Hello Beauties! Summer doesn’t seem to be leaving us anytime soon. And even where the Rain Gods have started showering their blessings, no matter how hard you try, you can’t escape sun exposure....

Hellooo people! This post is dedicated especially to all of you out there with oily (or tending towards oily) skin. We have had several Plum users writing in to ask what's the "right way" to pract...

Winter is my favourite season (in India, that is). Nice weather, warm smiles, hot tea, fresh food…a long list of things to look forward to. But one thing that we're all worried about, is how dry o...

You've probably heard the terms "CTM" or "CTMP" being tossed around by skin care advisors. But there are few resources that capture this essential skin care routine in a simple, easy-to-understan...

Getting to know your skin is the first step to taking good care of it. We have all been guilty of taking our skin for granted at times - exposing it to the elements, not listening to early signs,...

As the weather warms up, our attention turns from moisturization (M) to protection (P) in the CTMP process. We love busting myths, and we noticed quite a few myths, dark areas (no pun intended) an...