A face mask is a concentrated treatment you use once or twice a week, or overnight, to give skin something your daily cleanser and moisturiser can't: a deep cleanse, a brightness boost or a long drink of hydration. Plum face masks are 100% vegan and built around one clear job each, so you can pick by skin type and concern.
Face Mask for Oily & Acne-Prone Skin
If your skin gets shiny by midday or your pores feel congested, a clay face mask is the one to reach for. The Green Tea Clear Face Mask combines antioxidant-rich green tea with glycolic acid and a duo of kaolin and bentonite clays to absorb excess oil, gently exfoliate and clarify skin without drying it out. Use it as a weekly reset.
Face Mask for Bright, Even-Toned Skin
For dullness and uneven tone, the Rice Water & 5% Niacinamide Cloud Whip Face Mask pairs niacinamide with rice ferment filtrate to boost brightness, while betaine, xylitol and squalane hydrate and plump. Ultra-fine cellulose beads and kaolin clay gently exfoliate and cleanse, so skin looks bright and feels soft after every use.
Overnight Face Mask for Dry & Dehydrated Skin
A sleeping mask works while you rest. The Bulgarian Rose & Hyaluronic Acid Frosted Sleeping Mask is a cooling sorbet-textured night mask with multi-layer hyaluronic acid and a hydrating complex of betaine, polysaccharides and squalane. It absorbs fast, leaves a soft-matte finish and helps you wake up to fresh, plump, deeply hydrated skin.
How to Choose the Right Face Mask
- Oily, acne-prone or combination skin: a clay face mask to manage oil and clear pores.
- Dull or uneven skin tone: a niacinamide face mask for bright, even-looking skin.
- Dry, dehydrated or tired skin: an overnight sleeping mask with hyaluronic acid.
How to Use a Face Mask
- Start clean: wash your face with a gentle face wash and pat dry.
- Apply an even layer: avoid the eye and lip area.
- Follow the pack directions: rinse-off masks are usually left on for a few minutes and used once or twice a week; a sleeping mask goes on as the last step of your night routine.
- Moisturise after rinse-off masks: follow with a face moisturiser, and use sunscreen in the day.
Face Mask FAQs
Which face mask is best for glowing skin?
For a brighter, more even look, choose a niacinamide-based mask such as the Rice Water & 5% Niacinamide Cloud Whip Face Mask. If dullness comes from dehydration, an overnight hyaluronic acid sleeping mask helps skin look fresh and plump by morning.
How often should I use a face mask?
Clay and exfoliating masks are generally used once or twice a week. Always check the directions on your product, and reduce frequency if your skin feels tight or sensitive.
Is a clay face mask good for oily skin?
Yes. Clays such as kaolin and bentonite absorb excess oil and help clear impurities from pores, which is why clay masks suit oily and acne-prone skin.
Can I use a face mask on dry skin?
Yes. Pick a hydrating formula such as a sleeping mask with hyaluronic acid and squalane, and follow rinse-off masks with a moisturiser.
What is the difference between a face mask and a sleeping mask?
A regular face mask is applied for a short time and rinsed off. A sleeping mask is a leave-on treatment applied at night that hydrates skin while you sleep.
Are Plum face masks vegan?
Yes, all Plum face masks are 100% vegan and cruelty-free.
