
4 min
dry skin
Simply speaking: humectants
In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the same as moisturizers? Which are good humectan...

1 min
anti-ageing
Get Me the Goodies - Grape Seed Oil
Our first post in this series, sea buckthorn, was liked by a lot of you on our Facebook page. Another must-have skin care goody is grape seed oil, a light, nutritive oil. Despite its nutritive q...

5 min
antioxidants
7 FAQs on a skincare superstar: vitamin E
Hello there, how’s 2016 treating you? We hope you haven’t broken your beauty resolutions yet! In continuation with our "simple English" series on rock-star ingredients, today we answer some FAQs ...

4 min
aloe
What? Can I use aloe vera gel as moisturizer?
Hello people! This week, one of Plum's fans asked a very interesting question on Plum's Facebook page: "I tried applying aloe vera gel directly... but it dries my skin. Why?". Sounds strange compa...