1. Entry Eligibility & Participation Terms
A participant needs to fulfil the following criteria:- Needs to be over the age of 18
- Needs to be a citizen of India
- Should be a graduate or pursuing their final year of degree and awaiting results
- Should have a keen interest in the beauty industry
- Public Instagram profile/YouTube video
- Usage of the #PlumSquad sticker
- Tagging of Plum social handles: @plumgoodness & usage of the hashtag #PlumSquad
2. Judging & Selection Criteria
The following are must-haves for qualified entries:- Usage of the #PlumSquad sticker
- Tagging of Plum social handles: @plumgoodness & usage of the hashtag #PlumSquad
- Submission of the entry on here The judging parameters are as follows:
- Concept and relevance of the video
- Quality of content & execution
The shortlisting process will begin after the last date of the contest. The shortlisted candidates will be contacted via e-mail or a phone call for one-on-one interviews. Up to five winners will be a part of the Plum Squad. The selection process will be at the discretion of the brand team at Plum Goodness and their decision will be final and binding.
3. Details of the Prize
The Plum Squad will be entitled to the following:- A full-time job in the Plum Marketing team at Plum Headquarters, Thane
- Salary and other perks as per company policy
- A chance to be the face of Plum & star in brand videos
- Backstage access to our labs, launches & behind the scenes action
- First access to trials of newly launched Plum products, extra discounts, free goodies and more!
4. Schedule of the contest
The following is the schedule of the contest:- The contest will open on 20th January 2022
- The deadline for entry submission is 6th February, 2022, 11:59pm
- Any extension in deadline will be announced on Plum’s Instagram channel.
- The shortlisting process will begin after the last date of the contest. The shortlisted candidates will be contacted via e-mail or a phone call for one-on-one interviews on or before 1st March 2022.
- The interviews of the shortlisted candidates will commence with the Brand team & HR from 2nd March 2022
- Post the closure the interview round, the final offers will be rolled out to up to 5 candidates by 31st March 2022
- The selection process will be at the discretion of the brand team at Plum Goodness and their decision will be final and binding
5. Job description and offer
The selected candidates will be on-boarded in a full-time role as Marketing Executive in the Brand Marketing team at Plum Goodness and will assume the following responsibilities:- Conceptualize, create & post social posts, stories, Reels and other such content on Plum’s social media channels
- Help craft brand communication across our social platforms
- Work alongside a team of young marketing professionals and collaborate with other teams such as customer service in achieving our marketing and business objectives across categories
- Write high-engagement content that connects with our TG in keeping with the brand language
- Be a contributing member in brand & product marketing brainstorms on special campaigns, new launches etc.
- Be up to date with trending formats and fads & trends in the beauty industry that may influence Plum’s current and future products
- Create & maintain social media calendars
- Monitor social media targets on a daily basis in accordance with the brand’s goals and targets
