FADES BLEMISHES & BRIGHTENS SKIN: Niacinamide, a water-soluble form of vitamin B3, helps brighten skin, diminish acne scars, clear blemishes and regulate sebum production.
IMPROVES SKIN TEXTURE: Rice ferment filtrate is rich in amino acids, making skin firm, soft & supple while visibly improving skin texture.
SOOTHES SKIN, BOOSTS HYDRATION: The niacinamide serum is also powerpacked with plant-derived squalane, natural caffeine & vitamin E to soothe skin, strengthen skin barrier and prevent inflammation.
CONSUMER-APPROVED RESULTS: Our plum previews consumer panel reported:
83% users saw a reduction in blemishes*
3 out of 4 users reported clearer skin*
88% users saw visible improvement in skin tone*
*a 4 week self-assessment study with plum previews consumer panel.
10% Niacinamide Face Serum with Rice Water | Fades Blemishes & Brightens

Niacinamide Serum benefits:
* brightens skin
* clears blemishes
* smoothens skin texture
* strengthens skin's moisture barrier
features of Niacinamide Serum:
* lightweight & quick-absorbing
* fragrance-free
* non-sticky, non-greasy
* beginner-friendly
10% niacinamide
(vitamin B3)
brightens skin & clears blemishes
rice water
smoothens skin texture
olive-derived squalane
strengthens skin barrier and prevents moisture loss
Aqua, Niacinamide, Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane, Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine, Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate
What's in
how to use
Pat the serum into skin and ensure it's fully absorbed before layering
when to use
AM & PM
how much to use
Use 2-3 drops
how to use
Pat the serum into skin and ensure it's fully absorbed before layering
when to use
AM & PM
how much to use
Use 2-3 drops