NaturStudio All-Day-Wear Kohl Kajal - Black Brilliance with FREE sharpener

Plum is proud, and humbled, to be part of One Percent for the Planet. Founded in 2002, 1% for the Planet has grown into a global movement of more than 1200 member companies in 48 countries, all donating at least 1% of annual sales to sustainability initiatives. In just over 10 years 1% for the Planet companies have given more than $100 million back to Blue. Watch this video on 1% for the Planet to learn more:

Most of our packaging is RECYCLABLE, and we minimize the use of packaging, in general. We avoid plastics like SAN, ABS and PVC that are not eco-friendly. At present we don’t use use any special grade that is more biodegradable than conventional plastic - we are constantly looking for ways to do that. If you have ideas we can pursue, tell us!

We use PET, PP and PE in our packaging. We encourage you to reuse and recycle – and not just packaging.

We maximize the use of natural and nature-derived ingredients in our products, but we’ll be honest: our products are not 100% natural. Many brands group nature-derived chemicals, such as SLS, as “natural” because it is derived from coconut oil (just as an example). Nothing could be farther from the truth. We believe that the classification we’ve followed is transparent – in keeping with our values.

If we could make things 100% natural we make them, like our Angel Eyes Kohl Kajal, and Hello Aloe Caring Day Moisturizer. Science allows us to formulate great products that work, by combining the best of natural goodies and absolutely safe synthetic stuff, and we are practitioners of that science. We guarantee, however, that our products are 100% safe, and we stay away from even doubtful ingredients. You can read a full list of our natural, nature-derived and safe chemical ingredients, as well as the ingredients we avoid, here.

We believe all of them are, and we especially keep in mind sensitive skin types while formulating. There's also a collection of the gentlest among the gentle products suitable for sensitive skin. However, it was always recommended for people with sensitive skin to patch test any new product on a small patch on their forearm before using them more widely.

Yes. We avoid harmful and even doubtful chemicals, and therefore, our products are suitable for children above 3 years. However, for children below 3 years, we would generally recommend using specialist baby products.

Yes. Our products are 100% vegan and vegetarian.

Plum is PETA certified. What does this mean? 
A PETA certification means we are 100% vegan & cruelty-free, i.e. we don't use animal-derived ingredients & we don't test our products on animals. Guaranteed. 

You will find the answer in our blog post on this important topic

You can take our 5-minute tutorial here.

SLES is a safe surfactant and unfortunately got is name sullied due to its close resemblance to SLS, a proven harsh surfactant and skin irritant. You can read about the differences here.

Cocamide DEA has been determined by US FDA to be safe for use in rinse-off products at concentrations less than 10%. You can read the CIR report here.

Triethanolamine (TEA), and especially the applications we use them in, is very safe. You can find more information here.

Absolutely. It is a safe, widely accepted preservative and a replacement for parabens, which are very iffy. Read our views on parabens here.

Yes! If you’d like to purchase Plum and are located outside of India, drop us a mail at hello@plumgoodness.com and we'll get back to you with the next steps. 

Goodness is for sharing! We would be delighted to gift wrap your order for you. Just select the gift wrap option on your shopping cart and optionally, add a note with your gift. We will take care of the rest! Depending on availability, you may also be able to pick prepacked gift baskets. Click here to explore current availability. 

We ship same day or next business day of receiving your order. Shipping times in India are usually 1-4 business days. We apologize if you are facing a greater delay - let us know at hello@plumgoodness.com or call us at +91-750-649-6604.

We have one of the most sophisticated and easy-to-use payment gateways installed on this website. Call us on +91-750-649-6604 if you are experiencing problems.

Plum offers a "no fuss" return policy for all products purchased on plumgoodness.com. Click here to know more.

In India, Plum is also available on amazon.in, flipkart.com, nykaa.com and purplle.com (list is constantly being updated). If you are from the trade and wish to sell Plum from your store, drop us an email at sales@plumgoodness.com or call us on +91-750-649-6604 and we can talk!