8 min
face moisturizer
5 reasons to use the 2% Niacinamide & Rice Water Clear Moisture Gel Cream this season
IN THIS ARTICLE
What are the ingredients of Plum’s rice water and niacinamide moisturizer? How much Niacinamide is good for your skin? Why should you get your hands on Plum’s Niacinamide...

10 min
collection_face-serums
Face serum benefits and uses: A complete guide for radiant skin
IN THIS ARTICLE
What is Face Serum? What are the Benefits of Face Serum? What are the Different Types of Face Serums? Factors to consider while choosing the right face serum How to Use...

14 min
collection_skincare
Perfect Your Skin Care Routine: A Guide to an Effective Face Care Regimen
A daily skin care routine is an important part of maintaining healthy, radiant skin. It involves a series of steps in a skin care routine that help to cleanse, tone, and moisturize the skin, ...

7 min
pre_sunscreen
How to find the right sunscreen based on your skin type
IN THIS ARTICLE
Why is sunscreen a skincare essential? Which is the best sunscreen for your skin type? How to Choose Sunscreen for your skin What factors should you consider while choosin...

5 min
product_green-tea-alcohol-free-toner
Acne and Pimples: Your Go-To Guide
IN THIS ARTICLE
What is acne?
What are the types of acne?
What causes acne?
What is maskne?
Dos and don’ts for acne-prone skin
Skincare routine for acne-prone skin
FAQs
Acne i...

3 min
product_bright-years-restorative-overnight-creme
Hyaluronic acid benefits for face: Why it’s essential for your skincare routine
IN THIS ARTICLE
What is Hyaluronic Acid? Benefits of Hyaluronic Acid Is Hyaluronic Acid Suitable for Me? How to Use Hyaluronic Acid Our Favorite HA-enriched Skincare Products FAQs
...

5 min
Skincare Acids 101: AHAs, BHAs, & PHAs
AHAs, BHAs, and PHAs are chemical exfoliants and are all different types of acids that are used in skincare products. All 3 of these types of acids exfoliate skin and help in renewing skin cells. ...

5 min
The Magic of Grape Seed Oil for Your Skin
If you love wine, we’re going to give you another reason to love it even more! Did you know that oil is a by-product during the process of making wine? Yes, grapeseed oil is derived from the press...

5 min
A Complete Guide to Using Face Oils - The Perfect Winter Moisturizer
While many people suffer from oily skin on their faces, there are others who have to deal with extremely dry skin. If you are one such individual who has to deal with dry skin, especially during t...