Shop Best Skin Care Products for Women & Men Online in India

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FAQ

What are the essential skincare products?

The main skincare products include cleansers, toners, serums, moisturizers, and sunscreens. Each serves a unique purpose, from cleansing dirt, soothing skin, locking hydration, and offering sun protection.

What are the must-have skincare products for beginners?

Beginners should start with a gentle cleanser, a mild moisturizer, and sunscreen. Optionally, a light serum that helps target concerns like dullness or uneven tone. This simple trio covers cleansing, hydration, and protection, the basic foundation for healthy skin.

How to use skincare products correctly?

Start with a clean face. Use cleanser first, then toner, followed by serum, moisturizer, and sunscreen in the day. Apply each product gently and give a few moments between products so that skin absorbs them properly before putting on the next layer.

What is the correct order to apply skincare products?

Use products in order of lightest to heaviest consistency: cleanser → toner → serum → moisturizer → sunscreen (in morning). This ensures better absorption and effectiveness.

How to layer skincare products for best results?

After cleansing and toning, apply serum while the skin is slightly damp for better penetration. Then layer moisturizer to seal in hydration. At night, you should skip sunscreen; just follow cleanser → serum → moisturizer.

How to store skincare products properly?

Store them in a cool, dry place away from direct sunlight and heat. Always seal the caps tightly. This helps preserve activities like vitamin C and niacinamide, and prevents products from deteriorating.

Can I use the same skincare products for day and night?

Yes, but with some exceptions. Gentle cleansers and lightweight moisturizers can work both times. For daytime, always add sunscreen. At night, you might choose richer creams or serums with actives, and skip sunscreen.

What are the best skincare products to use before makeup?

Use a face serum, followed by a light moisturizer (to hydrate), and follow with sunscreen or primer. This preps skin, smoothens texture, and helps makeup apply evenly, while protecting skin.

What are the best skincare products for glowing skin?

Serums with brightening actives (like niacinamide, vitamin C, rice water) and hydrating moisturizers are most effective to get bright skin. Regular use of these improves tone, reduces dullness, and brings out a natural glow.

How do I find the best skincare products for my skin type?

Identify your skin type: oily, dry, combination, sensitive, or acne-prone. Then pick products labelled for that type (lightweight and oil-free for oily skin; ceramide-rich for dry; gentle and fragrance-free for sensitive skin). Read ingredient lists and customer reviews to make an informed pick.

How to choose skincare products for women?

Women’s skin often faces hormonal fluctuations, pigmentation, and dryness. Choose a balanced routine: gentle cleanser, hydrating moisturizer, brightening serum, and sunscreen. Adjust based on your skin’s reaction; consistency matters more than heavy routines.

What skincare products should men use?

Men can use basic products like cleanser, a lightweight moisturizer, and sunscreen. If skin is oily or acne-prone, oil-free gels and serums that control sebum work well. Skincare routines don’t need to be gender-specific, just type- and concern-specific.

When should I add vitamin C to my skincare routine?

Vitamin C can be introduced once your skin barrier is stable (after basic cleansing and moisturizing). It’s often used in a morning routine before sunscreen to help fight pigmentation and improve glow.

How often should I update my skincare routine?

Update your routine if your skin’s needs change, e.g., with seasons, skin sensitivity, or ageing. A simple reassessment every 3–6 months helps.

How often should I replace my skincare products?

Replace skincare products once they expire or start changing in texture/colour/scent. As a rule, check expiry dates and avoid using products beyond their recommended shelf-life for safety and efficacy.

Skincare products for healthy, glowing skin

Whether you’re looking to brighten, hydrate, or protect your skin, the right skincare products are of utmost importance.

At Plum, our skincare range is formulated to deliver nourishment, balance, and glow. From gentle cleansers that wash away impurities without stripping off natural oils to powerful serums and moisturizers that lock in hydration, our range is designed to support your skin’s natural function.

If you desire a skin that feels soft, fresh, and luminous every day, shop for good skincare products online or offline as the first step.

Benefits of using skincare products

Using dedicated skincare products does more than just give you a glow; it also helps you maintain your skin’s health.
Cleanser and toner help keep your pores clean and skin smooth; serums often deliver targeted benefits like brightening or barrier repair; moisturizers lock in hydration and prevent dryness; and sunscreens shield you from harmful UV damage.
Over time, consistent use can improve skin texture, even out tone, reduce breakouts, and help maintain elasticity and youthful glow.
In short, investing in the right skin care products can transform dull, stressed skin into healthy, balanced skin.

Tips for choosing the best skincare products online

Not every product will give you the desired results. Therefore, when you buy skincare products online, always check whether the product suits your skin type and concerns.
Look for ingredient lists to ensure they contain nourishing and gentle ingredients and avoid harsh chemicals. It is always better to opt for gentle, dermatologically approved formulations.
Moreover, before you shop, read reviews and check how other users with a similar skin type have fared.
Confirm if the brand is transparent about what’s inside the pack. The best skincare products balance natural activities with proven science.

Lastly, always buy from the official sites or reputable e-commerce websites to avoid getting expired or tampered items.

Here’s how you can take your pick

Face wash - Choose a gentle face wash that cleanses without stripping your skin. However, for ingredients, consider your skin type.

Toner - Pick an alcohol-free toner that balances your skin and preps it for better absorption of the next steps

Serum- As per your skin type, select a serum targeted to your specific concern- glow, blemishes, hydration, acne, or barrier support.

Moisturizer- Go for a moisturizer that locks in hydration and suits your skin’s oil levels and texture, without being sticky or tacky.

Sunscreen- Always choose a broad-spectrum sunscreen with SPF 30+ that feels comfortable for daily wear.

Plum has a wide range of skincare products, ranging from cleansers, cleansing balm, toners, face serums, moisturizers, and sunscreens.

Key ingredients featured in our skincare range

Our skincare range combines clean, vegan formulas with powerful activities and nourishing botanicals.
Expect science-backed ingredients like rice water and niacinamide for brightening and even tone; ceramides and peptides to strengthen the skin barrier, hyaluronic acid for deep hydration; vitamin C for glow and pigment control; salicylic acid for exfoliation and pore cleanse, and green tea and botanical extracts to soothe and calm skin.
These key ingredients help address a wide range of skin needs, from Pigmentation and barrier support to oil control and glow, to deliver visible results over time.

Plum’s skincare products for every skin type

Skincare products for oily skin

For oily skin, we offer lightweight, gel-based, gentle cleansers that cleanse excess oil without drying out the skin. Serums with potent actives like salicylic acid and niacinamide help control acne and fade acne scars, respectively, while oil-free moisturizers and gel-creams provide hydration without heaviness.

Skincare products for dry skin

If your skin feels tight or flaky, our moisturizers enriched with ceramides reinforce the skin barrier, and hyaluronic acid restores hydration. Creamy cleansers and nourishing night creams help retain moisture overnight, leaving skin soft, supple, and comfortable.

Skincare products for combination skin

Combination skin often needs a balance- oil control where skin gets greasy, and hydration where it’s dry. Our range mixes lightweight toners, balanced moisturizers, and serums to address both needs without overburdening the skin.

Skincare products for sensitive skin

For sensitive skin, we offer gentle, barrier-repair moisturizers with ceramides and peptides, and calming formulas that avoid harsh chemicals. These products help soothe sensitivity, reduce irritation, and maintain skin health over time.

Skincare products for acne-prone skin

Acne-prone or blemish-prone skin benefits from gentle cleansers, lightweight serums, and oil-free moisturizers. Our formulations often include clarifying actives and non-comedogenic ingredients to cleanse pores, reduce breakouts, and calm inflammations, all without stripping the skin’s natural balance.

Plum’s bestselling skincare essentials

Bestselling products for women & men

Our all-time favourite serum - Niacinamide Face Serum - remains a bestseller for good reason. It brightens from first use and offers instant hydration, making it the cult-favourite acne marks fading serum. Pair it with a lightweight moisturizer or toner, and you have a simple yet effective routine for both women and men.

Other crowd-favourites include the Uncontended #1 best-selling 3% Niacinamide Face Toner with Rice Water, moisturizers, and SPF creams, all formulated to suit a wide array of skin types, so everyone can build a skincare routine tailored to their skin’s needs.

Here are some of the best-selling products you must try:

Face wash:

Green Tea Pore Cleansing Face Wash

2% Niacinamide & Rice Water Simply Bright Face Wash

Plum 1% Salicylic Acid Clearly Gentle Gel Face Wash with Blueberry

Oat & 1% Ceramide Barrier Care Face Wash

Toner:

CeraSense™ Milky Toner with Ceramides & Peptides

3% Niacinamide Face Toner with Rice Water

Serum

10% Niacinamide Face Serum with Rice water

Calendula & 10% Vitamin C Barrier Boosting + Glow Serum

Moisturizer

CeraSense™ Moisturizing Cream with Ceramides & Peptides

2% Niacinamide & Rice Water Gel Cream

Green Tea Oil-Free Moisturizer

Sunscreen

Niacinamide & Rice Water SPF 50 PA+++ Hybrid Sunscreen

Green Tea & Zinc Super-Matte Sunscreen Gel | SPF 50 PA ++++| SPF for Oily Skin

Plum Oat & Ceramide Complex 100% Mineral Sunscreen

Why choose Plum’s skincare products?

Plum Goodness stands out as a 100% vegan, cruelty-free brand combining clean, natural ingredients with science-backed activities to deliver real results.

We avoid harmful parabens, petrochemicals, SLS/SLES, and synthetic fragrances, making our skincare gentle yet effective. Choosing Plum means committing to skin health, environmental care, and ethical

✨FREE full-size face wash above ₹999✨

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