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Green Tea Pore Cleansing Face Wash
Fights Pimples | Controls Excess Oil | Unclogs Pores
Oily Acne-prone Combination Skin₹275.00Unit price /Unavailable -
Hawaiian Rumba Shower Gel by Plum BodyLovin'
SLS-Free | Hydrating Formula | Fresh Beachy Fragrance | Aloe-Infused Body Wash
All Skin Types₹380.00Unit price /Unavailable -
E-Luminence Simply Supple Cleansing Balm For Normal, Dry Skin
Moisturizes While Cleansing | Gentle Makeup Remover | Soft & Supple Skin
all skin types₹545.00Unit price /Unavailable -
Fights Pimples & Controls Excess Oil
₹467.00₹550.00(15% off)Unit price /Unavailable -
1% Encapsulated Salicylic Acid Foaming Face Wash
Fights Acne | Controls Oil | Smoothens Skin
all skin types₹325.00Unit price /Unavailable -
Chamomile & White Tea Revival Face Wash
Anti-Inflammatory | Fights Sun Damage
all skin types₹495.00Unit price /Unavailable -
Coconut Milk & Peptides Shampoo
Softens Strands | Nourishes Hair
All hair types₹399.00Unit price /Unavailable -
Orchid You Not Shower Gel by Plum BodyLovin'
SLS-Free | Hydrating Formula | Citrusy-Floral Fragrance | Aloe-Infused Body Wash
All Skin Types₹380.00Unit price /Unavailable -
Saffron & Papaya Glow Bright Face Wash with Vitamin B5
Enhances Glow | Brightens Skin | Gently Exfoliates Dull Skin
All Skin Types₹249.00Unit price /Unavailable -
Vitamin C Foaming Face Wash with Mandarin
Boosts Glow | Fades Dark Spots | Fights Hyperpigmentation
all skin types₹375.00Unit price /Unavailable -
Drivin' Me Cherry Shower Gel by Plum BodyLovin'
SLS-Free | Hydrating Formula | Sweet Cherry Fragrance | Aloe-Infused Body Wash
All Skin Types₹380.00Unit price /Unavailable -
Coconut Milk & Peptides Shiny Hair Combo| Shampoo, Conditioner
Enhances Shine |Strengthens Strands
₹615.00₹724.00(15% off)Unit price /Unavailable -
Chamomile & White Tea Revival Face Wash
Anti-Inflammatory | Fights Sun Damage
Combination Normal Slightly Dry Skin₹350.00Unit price /Unavailable -
Hibiscus & Ceramides Long & Healthy Shampoo
Boosts Hair Growth | Prevents Split Ends
Medium to Long Hair₹349.00Unit price /Unavailable -
Trippin Mimosas Shower Gel by Plum BodyLovin'
SLS-Free | Hydrating Formula | Citrusy Fragrance | Aloe-Infused Body Wash
All Skin Types₹380.00Unit price /Unavailable -
Feelin' So Rose Shower Gel by Plum BodyLovin'
SLS-Free | Hydrating Formula | Musky Rose Fragrance | Aloe-Infused Body Wash
All Skin Types₹380.00Unit price /Unavailable -
₹1,080.00
₹1,350.00(20% off)Unit price /Unavailable -
Hemp Cleansing Oil with Squalane & Bisabolol
Removes Makeup & Impurities | Strengthens Skin Barrier | Soothes Skin
All Skin Types₹525.00Unit price /Unavailable -
1% Oat & Allantoin Deep Nourish Face Wash
Strengthens Barrier | Non-drying | Creamy Cleanser
all skin types₹249.00Unit price /Unavailable -
2% Niacinamide & Rice Water Simply Bright Face Wash
Brightens & Softens Skin | Gently Cleanses | Non-drying Formula
all skin types₹299.00Unit price /Unavailable -
Everythin' Plum Shower Gel by Plum BodyLovin'
SLS-Free | Hydrating Formula | Peppy Fruity Fragrance | Aloe-Infused Body Wash
All Skin Types₹380.00Unit price /Unavailable -
Turmeric & White Clay Acne Action Face Wash
Fights Acne | Controls Excess Oil | Reduces Tan
all skin types especially oily acne-prone skin₹249.00Unit price /Unavailable -
Coconut & Peptides Strength & Shine Combo | Shampoo, Conditioner, Hair Mask, Hair Serum
Enhances Shine|Strengthens Strands
₹1,311.00₹1,749.00(25% off)Unit price /Unavailable
Frequently Asked Questions
What is a cleanser?
A cleanser is a skincare product designed to remove impurities, oil, and dirt from the skin.
How to use cleanser on the face?
Apply a small amount of cleanser on damp skin, gently massage, then rinse with lukewarm water.
When to use cleanser?
Cleansers are best used in the morning and evening to keep the skin fresh and clean.
What is the use of cleanser?
A cleanser removes impurities, helping maintain a clear complexion and prepares the skin for other products.
What is the best cleanser to use?
The best cleanser for you depends on your skin type and concerns, whether it’s hydration, oil control, or brightening. Plum has the best cleansers formulated with high-quality ingredients that are cruelty-free, vegan, and safe.
Is cleanser the same as face wash?
While they’re similar, face wash is generally more useful when used alongside makeup removers to deeply cleanse the skin.
Can I use a cleanser every day?
Yes, most cleansers are gentle enough for daily use.
A good face cleanser is the first and foremost step of any effective skincare routine. It removes dirt, oil, impurities, and makeup from your skin. It also purifies the skin while preparing it to absorb the benefits of the rest of your skincare products.
Features of skin cleansers
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Purifies skin: The best facial cleansers remove dirt, oil, and buildup, leaving behind a refreshed canvas.
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Maintains skin hydration: The best facial cleansers are non-drying, do not rupture the natural moisture, strengthen the skin barrier, and prevent stripping away essential moisture.
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Prepares the skin for further routine steps: By removing impurities, cleansers allow other products, like serums and moisturizers, to work more effectively.
Ingredients of a good cleanser
It's imperative to consider the ingredients and suitability for your skin while choosing the right cleanser. Here are some ingredients that help enhance a cleanser’s effectiveness:
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Hyaluronic acid: It helps draw and retain moisture in your skin. Often infused in a cleanser for dry skin, it keeps skin soft and nourished.
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Salicylic acid: The best ingredient for oily and acne-prone skin, salicylic acid clarifies pore-clogging impurities and reduces breakouts.
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Aloe vera: Soothes and hydrates, making it a perfect addition as a cleanser for all skin types.
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Vitamin C: Known for its glow-boosting properties, Vitamin C in a face cleanser for glowing skin can help even out skin tone.
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Niacinamide: Niacinamide helps brighten skin while fading blemishes resulting in clear, bright skin.
How to select the right face cleanser
To pick the best cleanser for your skin, here are some factors you must consider:
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Cleanser formulations: Considering your skin type, you can look for foaming cleansers, gel cleansers, or creamy cleansers. A foaming cleanser is great for a refreshing, deep clean, for oily skin, creamy formulations for dry skin, and gel formulations for acne-prone skin.
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Based on skin type: Different cleansers work best for different skin types. For example, a cleanser for all skin types is gentle enough for everyone, while specialized options include cleansers for dry skin or cleansers for blackheads.
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Based on skin concerns: You can opt for specific cleansers for your needs. For example, a cleanser for blackheads would help unclog pores and prevent acne. Similarily, a face wash for glowing skin would reduce dullness from your face.
How to use a face cleanser effectively
Knowing how to use a cleanser properly is key to achieving its full benefits. Following are some of the tips for effective use of your cleanser:
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Apply a small amount of cleanser on damp skin, and gently massage it in circular motions for at least 60 seconds for a deep cleanse.
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Cleanse twice a day—morning and evening to clear off all the dirt. But if you have very dry skin, avoid overcleaning.
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For a nighttime skincare routine, opt for double cleansing (using an oil-based cleanser first, followed by a water-based one).
Best cleanser for women and men from Plum
Each cleanser in Plum’s collection is thoughtfully formulated to give your skin the balance it deserves, making it easy to find your daily facial cleanser.
A good skin cleanser is more than just a product—it’s the first step to achieving healthy, radiant skin. With so many formulations and ingredients available, there’s a face cleanser out there for every skin type and concern. So, explore all and choose wisely based on your skin type and concern.