at the heart of everything we do, is chemistry with heart.
what we stand for.
we chase balance. clarity. calm. confidence.
all the real things skin needs & people want.
100% vegan. 100% science-backed. always have been, always will be.
so,we make sure there’s chemistry between actives and empathy, claims and honesty, and packaging and responsibility.
why we have chemistry.
we believe skincare is more than a routine; it’s a relationship. between you & your skin. between ingredients & results. between what science proves & what you truly feel.
when we began in 2013, our vision was clear – create formulas that put skin first. thoughtfully chosen ingredients, tested with care & made to last beyond short-lived promises. from day one, it’s been about building trust, one honest formulation at a time.
more than skin.
Plum is also powered by people.
built on feedback, love letters & shared shelfies.
you’ve told us what works, kept us honest & made this more than a brand, a bond. we don’t take that lightly. and that makes us create for real skin, real hair & real people.
our journey(so far)
where we're headed.
we’re still formulating. still testing. still asking questions.
still choosing patience over pressure. still making sure every new launch feels like something you want to come back to. because science evolves.
skin & hair needs changes.
and so do we.
but what doesn’t change is why we started. and who we’re here for.
we’re Plum. we make products that work. and you just get it.
that’s chemistry. that’s about us.
