In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the same as moisturizers? Which are good humectan...

Alcohols are commonly found in many skin care products. But isn't it true that alcohol dries skin? What if we told you that there are some alcohols that help keep skin moisturized? Sounds strange?...

  Hello there, how’s 2016 treating you? We hope you haven’t broken your beauty resolutions yet! In continuation with our "simple English" series on rock-star ingredients, today we answer some FAQs ...

Hello people! This week, one of Plum's fans asked a very interesting question on Plum's Facebook page: "I tried applying aloe vera gel directly... but it dries my skin. Why?". Sounds strange compa...