Men's skin isn't the same as women's — it's thicker, oilier, and takes a daily beating from shaving, pollution and sun exposure. Plum's skincare for men range is built around that: a straightforward, no-fuss lineup covering the essentials of a men's skincare routine, minus the 10-step confusion.
Face Wash & Cleansers for Men
A good face wash for men should cut through oil and grime without stripping the skin. Our niacinamide and green tea cleansers are formulated for daily use — gentle enough for morning and night, strong enough to actually clear out pores.
Sunscreen for Men
If you skip everything else, don't skip this. A lightweight sunscreen for men with SPF 50 PA++++ protects against tanning, premature ageing and sun damage — without the greasy, white-cast finish that puts most men off sunscreen in the first place.
Moisturisers & Face Serums for Men
Oily skin still needs hydration. Our gel-based moisturisers for men and face serums for men — think niacinamide, vitamin C — hydrate without clogging pores, and tackle concerns like dullness, acne marks and uneven tone.
Body Wash & Body Lotion for Men
Round off the routine with a body wash for men that cleans without drying out skin, and a lightweight body lotion for men that hydrates without feeling greasy — because bar soap and skipping moisturiser aren't doing your skin any favours.
A Simple Skincare Routine for Men
- Cleanse — morning and night, with a face wash suited to your skin type
- Treat — apply a serum for targeted concerns (brightening, acne, ageing)
- Moisturise — lock in hydration, even if your skin is oily
- Protect — sunscreen every morning, non-negotiable
Frequently Asked Questions
Is skincare for men different from women's skincare?
Not fundamentally — but men's skin tends to be oilier and thicker, and takes more day-to-day stress from shaving and sun exposure, so lightweight, oil-control formulas usually work best.
What is a basic skincare routine for men?
Cleanse, treat with a serum, moisturise, and apply sunscreen every morning — four steps cover most skin concerns without overcomplicating things.
Do men need a separate sunscreen?
Not strictly separate, but men often prefer a lightweight, matte-finish sunscreen without a greasy or white-cast finish — that's what to look for.
