Why this shampoo?
- I contain avocado oil which reduces frizz & prevents hair from excessive dryness
- I have the goodness of argan oil which retains moisture
- I am packed with ingredients that help smoothen hair and nourishes the hair follicles, making them soft and shiny
- I am 100% vegan – good for the planet, and for you
- I am sulphate-free, paraben- free and silicone- free
- Hey, don't throw me away! I'm recyclable!
Avocado & Argan Frizz Control Shampoo | With Avocado Oil, Argan Oil, Aloe Vera | Reduces Frizz, Retains moisture, conditions strands| For curly, wavy, frizzy hair | Sulphate – Free | Paraben- Free | 100% vegan

Dynamic duo Avocado & argan oils come together with aloe to gently cleanse, smoothen hair & control frizz. All you needed for some “tress-relief!” With ~4g of protein per fruit, avocados take the top spot when it comes to fruits with protein content!
Reasons to ♥
- Reduces Frizz
- Retains moisture
- Nourishes hair follicles
- Reduces hair breakage
Real hair. Honest solutions. Plum haircare is 7-FREE!
- NO Sulphates - so the cleansing is gentle
- NO Silicones - to allow hair to breathe & shine at its natural best
- NO Alcohol - so there is no drying
- NO Parabens - we all know why! Carcinogens are a no-no!
- NO Phthalates - potential reproductive toxins
- NO Zinc - prolonged use of ZPT can irritate the scalp
- NO Propylene Glycol - can be harsh to the skin over the long term
Avocado Oil:
Reduces frizz & prevents hair from excessive dryness
Argan Oil:
Helps retain moisture on the strands, thus reducing hair breakage & frizz
Aloe Vera Extract:
Helps to retain moisture on scalp and strands & nourishes the hair follicles, making them soft and shiny
Aqua, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Coco Glucoside, Glycerin, Acrylates Copolymer, Aloe Barbadensis (Aloe) Leaf Juice, Polyquaternium-22, Persea Gratissima (Avocado) Oil, Argania Spinosa (Argan) Kernel Oil, Panthenol, Polyquaternium-10, Ethylene Glycol Distearate, Phenoxyethanol & Ethylhexylglycerin, Fragrance, Sodium Gluconate, CI 19140, CI 42090
What's in