IN THIS ARTICLE Why is sunscreen so important? What is SPF? What is the difference between SPF and PA levels? How to find the right...

While we are familiar with how important it is to protect our skin from the harsh effects of the sun, we tend to overlook protection...

IN THIS ARTICLE What is CTMP Cleanse Tone Moisturize Protect How to find your skin type FAQs If you’re new to skincare and looking to...

IN THIS ARTICLE What is acne? What are the types of acne? What causes acne? What is maskne? Dos and don’ts for acne-prone skin Skincare...

IN THIS ARTICLE The cause of frizzy hair Why does frizzing get worse in the summer? Can you have naturally frizzy hair? 5 frizzy hair...

IN THIS ARTICLE What causes dandruff? What’s the best way to deal with dandruff The 4-step anti-dandruff routine FAQs If you’ve tried every dandruff remedy...

IN THIS ARTICLE What is Vitamin C? Benefits of a Vitamin C Serum What’s in our Vitamin C Serum? FAQs If there’s one ingredient enjoying...

IN THIS ARTICLE A Brief Background on Skin Toners Benefits of a Toner Should You Use a Toner? How to Use a Toner How to...

IN THIS ARTICLE What is Hyaluronic Acid? Benefits of Hyaluronic Acid Is Hyaluronic Acid Suitable for Me? How to Use Hyaluronic Acid Our Favorite HA-enriched...

IN THIS ARTICLE Why Does Our Skin Experience Dehydration in the Summer? Telltale Signs of Dehydrated Skin Skin Care Tips to Deal with Dehydrated Skin...

If you experience flaking and itching on your scalp, you might have put it down to dandruff. But did you know that flaking and itching...

If you’re wondering whether tea tree oil can help treat dandruff because you’ve heard people speak about it, but you’re still not sure if it’s...

Hearing the word ‘acid’ might conjure up spooky images of a mad scientist doing experiments in your head. But when it comes to skincare routines,...

There are many ways to treat chapped lips. One of the most common and useful ways is to use natural products like wax and different...

Out of the hundreds of different ingredients and nutrients present in skincare products, vitamin E is one of the most common due to its several...

AHAs, BHAs, and PHAs are chemical exfoliants and are all different types of acids that are used in skincare products. All 3 of these types...

Which is better? Active acids or natural acids? There’s a lot of buzzing around these questions. The short answer is that both are good and...

If you love wine, we’re going to give you another reason to love it even more! Did you know that oil is a by-product during...

While many people suffer from oily skin on their faces, there are others who have to deal with extremely dry skin. If you are one...

Wish the party had lasted longer, didn’t you? But like all good things and parties have come to an end. While it’s all fun and...

Rice water is the magic potion that helps you get gorgeous-looking hair and improves the overall health of your skin. Chinese and Japanese rice farmers...

DRY CHAPPED LIPS! No one likes them and this condition only gets worse during the winter season. Cold air coming in contact with your lips...

  The season of holidays! The season of gajar ka halwa! The season of gifts! The season of wearing warm socks along with cozy winter...

  Acne can be a very tough condition to go through. Most commonly faced by teenagers and young adults, this situation not only affects the...

With all the good things that winter brings, it also brings along a few unwanted things. Chapped lips, dry skin, acne, and other skin conditions....

  The simple answer to the question “Do I need a face wash in the winter?” is yes! But now you must be wondering, “Doesn’t...

Citrus fruits have earned a spot on most people’s breakfast menus because of their tangy-sweet taste. You must be aware that these fruits are chock-full...

Hello, cuties! Many of you may start your day with one of the most talked-about healthy beverages for centuries now. Yes, we’re talking about green...

All you cuties may love having avocado as a staple part of your brunch. Why not! It surely goes well with some hot toast or...

Hey, cuties! You must be aware of the evolution in the skincare industry over the past few years. Right from cleansers and moisturizers to tons...

In recent years, there has been an emphasis on cruelty-free and vegan products in the beauty and skincare industry. You may have seen a lot...

Whether it’s because of their glowing or moisturizing effects, using face oils can give you skin that love-n-care by pampering it with tons of benefits....

Most of you may be including Vitamin C in your diet every day. It’s a known fact that Vitamin C can have tons of benefits...

 If you’ve been admiring the silky-smooth locks of your favorite celebrities, you’re probably wondering about their secret weapon. And why wouldn’t you? Everyone wants...

Your skin is in its superhero avatar in the daytime, fighting off several different villains at once. Be it dirt, pollution, UV rays, or your...

Retinol...you probably know the hype around it in today’s time. Whether you’ve read it in a magazine, seen it on the television, or heard about...

Solutions to keep acne in control are closer to home than you think. No, this is not a blog about what you need to buy...

If you are one of those who believe that oily skin needs to be left alone and moisturisers are acne’s enemies, we are here to...

We know by now you are a ‘skintellectual’ and hence bombarding you with benefits for this evergreen perennial (cue: aloe) may seem trite at the...

Whether you have recently ditched all your chemical treatments for hair or switched to vegan shampoos, we are sure you are already aware of the...

After retiring from a chaotic life we all steal a little ‘me time’ before bedtime. That ‘me time’ is best put to use with a...

  When it rains it's almost as if it drains the nourishment out of your hair. We have got expert ways to tame that frizz...

While there are bountiful ingredients for your hair, we are here to talk about the nicest of the hair treats for you and your strands....

One goal  that crawls up all on top for most individuals during their ‘lets draw up some life goals’ is ‘Staying fit and looking healthy’....

“It's all written on your face?” Say what? Dorning multiple colors and forms, mental and physical stress can easily show up on your face and...

We know how much you all love stocking up the plums but what do you craft-y folks do with those empties later? Keeping empty jars...

One ingredient that has taken the front row seat in the skincare game to ‘C’ the spotlight is Vitamin C aka L-ascorbic acid. While this...

  We all are vigilantly looking out to guard our skin against skincare’s more famed villain : the sun! But more often than not we...

There was a time when our route to de-tanned skin was very simple. We used to go to salons, get ourselves some luxurious facials, and...

The multi-face masking trend, the 6 step skincare routines, and the AM/PM regimes, restate that skincare has expanded beyond basics. Picking up a product according...

  A potent promise of healthier and supple skin, serums are the (not so) secret weapons that have revolutionized skin care. Serums are a brew...

  It’s time to rise (read: rose) and shine! <3 While rose water is a new discovery in the west, it has been a part...

Gone are those days, when green tea was supposed to be an ingredient good for the inner body and its functioning. This new era of...

1. Protect yourself from the sun No matter what the season is it is always important to protect your skin from the sun. Exposure to...

Summer is a difficult and trying time for your skin. Increase in temperatures throughout the mid-year months, along with humidity and heat, can build the...

While genetics play an important role in determining your hair type, diet, environment and the products you use are essential in maintaining those tresses on...

Keeping your hair shining and healthy during the harsh summer sun can be difficult for all of us. The heat and humidity can make the...

As we step into the pre-summer and summer months, it’s more important than ever to remember your sunscreen. However, while most of us know the...

To control the spread of the COVID-19 virus, people have been advised to use face masks when they move about in public spaces. If you’ve been...

Sea buckthorn, contrary to the name actually wasn’t found in the sea, but rather a miracle fruit that was discovered in the Himalayan mountain ranges....

Hey there, Who doesn't love makeup? If there is one wish every makeup-lover wants fulfilled, it's to wear makeup without worrying about her skin! Some of...

One is a must, two is better! Heard about double cleansing & wondering why you need to use 2 cleansers? We’ve got answers for you!...

Keeping your hair healthy and shiny can be a tough ask after all that it goes through on a regular basis. The heat, styling, pollution,...

  The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because...

What followed us in the first week of 2021 has been chilly winds, low temperature and chapped lips. While we somehow enjoy and cherish the...

Ever spent hours researching about what shampoos and oils you need and still ended up with bad hair days? Jumped tabs and searched for everything...

Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the...

To get your facts clear, Vitamin E doesn’t comprise of a single vitamin but rather is a composition of multiple fat-soluble vitamins that have antioxidant...

  Meet the lily of The desert Whether you're a traditional magazine reader, or a millennial Instagram scroller, you’ve atleast come across one article on...

Ah yes, winter. The season of joy, love, coziness, and… dry skin? While the cold can feel wonderful in many ways, it can also wreak...

Very often, we tend to shy away from going through a proper, step-by-step skincare regime because we tend to assume that it is supposed to...

Most of us have very busy, and very active lifestyles, and the results of that don’t just reflect on our skin, but on our hair...

To this day, exfoliation is one of the most discussed, debated, and in some ways, even controversial skincare activity in the world of beauty. Every...

Having sensitive skin can really make you feel like you have received the short end of the stick. From a sunnier-than-usual day to a comforting,...

  As adults, there are a few things that we come across on a regular basis that are pretty nerve-wracking to read – “we need...

Everyone loves and welcomes the droplets of rainfall after a hot and humid summer. But as we welcome the monsoon we also welcome many skin...

Acne and pimples are like unwelcome guests in the lives of us women. Agree? The scars and spots left behind by them are even more...

“And the beauty of a woman, with passing years only grows!”― Audrey HepburnAnd we are just here to support you along the way by giving...

Let’s hit two of the most asked questions in the beauty world.  1. What is my skin type? 2. What are the right products for...

Acids have always been used as a very intimidating term with regards to skincare. It is actually not that difficult to understand or explain. Make...

"Beautiful skin requires commitment, not a miracle" - Erno Laszlo What's the trusted trio? Any guesses? They make your skin feel clean, clear, refreshed and purified....

We’ve always had day creams, night creams, SPFs and serums. But guess who decided to steal the show when it comes to skincare? Yep, face...

  Green tea. Tea tree. Neem. These are the usual superstars in many an acne product's ingredient line-up. However, there are other equally amazing, lesser-known botanical acne-fighters...

  Hello there, lovelies! We all love an at-home hair spa, don’t we? It’s a great way to show your tresses some love and care,...

Hello lovely plumsters! Today we’re taking a closer look at the use of fragrance in beauty products. Are fragrances in skincare & beauty products always...

  A weekly masking routine is a truly fun, rewarding way to care for your skin. But choosing the right face mask for your needs...

Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read...

OK. Let's be honest. When was the last time you diligently followed the C-T-M-P regimen on yourself? Chances are, you've been missing out on the...

Exfoliation is so easy and so good for your skin if done right, you ought to include it in your routine if you haven't, already....

Hello folks! Hope you liked our posts on eye pencils and antioxidants. As promised, here's our exclusive on green tea. No antioxidant comes close to...

Hello folks, this is the second article in our series on sun protection. The first one covered the basics of sun protection - click here...

If you feel dry after a wash but oily afterward, or in general feel dry and oily in parts, then you have combination skin. It's...

This time we’ve got you a rule book you can blindly follow if you have sensitive skin. But before we get into the rules, how...

If there's one thing we really enjoy doing, it's answering your questions on skin care! And one question that's been asked a lot in the...

I care for my skin. I cleanse & moisturize regularly. I even wear sunscreen. So what if I skip using a toner? Is it really that...

Hi ladies! The festive season is almost here, and who doesn’t like going to the salon/ beauty parlour? The one place on earth where you...

Monika has oily skin for most parts of the year but her skin gets dry & patchy in winter- Here’s what Monika did to turn...

Happy Valentine's Day, everyone! Today is a chance to say "I love you" to people one takes for granted - parents, siblings, friends - and...

SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be...

In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the...

Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready...

Hi there! GET ME THE GOODIES - is a new series of easy-to-browse slideshows on some of the star ingredients we love to use in...

We all have heard about antioxidants, and know they are present in certain foods and skin care products. But what exactly are they, and how...

Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for...

Herbal is green & safe. Natural is chemical-free. Ayurvedic: medicinal goodness. Organic: intensely natural, free of chemicals and GMO. Great perceptions. But are all these...

Our first post in this series, sea buckthorn, was liked by a lot of you on our Facebook page. Another must-have skin care goody is...

Hello there, The much awaited season of the year is officially here. Coats, jackets, colourful cardigans & stylish scarves! And the season of parties! Makeup...

Hello there! Festivities are round the corner, but not all of us may find time to visit the parlour for elaborate beauty treatments. Is there a...

Propylene Glycol – a dirty chemical that is also used in automobile anti-freeze, or a safe compound that’s safe enough to be used in medicines?...

  Hey there! We got lots of questions about cleansing balms - those rich, luxurious cleansers that just made their way into the plum line-up....

The after-game matters, when it comes to sun exposure. And sun exposure tops the list of environmental factors affecting skin health. Using sunscreen will help...

You probably heard this before, but here it goes: while choosing a sunscreen, you should go beyond just looking at the SPF number. And look...

Hello, smart one! It's incredibly interesting to answer your questions on skin care and this one question got us especially excited - what's the difference...

Heya! We all understand what hair conditioners are for. But hair masks are a relatively new addition to our hair care regime. What exactly is a hair mask? Is it just a thicker...

Got oily skin? To find a moisturizer that actually works, is difficult. But what if you have TWO SUPERSTAR HG moisturizers for oily skin? Choose...

 Hey there! Several of you have gotten your hands on our latest "age specialist" skin care range: Bright Years. One of the key active ingredients...

Rimmed eyeglasses are great, but rimmed eyes? Well, none of us likes those stubborn, threateningly widening circles under our eyes - but almost all of...

Hello lovelies! Time flies, and with that we change, too - and mostly for the better. Ageing does, however, bring some skin care challenges with...

I'm too scared to use a moisturizer. My skin's already too oily. I'm afraid I'll break out. But my skin feels very dry after washing...

Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a...

In an endeavor to make haircare fuss-free today we focus on hair masks; what they are and why we need them. Read on to clear...

A face oil is a versatile product that can be used for much more than deep hydration. Its uses while applying makeup are also many....

So this summer brought with it the launch of our brand new face mist range. But that also brought in a lot of questions on toners...

Those colourful beads in the exfoliating scrub you use for your face, or the ones that are supposed to leave your teeth squeaky clean, are...

Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on...

Face mists have been around for a while, and for those of us who like to travel a lot, they are a must-have in the...

You have two extremes when it comes to skin care. At one end there are those whose skin care begins and ends with a face...

  Read our founder, Shankar's scientific, easy-to-understand take on a vexing skin care debate: should face oils be used before or after using moisturizers? 

 Alright. You have a bottle of oil in front of you. What do you do with it? The answer: it depends. On whether it...

For your skin, winter has to be one of the toughest seasons to get through. Lower moisture levels, continued UV exposure, higher pollution levels, and...

Serum - Moisturizer - Face Oil: Which one should you use? If you’re updated on the basics of the ideal skincare routine, you will know that...

Packaging is necessary. Packaging helps us choose. Packaging keeps product safe. But packaging also consumes plastic. And paper. And glass, metal and a host of...

NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can...

The first rainfall of the monsoon season is nothing short of pure bliss. While we partake of the monsoon delight, it might be worthwhile to...

Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super...

Great skin starts with a good morning, quite literally! If you observe the morning routines of people with naturally healthy and glowing skin, there are...

 By now, we know how acne formation occurs. But can we do something about acne, or not? Are alcohol-based products really great for acne and...

Is it essential to use a face scrub? How often should you exfoliate your face and what kind of face scrub should you use? Let's...

You deserve a sunscreen that rocks. One that is perfect for you. Here's how to find it.....! Am I using the right sunscreen for my...

Picking a sunscreen just got a whole lot easier with this really short blog post. Here’s how…

Going face masking but not sure how to choose between sheet masks, clay masks and everything in between? No worries, here's your very own, ever-so-handy...

 Can't wait to have fun in the sun but worried about excessive tanning? Don't worry, you can enjoy the sunshine and reverse those nasty tans...

Hey, there! The summers are here - and PlumBlogs is here to pack you up with some cool, practical tips that go beyond the usual "wear SPF"...

What are silicones and how do they help? Are they safe to use? Should you consider going silicone-free in your products?Or is it okay to...

If there was one tough question in skin care (and we get asked lots of them), this had to be it. Two super ingredients. They...

From fresh dew drops on grass, to the tickle of grains of sand on a beach, the touch of our environment on our feet is...

Need some quick relief from dark circles? Or a morning skincare routine for great skin? Find these (and more!) here. Read on..

Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going...

Hello everyone! Hoping to keep dryness away with some moisturizer and somehow getting through the winter? No way. At Plum, we say, ask for more!...

Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles...

Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are...

Hello again! This short post is dedicated to all you vegans and "I'm-thinking-if-I-should-be-vegan"s out there. Cosmetics use a stunningly wide array of ingredients from every conceivable source...

  Hello there, how’s 2016 treating you? We hope you haven’t broken your beauty resolutions yet! In continuation with our "simple English" series on rock-star ingredients, today...

[This is Part 2 of a 2-part series]. Click here if you missed Part 1. Hey there! We’re back to show you two more fab ways your...

[This is Part 1 of a 2-part series].  Hello peoples! A kajal/kohl pencil is every girl's everyday makeup goodie. But if you want to really make an...

Hey there! We love it when you ask us some interesting questions. Last week, one of you lovely Plumsters went through our blog on caring for...

Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this...

Hello Plumsters! Today we've got you answers to all the questions you've ever had about this super-ingredient. It's often seen in your skin care products -...

Sun, pollution and dust are a terrible trio when they come together & play havoc on our skin. At least once a week, our skin needs deep...

Holidays: time to pack bags, travel, and let yourself loose. But with all our additional responsibilities, holidaying for women is a little more complicated than...

Washing your face twice every day is no beauty secret. It’s something we all do. But there are some secrets in doing it the right...

Everyone gets them, everyone dreads them. Some of us are lucky enough to have them disappear on their own, and some of us have to...

Hello peeps! If I asked you what you think is the MOST important part of your skin care regime, what would you say? I bet most...

Hey Plumsters, the other day we had one of you asking our advisors on live chat: "I spend a lot of time in front of a computer...

Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you...

So, it's a weekend. If you're like most of us, your mind is buzzing with a set of "to-do"s: from buying grocery to paying bills...

Hello people! This week, one of Plum's fans asked a very interesting question on Plum's Facebook page: "I tried applying aloe vera gel directly... but...

A Rs. 300 gift voucher with no strings attached? First chance to buy new Plum paraben-free products before they are opened for public sale? How about free samples of Plum...

Hi there, folks! People who've shopped here on Plumgoodness.com give 6 good reasons why they prefer to pick Plum direct from Plumgoodness.com. And now there's...

Hi there! You must be thinking we're crazy. Which skin care brand that's serious about the Indian market says no to fairness creams? After all, fairness...

Hello everyone! If there is one skin problem that causes near-panic in everyone's minds, it's acne. We've covered topics related to acne in our earlier...

"Keep things simple" has been one of our guiding principles. In keeping with our pursuit of demystifying (sorry, explaining) complex-sounding terms in simple terms, we...