Uses of kojic acid vs alpha arbutin: Which one should you pick?
IN THIS ARTICLE What is kojic acid? What are the benefits of kojic acid for the skin? Use of kojic acid: The best way! Are there any side effects of...
Uses of kojic acid vs alpha arbutin: Which one should you pick?
Vegan mucin face essence: A cruelty-free alternative to snail mucin essence
IN THIS ARTICLE What is a face essence? What is Plum Vegan Mucin Essence? Benefits of Plum Vegan Mucin Essence How is vegan mucin different from snail mucin? How...
Ceramides for skin: Importance explained!
IN THIS ARTICLE What are ceramides? What are the types of ceramides? What do ceramides do to your skin? Why do you need ceramides? What are the benefits of...
Rice water benefits: Why it deserves a place in your beauty routine
IN THIS ARTICLE What is rice water? Historical significance What does rice water contain? The benefits of rice water for the face How to include rice water in your skincare...
A complete guide to managing winter skin issues effortlessly
IN THIS ARTICLE Common winter skin issues Tips for preventing winter skin issues Easy and simple winter skincare routine FAQs Winter can be particularly harsh on the skin, leaving it...
How to get rid of pimples and acne: Comparing natural and clinical treatments
IN THIS ARTICLE What are acne and pimples? Why oily skin are more prone to acne? Causes of acne and pimples? How to remove pimples naturally and permanently: Ingredients that...
Effective open pores treatment: Minimize enlarged pores for smoother skin
IN THIS ARTICLE Causes of open pores How to get rid of open pores in the face? FAQs Simply put, open pores are enlarged openings of hair follicles that...
The only skincare routine you need for dry skin
IN THIS ARTICLE What exactly is dry skin? How do you identify dry skin? Best skincare ingredients for dry skin Morning (AM) skincare routine for dry skin Night (PM) skincare...
Treatment for dry skin: a guide to skin hydration
IN THIS ARTICLE How do you define dry skin? What are the reasons for dry skin? Are there any types of dry skin? How can you identify dry skin?...
Coconut milk for hair: Benefits & tips to get soft and silky hair
IN THIS ARTICLE What is coconut milk? Benefits of coconut milk for hair How to prepare coconut milk at home for hair Tips for choosing and using coconut milk A...
How to determine your skin type: Simple tips to understand your skin better
Understanding your skin type can be a game changer in your skincare journey. Know your skin type to determine your skincare routine in this blog.
How to get glass skin: Easy tips to get clear, glowing skin!
IN THIS ARTICLE What is glass skin? What are the features of glass skin? Why is the world going gaga over korean glass skin? Ingredients for glass skin How to...
Managing oily skin: How to control oil from face
IN THIS ARTICLE What are the causes of oily skin? How to reduce sebum production on the face? FAQs One of the most challenging skin types to manage in a...
7 niacinamide benefits for skin: A guide!
IN THIS ARTICLE What is niacinamide? Benefits of niacinamide for skin How to ensure optimal niacinamide uses for skin How to use niacinamide products FAQs If there is one ingredient...
The simplest skincare routine for men
IN THIS ARTICLE Is men’s skin really different? Common skin types of men Daily skincare routine for men Additional skin care tips for men FAQs Contrary to what has...
6 Benefits of moisturizers you need to know!
IN THIS ARTICLE Types of moisturizers What are the benefits of moisturizing your face? How to choose a moisturizer? When to apply moisturizer? FAQs Your body needs at least 8...
What is a face wash? A complete guide to uses, benefits & types
IN THIS ARTICLE What is face wash? Types of face wash Bath soap vs face wash- are they different? Why do you need a face wash every day? How to...
Will sunscreen prevent a tan: Here’s what you need to know
IN THIS ARTICLE What is skin tanning? Types of UV Radiation What is PA? What is SPF? Will sunscreen prevent tanning? Prevent tanning with other sun protection measures FAQs Sure,...
Sunny skin hydration: Benefits of summer moisturizers
IN THIS ARTICLE Benefits of moisturizers for summer How to choose a summer moisturizer for you? Moisturizers for oily skin in the summer season Best summer moisturizers from Plum...
How to remove sun tan: Home remedies vs scientific detan routine
IN THIS ARTICLE Understanding tan and its impact on skin How to remove sun tan? Usage of dermat-approved tan removal products Alpha arbutin serum for tan removal Skincare routine...
How to choose the best lipstick shade for your skin
The right lipstick can instantly transform your look. Know about undertones and the best lipstick shade for your skin in this blog
A guide to the ultimate hair care routine for healthy hair
Having healthy hair is not rocket science, its just a result of good hair care routine. Read about a simple yet effective hair care routine in this blog.
Wondering why your face sweats after applying sunscreen? All about sunscreen application!
Have you wondered why you sweat after sunscreen application? We have got answers in this blog. Read on
What to apply first moisturizer, sunscreen, or makeup? Get your sequence right!
Ever wondered about the right order or applying moisturizer, sunscreen and makeup? Here is a quick guide on the right sequence of skincare layering. Read on.
How to choose the best sunscreens for oily skin
Finding the best sunscreens for oily skin can be challenging. Not anymore! Learn how to choose a sunscreen for oily skin in this blog.
A comprehensive guide on alpha arbutin serum uses and its skin benefits
Did you know that alpha arbutin can help fade sun tan and brighten your skin? Learn about the benefits of alpha arbutin for your skin in this blog.
How to apply sunscreen on face: 10 common mistakes to avoid
Do you know how to apply sunscreen on face? Are you sure you are doing it right? Learn common mistakes to avoid while using sunscreens and find best SPF recommendations...
How to reduce dark spots on face : An expert guide
Dark spots on face? Blame melanin, sun exposure, injuries and hormonal changes. Learn how to remove dark spots on face and the dark spot removal cream in this blog.
The ultimate guide to salicylic acid benefits for acne-free skin
Acne struggles? Meet salicylic acid, your ultimate acne-fighting ally. Understand acne causes, explore salicylic acid benefits, and learn how to use it for clearer skin in this blog
Oats to the rescue: Your best winter moisturizer
Dealing with dry skin this winter? Discover the oatmeal benefits for skin, treatment for dry skin and find the best winter moisturizer. Learn about this superhero for dry skin in...
5 Skincare tips you wish you'd known earlier
If achieving beautiful, healthy skin is your dream, stop! Learn the best skincare tips for glowing skin and explore recommendations for best skincare products in this blog.
Facts you need to know to find the best sunscreen for face
Did you know that there are many factors apart from SPF that you need to know to choose the best sunscreen for face. Learn some facts and truth about sunscreen...
A detailed guide: How to use face serum correctly!
Face serums can be a game changer if you apply them right! Learn how to use and layer your face serums and serums you should not use together, in this...
Sun tan removal guide: Best remedies on how to remove tan from face
Discover how sun exposure can harm your skin and cause tanning. Learn simple steps and home remedies to prevent and reduce tan. Explore tips and best SPF recommendations in this...
Winter skin care routine: essential tips for protecting your skin in cold weather
Winters can be harsh for your skin if you do not use the right products. Get the best winter skincare routine with best face creams options in this blog.
Wondering how to get thicker hair? Here is what you need to know
Worried about hair thinning? Get expert hair tips in this blog.
Do you really need sunscreen every day?
Do you really need sunscreens everyday? if yes, how to choose the right one? Is only sunscreen enough for sun protection. Find all your answers and the best SPF recommendations...
What is SPF in sunscreen? Is it different from PA? Let's find out!
Do you know what is SPF in sunscreen or what does PA +++ mean? Picking a sunscreen will get a whole lot easier when you understand sunscreen's labels. Learn some...
7 Face glow tips: Discover how to get glowing skin naturally
Getting a glowing, flawless skin is not as difficult as you might believe. Find easy skincare steps and skincare tips for glowing skin naturally in this blog.
Why rice water and niacinamide make a perfect pair for skin brightening
Rice water and niacinamide on their own can fade blemishes and improve skin texture. But what if you used them together? Know about the benefits of rice water and niacinamide...
Skincare ingredients celebrities love!
Celebrities do not have a magic wand that gives them flawless skin, rather include specific beneficial ingredients in their routine. Know about those choicest skincare ingredients that celebrities love in...
Which is the best acne fighter: Green tea or salicylic acid
Green tea and salicylic acid are proven ingredients to reduce acne. But which one should you use? Learn about it in this blog.
How to repair your skin barrier: Essential tips for restoring your glow
Do you know that damaged skin barrier can cause acne and even dryness. Understand what is skin barrier and how to repair it in this blog.
BUSTED: 6 myths about vitamin c for skin
A potent antioxidant, Vitamin C can reduce dark spots and uneven pigmentation, but the right application is crucial. Here are some myths that you need to stop believing about Vitamin...
Is sunscreen good for skin? Exploring 5 sunscreen benefits
Learn why using a sunscreen is crucial for a healthy, even skin tone. Know the benefits of sunscreen and the best SPF recommendations in this blog.
5 reasons to use the 2% Niacinamide & Rice Water Clear Moisture Gel Cream this season
IN THIS ARTICLE What are the ingredients of Plum’s rice water and niacinamide moisturizer? How much Niacinamide is good for your skin? Why should you get your hands on...
How to remove dandruff from hair: A complete guide
IN THIS ARTICLE What is Dandruff? Why does Dandruff Occur? Causes of Dandruff Home Remedies for Dandruff Potential Benefits of Home Remedies for Dandruff The 4-Step Anti-Dandruff Routine When to...
Face serum benefits and uses: All that you need to know!
IN THIS ARTICLE What is Face Serum? What are the Benefits of Face Serum? What are the Different Types of Face Serums? Factors to consider while choosing the right face...
Effective skincare routine for all skin types: A simple step-by-step guide!
IN THIS ARTICLE Daytime Skin Care Routine Step 1: Cleanse Step 2: Tone Step 3: Treat Step 4: Moisturize Step 5: Protect Nighttime Skin Care Routine Extra Tips for a...
How to find the right sunscreen based on your skin type
IN THIS ARTICLE Why is sunscreen a skincare essential? Which is the best sunscreen for your skin type? How to Choose Sunscreen for your skin What factors should you consider...
7 Hair Care Tips to Maintain a Healthy Mane This Summer
While we are familiar with how important it is to protect our skin from the harsh effects of the sun, we tend to overlook protection for our hair and scalp....
CTMP: A Basic Skincare Routine for Beginners
IN THIS ARTICLE What is CTMP Cleanse Tone Moisturize Protect How to find your skin type FAQs If you’re new to skincare and looking to build a simple, hassle-free skincare...
Acne and Pimples: Your Go-To Guide
IN THIS ARTICLE What is acne? What are the types of acne? What causes acne? What is maskne? Dos and don’ts for acne-prone skin Skincare routine for acne-prone skin FAQs...
5 Frizzy Hair Solutions for a Smoother Summer
IN THIS ARTICLE The cause of frizzy hair Why does frizzing get worse in the summer? Can you have naturally frizzy hair? 5 frizzy hair solutions FAQs Picture this—you're taking...
What are skin toners & do I really need one?
IN THIS ARTICLE A Brief Background On Skin Toners Benefits Of Toner Should You Use A Skin Toner? How To Use A Skin Toner? When To Use Toner?...
Hyaluronic acid benefits for face: Why it’s essential for your skincare routine
IN THIS ARTICLE What is Hyaluronic Acid? Benefits of Hyaluronic Acid Is Hyaluronic Acid Suitable for Me? How to Use Hyaluronic Acid Our Favorite HA-enriched Skincare Products FAQs You may...
5 Summer Skin Care Tips to Treat Dehydrated Skin
IN THIS ARTICLE Why Does Our Skin Experience Dehydration in the Summer? Telltale Signs of Dehydrated Skin Skin Care Tips to Deal with Dehydrated Skin FAQs Summer is officially here,...
Dandruff vs. dry scalp: How do I tell which one I have?
IN THIS ARTICLE How to Distinguish Between Dandruff & a Dry Scalp What Causes Drying on the Scalp How to Treat Dry Scalp? What Causes Dandruff? How to Treat...
How Tea Tree Oil Can Help Treat Dandruff
If you’re wondering whether tea tree oil can help treat dandruff because you’ve heard people speak about it, but you’re still not sure if it’s true, then you’re in the...
Active Acids & Why Should You Use Them In Skincare?
Hearing the word ‘acid’ might conjure up spooky images of a mad scientist doing experiments in your head. But when it comes to skincare routines, when we say ‘acids’ we...
Vegan Waxes & Butters to Prevent Chapped Lips in the Winter
There are many ways to treat chapped lips. One of the most common and useful ways is to use natural products like wax and different forms of butter to bring...
Vitamin E: The secret for healthy & glowing skin
Out of the hundreds of different ingredients and nutrients present in skincare products, vitamin E is one of the most common due to its several benefits for our skin. It...
Skincare Acids 101: AHAs, BHAs, & PHAs
AHAs, BHAs, and PHAs are chemical exfoliants and are all different types of acids that are used in skincare products. All 3 of these types of acids exfoliate skin and...
Active Acids or Natural Actives? What Should You Use?
Which is better? Active acids or natural acids? There’s a lot of buzzing around these questions. The short answer is that both are good and both can be bad for...
The Magic of Grape Seed Oil for Your Skin
If you love wine, we’re going to give you another reason to love it even more! Did you know that oil is a by-product during the process of making wine?...
A Complete Guide to Using Face Oils - The Perfect Winter Moisturizer
While many people suffer from oily skin on their faces, there are others who have to deal with extremely dry skin. If you are one such individual who has to...
5 Night Time Skincare Tips: After Party Edition
Wish the party had lasted longer, didn’t you? But like all good things and parties have come to an end. While it’s all fun and games during, the morning after...
Benefits of Rice Water for Spotless Skin & Healthy Hair
Rice water is the magic potion that helps you get gorgeous-looking hair and improves the overall health of your skin. Chinese and Japanese rice farmers have been using rice water...
Tips to Take Care of Your Lips: Winter Care For Chapped Lips
DRY CHAPPED LIPS! No one likes them and this condition only gets worse during the winter season. Cold air coming in contact with your lips can dry them out very...
8 Winter Skincare Mistakes That Are Damaging Your Skin
The season of holidays! The season of gajar ka halwa! The season of gifts! The season of wearing warm socks along with cozy winter fashion! And sadly, also the...
Step-by-Step Guide on How to Get Rid of Pimples
Acne can be a very tough condition to go through. Most commonly faced by teenagers and young adults, this situation not only affects the health of your skin but...
A Comprehensive Winter Skincare Guide
With all the good things that winter brings, it also brings along a few unwanted things. Chapped lips, dry skin, acne, and other skin conditions. To combat and prevent these...
The Winter Face Wash You’ve Been Looking For
The simple answer to the question “Do I need a face wash in the winter?” is yes! But now you must be wondering, “Doesn’t using a face wash leave...
Citrus to the rescue: 7 ways vitamin C serum benefits for oily skin
Citrus fruits have earned a spot on most people’s breakfast menus because of their tangy-sweet taste. You must be aware that these fruits are chock-full of nutrients to keep your...
How Avocado Can Rescue Damaged Hair And More
All you cuties may love having avocado as a staple part of your brunch. Why not! It surely goes well with some hot toast or in a sandwich. But did...
Retinol Serum For Acne Scars And Beyond
Hey, cuties! You must be aware of the evolution in the skincare industry over the past few years. Right from cleansers and moisturizers to tons of anti-aging serums, all these...
The Shift Towards Cruelty-Free Vegan Makeup & Why You Should Know About It
In recent years, there has been an emphasis on cruelty-free and vegan products in the beauty and skincare industry. You may have seen a lot of posts on Instagram or...
5 Face Oil Mistakes You Could Be Making
Whether it’s because of their glowing or moisturizing effects, using face oils can give you skin that love-n-care by pampering it with tons of benefits. No wonder they’ve been embraced...
4 Fantastic Benefits Of An Avocado Hair Mask
If you’ve been admiring the silky-smooth locks of your favorite celebrities, you’re probably wondering about their secret weapon. And why wouldn’t you? Everyone wants healthy and nourishing hair, right?...
Top 4 Acne #GameChangers
Solutions to keep acne in control are closer to home than you think. No, this is not a blog about what you need to buy to solve your acne issues....
Super easy aloe vera gel beauty hacks
We know by now you are a ‘skintellectual’ and hence bombarding you with benefits for this evergreen perennial (cue: aloe) may seem trite at the moment. Aloe vera, supremely rich...
Essential oils for hair care
Whether you have recently ditched all your chemical treatments for hair or switched to vegan shampoos, we are sure you are already aware of the benefits of natural oils. In...
Frizz during monsoon? here’s what you can do :
When it rains it's almost as if it drains the nourishment out of your hair. We have got expert ways to tame that frizz (you don't have to look...
Avocados : The frizz fighters for hair
While there are bountiful ingredients for your hair, we are here to talk about the nicest of the hair treats for you and your strands. Yes! It's Avocado. A fruit...
ABC’s of Vitamins in the world of skincare
One goal that crawls up all on top for most individuals during their ‘lets draw up some life goals’ is ‘Staying fit and looking healthy’. Unfortunately the same goal takes...
Quick DIY ways to upscale your empty jar
We know how much you all love stocking up the plums but what do you craft-y folks do with those empties later? Keeping empty jars handy because you think ‘one...
Protect your lips from sun damage
We all are vigilantly looking out to guard our skin against skincare’s more famed villain : the sun! But more often than not we skip guarding our lips against...
Salon at home: Chamomile & White Tea
There was a time when our route to de-tanned skin was very simple. We used to go to salons, get ourselves some luxurious facials, and came back with de-tanned, flushed...
In the spotlight: Green Tea
Gone are those days, when green tea was supposed to be an ingredient good for the inner body and its functioning. This new era of beauty, welcomes almost everything and...
6 skincare tips to keep you glowing
1. Protect yourself from the sun No matter what the season is it is always important to protect your skin from the sun. Exposure to the sun can cause wrinkles,...
5 summer skin essentials
Summer is a difficult and trying time for your skin. Increase in temperatures throughout the mid-year months, along with humidity and heat, can build the action of the sebaceous glands....
Tips for luscious hair
While genetics play an important role in determining your hair type, diet, environment and the products you use are essential in maintaining those tresses on a day to day basis....
5 tips to get shiny hair this summer
Keeping your hair shining and healthy during the harsh summer sun can be difficult for all of us. The heat and humidity can make the hair feel brittle and look...
The benefits of using sea buckthorn in skincare products
Sea buckthorn, contrary to the name actually wasn’t found in the sea, but rather a miracle fruit that was discovered in the Himalayan mountain ranges. This ingredient has found its...
Does wearing makeup everyday cause acne? And 3 other questions on everyday makeup.
Hey there, Who doesn't love makeup? If there is one wish every makeup-lover wants fulfilled, it's to wear makeup without worrying about her skin! Some of us are in professions where...
The key ingredient to happy, healthy and shiny hair
Keeping your hair healthy and shiny can be a tough ask after all that it goes through on a regular basis. The heat, styling, pollution, stress, diet and weather play...
We saved the snow leopards together!
The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because it is so elusive, accurate...
Lip Balm - The Ultimate Saviour
What followed us in the first week of 2021 has been chilly winds, low temperature and chapped lips. While we somehow enjoy and cherish the first two we have got...
Myth Busters: Haircare Edition
Ever spent hours researching about what shampoos and oils you need and still ended up with bad hair days? Jumped tabs and searched for everything from “onion juice for hair...
A step closer to sustainability with Plum
Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the changes that it entails. Climate...
Vitamin E: Say goodbye to dry skin!
To get your facts clear, Vitamin E doesn’t comprise of a single vitamin but rather is a composition of multiple fat-soluble vitamins that have antioxidant effects on your skin by...
Benefits of aloe vera in the world of beauty
Meet the lily of The desert Whether you're a traditional magazine reader, or a millennial Instagram scroller, you’ve atleast come across one article on aloe vera benefits and properties....
5 Ways to Achieve the Perfect Winter Glow
Ah yes, winter. The season of joy, love, coziness, and… dry skin? While the cold can feel wonderful in many ways, it can also wreak havoc on our skin, leaving...
7 Things That Don’t Belong in Your Haircare Products
Most of us have very busy, and very active lifestyles, and the results of that don’t just reflect on our skin, but on our hair as well. Every day, our...
Everything you need to know about exfoliation
To this day, exfoliation is one of the most discussed, debated, and in some ways, even controversial skincare activity in the world of beauty. Every second beauty aficionado has their...
Niacinamide: A Beginner's Guide
As adults, there are a few things that we come across on a regular basis that are pretty nerve-wracking to read – “we need to talk” texts, calendar alerts...
Ladies, it’s raining skin care!
Everyone loves and welcomes the droplets of rainfall after a hot and humid summer. But as we welcome the monsoon we also welcome many skin problems. You experience breakouts out...
How to remove acne scars from face naturally: effective home remedies and tips
Acne and pimples are like unwelcome guests in the lives of us women. Agree?The scars and spots left behind by them are even more annoying and disheartening. Most of us...
What makes our age-specialists ‘special’ ?
“And the beauty of a woman, with passing years only grows!”― Audrey HepburnAnd we are just here to support you along the way by giving some extra love and care...
Skin care for your skin type!
Let’s hit two of the most asked questions in the beauty world. 1. What is my skin type? 2. What are the right products for my skin? Your skin type...
Glycolic Acid vs Salicylic Acid : Decoded
Acids have always been used as a very intimidating term with regards to skincare. It is actually not that difficult to understand or explain. Make sure you go through the...
Acne-fighters club: the lesser-known stars
Green tea. Tea tree. Neem. These are the usual superstars in many an acne product's ingredient line-up. However, there are other equally amazing, lesser-known botanical acne-fighters you can make friends with....
When to oil your hair: overnight or just before you shampoo?
Hello there, lovelies! We all love an at-home hair spa, don’t we? It’s a great way to show your tresses some love and care, while giving yourself some much-needed...
Fragrance-free is not really what you think it is!
Hello lovely plumsters! Today we’re taking a closer look at the use of fragrance in beauty products. Are fragrances in skincare & beauty products always harmful? Is “fragrance-free” necessarily safer...
Pigmentation: here's what you can do
Fact 1: Uneven pigmentation causes uneven skin tone and dark spots. Fact 2: Pigmentation is natural. Fact 3: Something can be done about it. Read on! First things first, the...
Make the most of your salon visit this season! 5 things to look out for...
Hi ladies! The festive season is almost here, and who doesn’t like going to the salon/ beauty parlour? The one place on earth where you get 100% me-time! But all of...
Love your skin - 5 easy, everyday ways
Happy Valentine's Day, everyone! Today is a chance to say "I love you" to people one takes for granted - parents, siblings, friends - and not just to that special...
What’s the Difference Between Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS)
SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be able tell one from the...
Simply speaking: humectants
In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the same as moisturizers? Which are...
What's the deal about DEA?
Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready any time soon. Thank you...
Get Me the Goodies - Sea Buckthorn
Hi there! GET ME THE GOODIES - is a new series of easy-to-browse slideshows on some of the star ingredients we love to use in our skin care products. The...
Antioxidants: must-have goodies
We all have heard about antioxidants, and know they are present in certain foods and skin care products. But what exactly are they, and how can they affect your skin?...
Know thy ingredients: 1-minute version
Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for a shorter version of the...
Herbal, natural, ayurvedic, organic - know what they mean!
Herbal is green & safe. Natural is chemical-free. Ayurvedic: medicinal goodness. Organic: intensely natural, free of chemicals and GMO. Great perceptions. But are all these perceptions borne out in reality?...
Get Me the Goodies - Grape Seed Oil
Our first post in this series, sea buckthorn, was liked by a lot of you on our Facebook page. Another must-have skin care goody is grape seed oil, a light,...
How to Get Clear and Glowing Skin: Key Steps to Follow
Hello there! Festivities are round the corner, but not all of us may find time to visit the parlour for elaborate beauty treatments. Is there a way to look glowing at home,...
Propylene glycol - doesn't pass the test!
Propylene Glycol – a dirty chemical that is also used in automobile anti-freeze, or a safe compound that’s safe enough to be used in medicines? In continuing with our posts...
5 things you must do after sun exposure
The after-game matters, when it comes to sun exposure. And sun exposure tops the list of environmental factors affecting skin health. Using sunscreen will help protect skin while you're in...
Hair conditioner vs. hair mask: understand the differences
Heya! We all understand what hair conditioners are for. But hair masks are a relatively new addition to our hair care regime. What exactly is a hair mask? Is it just a thicker conditioner? Should you use a...
Stem cells in skin care: explained!
Hey there! Several of you have gotten your hands on our latest "age specialist" skin care range: Bright Years. One of the key active ingredients in this potent line of...
Pro-skin, or anti-ageing? The basics of caring for ageing skin
Hello lovelies! Time flies, and with that we change, too - and mostly for the better. Ageing does, however, bring some skin care challenges with it. The good news is...
Keratin & Keratin treatments: what it is & why you (don’t) need it!
Smooth, shiny, frizz-free hair is the epitome of beauty as far as hair is concerned. But humid weather & harsh sun makes smooth hair a distant dream. And that’s how...
Hair mask: what it is & why you need it!
In an endeavor to make haircare fuss-free today we focus on hair masks; what they are and why we need them. Read on to clear the confusion :)
4 face oil hacks you never knew about!
A face oil is a versatile product that can be used for much more than deep hydration. Its uses while applying makeup are also many. So, if you’ve got a...
What's the big deal with microbeads?
Those colourful beads in the exfoliating scrub you use for your face, or the ones that are supposed to leave your teeth squeaky clean, are probably microbeads. They’re not as...
Plum is now PETA-approved cruelty-free & vegan!
Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on turning PETA-approved vegan. So what's...
5 things you didn't know a face mist could do!
Face mists have been around for a while, and for those of us who like to travel a lot, they are a must-have in the bag. But beyond the obvious...
5 ways to pick earth-friendly packaging
Packaging is necessary. Packaging helps us choose. Packaging keeps product safe. But packaging also consumes plastic. And paper. And glass, metal and a host of other inputs that are derived...
The Colour Takeover
NaturStudio All-Day-Wear Kohl Kajal in Gemstone Green & Uptown Brown are clearly the season's favorite colours! Here's a step-by-step break down of how you can get the best out these...
7 monsoon beauty bag essentials
The first rainfall of the monsoon season is nothing short of pure bliss. While we partake of the monsoon delight, it might be worthwhile to take a moment and think...
9 WOW Prism-Box Inspired Eyeliner Looks That Shook Instagram
Hey there! We're sure you've seen the stunning new box that NaturStudio All Day Wear Kohl Kajal now comes in! It's prism-shaped and looks super cool! Nothing like anything you've...
4 easy early morning habits of people with glowing skin
Great skin starts with a good morning, quite literally! If you observe the morning routines of people with naturally healthy and glowing skin, there are quite a few practices that...
5 common acne myths and truths
By now, we know how acne formation occurs. But can we do something about acne, or not? Are alcohol-based products really great for acne and oil control? Read on as...
Getting your face scrub game right
Is it essential to use a face scrub? How often should you exfoliate your face and what kind of face scrub should you use? Let's find out! Read more..
5 pro tips for finding the right sunscreen
You deserve a sunscreen that rocks. One that is perfect for you. Here's how to find it.....! Am I using the right sunscreen for my skin type? Is it offering...
Can I remove sun tan at home? Yes you can!
Can't wait to have fun in the sun but worried about excessive tanning? Don't worry, you can enjoy the sunshine and reverse those nasty tans at home. Here's a simple how-to list...
5 cool, practical summer skin care tips
Hey, there! The summers are here - and PlumBlogs is here to pack you up with some cool, practical tips that go beyond the usual "wear SPF" advice that you're likely to...
The role of silicones in skincare and haircare
What are silicones and how do they help? Are they safe to use? Should you consider going silicone-free in your products?Or is it okay to use them? Read on to find...
Which is better - tea tree or green tea?
If there was one tough question in skin care (and we get asked lots of them), this had to be it. Two super ingredients. They sound similar, are used to...
7 secrets to prettier-looking feet
From fresh dew drops on grass, to the tickle of grains of sand on a beach, the touch of our environment on our feet is a constant, and invisible, part...
5 Early morning beauty hacks
Need some quick relief from dark circles? Or a morning skincare routine for great skin? Find these (and more!) here. Read on..
Top 6 Celebrity Eyeliner Looks in 2016
Hey everyone! Hope you're doing great. Eyeliner-wise, 2016 seems to have been the year of the bold and the beautiful, with our favorite celebs going in for bold, thick, striking...
Awesome skin is in! 5 easy winter hacks
Hello everyone! Hoping to keep dryness away with some moisturizer and somehow getting through the winter? No way. At Plum, we say, ask for more! Our furry friends present some...
3 Trending Bollywood-Inspired Eyeliner Looks for the Season
Hey there, lovely ladies! In 3 of Bollywood’s recent releases this year, the leading ladies have sported some really stunning eyeliner looks with their styles making bold, lasting statements. And...
Do all alcohols damage skin?
Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are some alcohols that help keep...
Top non-vegan cosmetic ingredients to avoid if you're vegan
Hello again! This short post is dedicated to all you vegans and "I'm-thinking-if-I-should-be-vegan"s out there. Cosmetics use a stunningly wide array of ingredients from every conceivable source (plant-based, mineral-based, petroleum-based, ocean-based, animal-based...
7 FAQs on a skincare superstar: vitamin E
Hello there, how’s 2016 treating you? We hope you haven’t broken your beauty resolutions yet! In continuation with our "simple English" series on rock-star ingredients, today we answer some FAQs on...
Part 2: One kajal pencil can be your on-the-go makeup kit!
[This is Part 2 of a 2-part series]. Click here if you missed Part 1. Hey there! We’re back to show you two more fab ways your kajal pencil can double up...
One kajal pencil can be your on-the-go makeup kit! A makeup artist shows how...
[This is Part 1 of a 2-part series]. Hello peoples! A kajal/kohl pencil is every girl's everyday makeup goodie. But if you want to really make an impact and make your eyes...
How to look office-ready in 7 minutes flat!
Hey there! We love it when you ask us some interesting questions. Last week, one of you lovely Plumsters went through our blog on caring for combination skin and came up...
Thank you for making it one to remember!
Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this birthday sale was over-whelming and...
Glycolic acid: skincare super-ingredient demystified
Hello Plumsters! Today we've got you answers to all the questions you've ever had about this super-ingredient. It's often seen in your skin care products - at home, and also at...
2-minute tutorials: Home facial with a clay mask
Sun, pollution and dust are a terrible trio when they come together & play havoc on our skin. At least once a week, our skin needs deep cleansing & the best way...
16 travel beauty tips to look your best this season
Holidays: time to pack bags, travel, and let yourself loose. But with all our additional responsibilities, holidaying for women is a little more complicated than this. In this post, we’ve...
2-minute tutorials: Getting your face wash right
Washing your face twice every day is no beauty secret. It’s something we all do. But there are some secrets in doing it the right way! Keeping in mind a...
Preventing blackheads: It's easier than you think!
Everyone gets them, everyone dreads them. Some of us are lucky enough to have them disappear on their own, and some of us have to live with them for much...
2-Minute tutorials: how to get a perfect cleanse
Hello peeps! If I asked you what you think is the MOST important part of your skin care regime, what would you say? I bet most of you would say -...
UV radiation from computers & other sources - should you worry?
Hey Plumsters, the other day we had one of you asking our advisors on live chat: "I spend a lot of time in front of a computer at work and the UV...
Introducing plum rewards - get automatic cash-back on your purchases
Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you while you shop on plumgoodness.com....
5 at-home skincare tricks for the weekend
So, it's a weekend. If you're like most of us, your mind is buzzing with a set of "to-do"s: from buying grocery to paying bills to catching up on articles like...
What? Pure aloe gel is NOT a complete moisturizer?
Hello people! This week, one of Plum's fans asked a very interesting question on Plum's Facebook page: "I tried applying aloe vera gel directly... but it dries my skin. Why?"....
Are you on the plum list?
A Rs. 300 gift voucher with no strings attached? First chance to buy new Plum paraben-free products before they are opened for public sale? How about free samples of Plum delivered free to your home? Lifetime...
One more reason to pick plums on plumgoodness.com!
Hi there, folks! People who've shopped here on Plumgoodness.com give 6 good reasons why they prefer to pick Plum direct from Plumgoodness.com. And now there's a 7th really cool reason,...
5 reasons why Plum says no to fairness creams
Hi there! You must be thinking we're crazy. Which skin care brand that's serious about the Indian market says no to fairness creams? After all, fairness creams account for over half of the...
Acne: here's why green tea works!
Hello everyone! If there is one skin problem that causes near-panic in everyone's minds, it's acne. We've covered topics related to acne in our earlier post on comedogenic ingredients and also...
Simply Speaking: Comedogenic
"Keep things simple" has been one of our guiding principles. In keeping with our pursuit of demystifying (sorry, explaining) complex-sounding terms in simple terms, we take a look at "comedogenic"....
