WHAT we
STAND for.
When the world chases miracles, we chase balance, clarity & calm.
We create our formulas ourselves in our lab. Key ingredients: good intent, honest effort & love for our craft. We test them on real skin, starting with ours – always. And we've always been a 100% vegan.
WHY we
have CHEMISTRY.
Skincare is a relationship. Between you & your skin. Between ingredients & results. Between what science proves & what you truly feel.
When we began in 2013, our vision was clear. Create formulas that delight & deliver. Thoughtfully picked ingredients, carefully tested & designed to deliver beyond catchy promises. From day one, it's been about delighting Plumsters & earning trust, not grabbing attention.
MORE
than SKIN.
Plum is powered by Plumsters. Feedback, love letters, shared shelfies.
You've told us what works, kept us honest & made this more than a brand, a bond. And that makes us create for real skin, real hair & real people.
Our JOURNEY SO FAR.
TheJOURNEY AHEAD.
We will continue to do what we enjoy doing – formulating, testing, delighting you. Still asking questions & with every step, dreaming bigger.
We want to set new standards for science-led care, without losing the heart in it.
Science will evolve. Skin & hair will change. And so will we.
What will never change is why we began. To make products that work & to build a bond that lasts.
