A guide to choosing the right moisturizer for you

15th Oct 2024

Hey Plumster, 

It's almost time to say hello to winter, to warm blankets, hot coffees or teas (you do you!), and, of course, delicious fried food. 

But is your skin ready for the dry, chilly winter winds?  

Maybe not!

The secret to avoiding dry, flaky skin isn’t waiting for winter to come—but getting ready before it hits.

In this issue of “Beauty Simplified”, I am here to share some simple yet effective tips to prepare for the upcoming winter.

1. Switch your moisturizer 

While you set aside your summer dresses to make space for pullovers, it’s time to do the same with your lightweight lotions too.

Switch to thick, creamy moisturizers packed with ceramides and natural oils to lock in hydration and strengthen your skin barrier. 

Start now, and your skin will be ready when the dry weather hits.

2. Add a hydrating serum or essence 

Benefit from layering!

Before moisturizing, nourish your skin with a hydrating serum or an essence like hyaluronic acid to deeply hydrate your skin cells. 

However, consider your skin type to avoid clogging pores or breakouts.  

3. Go easy on exfoliation

Gentle exfoliation regularly helps clear away dead skin cells, helping your moisturizer penetrate deeper. 

However, keep it light in winter.

Do not exfoliate your skin more than once a week to avoid irritation or dryness.

4. Do not skimp up on SPF

The onset of winter is not an excuse to skip sunscreen.

Your skin is equally vulnerable to sun damage and sunburn in cold winter months as in summer. 

Therefore, always apply nourishing sunscreen with an SPF of 30 or above. 

5. Don’t Forget Those Lips  

Dry, chapped lips are a classic winter problem. Start using a rich lip balm before winter hits. 

Keeping your lips hydrated early on will prevent cracking and discomfort.

With a few tweaks in your skincare routine, you’ll be ahead of the game when winter officially arrives. 

Keep your skin hydrated, and ready for anything the cold can throw at you. 

With love,  

Divya Agarwal  

Team Plum  

Be Good!

P.S. Get the simplest and most effective winter skincare routine for all skin types in the detailed blog below 👇.

Festive glow, zero makeup!

1st Oct 2024

Hey Plumster,

I love festivals because they are an excuse to ditch the daily drag of duties and spend time dressing up and looking (and feeling) my best.  

However, I often find myself spending my entire evening trying to achieve flawless makeup 🙁. 

If you are like me, here is a little secret —your skin can steal the show without a single drop of makeup. 

After all, it’s all about glowing from within and letting your unfiltered skin do the talking for you.

So here are some easy yet effective ways to be festive ready, naturally, in this “Beauty Simplified” issue.  

Tips to glow without makeup! 

1. Hydration is key 💧

Glowing skin starts from adequate hydration. Keeping your skin well moisturized gives it that plump, dewy look everyone craves. Opt for a lightweight, hydrating moisturizer that absorbs quickly and leaves no greasy residue. 

A night before the festivities starts, pamper yourself with a face mask to give your skin a boost of hydration. 

Remember—hydrated skin is happy skin!

Plum tip: Drink plenty of water, too. Hydration from the inside out makes all the difference!

2. Exfoliate for that glow ✨ 

Regular exfoliation helps slough off dullness to reveal natural radiance to the surface. 

Use a gentle exfoliator like a scrub or chemical peel 1-2 times weekly for clearer and more glowing skin.

Plum Tip: Avoid over-exfoliating, especially close to the festivities, to avoid any irritation.

3. Brighten Up with Vitamin C 🍊  

Vitamin C is the trick to getting naturally glowing skin without makeup.

Vitamin C is an antioxidant that helps fade dark spots, and even out your skin tone, leaving you with a radiant glow that shows! 

Plum-tip: Include vitamin C serum in your routine every day.

Read more about its usage here. 

4. Nourish from the Inside 🍃  

Festive glow isn’t just about what you put on your skin—it’s about what you feed your body too!

Eat plenty of fruits, veggies, and healthy fats that nourish your skin from within.

A balanced diet will make your skin look and feel its best, naturally.

You’ve Got This—No Makeup Required!  

Festive glow-up doesn’t have to mean layers of makeup. With the right skincare habits, your natural skin can shine just as brightly. 

Keep it simple, focus on hydration, and let your healthy skin do all the talking this festive season!

With love,  

Divya Agarwal  

Team Plum💜 

Be Good! 

Subscribe here!

P.S. Read more about getting flawless skin naturally in the detailed blog. 

You have to know this!

24th Sep 2024

Hey Plumster,

Ceramides are everywhere today! 

On your feed, dermat’s recommendations, influencer’s reel, and even in beauty articles.

But have you ever wondered why?

In this edition of “Beauty Simplified”, let’s break down ceramides and understand why you need them. 

P.S. You might relook at your beauty shopping carts after this! 

What are ceramides exactly?  

Think of ceramides as the glue that keeps your skin cells together.

They make up about 30-40% of your outer skin layer (the epidermis) and your hair cuticles, acting as the first line of defense against damage.

Moreover, they maintains your skin barrier and keeps irritants at bay.

Such a superstar they are!

Why do you need ceramides?

As we age, our ceramide levels drop, leaving our skin vulnerable to dryness, irritation, and premature aging.

Additionally, without adequate ceramides, your skin is exposed to harmful elements, making it crucial to replenish them for a healthy, resilient complexion.

In short, you need ceramides because, without them, your skin is bare against harmful elements without any protection. 

Ceramides = Healthy Skin, but how?

1. Ceramides help repair damaged skin and prevent moisture loss, keeping your skin hydrated and resilient.
2. By strengthening the barrier, ceramides reduce irritation and make your skin more tolerant to environmental aggressors.
3. Ceramides protect against the loss of collagen and elasticity, keeping your skin firm and smooth.

Is it enough?

No, it is not. Your skin barrier needs some more! A strong barrier needs a blend of ceramides, fatty acids, and cholesterol in a 2:1:1 ratio.  

We have exactly that for you in our Oat & 1% Ceramide Barrier Love Face Cream. 

With clinically proven benefits like deep nourishment and barrier strengthening, you should try this dermat-tested moisturizer if you love ceramides.  

Who can use ceramides?

Ceramides have a rich, creamy texture and so is best for normal, dry, very dry, and sensitive skin for deep moisturization. 

How to get the maximum goodness of ceramides?

• Opt for skincare products enriched with ceramide as their main ingredient. 
• Apply ceramide-based moisturizer or lotion after washing your face to seal in hydration and prevent water loss.
• Layer them with hydrators like hyaluronic acid or glycerin to lock in moisture.

Whether your skin is dry, sensitive, or just needs extra care, ceramides will repair your damaged skin barrier and protect it from external factors. 

Try ceramides today.

With love💜,  

Divya Agarwal  

Team Plum  

Be Good!

P.S. Reading our newsletter for the first time? Subscribe and catch up on all our previous issues here. 

Tips to enhance longevity of your perfume

8th Sep 2024

Hey Plumster,

While your favorite fragrance may not literally summon angels from the sky (IYKYK!), its charm is definitely hard to resist!

But if you have to reapply your perfume multiple times throughout the day,  we know it’s no longer fun!

So we have some solutions! 

Let’s learn a few simple tricks in this “Beauty Simplified” issue to extend the life of your favorite scent and keep smelling fabulous from morning till night.

How to increase the longevity of your perfume. 

1. Hydrated skin is the key

Perfumes tend to last longer on well-moisturized skin. Before applying your fragrance, make sure your skin is hydrated. 

A hydrating moisturizer, lotion, or body oil can create a perfect base for your perfume, helping it cling to your skin better and last longer.

2. Apply perfume to pulse points

Pulse points are areas where your blood vessels are closest to the skin, generating more heat, which helps diffuse and amplify your fragrance.

Apply your perfume on pulse points such as the wrists, neck, behind the ears, and the inner elbows for a longer-lasting effect.

3. Don’t rub your wrists together

Rubbing your skin together might seem like the most obvious thing to do after applying perfume, but this can actually break down the fragrance molecules and cause the scent to fade faster.

Instead, gently press your wrists together or simply let the perfume air dry.

4. Store Your Perfume Properly

How you store your perfume matters!

Keep your bottles in a cool, dry place away from direct sunlight and heat, as exposure to these elements can break down the fragrance and reduce its longevity.

A well-stored perfume maintains its integrity and scent strength for a longer time.

P.S. Some secret tips:- 

5. Layer your perfumes:

Layering your perfume with matching body products like shower gel, lotions, body mist, oils, or all of the above!

This will help accentuate the fragrance and help it linger longer on your skin. 

6. Carry your scent along 

Carry a travel-sized bottle of your perfume.

Quickly spritz on your pulse points during the day and smell fresh without overwhelming your senses.

Use these simple yet effective tips to enjoy your signature scent and make your fragrance work its magic for hours, be it through a body mist or perfume.   

Tricks to ace face serum layering!

27th Aug 2024

Hey Plumster,

Knowing how to Pair serums can be the ultimate game changer in your skincare routine.

(P.S. Need a refresher on serum pairing? Check out the last issue here.

However, understanding the minute details of layering skin serums can ensure you get the maximum benefit out of it. 

So in this issue of “Beauty Simplified”, let’s look at some tips on how to layer your serums for that perfect skincare routine. 

Secret tips for serum layering no one tells you about

1. Stick to Two

Limit yourself to two active ingredients at a time. Using more can dilute their effectiveness and overwhelm your skin, leading to dryness and breakouts.

2. Watch the Concentration

Pay attention to the concentration levels. Avoid pairing high-concentration serums together. 

For instance, while using a 15% vitamin C serum, don’t pair it with niacinamide above 5%. Start low to prevent adverse reactions.

3. Patch Test Always

Whether you’re new to serums or trying a new combo, patch test first. 

Apply a small amount on your inner elbow and wait 24 hours. No irritation? You’re good to go.

 4. Layer light to heavy

Apply water-based serums first, followed by oil-based or heavier ones. This ensures better absorption and maximizes benefits.

 5. Give it time

Patience is the key! Let the first serum fully absorb before applying the next. 

This can take a few seconds to a few minutes depending on the product.

 6. Follow the Right Order

Serums should enhance your routine, not replace it. Apply serums after cleansing and toning but before moisturizing. Don’t forget sunscreen during the day!

 7. Timing is Everything

Not all serums are day-friendly. Retinol, for example, should only be used at night and sparingly. Understand when and how often to use each serum for optimal results.

By layering your serums correctly, you'll easily elevate your skincare game and target multiple concerns. 

 Ready? Set. Glow!

 With love,

Divya Agarwal  

Team Plum  

Be Good! 

 Is this your first time reading our newsletter? Subscribe and catch up on all our previous issues here.

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Pairing serums the right way!

13th Aug 2024

Hey Plumster

Whether you're into a simple 3-step routine or a more elaborate 10-step ritual, there's no denying that face serums can be game-changers for your skincare. 

These potent "drops in a bottle" are designed to penetrate deep into your skin, delivering faster and more effective results.

But here’s a little secret: the real magic of serums lies in how you layer and pair them. When done right, pairing serums can enhance their effects, tackling multiple skin concerns at once.

In this edition of “Beauty Simplified,” we’ll learn the tricks of pairing face serums like a pro.

What is Serum Layering?
Serum layering involves applying multiple serums one after the other in the same routine.

Pairing, on the other hand, is about using different serums in separate routines—like alternating them between morning and night (AM & PM) or on different days. 

Both techniques, when mastered, can significantly boost your skincare results. 

But remember, always patch test first!

How to Pair Your Serums:

Hyaluronic Acid: 

Hyaluronic acid serum pulls moisture into your skin, leaving it plump, and smooth, while minimizing fine lines. For best results, apply it on damp skin.

Niacinamide: 

Niacinamide brightens your complexion, smoothens texture, and fades those pesky spots and blemishes. The most versatile of all, it can be paired with all active ingredients. 

A word of caution: Always pair niacinamide serum with a lower concentration of actives.

For e.g., if you wish to pair 15% vitamin C serum with Niacinamide, ensure it is 5% niacinamide and not 10%.

Vitamin C:

Want that lit-from-within glow? Vitamin C serum is your go-to. It diminishes dark spots, pigmentation, and discoloration, making your skin look vibrant and even-toned.

Salicylic Acid:

The acne warrior, salicylic acid, keeps breakouts at bay by unclogging pores, regulating oil, and reducing inflammation.

Ideal for oily and acne-prone skin.

Alpha Arbutin: 

Alpha Arbutin works wonders on hyperpigmentation, effectively reducing tanning and melasma and evening out your skin tone.

Azelaic Acid: 

Alpha Arbutin works wonders on hyperpigmentation, effectively reducing tanning and melasma and evening out your skin tone.

Retinol: 

The ultimate anti-aging ingredient, retinol stimulates collagen production, softening fine lines and wrinkles. It’s a nighttime superstar, but remember to start slow.

Pro Tip: Always consider the concentration of the serums you’re pairing.

Layering two high-concentration actives can lead to sensitivity, so be mindful of your skin’s tolerance.

Ready to elevate your skincare routine? Dive deeper into our detailed blog.

With love,  

Divya Agarwal  

Team Plum  

Be Good!

New here? Subscribe to our newsletter and catch up on all our past issues. 

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Expert tips to remove dark spots

6th Aug 2024

Hey Plumster,

While beauty is subjective, there's no denying that healthy, radiant skin can enhance your natural glow! 

However, issues like hyperpigmentation and dark spots can dim that radiance, leaving your skin looking dull and uneven.

Thankfully, with the right knowledge and products, you can effectively fade those pesky dark spots and restore your skin's natural glow!

As we gear up for the upcoming festive season, let’s look at some tips to remove hyperpigmentation in today’s "Beauty Simplified" issue.

What causes hyperpigmentation?

First, let's clarify the basics. 

Pigmentation is not the same as having hyperpigmentation in your skin! 

The term "pigmentation" refers to the color of your skin, which is determined by the amount of melanin present.  

Whereas, “hyperpigmentation” occurs when your skin produces excess melanin, leading to unevenly distributed dark spots or patches.

How can you remove hyperpigmentation? 

1.Sheild your skin from sun damage: 

UV exposure is the primary cause of dark spots. Protect your skin by using a broad-spectrum sunscreen with at least SPF 30 every day—even in winter or on cloudy days.

Remember to reapply every two hours if you’re outdoors or swimming.

They help in more ways than just preventing dark spots! 

For extra protection, befriend wide-brimmed hats, scarves, and sunglasses for sunny days!

2.Opt for active ingredients to fade off those pesky spots!

Vitamin C and alpha arbutin are the two potent active ingredients that can gradually help you fade off hyperpigmentation while giving you a healthy glow. 

You can opt for a vitamin C serum for dark spots or Alpha arbutin serum for a gentler alternative. 

3.Exfoliate Regularly (But gently!)

Exfoliation helps remove dead skin cells and encourages cell turnover, facilitating faster dark spot removal.

You can opt for gentle chemical exfoliants like AHAs and BHAs, to gently exfoliate your skin. 

You can also use physical exfoliators like face scrubs, for the same. 

However, restrict the exfoliation process to 1-2 times a week. 

4.Hydrate your skin thoroughly 

Well-hydrated skin repairs itself more efficiently. 

Hydrate your skin twice a day with a nourishing formula.

However, ensure you keep your skin type in mind while picking moisturizers.

And don't forget to drink plenty of water throughout the day to keep your skin hydrated from within.

5.Maintain a Healthy Diet

Your diet plays a crucial role in skin health.

Incorporate plenty of fruits, vegetables, and antioxidant-rich foods, and try to minimize sugar and processed foods, which can worsen pigmentation.

6. Avoid Picking at Acne

Picking or squeezing pimples can lead to post-inflammatory hyperpigmentation. 

Avoid touching your face to prevent scarring and dark spots; instead, opt for acne treatments to prevent inflammation and hyperpigmentation.

Consistency is key to achieving healthy glowing skin. Follow these tips regularly for clear, flawless skin that glows from within.  

With love,

Divya Agarwal

Team Plum

Be Good!

P.S. Is this your first time reading our newsletter? Subscribe and catch up on all our previous issues.

Easy tips for perfect cleanse!

30th Jul 2024

Hey Plumster,

Ever blamed your face wash for not giving you the desired glow-up? It may not be the product's fault, but in fact, how it’s used.

Cleansing your face daily is essential, but using your face wash correctly is key to cleanse your skin thoroughly.

So, in this“Beauty Simplified”issue, let’s look at 5 common mistakes you might make while using a face wash.

1. Not Following the 60-Second Rule

Massage your face wash onto your skin for at least 60 seconds, focusing on the sides of the nose and mouth.  

This allows the ingredients to penetrate properly and work effectively.

2. Using Hot Water

Hot water strips your skin of natural oils, leaving it dehydrated, irritated, and tight. 

Instead, opt for lukewarm water to open your pores without causing damage.

3. Washing Too Often

Experts recommend washing your face no more than twice a day. Over washing can lead to dryness and irritation.

Cleanse once in the morning and double cleanse before bed to maintain a healthy balance.

4. Washing with Dirty Hands

Always wash your hands before cleansing your face. 

Dirty hands can transfer bacteria and impurities to your skin, undoing all your hard work.

5. Not Using the Right Cleanser

Your skin might not be the same as your sister's. So no, you cannot steal her face wash! 

Choose a cleanser that suits your skin type—gel-based for oily skin, cream-based for dry skin, and gentle foaming cleansers for combination skin.

Read more about choosing the right face wash for your skin type here.

Cleansing your face of all impurities is the first step to achieving clear, healthy skin.

Done right, your skincare is half done!

So, keep these tips in mind while you wash your face the next time and see your skin change! 

With love, 

Divya Agarwal 

Team Plum 💜

Be Good!

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Plum's perfect 10 - a decade of being good

2nd Jul 2024

Hey Plumster,

We are celebrating our 10th birthday 🥳

A decade ago, Plum was born with a dream of bringing world-class beauty experiences to Indian consumers at affordable prices.

Thanks to your support and shared passion, Plum has flourished into a delightful brand that delights millions of Plumsters like you, every day.

Thanks a “ten” for being part of Plum's Perfect 10! Here’s to celebrating many more milestones in the years to come. :) 

For this special edition of "Beauty Simplified," let's take a delightful stroll down memory lane and celebrate our journey together.

2013: The Beginning of Something Beautiful

Back in 2013, Plum was born from a desire to bring honesty, transparency, safety, delight, and affordability to skincare.

Our vision was to spread the message of being good—to your skin, to the environment, and to yourself. 

Fun fact: When D2C wasn’t even a thing, we ventured into the unknown, driven by the belief that we could create something truly special. 

In all this, you might wonder why we are called Plum. 

Well, it just felt right—wholesome, delightful, and fun. Plus, it has that lovely English meaning besides being a delicious fruit!

Fun fact: The “plu” (the stylish “u” in our logo) was coined by Rob Hall, our talented UK-based designer.

Acknowledging Our Firsts: From Products to Customers

Our first customer was Roma from Delhi, who holds a special place in our hearts.

It took us almost a year to come up with our first product, the Hello Aloe Caring Day Moisturizer, and a few “performance” advertisements to get the first order. That feeling was magical and irreplaceable.

Soon after, our iconic Green Tea range made its debut, becoming a cult favorite! And now, there’s no looking back. 

The Science of Perfect Products

Creating the perfect product is our obsession. 

We blend science and nature to formulate products that meet your evolving skincare needs.

Fun fact: Our founder reads every single product review and acts on it to ensure we’re always improving and delivering the best.

What Makes Us Different? 

Apart from our top-quality formulations, our pioneering initiatives set us apart. We plan to give back all the love and admiration we have garnered from our Plumsters over the years. 

Remember Empties4Good? That was inspired by you, our thoughtful Plumsters, who wanted to recycle our packaging.

Similarly, Project Blackboard helped us spread goodness around. What is better than empowering the future of tomorrow?

Our commitment to girl child education is born from our desire to do good beyond skincare, with the support of all our precious customers. 

Growing Strong: Retail & Beyond

From our first store in Mumbai to now being available in 15 countries and across countless e-commerce platforms, Plum has grown, all because of your priceless love and support. 

Our retail presence has expanded significantly, and we couldn’t be more grateful. 

What's Next?

Innovation is in our DNA. Powered by your love and heightened expectations from us, we’re always exploring new ways to bring the best of science and nature to your skincare routine. 

The next decade holds even more exciting possibilities, and we can’t wait to share them with you. 

A Toast to 10 Years & Beyond

Ten years is a significant milestone, and you, dear Plumster, are a huge part of it. 

Here’s to another decade of being good to ourselves, our skin, and the planet. Thank you for being with us every step of the way.

YOU MATTER THE MOST!

We listen to you, Plumsters. Your feedback shapes our products and our brand. 

Our journey over the past decade has been driven by your needs, and we’re excited to continue this beautiful journey together. Keep sharing the love!

With love and gratitude,

Divya Agarwal

Team Plum

Be Good!

All about oil-free moisturizers!

26th Jun 2024

Hey Plumster,

That moistzers are essential for maintaining healthy, hydrated skin is well-known. 

However, when the monsoon humidity hits, your go-to, creamy or even lotion-y moisturizers can turn your skin into a greasy, sweaty mess.

Enter oil-free moisturizers—game-changers of hydration without the extra oiliness and unnatural shine.

In this edition of "Beauty Simplified," we're exploring the benefits of oil-free moisturizers. 

We'll cover what they are, who they’re best for, and why they're ideal for the warm and humid months ahead.

What is an Oil-Free Moisturizer?

Before science made it possible, moisturizers almost always had oils in them (or were oils themselves).

The primary mechanism of action was to prevent moisture loss from the skin by forming a water-repelling layer (also known as occlusion).

However, this can be a heavy, greasy affair especially in humid weather. 

An oil-free moisturizer, however, does exactly what it says on the label—it provides lightweight hydration, minus the oils.

These moisturizers typically have a water or gel base and are enriched with humectants like hyaluronic acid or niacinamide to lock in moisture without clogging pores.  

An oil-free moisturizer provides lightweight hydration.

Why choose oil-free moisturizers for the monsoons?

The combination of heat and humidity can trigger the overproduction of sebum, leading to oily, sticky skin.

Using a rich, creamy moisturizer in such conditions can make the problem worse.

In contrast, oil-free moisturizers are lightweight, absorb easily, and nourish your skin without adding extra oil, making them perfect for this season.

(Wondering if you need moisturizers this season? Click here to know the cruciality of moisturization, come rain or shine!)

Who can use an oil-free moisturizer?

If your skin conforms to any of the below categories, you would love an oil-free moisturizer!

Oily Skin: If you’re prone to shine, oil-free moisturizers can keep your skin hydrated without adding to the oiliness. 

Acne-Prone Skin: These moisturizers won’t clog your pores, helping to prevent breakouts.

Combination Skin: Balances the oily and dry areas of your face, providing just the right amount of hydration where you need it.

Anyone Needing Lightweight Hydration: If creamy moisturizers feel too thick in the humidity and heat, you need an oil-free option.

However, when shopping for skincare, ensure that the moisturizer you choose is lightweight, non-comedogenic, and tailored to your skin type.

Pro tip: Try a small amount first to see how your skin reacts.

Here are some reliable options to try:

Green Tea Oil-Free Moisturizer: Perfect for oily and acne-prone skin, packed with antioxidants, and designed to control sebum production.

2% Niacinamide & Rice Water Gel Cream: A lightweight moisturizer, enriched with rice water and niacinamide, it provides non-greasy moisturization while fading blemishes.  

Hydrate wisely and enjoy the glow without the grease.

With love,

Divya Agarwal

Team Plum

Be Good!

P.S. Is this your first time reading our newsletter? Subscribe and catch up on all our previous issues here .

Master the Monsoon: Tips for Oily Skin!

Hey Plumster,

9th Jun 2024

 Monsoon humidity can turn oily skin into a bit of a drama queen, right? 

 One moment you're glowing, the next you're shining! 

It's rather tricky to manage oily skin, particularly when coupled with humidity and heat. 

But don't worry—these insider skincare tips will help tame those tantrums.

 In this “Beauty Simplified” issue, let's explore why our skin gets greasy in humid weather and tips to manage it. 

Why Does Oily Skin Overreact in Humid Weather?

Humidity makes sebaceous glands (the helpful little glands under the skin that keep it moisturized) overactive, producing more sebum than needed. 

 This leads to oilier skin, clogged pores, and acne breakouts, especially in summer and monsoon.

 5 Practical Steps to Manage Your Skin in Monsoon

 1.Cleanse Thoroughly (But Gently)

•  Start with a gentle cleanser every morning to remove excess oil and impurities. 

Look for products with salicylic acid or green tea to control sebum without stripping natural moisture. 

 Too much of “squeaky clean” harsh cleansing can actually trigger the sebaceous glands into producing more sebum, making skin oilier!

• Before bed, double-cleanse your skin using a lightweight cleansing oil, followed by a gentle face wash.
• Incorporate toners to remove leftover product buildup, balance skin pH, and minimize pores.

2. Hydrate, Hydrate, Hydrate

• Use a lightweight, oil-free moisturizer with hydrating ingredients like hyaluronic acid or aloe vera to balance and nourish your skin. 

               Again, leaving skin too dry will lead to

               sebum over-production & imbalance.

• Consider a niacinamide-based moisturizer to regulate sebum production.
• Drink at least 8 glasses of water daily to flush out toxins and stay hydrated from within.

3. Maintain a Healthy Diet

• What you eat can impact your skin! According to experts, highly processed foods which are high in glycemic index, can increase acne breakouts and should be avoided.

Instead, drink plenty of water, and include fresh fruits, vegetables, pulses, and legumes in your diet.

• Avoid excessive sugar and fried foods and reduce intake of stimulants like coffee, tea, and colas, which can exacerbate oily skin. 

Yeah, we know it’s tough. But it’s worth it :)

 4. Use Blotting Paper

• Blotting paper can be your best friend in managing excess oil throughout the day. 

It might not control sebum production but can help absorb excess oil and keep your skin shine-free without disturbing your makeup.

 5. Opt for Light Makeup

• Heavy makeup coupled with sweat & sebum can clog your pores, causing acne breakouts. 

Pick light, waterproof makeup that allows your skin to breathe during heat and humidity, and always remove makeup before bed.

And that’s it. :)

 Stay radiant and shine-free all monsoon long with these simple tips and explore our range of oily skincare products here.

 With love, 

Divya Agarwal 

Team Plum 

Be Good!

 P.S. Is this your first time reading our newsletter? Subscribe and catch up on all our previous issues here
.

5 Simple tips to boost hair growth.

31th May 2024 

Hey Plumster,

 It's funny how hair effortlessly grows on your arms and legs, but it seems to take forever on your head, isn’t it? I get it.

That's why I'm here.  In this issue of “Beauty Simplified,” discover 5 simple, science-backed tips to boost hair growth and get longer, healthier hair that’s strong from the roots.

1.Oil massage = Scalp food

Think of your scalp as the soil from which your hair grows.  A healthy scalp leads to healthy hair growth!

Regular oil massages with nourishing oils like argan, coconut, olive, and jojoba boost blood circulation in the scalp, activating hair follicles and promoting growth.

Plum Tip - Massage your scalp with your fingertips for a few minutes every day.

This increases blood circulation, delivering more nutrients to your hair follicles.

Plus, it feels like a mini spa treatment at home!

2.Your Hair Loves Deep Conditioning!

Deep conditioning treatments and hair masks are essential for maintaining healthy hair growth.

They replenish moisture, repair damage, and strengthen your strands.

Treat your hair to a deep-conditioning mask once a week, and watch it thrive!

Plum Tip: For best results apply hair mask only on your hair strands (not on the scalp) and wash it off thoroughly with warm water.

3.The Secret Lies in Your Diet

Just like your body, your hair needs adequate nourishment to grow.

Eat a balanced diet rich in vitamins, proteins, and minerals.  Include leafy greens, nuts, seeds, fruits, and vegetables. 

Don’t forget B12 vitamins and biotin—your hair will thank you!

Plum Tip: Consider hair supplements to replenish nutrient deficiencies. 

However, always consult a healthcare professional first.

4. Happy You, Happy Hair!

A healthy lifestyle is key to hair growth. Stress, poor diet, lack of sleep, smoking, and insufficient exercise can all impact hair health.

Engage in stress-reducing activities like yoga, meditation, or dance classes to keep stress levels in check and promote hair growth.

Plum Tip: Adequate sleep, regular exercise, and a balanced diet are your hair’s best friends.

When your body is healthy, your hair can thrive too!

5. Hair Treatments

Hair growth treatments can give your hair the extra boost it needs. But do make sure you check that the ingredients are safe for long-term use before trying them out for yourself. 

Ingredients like anagain™, redensyl™, rosemary, and ginseng are well proven to support hair health and stimulate growth, without side effects.

Plum Tip: Consistency is key to visible results.

Apply your hair growth serum twice daily without fail and stick to the regime for as long as is recommended.

 And use gentle shampoos to accompany this regime.

 At Plum, we’re proud to have developed a hair growth serum with clinically proven actives, rosemary and ginseng. It enhances scalp and follicular health and boosts hair growth.

For more detailed hair growth tips, do head over to our blog!

 With love,

Divya Agarwal

Team Plum

Be Good!

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Are sulphates bad? Here’s what you need to know!

24th May 2024

Hey Plumster,

 You’ve likely heard the advice to avoid sulfates in face washes and shampoos, as they can dry out and irritate your skin and hair.

But is this really true?

 Let’s dig into the facts.

 The real deal on sulphates.

 Sulphates aren't inherently bad. In fact, they can be beneficial for your skin and hair when used correctly.

 Curious to know how?

 Let's break it down in this issue of “Beauty Simplified”.

 What are sulphates?

 Sulphates are surfactants or detergents that act like tiny cleaning agents, giving you a thorough cleanse. 

 They’re known for their powerful cleaning abilities, helping remove grime, dirt, impurities, and oil from your skin and hair.

 The two most commonly used sulphates in cleansing formulations are:

  🧴SLS (Sodium Lauryl Sulphate): 

SLS is a highly effective cleanser that can sometimes be a bit harsh, potentially stripping away natural oils and leading to dryness or irritation.

 🧴SLES (Sodium Laureth Sulphate): 

SLES (the E is from the LaurEth, instead of Lauryl – note the nuance!) is the gentler and more polite cousin of SLS. 

 It cleans effectively without compromising your skin's delicate moisture balance.

It helps create a luxurious lather, leaving you feeling clean and refreshed.

 But are sulphates the enemy?

 Not necessarily!

 SLES can be a fantastic choice for those seeking a thorough cleanse without sacrificing comfort, even for people with sensitive skin.

 However, the confusion around sulphates and the demand for gentler cleansers has led some brands (including us) to provide sulphate-free options.

 But a sulphate-free formula doesn’t always mean better.

 It’s all about the entire formula and how it’s made, rather than just what’s present or absent in the product.

So which one should you use: sulphated or sulphate-free?

The best cleanser for you depends on your needs and preferences. 

 Your skin type and lifestyle are also some factors you must consider while choosing cleansers for you.

Whether it’s shower gels, face washes, or shampoos, look for products that:

• Contain skin-loving ingredients, regardless of their sulphate content.
• Effectively cleanse your skin and scalp without stripping away essential oils.

My recommendations from Plum:

Explore cleansers with SLES (the good guy) like:

• Green Tea Pore Cleansing Face Wash
• Coconut Milk & Peptides Shampoo

These will make your skin and hair squeaky clean, removing dust, oil, and humidity without compromising your skin!

 But, if you prefer sulphate-free, you can try the 

• 1% Salicylic Acid Face Wash or
• Olive & Macadamia Shampoo

for gentle yet effective cleansing!

Head over to our detailed blog to know more.

Stay fabulous,

With love,

Divya Agarwal

Team Plum

Be Good!

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Tips to choose sunscreen for oily skin

10th May 2024

Hey Plumster,

Navigating the world of skincare for oily skin can feel like a never-ending quest for the holy grail, right? Oily skin is like a party where the sebaceous glands RSVP'd for way too many guests, resulting in an excess of sebum. Cue the enlarged pores, breakouts, and that ever-gleaming T-zone! 

And with all of the above happening, do you really need sunscreen? Absolutely! Sunscreen is your bestie in the battle against UV rays, even for oily skin. But how do you choose the right one? Don’t worry, I’m here to help. In this edition of Beauty Simplified, let’s learn about the causes of oily skin and how to find the right sunscreen. 

What is meant by oily skin?

Oily skin is caused by overactive sebaceous glands, which produce more sebum than necessary. It could be due to genetics, hormonal fluctuations, diet, and skincare habits.

And how do you know if you have oily skin? If you struggle with enlarged pores, acne breakouts, and a persistently shiny complexion, especially in the T-zone (forehead, nose, and chin), then your skin type is surely oily. 

So, do you need sunscreen if your skin is oily?

Absolutely! Contrary to popular belief, oily skin is not immune to sun damage. With oily skin, you are equally vulnerable to sunburn, premature aging, and other adverse effects of UV rays. Therefore, you need to find a sunscreen that protects your skin without aggravating oily skin problems.

How to choose a sunscreen for oily skin

When selecting a sunscreen for oily skin, ensure it checks the following boxes:

- It is lightweight and easily absorbed into the skin.

- It does not leave a white cast.

- It contains skin-loving ingredients like green tea, cica, niacinamide, etc.

- It offers broad-spectrum protection and gives a matte finish.

And now that you have found the tips for choosing the right sunscreen for oily skin, don't forget to slather on that SPF goodness daily and keep the reapplications rolling every 3 hours for maximum protection. :) 

For more sunscreen savvy, read the detailed blog here.

With love,

Divya Agarwal

Team Plum

Be Good!

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The simple yet effective hair care routine and tips for you!👇

3rd May 2024

Hey Plumster,

If there's one hair woe we've all faced, it's the battle against unmanageable hair. And when summer is at its peak, the struggle gets even more real.

With humidity and rising temperatures, it's no surprise that your hair decides to go its own way, sometimes leaving you with a rough, tangled mess.

But let’s look at the silver lining, a good hair care routine can help tame those summer frizzies and keep your locks nourished and healthy even in this scorching heat. 

So, in today’s issue of “Beauty Simplified”, I am here to discuss 

A great hair care routine

💆Step- 1: Oil your hair, come rain or shine

When the summer heat dries out your strands, your favorite oil ‘champi’ can work wonders. This age-old tradition strengthens your roots, encourages hair growth, and gives a natural shine to your hair. 

Opt for lighter oils like coconut, olive, or onion to combat the summer heat. And remember, a couple of hours before shampooing is all you need to give your hair the nourishment it craves. Avoid leaving it on overnight. 

💆Step- 2: Gentle cleansing is the key

Gently cleanse off all the dirt and grime from your hair with a mild shampoo that cleanses without stripping away your hair's natural oils. Look for ingredients like coconut milk, peptides, and ceramides for a nourishing cleanse. 

Ideal frequency to wash your hair, you ask? There’s no right answer. Ideally, washing your hair two to three times a week is sufficient. But if your scalp gets too sweaty, you can wash it more often

💆Step- 3: Condition, condition, condition

A good conditioner not only hydrates but also helps keep frizz at bay. Focus on the ends, and treat yourself to a weekly hair mask with ingredients like avocado or coconut oil for some extra TLC.

💆Step- 4: Seal in moisture and shine with a hair serum

Finish off your hair care routine with a nourishing hair serum with ingredients like hibiscus, coconut, etc. Not only does it detangle and moisturize, but it also adds that extra shine for a flawless finish.

Summer Hair Care Tips

🪮 Brush your hair in gentle strokes to avoid breakage.

🪮 Minimize heat styling to protect your locks.

🪮 Schedule regular trims to keep split ends at bay.

🪮 Rinse with cold water for added shine.

🪮 Maintain a balanced lifestyle for healthy hair from within.

🪮 Opt for loose hairstyles and satin accessories to minimize friction and frizz.

🪮 Give your hair a breather by air-drying between washes to prevent fungal infections and breakage.

Just a few tweaks in your routine can go a long way to maintain your hair health in summer too! To know more, head over to the detailed blog. Also, find some curated hair care products here. 

Stay fabulous,

With love,  

Divya  

Team Plum  

Be good!

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The game-changer in your skincare routine: Face toners. 

26th April, 2024

Hey Plumster,

In an ever-evolving world of skincare, finding the secret to healthy, glowing skin is definitely tricky.

Therefore, as your friend and a beauty advisor, I strive to arm you with important yet basic beauty knowledge that you need for a confident, radiant you through our weekly newsletter ‘Beauty Simplified’. 

So, for today’s issue, I want to start with a question: is a face toner included in your skincare routine? 

If not, it's time to level up. Because, trust me, this isn't just another step; it's a game-changer.

What are skin toners?

Toners play a crucial role in keeping your skin healthy, hydrated, and fresh.

They are water-based liquids that cleanse and reduce the appearance of open pores.

Moreover, they absorb quickly and help refresh your skin by removing any leftover dirt, oil, or makeup residue. 

The result: Your skin feels clean and nicely prepped for the rest of your skincare routine. 

But wait, there's more!

Toners aren't just about cleansing. They also pack a punch of other benefits:

Benefits of face toners

✅They minimize pores: Toners can help minimize the appearance of pores and boost hydration.

Many toners contain astringents that help regulate oil production and tighten pores, leaving your skin oil-free and non-greasy.  

✅They restore pH balance: Our skin has a natural pH between 4.8 and 5.5.

External aggressors like pollution and harsh cleansers can mess with this balance, making your skin feel oily or dry.

Toners help restore that healthy balance, giving you a natural glow.

Choosing the right toner for your skin

Be it oily or mature, sensitive or normal skin, a suitable toner for your specific needs can elevate your skincare game.

🧴For oily skin, astringent, green tea and salicylic acid-containing toners are your BFFs. Niacinamide is also a great option if you’re seeking to tackle blemishes.

🧴Mature skin can significantly benefit from toners with antioxidants and hydrating ingredients. 

🧴Sensitive and dry skin - Pick toners with ingredients like rose water, aloe vera, and hyaluronic acid.  

🧴For normal skin, you can pick up the multitasking niacinamide toner that will help brighten the skin too!

Now that you know the ABCs of face toner, here’s how to use them. 

The right way to use a face toner. 

You can use a face toner in two ways:

Ready to give face toners a try? 

Explore our curated selection of premium toners, meticulously chosen to cater to every skin type and concern.

With a little help from these skincare superheroes, luminous, glowing skin is within reach.

Here's to your skincare journey, Plumster! Let's unlock your skin's full potential, together.

With love, 

Divya Agarwal

Team Plum

Be Good!

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