Going face masking but not sure how to choose between sheet masks, clay masks and everything in between? No worries, here's your very own, ever-so-handy face mask guide! Read on...

What is ‘pH balance’ with respect to my skin? How does pH help my skin? Can a disturbance in this balance contribute to premature ageing? Can external factors (e.g., pollution, water quality) dist...

Our beauty expert gives you her scientific take on pores. Stuff like: what are open pores, can they be shrunk or closed, does age have anything to do with it, and last but not the least, what you ...

"Is there a difference between a cleanser & a face wash?", "When should I use what?", "Should I use both?" - have these questions cropped up in your mind at some point? You're not alone! We ge...

Hello Beauties! Summer doesn’t seem to be leaving us anytime soon. And even where the Rain Gods have started showering their blessings, no matter how hard you try, you can’t escape sun exposure....

Hellooo people! This post is dedicated especially to all of you out there with oily (or tending towards oily) skin. We have had several Plum users writing in to ask what's the "right way" to pract...

Winter is my favourite season (in India, that is). Nice weather, warm smiles, hot tea, fresh food…a long list of things to look forward to. But one thing that we're all worried about, is how dry o...

You've probably heard the terms "CTM" or "CTMP" being tossed around by skin care advisors. But there are few resources that capture this essential skin care routine in a simple, easy-to-understan...

Getting to know your skin is the first step to taking good care of it. We have all been guilty of taking our skin for granted at times - exposing it to the elements, not listening to early signs,...