Read our founder, Shankar's scientific, easy-to-understand take on a vexing skin care debate: should face oils be used before or after using moisturizers? 

 Alright. You have a bottle of oil in front of you. What do you do with it? The answer: it depends. On whether it is a face oil or an essential oil. And they are very, very different. Read on to f...

For your skin, winter has to be one of the toughest seasons to get through. Lower moisture levels, continued UV exposure, higher pollution levels, and a host of other factors tend to make it toug...

Serum - Moisturizer - Face Oil: Which one should you use? If you’re updated on the basics of the ideal skincare routine, you will know that it prescribes the use of facial serum, face oil and mois...

Going face masking but not sure how to choose between sheet masks, clay masks and everything in between? No worries, here's your very own, ever-so-handy face mask guide! Read on...

What is ‘pH balance’ with respect to my skin? How does pH help my skin? Can a disturbance in this balance contribute to premature ageing? Can external factors (e.g., pollution, water quality) dist...

"Is there a difference between a cleanser & a face wash?", "When should I use what?", "Should I use both?" - have these questions cropped up in your mind at some point? You're not alone! We ge...

Hello Beauties! Summer doesn’t seem to be leaving us anytime soon. And even where the Rain Gods have started showering their blessings, no matter how hard you try, you can’t escape sun exposure....

Hellooo people! This post is dedicated especially to all of you out there with oily (or tending towards oily) skin. We have had several Plum users writing in to ask what's the "right way" to pract...