What is SPF in sunscreen? Is it different from PA? Let's find out!
7 min
difference between spf and PA

What is SPF in sunscreen? Is it different from PA? Let's find out!

Do you know what is SPF in sunscreen or what does PA +++ mean? Picking a sunscreen will get a whole lot easier when you understand sunscreen's labels. Learn some basics about these terms in this b...
Why rice water and niacinamide make a perfect pair for skin brightening
7 min
benefits of rice water

Why rice water and niacinamide make a perfect pair for skin brightening

Rice water and niacinamide on their own can fade blemishes and improve skin texture. But what if you used them together? Know about the benefits of rice water and niacinamide for your skin in this ...
Skincare ingredients celebrities love!
9 min
Active ingredients

Skincare ingredients celebrities love!

Celebrities do not have a magic wand that gives them flawless skin, rather include specific beneficial ingredients in their routine. Know about those choicest skincare ingredients that celebrities ...
best acne treatment
8 min
acne

Which is the best acne fighter: Green tea or salicylic acid

Green tea and salicylic acid are proven ingredients to reduce acne. But which one should you use? Learn about it in this blog.
how to repair skin barrier
8 min
skin barrier

How to Repair Skin Barrier: Simple Steps for Healthy Skin

Do you know that damaged skin barrier can cause acne and even dryness. Understand what is skin barrier and how to repair it in this blog.
vitamin C for skin
8 min
vitamin C for skin

BUSTED: 6 myths about vitamin c for skin

A potent antioxidant, Vitamin C can reduce dark spots and uneven pigmentation, but the right application is crucial. Here are some myths that you need to stop believing about Vitamin C.
Is sunscreen good for skin? Exploring 5 sunscreen benefits
7 min
advantages of sunscreen

Is sunscreen good for skin? Exploring 5 sunscreen benefits

Learn why using a sunscreen is crucial for a healthy, even skin tone. Know the benefits of sunscreen and the best SPF recommendations in this blog. 
2% Niacinamide & Rice Water Clear Moisture Gel Cream
8 min
face moisturizer

5 reasons to use the 2% Niacinamide & Rice Water Clear Moisture Gel Cream this season

  IN THIS ARTICLE What are the ingredients of Plum’s rice water and niacinamide moisturizer? How much Niacinamide is good for your skin? Why should you get your hands on Plum’s Niacinamide...
best face serum, and how to choose the right one
10 min
collection_face-serums

Face serum benefits and uses: A complete guide for radiant skin

IN THIS ARTICLE What is Face Serum? What are the Benefits of Face Serum? What are the Different Types of Face Serums? Factors to consider while choosing the right face serum How to Use...