
7 min
difference between spf and PA
What is SPF in sunscreen? Is it different from PA? Let's find out!
Do you know what is SPF in sunscreen or what does PA +++ mean? Picking a sunscreen will get a whole lot easier when you understand sunscreen's labels. Learn some basics about these terms in this b...

7 min
benefits of rice water
Why rice water and niacinamide make a perfect pair for skin brightening
Rice water and niacinamide on their own can fade blemishes and improve skin texture. But what if you used them together? Know about the benefits of rice water and niacinamide for your skin in this ...

9 min
Active ingredients
Skincare ingredients celebrities love!
Celebrities do not have a magic wand that gives them flawless skin, rather include specific beneficial ingredients in their routine. Know about those choicest skincare ingredients that celebrities ...

8 min
acne
Which is the best acne fighter: Green tea or salicylic acid
Green tea and salicylic acid are proven ingredients to reduce acne. But which one should you use? Learn about it in this blog.

8 min
skin barrier
How to Repair Skin Barrier: Simple Steps for Healthy Skin
Do you know that damaged skin barrier can cause acne and even dryness. Understand what is skin barrier and how to repair it in this blog.

8 min
vitamin C for skin
BUSTED: 6 myths about vitamin c for skin
A potent antioxidant, Vitamin C can reduce dark spots and uneven pigmentation, but the right application is crucial. Here are some myths that you need to stop believing about Vitamin C.

7 min
advantages of sunscreen
Is sunscreen good for skin? Exploring 5 sunscreen benefits
Learn why using a sunscreen is crucial for a healthy, even skin tone. Know the benefits of sunscreen and the best SPF recommendations in this blog.
8 min
face moisturizer
5 reasons to use the 2% Niacinamide & Rice Water Clear Moisture Gel Cream this season
IN THIS ARTICLE
What are the ingredients of Plum’s rice water and niacinamide moisturizer? How much Niacinamide is good for your skin? Why should you get your hands on Plum’s Niacinamide...

10 min
collection_face-serums
Face serum benefits and uses: A complete guide for radiant skin
IN THIS ARTICLE
What is Face Serum? What are the Benefits of Face Serum? What are the Different Types of Face Serums? Factors to consider while choosing the right face serum How to Use...