays, or your...
    Read more
  • Retinol Serum And Its 5 Magic Spells

    Retinol Serum And Its 5 Magic Spells
    Neeraja Pendse | 09 Sep 2021

    Retinol...you probably know the hype around it in today’s time. Whether you’ve read it in a magazine, seen it on the television, or heard about...
    Read more
  • Top 4 Acne #GameChangers

    Top 4 Acne #GameChangers
    Plum People | 19 Aug 2021

    Solutions to keep acne in control are closer to home than you think. No, this is not a blog about what you need to buy...
    Read more
  • Our oil-free formula for happy skin : Green tea oil-free moisturizer

    Our oil-free formula for happy skin : Green tea oil-free moisturizer
    Plum People | 19 Aug 2021

    If you are one of those who believe that oily skin needs to be left alone and moisturisers are acne’s enemies, we are here to...
    Read more
  • Super easy aloe vera gel beauty hacks

    Super easy aloe vera gel beauty hacks
    Plum People | 22 Jul 2021

    We know by now you are a ‘skintellectual’ and hence bombarding you with benefits for this evergreen perennial (cue: aloe) may seem trite at the...
    Read more
  • Essential oils for hair care

    Essential oils for hair care
    Plum People | 22 Jul 2021

    Whether you have recently ditched all your chemical treatments for hair or switched to vegan shampoos, we are sure you are already aware of the...
    Read more
  • Best nighttime skincare routine

    Best nighttime skincare routine
    Plum People | 13 Jul 2021

    After retiring from a chaotic life we all steal a little ‘me time’ before bedtime. That ‘me time’ is best put to use with a...
    Read more
  • Frizz during monsoon? here’s what you can do :

    Frizz during monsoon? here’s what you can do :
    Plum People | 13 Jul 2021

      When it rains it's almost as if it drains the nourishment out of your hair. We have got expert ways to tame that frizz...
    Read more
  • Avocados : The frizz fighters for hair

    Avocados : The frizz fighters for hair
    Plum People | 02 Jul 2021

    While there are bountiful ingredients for your hair, we are here to talk about the nicest of the hair treats for you and your strands....
    Read more
  • ABC’s of Vitamins in the world of skincare

    ABC’s of Vitamins in the world of skincare
    Plum People | 02 Jul 2021

    One goal  that crawls up all on top for most individuals during their ‘lets draw up some life goals’ is ‘Staying fit and looking healthy’....
    Read more
  • Here's how you can soothe out your stressed skin

    Here's how you can soothe out your stressed skin
    Plum People | 25 Jun 2021

    “It's all written on your face?” Say what? Dorning multiple colors and forms, mental and physical stress can easily show up on your face and...
    Read more
  • Quick DIY ways to upscale your empty jar

    Quick DIY ways to upscale your empty jar
    Plum People | 23 Jun 2021

    We know how much you all love stocking up the plums but what do you craft-y folks do with those empties later? Keeping empty jars...
    Read more
  • Protect your lips from sun damage

    Protect your lips from sun damage
    Plum People | 16 Jun 2021

      We all are vigilantly looking out to guard our skin against skincare’s more famed villain : the sun! But more often than not we...
    Read more
  • Salon at home: Chamomile & White Tea

    Salon at home: Chamomile & White Tea
    Plum People | 29 May 2021

    There was a time when our route to de-tanned skin was very simple. We used to go to salons, get ourselves some luxurious facials, and...
    Read more
  • Understanding 'skin food for every mood'

    Understanding 'skin food for every mood'
    Plum People | 27 May 2021

    The multi-face masking trend, the 6 step skincare routines, and the AM/PM regimes, restate that skincare has expanded beyond basics. Picking up a product according...
    Read more
  • The Magical Concoctions called Serums

    The Magical Concoctions called Serums
    Plum People | 27 May 2021

      A potent promise of healthier and supple skin, serums are the (not so) secret weapons that have revolutionized skin care. Serums are a brew...
    Read more
  • The Bulgarian Valley Rose Water Toner isn’t your ‘ordinary’ toner!

    The Bulgarian Valley Rose Water Toner isn’t your ‘ordinary’ toner!
    Plum People | 17 May 2021

      It’s time to rise (read: rose) and shine! <3 While rose water is a new discovery in the west, it has been a part...
    Read more
  • In the spotlight: Green Tea

    In the spotlight: Green Tea
    Plum People | 02 Apr 2021

    Gone are those days, when green tea was supposed to be an ingredient good for the inner body and its functioning. This new era of...
    Read more
  • 6 skincare tips to keep you glowing

    6 skincare tips to keep you glowing
    Plum People | 02 Apr 2021

    1. Protect yourself from the sun No matter what the season is it is always important to protect your skin from the sun. Exposure to...
    Read more
  • 5 summer skin essentials

    5 summer skin essentials
    Plum People | 02 Apr 2021

    Summer is a difficult and trying time for your skin. Increase in temperatures throughout the mid-year months, along with humidity and heat, can build the...
    Read more
  • Tips for luscious hair

    Tips for luscious hair
    Plum People | 02 Apr 2021

    While genetics play an important role in determining your hair type, diet, environment and the products you use are essential in maintaining those tresses on...
    Read more
  • 5 tips to get shiny hair this summer

    5 tips to get shiny hair this summer
    Plum People | 01 Mar 2021

    Keeping your hair shining and healthy during the harsh summer sun can be difficult for all of us. The heat and humidity can make the...
    Read more
  • 5 reasons to befriend sunscreen this summer

    5 reasons to befriend sunscreen this summer
    Plum People | 01 Mar 2021

    As we step into the pre-summer and summer months, it’s more important than ever to remember your sunscreen. However, while most of us know the...
    Read more
  • How to prevent face mask acne?

    How to prevent face mask acne?
    Plum People | 27 Feb 2021

    To control the spread of the COVID-19 virus, people have been advised to use face masks when they move about in public spaces. If you’ve been...
    Read more
  • The benefits of using sea buckthorn in skincare products

    The benefits of using sea buckthorn in skincare products
    Plum People | 24 Feb 2021

    Sea buckthorn, contrary to the name actually wasn’t found in the sea, but rather a miracle fruit that was discovered in the Himalayan mountain ranges....
    Read more
  • Does wearing makeup everyday cause acne? And 3 other questions on everyday makeup.

    Does wearing makeup everyday cause acne? And 3 other questions on everyday makeup.
    Plum People | 16 Feb 2021

    Hey there, Who doesn't love makeup? If there is one wish every makeup-lover wants fulfilled, it's to wear makeup without worrying about her skin! Some of...
    Read more
  • Why you need to do a double cleanse!

    Why you need to do a double cleanse!
    Plum People | 03 Feb 2021

    One is a must, two is better! Heard about double cleansing & wondering why you need to use 2 cleansers? We’ve got answers for you!...
    Read more
  • The key ingredient to happy, healthy and shiny hair

    The key ingredient to happy, healthy and shiny hair
    Plum People | 03 Feb 2021

    Keeping your hair healthy and shiny can be a tough ask after all that it goes through on a regular basis. The heat, styling, pollution,...
    Read more
  • We saved the snow leopards together!

    We saved the snow leopards together!
    Plum People | 30 Jan 2021

      The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because...
    Read more
  • Lip Balm - The Ultimate Saviour

    Lip Balm - The Ultimate Saviour
    Plum People | 25 Jan 2021

    What followed us in the first week of 2021 has been chilly winds, low temperature and chapped lips. While we somehow enjoy and cherish the...
    Read more
  • Myth Busters: Haircare Edition

    Myth Busters: Haircare Edition
    Plum People | 15 Jan 2021

    Ever spent hours researching about what shampoos and oils you need and still ended up with bad hair days? Jumped tabs and searched for everything...
    Read more
  • A step closer to sustainability with Plum

    A step closer to sustainability with Plum
    Plum People | 14 Jan 2021

    Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the...
    Read more
  • Vitamin E: Say goodbye to dry skin!

    Vitamin E: Say goodbye to dry skin!
    Plum People | 13 Jan 2021

    To get your facts clear, Vitamin E doesn’t comprise of a single vitamin but rather is a composition of multiple fat-soluble vitamins that have antioxidant...
    Read more
  • Benefits of aloe vera in the world of beauty

    Benefits of aloe vera in the world of beauty
    Plum People | 11 Jan 2021

      Meet the lily of The desert Whether you're a traditional magazine reader, or a millennial Instagram scroller, you’ve atleast come across one article on...
    Read more
  • 5 Ways to Achieve the Perfect Winter Glow

    5 Ways to Achieve the Perfect Winter Glow
    Plum People | 06 Dec 2020

    Ah yes, winter. The season of joy, love, coziness, and… dry skin? While the cold can feel wonderful in many ways, it can also wreak...
    Read more
  • Take 5 & Revive!

    Take 5 & Revive!
    Plum People | 07 Sep 2020

    Very often, we tend to shy away from going through a proper, step-by-step skincare regime because we tend to assume that it is supposed to...
    Read more
  • 7 Things That Don’t Belong in Your Haircare Products

    7 Things That Don’t Belong in Your Haircare Products
    Plum People | 02 Sep 2020

    Most of us have very busy, and very active lifestyles, and the results of that don’t just reflect on our skin, but on our hair...
    Read more
  • Everything you need to know about exfoliation

    Everything you need to know about exfoliation
    Plum People | 24 Aug 2020

    To this day, exfoliation is one of the most discussed, debated, and in some ways, even controversial skincare activity in the world of beauty. Every...
    Read more
  • 5 skincare mistakes your sensitive skin is paying for

    5 skincare mistakes your sensitive skin is paying for
    Plum People | 17 Aug 2020

    Having sensitive skin can really make you feel like you have received the short end of the stick. From a sunnier-than-usual day to a comforting,...
    Read more
  • Niacinamide: A Beginner's Guide

    Niacinamide: A Beginner's Guide
    Plum People | 08 Aug 2020

      As adults, there are a few things that we come across on a regular basis that are pretty nerve-wracking to read – “we need...
    Read more
  • Ladies, it’s raining skin care!

    Ladies, it’s raining skin care!
    Plum People | 31 Jul 2020

    Everyone loves and welcomes the droplets of rainfall after a hot and humid summer. But as we welcome the monsoon we also welcome many skin...
    Read more
  • Treat your acne-scars with kindness!

    Treat your acne-scars with kindness!
    Plum People | 26 Jul 2020

    Acne and pimples are like unwelcome guests in the lives of us women. Agree? The scars and spots left behind by them are even more...
    Read more
  • What makes our age-specialists ‘special’ ?

    What makes our age-specialists ‘special’ ?
    Plum People | 16 Jul 2020

    “And the beauty of a woman, with passing years only grows!”― Audrey HepburnAnd we are just here to support you along the way by giving...
    Read more
  • Skin care for your skin type!

    Skin care for your skin type!
    Plum People | 27 Jun 2020

    Let’s hit two of the most asked questions in the beauty world.  1. What is my skin type? 2. What are the right products for...
    Read more
  • Glycolic Acid vs Salicylic Acid : Decoded

    Glycolic Acid vs Salicylic Acid : Decoded
    Plum People | 14 Jun 2020

    Acids have always been used as a very intimidating term with regards to skincare. It is actually not that difficult to understand or explain. Make...
    Read more
  • It's world environment weekend at plum!

    It's world environment weekend at plum!
    Plum People | 05 Jun 2020

    Read more
  • The trusted trio of skincare

    The trusted trio of skincare
    Plum People | 01 Jun 2020

    "Beautiful skin requires commitment, not a miracle" - Erno Laszlo What's the trusted trio? Any guesses? They make your skin feel clean, clear, refreshed and purified....
    Read more
  • Face oils: The skincare wonderland!

    Face oils: The skincare wonderland!
    Plum People | 13 May 2020

    We’ve always had day creams, night creams, SPFs and serums. But guess who decided to steal the show when it comes to skincare? Yep, face...
    Read more
  • Acne-fighters club: the lesser-known stars

    Acne-fighters club: the lesser-known stars
    Plum People | 29 Apr 2020

      Green tea. Tea tree. Neem. These are the usual superstars in many an acne product's ingredient line-up. However, there are other equally amazing, lesser-known botanical acne-fighters...
    Read more
  • When to oil your hair: overnight or just before you shampoo?

    When to oil your hair: overnight or just before you shampoo?
    Plum People | 22 Apr 2020

      Hello there, lovelies! We all love an at-home hair spa, don’t we? It’s a great way to show your tresses some love and care,...
    Read more
  • Fragrance-free is not really what you think it is!

    Fragrance-free is not really what you think it is!
    Plum People | 15 Apr 2020

    Hello lovely plumsters! Today we’re taking a closer look at the use of fragrance in beauty products. Are fragrances in skincare & beauty products always...
    Read more
  • Clay mask or sheet mask - which one is for you?

    Clay mask or sheet mask - which one is for you?
    Plum People | 12 Feb 2020

      A weekly masking routine is a truly fun, rewarding way to care for your skin. But choosing the right face mask for your needs...
    Read more
  • Pigmentation: here's what you can do

    Pigmentation: here's what you can do
    Plum People | 05 Feb 2020

    Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read...
    Read more
  • Which is the right toner for you?

    Which is the right toner for you?
    Plum People | 24 Jan 2020

    OK. Let's be honest. When was the last time you diligently followed the C-T-M-P regimen on yourself? Chances are, you've been missing out on the...
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  • Exfoliation - easy & rewarding

    Exfoliation - easy & rewarding
    Plum People | 24 Jan 2020

    Exfoliation is so easy and so good for your skin if done right, you ought to include it in your routine if you haven't, already....
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  • Get green tea in your CTMP

    Get green tea in your CTMP
    Plum People | 24 Jan 2020

    Hello folks! Hope you liked our posts on eye pencils and antioxidants. As promised, here's our exclusive on green tea. No antioxidant comes close to...
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  • SPF: sunscreen or sun block?

    SPF: sunscreen or sun block?
    Plum People | 24 Jan 2020

    Hello folks, this is the second article in our series on sun protection. The first one covered the basics of sun protection - click here...
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  • Caring for combination skin

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    Plum People | 24 Jan 2020

    If you feel dry after a wash but oily afterward, or in general feel dry and oily in parts, then you have combination skin. It's...
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  • 10 commandments for sensitive skin

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    Plum People | 24 Jan 2020

    This time we’ve got you a rule book you can blindly follow if you have sensitive skin. But before we get into the rules, how...
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  • We’ve got answers: “can i use a face scrub daily?” and 5 other questions

    We’ve got answers: “can i use a face scrub daily?” and 5 other questions
    Plum People | 24 Jan 2020

    If there's one thing we really enjoy doing, it's answering your questions on skin care! And one question that's been asked a lot in the...
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  • Can I skip using toner? And other toner FAQs

    Can I skip using toner? And other toner FAQs
    Plum People | 24 Jan 2020

    I care for my skin. I cleanse & moisturize regularly. I even wear sunscreen. So what if I skip using a toner? Is it really that...
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  • Make the most of your salon visit this season! 5 things to look out for...

    Make the most of your salon visit this season! 5 things to look out for...
    Plum People | 24 Jan 2020

    Hi ladies! The festive season is almost here, and who doesn’t like going to the salon/ beauty parlour? The one place on earth where you...
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  • Dry patches on face but breakouts won't stop? Problem solved!

    Dry patches on face but breakouts won't stop? Problem solved!
    Plum People | 24 Jan 2020

    Monika has oily skin for most parts of the year but her skin gets dry & patchy in winter- Here’s what Monika did to turn...
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  • Love your skin - 5 easy, everyday ways

    Love your skin - 5 easy, everyday ways
    Plum People | 24 Jan 2020

    Happy Valentine's Day, everyone! Today is a chance to say "I love you" to people one takes for granted - parents, siblings, friends - and...
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  • What’s the Difference Between Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS)

    What’s the Difference Between Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS)
    Plum People | 24 Jan 2020

    SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be...
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  • Simply speaking: humectants

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    Plum People | 24 Jan 2020

    In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the...
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  • What's the deal about DEA?

    What's the deal about DEA?
    Plum People | 24 Jan 2020

    Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready...
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  • Get Me the Goodies - Sea Buckthorn

    Get Me the Goodies - Sea Buckthorn
    Plum People | 24 Jan 2020

    Hi there! GET ME THE GOODIES - is a new series of easy-to-browse slideshows on some of the star ingredients we love to use in...
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  • Antioxidants: must-have goodies

    Antioxidants: must-have goodies
    Plum People | 24 Jan 2020

    We all have heard about antioxidants, and know they are present in certain foods and skin care products. But what exactly are they, and how...
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  • Know thy ingredients: 1-minute version

    Know thy ingredients: 1-minute version
    Plum People | 24 Jan 2020

    Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for...
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  • Herbal, natural, ayurvedic, organic - know what they mean!

    Herbal, natural, ayurvedic, organic - know what they mean!
    Plum People | 24 Jan 2020

    Herbal is green & safe. Natural is chemical-free. Ayurvedic: medicinal goodness. Organic: intensely natural, free of chemicals and GMO. Great perceptions. But are all these...
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  • Get Me the Goodies - Grape Seed Oil

    Get Me the Goodies - Grape Seed Oil
    Plum People | 24 Jan 2020

    Our first post in this series, sea buckthorn, was liked by a lot of you on our Facebook page. Another must-have skin care goody is...
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  • Are you making these 5 winter skincare mistakes?

    Are you making these 5 winter skincare mistakes?
    Plum People | 23 Jan 2020

    Hello there, The much awaited season of the year is officially here. Coats, jackets, colourful cardigans & stylish scarves! And the season of parties! Makeup...
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  • DIY: Glowing skin in 4 easy steps

    DIY: Glowing skin in 4 easy steps
    Plum People | 23 Jan 2020

    Hello there! Festivities are round the corner, but not all of us may find time to visit the parlour for elaborate beauty treatments. Is there a...
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  • Propylene glycol - doesn't pass the test!

    Propylene glycol - doesn't pass the test!
    Plum People | 23 Jan 2020

    Propylene Glycol – a dirty chemical that is also used in automobile anti-freeze, or a safe compound that’s safe enough to be used in medicines?...
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  • All you need to know about cleansing balms

    All you need to know about cleansing balms
    Plum People | 22 Jan 2020

      Hey there! We got lots of questions about cleansing balms - those rich, luxurious cleansers that just made their way into the plum line-up....
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  • 5 things you must do after sun exposure

    5 things you must do after sun exposure
    Plum People | 25 Jun 2019

    The after-game matters, when it comes to sun exposure. And sun exposure tops the list of environmental factors affecting skin health. Using sunscreen will help...
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  • 20, 30, 50, 70… Sun protection is NOT just about the SPF number!

    20, 30, 50, 70… Sun protection is NOT just about the SPF number!
    Plum People | 06 Jun 2019

    You probably heard this before, but here it goes: while choosing a sunscreen, you should go beyond just looking at the SPF number. And look...
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  • Gel, cream and lotion - what's the difference, and which one to choose

    Gel, cream and lotion - what's the difference, and which one to choose
    Plum People | 11 Apr 2019

    Hello, smart one! It's incredibly interesting to answer your questions on skin care and this one question got us especially excited - what's the difference...
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  • Hair conditioner vs. hair mask: understand the differences

    Hair conditioner vs. hair mask: understand the differences
    Plum People | 01 Apr 2019

    Heya! We all understand what hair conditioners are for. But hair masks are a relatively new addition to our hair care regime. What exactly is a hair mask? Is it just a thicker...
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  • Night gel & mattifying moisturizer: know these green tea stars better!

    Night gel & mattifying moisturizer: know these green tea stars better!
    Plum People | 18 Mar 2019

    Got oily skin? To find a moisturizer that actually works, is difficult. But what if you have TWO SUPERSTAR HG moisturizers for oily skin? Choose...
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  • Stem cells in skin care: explained!

    Stem cells in skin care: explained!
    Plum People | 05 Mar 2019

     Hey there! Several of you have gotten your hands on our latest "age specialist" skin care range: Bright Years. One of the key active ingredients...
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  • Under-eye care simplified and explained

    Under-eye care simplified and explained
    Plum People | 26 Feb 2019

    Rimmed eyeglasses are great, but rimmed eyes? Well, none of us likes those stubborn, threateningly widening circles under our eyes - but almost all of...
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  • Pro-skin, or anti-ageing? The basics of caring for ageing skin

    Pro-skin, or anti-ageing? The basics of caring for ageing skin
    Plum People | 20 Feb 2019

    Hello lovelies! Time flies, and with that we change, too - and mostly for the better. Ageing does, however, bring some skin care challenges with...
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  • Do you need a moisturizer if you have oily skin?

    Do you need a moisturizer if you have oily skin?
    Plum People | 28 Jan 2019

    I'm too scared to use a moisturizer. My skin's already too oily. I'm afraid I'll break out. But my skin feels very dry after washing...
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  • Keratin & Keratin treatments: what it is & why you (don’t) need it!

    Keratin & Keratin treatments: what it is & why you (don’t) need it!
    Plum People | 10 Jan 2019

    Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a...
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  • Hair mask: what it is & why you need it!

    Hair mask: what it is & why you need it!
    Plum People | 02 Jan 2019

    In an endeavor to make haircare fuss-free today we focus on hair masks; what they are and why we need them. Read on to clear...
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  • 4 face oil hacks you never knew about!

    4 face oil hacks you never knew about!
    Plum People | 18 Dec 2018

    A face oil is a versatile product that can be used for much more than deep hydration. Its uses while applying makeup are also many....
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  • Face mist or toner? What's the difference?

    Face mist or toner? What's the difference?
    Plum People | 24 Aug 2018

    So this summer brought with it the launch of our brand new face mist range. But that also brought in a lot of questions on toners...
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  • What's the big deal with microbeads?

    What's the big deal with microbeads?
    Plum People | 07 Aug 2018

    Those colourful beads in the exfoliating scrub you use for your face, or the ones that are supposed to leave your teeth squeaky clean, are...
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  • Plum is now PETA-approved cruelty-free & vegan!

    Plum is now PETA-approved cruelty-free & vegan!
    Plum People | 05 Jun 2018

    Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on...
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  • 5 things you didn't know a face mist could do!

    5 things you didn't know a face mist could do!
    Plum People | 10 May 2018

    Face mists have been around for a while, and for those of us who like to travel a lot, they are a must-have in the...
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  • OK I got this bottle of serum. What should I do now?

    OK I got this bottle of serum. What should I do now?
    Plum People | 02 Mar 2018

    You have two extremes when it comes to skin care. At one end there are those whose skin care begins and ends with a face...
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  • The face oil debate is settled! Before or after moisturizer?

    The face oil debate is settled! Before or after moisturizer?
    Plum People | 14 Feb 2018

      Read our founder, Shankar's scientific, easy-to-understand take on a vexing skin care debate: should face oils be used before or after using moisturizers? 
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  • 6 "essential" differences between face oils & essential oils

    6 "essential" differences between face oils & essential oils
    Plum People | 18 Jan 2018

     Alright. You have a bottle of oil in front of you. What do you do with it? The answer: it depends. On whether it...
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  • Can I use face scrub in winter? And 4 other winter FAQ's answered

    Can I use face scrub in winter? And 4 other winter FAQ's answered
    Plum People | 27 Dec 2017

    For your skin, winter has to be one of the toughest seasons to get through. Lower moisture levels, continued UV exposure, higher pollution levels, and...
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  • Serum - Moisturizer - Face Oil: which one should you use?

    Serum - Moisturizer - Face Oil: which one should you use?
    Plum People | 29 Nov 2017

    Serum - Moisturizer - Face Oil: Which one should you use? If you’re updated on the basics of the ideal skincare routine, you will know that...
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  • 5 ways to pick earth-friendly packaging

    5 ways to pick earth-friendly packaging
    Plum People | 14 Nov 2017

    Packaging is necessary. Packaging helps us choose. Packaging keeps product safe. But packaging also consumes plastic. And paper. And glass, metal and a host of...
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  • The Colour Takeover

    The Colour Takeover
    Plum People | 05 Oct 2017

    NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can...
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  • 7 monsoon beauty bag essentials

    7 monsoon beauty bag essentials
    Plum People | 25 Jul 2017

    The first rainfall of the monsoon season is nothing short of pure bliss. While we partake of the monsoon delight, it might be worthwhile to...
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  • 9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram

    9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram
    Plum People | 30 Jun 2017

    Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super...
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  • 4 easy early morning habits of people with glowing skin

    4 easy early morning habits of people with glowing skin
    Plum People | 22 Jun 2017

    Great skin starts with a good morning, quite literally! If you observe the morning routines of people with naturally healthy and glowing skin, there are...
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  • 5 common acne myths and truths

    5 common acne myths and truths
    Plum People | 31 May 2017

     By now, we know how acne formation occurs. But can we do something about acne, or not? Are alcohol-based products really great for acne and...
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  • Getting your face scrub game right

    Getting your face scrub game right
    Plum People | 22 May 2017

    Is it essential to use a face scrub? How often should you exfoliate your face and what kind of face scrub should you use? Let's...
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  • 5 pro tips for finding the right sunscreen

    5 pro tips for finding the right sunscreen
    Plum People | 10 May 2017

    You deserve a sunscreen that rocks. One that is perfect for you. Here's how to find it.....! Am I using the right sunscreen for my...
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  • SPF, PA and More: sunscreens explained in simple terms

    SPF, PA and More: sunscreens explained in simple terms
    Plum People | 03 May 2017

    Picking a sunscreen just got a whole lot easier with this really short blog post. Here’s how…
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  • Can I remove sun tan at home? Yes you can!

    Can I remove sun tan at home? Yes you can!
    Plum People | 16 Apr 2017

     Can't wait to have fun in the sun but worried about excessive tanning? Don't worry, you can enjoy the sunshine and reverse those nasty tans...
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  • 5 cool, practical summer skin care tips

    5 cool, practical summer skin care tips
    Plum People | 28 Mar 2017

    Hey, there! The summers are here - and PlumBlogs is here to pack you up with some cool, practical tips that go beyond the usual "wear SPF"...
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  • The role of silicones in skincare and haircare

    The role of silicones in skincare and haircare
    Plum People | 23 Mar 2017

    What are silicones and how do they help? Are they safe to use? Should you consider going silicone-free in your products?Or is it okay to...
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  • Which is better - tea tree or green tea?

    Which is better - tea tree or green tea?
    Plum People | 13 Mar 2017

    If there was one tough question in skin care (and we get asked lots of them), this had to be it. Two super ingredients. They...
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  • 7 secrets to prettier-looking feet

    7 secrets to prettier-looking feet
    Plum People | 13 Feb 2017

    From fresh dew drops on grass, to the tickle of grains of sand on a beach, the touch of our environment on our feet is...
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  • 5 Early morning beauty hacks

    5 Early morning beauty hacks
    Plum People | 03 Feb 2017

    Need some quick relief from dark circles? Or a morning skincare routine for great skin? Find these (and more!) here. Read on..
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  • Top 6 Celebrity Eyeliner Looks in 2016

    Top 6 Celebrity Eyeliner Looks in 2016
    Plum People | 28 Dec 2016

    Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going...
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  • Awesome skin is in! 5 easy winter hacks

    Awesome skin is in! 5 easy winter hacks
    Plum People | 15 Dec 2016

    Hello everyone! Hoping to keep dryness away with some moisturizer and somehow getting through the winter? No way. At Plum, we say, ask for more!...
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  • 3 Trending Bollywood-Inspired Eyeliner Looks for the Season

    3 Trending Bollywood-Inspired Eyeliner Looks for the Season
    Plum People | 26 Oct 2016

    Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles...
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  • Do all alcohols damage skin?

    Do all alcohols damage skin?
    Plum People | 26 Sep 2016

    Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are...
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  • Top non-vegan cosmetic ingredients to avoid if you're vegan

    Top non-vegan cosmetic ingredients to avoid if you're vegan
    Plum People | 22 Feb 2016

    Hello again! This short post is dedicated to all you vegans and "I'm-thinking-if-I-should-be-vegan"s out there. Cosmetics use a stunningly wide array of ingredients from every conceivable source...
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  • 7 FAQs on a skincare superstar: vitamin E

    7 FAQs on a skincare superstar: vitamin E
    Plum People | 18 Jan 2016

      Hello there, how’s 2016 treating you? We hope you haven’t broken your beauty resolutions yet! In continuation with our "simple English" series on rock-star ingredients, today...
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  • Part 2: One kajal pencil can be your on-the-go makeup kit!

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    Plum People | 27 Sep 2015

    [This is Part 2 of a 2-part series]. Click here if you missed Part 1. Hey there! We’re back to show you two more fab ways your...
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  • One kajal pencil can be your on-the-go makeup kit! A makeup artist shows how...

    One kajal pencil can be your on-the-go makeup kit! A makeup artist shows how...
    Plum People | 20 Sep 2015

    [This is Part 1 of a 2-part series].  Hello peoples! A kajal/kohl pencil is every girl's everyday makeup goodie. But if you want to really make an...
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  • How to look office-ready in 7 minutes flat!

    How to look office-ready in 7 minutes flat!
    Plum People | 21 Aug 2015

    Hey there! We love it when you ask us some interesting questions. Last week, one of you lovely Plumsters went through our blog on caring for...
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  • Thank you for making it one to remember!

    Thank you for making it one to remember!
    Plum People | 21 Jul 2015

    Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this...
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  • Glycolic acid: skincare super-ingredient demystified

    Glycolic acid: skincare super-ingredient demystified
    Plum People | 01 Jul 2015

    Hello Plumsters! Today we've got you answers to all the questions you've ever had about this super-ingredient. It's often seen in your skin care products -...
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  • 2-minute tutorials: Home facial with a clay mask

    2-minute tutorials: Home facial with a clay mask
    Plum People | 03 Jun 2015

    Sun, pollution and dust are a terrible trio when they come together & play havoc on our skin. At least once a week, our skin needs deep...
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  • 16 travel beauty tips to look your best this season

    16 travel beauty tips to look your best this season
    Plum People | 22 May 2015

    Holidays: time to pack bags, travel, and let yourself loose. But with all our additional responsibilities, holidaying for women is a little more complicated than...
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  • 2-minute tutorials: Getting your face wash right

    2-minute tutorials: Getting your face wash right
    Plum People | 14 May 2015

    Washing your face twice every day is no beauty secret. It’s something we all do. But there are some secrets in doing it the right...
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  • Preventing blackheads: It's easier than you think!

    Preventing blackheads: It's easier than you think!
    Plum People | 29 Apr 2015

    Everyone gets them, everyone dreads them. Some of us are lucky enough to have them disappear on their own, and some of us have to...
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  • 2-Minute tutorials: how to get a perfect cleanse

    2-Minute tutorials: how to get a perfect cleanse
    Plum People | 20 Apr 2015

    Hello peeps! If I asked you what you think is the MOST important part of your skin care regime, what would you say? I bet most...
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  • UV radiation from computers & other sources - should you worry?

    UV radiation from computers & other sources - should you worry?
    Plum People | 16 Jan 2015

    Hey Plumsters, the other day we had one of you asking our advisors on live chat: "I spend a lot of time in front of a computer...
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  • Introducing plum rewards - get automatic cash-back on your purchases

    Introducing plum rewards - get automatic cash-back on your purchases
    Plum People | 18 Dec 2014

    Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you...
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  • 5 at-home skincare tricks for the weekend

    5 at-home skincare tricks for the weekend
    Plum People | 23 Aug 2014

    So, it's a weekend. If you're like most of us, your mind is buzzing with a set of "to-do"s: from buying grocery to paying bills...
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  • What? Pure aloe gel is NOT a complete moisturizer?

    What? Pure aloe gel is NOT a complete moisturizer?
    Plum People | 01 Aug 2014

    Hello people! This week, one of Plum's fans asked a very interesting question on Plum's Facebook page: "I tried applying aloe vera gel directly... but...
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  • Are you on the plum list?

    Are you on the plum list?
    Plum People | 11 Jul 2014

    A Rs. 300 gift voucher with no strings attached? First chance to buy new Plum paraben-free products before they are opened for public sale? How about free samples of Plum...
    Read more
  • One more reason to pick plums on plumgoodness.com!

    One more reason to pick plums on plumgoodness.com!
    Plum People | 04 Jul 2014

    Hi there, folks! People who've shopped here on Plumgoodness.com give 6 good reasons why they prefer to pick Plum direct from Plumgoodness.com. And now there's...
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  • 5 reasons why Plum says no to fairness creams

    5 reasons why Plum says no to fairness creams
    Plum People | 25 Jun 2014

    Hi there! You must be thinking we're crazy. Which skin care brand that's serious about the Indian market says no to fairness creams? After all, fairness...
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  • Acne: here's why green tea works!

    Acne: here's why green tea works!
    Plum People | 21 Apr 2014

    Hello everyone! If there is one skin problem that causes near-panic in everyone's minds, it's acne. We've covered topics related to acne in our earlier...
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  • Simply Speaking: Comedogenic

    Simply Speaking: Comedogenic
    Plum People | 07 Mar 2014

    "Keep things simple" has been one of our guiding principles. In keeping with our pursuit of demystifying (sorry, explaining) complex-sounding terms in simple terms, we...
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