CleanRealGood – Plum Goodness
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Plum

research-backed plant-based active ingredients

at plum, we only use plant-based actives that are carefully chosen and combined in our skin care formula. these plant-actives solve beauty numerous concerns and treat your skin with the love and care it deserves

no harmful chemicals

we are proud of our very own in-house R&D facility that helps us create all the goodness and we scour global safety standards before we put anything in our formulations. while not all chemicals are bad, there’s a hoard of chemicals we DO NOT use in any of our products want to know more about what’s in and what’s out? find out here


we are 100% vegan

all our products are 100% vegan as we do not use any animal-derived ingredients. simply put, we never use ingredients and derivatives from ingredients such as honey, beeswax, wool, silk, shells, insects, bone, leather, etc, and ingredients filtered through animal-derived materials. nor do we test our products on animals.

say no to beauty-standards

we believe in maintaining our distance from unrealistic beauty standards and wouldn’t suggest you to subscribe to them either. for us, beauty has no shape, no size and no skin tone. our goal is to help you become the best version of yourself without conforming to the beauty standards.


say no to secrets and false claims

you and us? we are team mates, and teammates don’t have secrets! we believe in complete transparency. we don’t make false promises and we also don’t keep any secrets.



be-YOU-tiful

we know that when it comes to skin, one product does not fit all. we care for all skin types equally and we have the perfect one for you too, no matter what your skin type so that it can be at its very best

guess what? PETA approves!

we love our furry friends and guess what you know what, PETA approves! plum follows PETA's requirements for sourcing its ingredients and finished products from its vendors. specifically, these requirements forbid any party from conducting or commissioning animal testing for finished products or ingredients. we do hope to partner with PETA in more ways to make this world a happier place for our furry friends.

recyclable packaging

yes we know. not many brands talk about sustainability in relation to clean beauty. but why not? when we talk clean, we talk about it as the ethos of plum, which is not just the products we make, but also about how we can reduce our carbon footprint in the aftermath of the product usage. here’s how we are trying to do our part in keeping the planet happy. read about #Empties4Good now!



1% for the planet

when you pick a plum, you make a difference! we have taken a plunge to donate 1% of our total sales to support environmental causes. In 2019, World Environment Day, plum has donated 1% of it’s annual sales to WWF towards saving snow leopards. (blog link in know more)

Plum

research-backed plant-based active ingredients

at plum, we only use plant-based actives that are carefully chosen and combined in our skin care formula. these plant-actives solve beauty numerous concerns and treat your skin with the love and care it deserves

no harmful chemical:

we are proud of our very own in-house R&D facility that helps us create all the goodness and we scour global safety standards before we put anything in our formulations. while not all chemicals are bad, there’s a hoard of chemicals we DO NOT use in any of our products want to know more about what’s in and what’s out? find out here

we are 100% vegan

all our products are 100% vegan as we do not use any animal-derived ingredients. simply put, we never use ingredients and derivatives from ingredients such as honey, beeswax, wool, silk, shells, insects, bone, leather, etc, and ingredients filtered through animal-derived materials. nor do we test our products on animals.

say no to beauty-standards

we believe in maintaining our distance from unrealistic beauty standards and wouldn’t suggest you to subscribe to them either. for us, beauty has no shape, no size and no skin tone. our goal is to help you become the best version of yourself without conforming to the beauty standards.

say no to secrets and false claims

you and us? we are team mates, and teammates don’t have secrets! we believe in complete transparency. we don’t make false promises and we also don’t keep any secrets.

be-YOU-tiful

we know that when it comes to skin, one product does not fit all. we care for all skin types equally and we have the perfect one for you too, no matter what your skin type so that it can be at its very best

guess what? PETA approves!

we love our furry friends and guess what you know what, PETA approves! plum follows PETA's requirements for sourcing its ingredients and finished products from its vendors. specifically, these requirements forbid any party from conducting or commissioning animal testing for finished products or ingredients. we do hope to partner with PETA in more ways to make this world a happier place for our furry friends.

recyclable packaging

yes we know. not many brands talk about sustainability in relation to clean beauty. but why not? when we talk clean, we talk about it as the ethos of plum, which is not just the products we make, but also about how we can reduce our carbon footprint in the aftermath of the product usage. here’s how we are trying to do our part in keeping the planet happy. read about #Empties4Good now!

1% for the planet

when you pick a plum, you make a difference! we have taken a plunge to donate 1% of our total sales to support environmental causes. In 2019, World Environment Day, plum has donated 1% of it’s annual sales to WWF towards saving snow leopards. (blog link in know more)