2% Alpha Arbutin & Hyaluronic Acid Tan Fading Face Serum For All Skin Types

Plum's 2% Alpha Arbutin & Hyaluronic Acid Face Serum delivers multiple skin benefits. Alpha Arbutin inhibits melanin production to fade tan, dark spots, and hyperpigmentation while evening out skin tone. Hyaluronic Acid provides deep hydration, plumping the skin and improving elasticity. Yuzu Lemon brightens the complexion, and Licorice soothes and calms irritated skin. Together, these ingredients make it a comprehensive brightening and hydrating serum suitable for all skin types, including sensitive skin.

Yes. Alpha Arbutin is one of the most effective and gentle ingredients for fading tan and pigmentation. It works by inhibiting tyrosinase — the enzyme that triggers melanin production — thereby reducing existing tan and preventing further darkening. Plum's 2% Alpha Arbutin Serum is clinically proven to reduce tan in as little as 14 days. With consistent use, it visibly fades hyperpigmentation, dark patches, and uneven skin tone caused by sun exposure.

Yes. Dark spots and acne marks are caused by excess melanin produced during and after inflammation. Alpha Arbutin directly targets this by regulating melanin synthesis — making it effective for both post-acne marks and sun-induced dark spots. When used consistently twice daily, Plum's 2% Alpha Arbutin Serum gradually fades dark spots, acne scars, and residual hyperpigmentation, revealing a progressively clearer and more even-toned complexion.

Yes. Alpha arbutin serum followed by a hydrating moisturizer can form the perfect base for your makeup.